Gravity Global Performance Marketing Ltd

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gravity global performance marketing ltd Company Information

Company Number

06459835

Next Accounts

Sep 2025

Directors

Louisa Roberts

Robert Welsby

View All

Shareholders

gravity global limited

Group Structure

View All

Industry

Other information technology and computer service activities

Registered Address

47-49 colegate, norwich, NR3 1DD

Website

www.further.co.uk

gravity global performance marketing ltd Estimated Valuation

£11.3m

Pomanda estimates the enterprise value of GRAVITY GLOBAL PERFORMANCE MARKETING LTD at £11.3m based on Net Assets of £5m and 2.26x industry multiple (adjusted for liquidity).

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Gravity Global Performance Marketing Ltd is a live company located in norwich, NR3 1DD with a Companies House number of 06459835. It operates in the other information technology service activities sector, SIC Code 62090. Founded in December 2007, it's largest shareholder is gravity global limited with a 100% stake. Gravity Global Performance Marketing Ltd is a established, small sized company, Pomanda has estimated its turnover at £4.7m with rapid growth in recent years.

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Pomanda's financial health check has awarded Gravity Global Performance Marketing Ltd a 4 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 4 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

3 Strong

4 Regular

4 Weak

Size

annual sales of £4.7m, make it smaller than the average company (£7.3m)

Growth

3 year (CAGR) sales growth of 52%, show it is growing at a faster rate (8%)

EXPORT

Gravity Global Performance Marketing Ltd's latest turnover from December 2023 is estimated at £4.7 million and the company has net assets of £5 million. According to their latest financial statements, Gravity Global Performance Marketing Ltd has 48 employees and maintains cash reserves of £1.9 million as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	4,701,893	3,441,334	2,117,795	1,345,455	1,358,719	1,316,053	1,100,223	1,348,051	976,456	617,627	586,220	458,117	791,550	458,696
Other Income Or Grants
Cost Of Sales	3,494,267	2,537,975	1,568,361	1,010,778	1,032,622	982,222	804,282	968,596	697,484	440,047	413,624	322,170	559,101	321,998
Gross Profit	1,207,626	903,360	549,434	334,677	326,097	333,831	295,941	379,455	278,972	177,580	172,596	135,947	232,450	136,698
Admin Expenses	-387,114	-1,382,325	-532,972	-419,430	123,465	287,351	249,907	360,937	329,593	140,463	112,097	94,327	273,219	35,307	-65,389
Operating Profit	1,594,740	2,285,685	1,082,406	754,107	202,632	46,480	46,034	18,518	-50,621	37,117	60,499	41,620	-40,769	101,391	65,389
Interest Payable						51	488	1,047	650					5,525	5,525
Interest Receivable	62,985	20,179	1,860	576	2,026	1,004	506	220	382	270	89	189	243	138	28
Pre-Tax Profit	1,657,725	2,305,864	1,084,265	754,683	204,658	47,433	46,052	17,691	-50,889	37,387	60,588	41,809	-40,526	96,004	59,892
Tax	-414,431	-438,114	-206,010	-143,390	-38,885	-9,012	-8,750	-3,538		-7,851	-13,935	-10,034		-26,881	-16,770
Profit After Tax	1,243,294	1,867,750	878,255	611,293	165,773	38,421	37,302	14,153	-50,889	29,536	46,653	31,775	-40,526	69,123	43,122
Dividends Paid
Retained Profit	1,243,294	1,867,750	878,255	611,293	165,773	38,421	37,302	14,153	-50,889	29,536	46,653	31,775	-40,526	69,123	43,122
Employee Costs	3,560,887	3,170,195	2,894,328	2,402,734	2,029,242	1,803,750	1,435,380	1,109,163	1,103,450	164,219	160,587	105,172	156,085	99,898
Number Of Employees	48	45	43	38	33	30	25	20	20	3	3	2	3	2
EBITDA*	1,623,187	2,310,579	1,104,731	773,033	214,683	81,726	90,352	61,106	-7,300	82,365	106,856	88,172	3,436	144,357	107,219

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	47,772	46,233	48,037	45,161	31,776	30,412	34,821	14,694	14,737	18,588	25,440	32,209	27,419	27,372	31,155
Intangible Assets							24,267	60,667	97,067	133,467	169,867	206,267	242,667	279,067	315,467
Investments & Other
Debtors (Due After 1 year)		7,495	7,495
Total Fixed Assets	47,772	53,728	55,532	45,161	31,776	30,412	59,088	75,361	111,804	152,055	195,307	238,476	270,086	306,439	346,622
Stock & work in progress											21,043	26,654
Trade Debtors	1,209,748	683,926	374,028	93,892	164,778	194,284	184,089	363,676	159,673	161,702	165,014	123,370	209,264	117,272	123,127
Group Debtors	10,398,588	8,675,526	1,476,890	603,269	72,476
Misc Debtors	708,903	1,525,480	81,419	90,686	76,557	113,749	179,482	17,814	21,354
Cash	1,939,670	459,753	693,343	794,411	356,590	183,681	83,966	118,263	57,831	94,960	13,120	22,604	53,010	44,074	11,093
misc current assets
total current assets	14,256,909	11,344,685	2,625,680	1,582,258	670,401	491,714	447,537	499,753	238,858	256,662	199,177	172,628	262,274	161,346	134,220
total assets	14,304,681	11,398,413	2,681,212	1,627,419	702,177	522,126	506,625	575,114	350,662	408,717	394,484	411,104	532,360	467,785	480,842
Bank overdraft
Bank loan							1,500	13,500	6,000
Trade Creditors	1,783,143	1,930,621	259,477	56,432	17,916	86,007	86,253	33,693	40,795	202,346	206,191	160,154	218,183	173,352	139,730
Group/Directors Accounts	2,656,565	1,469,962	19,844	94,507	9,384										124,990
other short term finances
hp & lease commitments							318	925	577
other current liabilities	4,170,810	4,232,786	499,088	460,355	273,053	207,896	228,237	377,587	154,099
total current liabilities	8,610,518	7,633,369	778,409	611,294	300,353	293,903	316,308	425,705	201,471	202,346	206,191	160,154	218,183	173,352	264,720
loans									14,000						170,000
hp & lease commitments								318	289
Accruals and Deferred Income
other liabilities	685,825									20,000	30,300	142,619	239,013	179,339
provisions	11,324	11,324	16,833	8,410	5,402	5,524	6,039	2,115	2,079	2,659	3,817	4,529	3,137	2,541	2,692
total long term liabilities	697,149	11,324	16,833	8,410	5,402	5,524	6,039	2,433	16,368	22,659	34,117	147,148	242,150	181,880	172,692
total liabilities	9,307,667	7,644,693	795,242	619,704	305,755	299,427	322,347	428,138	217,839	225,005	240,308	307,302	460,333	355,232	437,412
net assets	4,997,014	3,753,720	1,885,970	1,007,715	396,422	222,699	184,278	146,976	132,823	183,712	154,176	103,802	72,027	112,553	43,430
total shareholders funds	4,997,014	3,753,720	1,885,970	1,007,715	396,422	222,699	184,278	146,976	132,823	183,712	154,176	103,802	72,027	112,553	43,430

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	1,594,740	2,285,685	1,082,406	754,107	202,632	46,480	46,034	18,518	-50,621	37,117	60,499	41,620	-40,769	101,391	65,389
Depreciation	28,447	24,894	22,325	18,926	12,051	10,979	7,918	6,188	6,921	8,848	9,957	10,152	7,805	6,566	5,430
Amortisation						24,267	36,400	36,400	36,400	36,400	36,400	36,400	36,400	36,400	36,400
Tax	-414,431	-438,114	-206,010	-143,390	-38,885	-9,012	-8,750	-3,538		-7,851	-13,935	-10,034		-26,881	-16,770
Stock										-21,043	-5,611	26,654
Debtors	1,424,812	8,952,595	1,151,985	474,036	5,778	-55,538	-17,919	200,463	19,325	-3,312	41,644	-85,894	91,992	-5,855	123,127
Creditors	-147,478	1,671,144	203,045	38,516	-68,091	-246	52,560	-7,102	-161,551	-3,845	46,037	-58,029	44,831	33,622	139,730
Accruals and Deferred Income	-61,976	3,733,698	38,733	187,302	65,157	-20,341	-149,350	223,488	154,099
Deferred Taxes & Provisions		-5,509	8,423	3,008	-122	-515	3,924	36	-580	-1,158	-712	1,392	596	-151	2,692
Cash flow from operations	-425,510	-1,680,797	-3,063	384,433	166,964	107,150	6,655	73,527	-34,657	93,866	102,213	80,741	-43,129	156,802	109,744
Investing Activities
capital expenditure	-29,986	-23,090	-25,201	-32,311	-13,415	-6,570	-28,045	-6,145	-3,070	-1,996	-3,188	-14,942	-7,852	-2,783	-388,452
Change in Investments
cash flow from investments	-29,986	-23,090	-25,201	-32,311	-13,415	-6,570	-28,045	-6,145	-3,070	-1,996	-3,188	-14,942	-7,852	-2,783	-388,452
Financing Activities
Bank loans						-1,500	-12,000	7,500	6,000
Group/Directors Accounts	1,186,603	1,450,118	-74,663	85,123	9,384									-124,990	124,990
Other Short Term Loans
Long term loans								-14,000	14,000					-170,000	170,000
Hire Purchase and Lease Commitments						-318	-925	377	866
other long term liabilities	685,825								-20,000	-10,300	-112,319	-96,394	59,674	179,339
share issue					7,950						3,721				308
interest	62,985	20,179	1,860	576	2,026	953	18	-827	-268	270	89	189	243	-5,387	-5,497
cash flow from financing	1,935,413	1,470,297	-72,803	85,699	19,360	-865	-12,907	-6,950	598	-10,030	-108,509	-96,205	59,917	-121,038	289,801
cash and cash equivalents
cash	1,479,917	-233,590	-101,068	437,821	172,909	99,715	-34,297	60,432	-37,129	81,840	-9,484	-30,406	8,936	32,981	11,093
overdraft
change in cash	1,479,917	-233,590	-101,068	437,821	172,909	99,715	-34,297	60,432	-37,129	81,840	-9,484	-30,406	8,936	32,981	11,093

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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GRAVITY GLOBAL PERFORMANCE MARKETING LTD group structure

Gravity Global Performance Marketing Ltd has no subsidiary companies.

Ultimate parent company

NEWTON TOPCO LIMITED

13409935

GRAVITY GLOBAL LIMITED

11740098

2 parents

GRAVITY GLOBAL PERFORMANCE MARKETING LTD

06459835

GRAVITY GLOBAL PERFORMANCE MARKETING LTD Shareholders

gravity global limited

100%

Gravity Global Performance Marketing Ltd currently has 4 directors. The longest serving directors include Mrs Louisa Roberts (Mar 2013) and Mr Robert Welsby (Jan 2019).

officer	country	age	start	end	role
Mrs Louisa Roberts	England	54 years	Mar 2013	-	Director
Mr Robert Welsby	England	46 years	Jan 2019	-	Director
Mr Andrew Daynes	England	41 years	Oct 2019	-	Director
Mr Paul Anderson	United Kingdom	59 years	Oct 2019	-	Director

P&L

December 2023

turnover

4.7m

+37%

operating profit

1.6m

gross margin

25.7%

-2.16%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

+0.33%

total assets

14.3m

+0.25%

cash

1.9m

+3.22%

net assets

Total assets minus all liabilities

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company number

06459835

Type

Private limited with Share Capital

industry

62090 - Other information technology and computer service activities

incorporation date

December 2007

ultimate parent company

NEWTON TOPCO LIMITED

previous names

further digital marketing ltd (December 2020)

further search marketing ltd (September 2014)

address

47-49 colegate, norwich, NR3 1DD

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gravity global performance marketing ltd Company Information

gravity global performance marketing ltd Estimated Valuation

gravity global performance marketing ltd Estimated Valuation

gravity global performance marketing ltd Estimated Valuation

Gravity Global Performance Marketing Ltd Overview

Gravity Global Performance Marketing Ltd Health Check

GRAVITY GLOBAL PERFORMANCE MARKETING LTD financials

gravity global performance marketing ltd Credit Report and Business Information

Gravity Global Performance Marketing Ltd Competitor Analysis

gravity global performance marketing ltd Ownership

gravity global performance marketing ltd directors

gravity global performance marketing ltd company details

gravity global performance marketing ltd Charges & Mortgages

gravity global performance marketing ltd Capital Raised & Share Issues BETA

gravity global performance marketing ltd Companies House Filings - See Documents