
Group Structure
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Industry
Other business support service activities n.e.c.
Registered Address
suite 1, first floor, 1 duchess street, london, W1W 6AN
Website
www.firstidea.comPomanda estimates the enterprise value of FIRST IDEA INTERNATIONAL LIMITED at £16.4m based on a Turnover of £16m and 1.03x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of FIRST IDEA INTERNATIONAL LIMITED at £23.4m based on an EBITDA of £3.1m and a 7.53x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of FIRST IDEA INTERNATIONAL LIMITED at £14.9m based on Net Assets of £7m and 2.13x industry multiple (adjusted for liquidity).
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First Idea International Limited is a live company located in london, W1W 6AN with a Companies House number of 06588820. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in May 2008, it's largest shareholder is mr jonathan gray with a 100% stake. First Idea International Limited is a established, mid sized company, Pomanda has estimated its turnover at £16m with healthy growth in recent years.
Pomanda's financial health check has awarded First Idea International Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 3 areas for improvement. Company Health Check FAQs
6 Strong
2 Regular
3 Weak
Size
annual sales of £16m, make it larger than the average company (£4m)
£16m - First Idea International Limited
£4m - Industry AVG
Growth
3 year (CAGR) sales growth of 8%, show it is growing at a faster rate (3%)
- First Idea International Limited
3% - Industry AVG
Production
with a gross margin of 64.1%, this company has a lower cost of product (38.4%)
64.1% - First Idea International Limited
38.4% - Industry AVG
Profitability
an operating margin of 18.6% make it more profitable than the average company (6.2%)
18.6% - First Idea International Limited
6.2% - Industry AVG
Employees
with 22 employees, this is similar to the industry average (25)
22 - First Idea International Limited
25 - Industry AVG
Pay Structure
on an average salary of £180.4k, the company has a higher pay structure (£51.3k)
£180.4k - First Idea International Limited
£51.3k - Industry AVG
Efficiency
resulting in sales per employee of £725.2k, this is more efficient (£162.2k)
£725.2k - First Idea International Limited
£162.2k - Industry AVG
Debtor Days
it gets paid by customers after 268 days, this is later than average (44 days)
268 days - First Idea International Limited
44 days - Industry AVG
Creditor Days
its suppliers are paid after 30 days, this is close to average (33 days)
30 days - First Idea International Limited
33 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - First Idea International Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 31 weeks, this is more cash available to meet short term requirements (23 weeks)
31 weeks - First Idea International Limited
23 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 75.1%, this is a higher level of debt than the average (63.6%)
75.1% - First Idea International Limited
63.6% - Industry AVG
First Idea International Limited's latest turnover from December 2022 is £16 million and the company has net assets of £7 million. According to their latest financial statements, First Idea International Limited has 22 employees and maintains cash reserves of £6.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 15,953,671 | 12,351,744 | 18,035,848 | 98,876 | 188,461 | 124,719 | 2,006 | |||||||
Other Income Or Grants | ||||||||||||||
Cost Of Sales | 5,724,107 | 3,551,427 | 5,541,530 | 46,659 | 240,978 | 33,570 | ||||||||
Gross Profit | 10,229,564 | 8,800,317 | 12,494,318 | 52,217 | -52,517 | 91,149 | ||||||||
Admin Expenses | 7,265,058 | 5,340,136 | 5,538,086 | 660 | 1,287 | |||||||||
Operating Profit | 2,964,506 | 3,460,181 | 6,956,232 | 51,557 | -53,804 | |||||||||
Interest Payable | 26,782 | 8,390 | 26,024 | 46 | ||||||||||
Interest Receivable | 3,125 | 4,337 | ||||||||||||
Pre-Tax Profit | 3,015,779 | 3,482,432 | 6,934,545 | 51,603 | -53,804 | 90,362 | -1,109 | -13,268 | ||||||
Tax | -436,232 | -742,775 | -1,361,972 | -3,501 | 4,625 | -4,650 | ||||||||
Profit After Tax | 2,579,547 | 2,739,657 | 5,572,573 | 48,102 | -49,179 | 85,712 | -1,109 | -13,268 | ||||||
Dividends Paid | 1,200,000 | 6,881,799 | 2,489,427 | |||||||||||
Retained Profit | 1,379,547 | -4,142,142 | 3,083,146 | 48,102 | -49,179 | 85,712 | -1,109 | -13,268 | ||||||
Employee Costs | 3,968,375 | 3,110,247 | 2,834,703 | |||||||||||
Number Of Employees | 22 | 26 | 27 | 2 | 2 | 2 | 2 | |||||||
EBITDA* | 3,113,472 | 3,596,862 | 7,004,557 | 51,557 | -53,804 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 263,698 | 111,431 | 134,452 | 41,149 | 38,258 | 5,505 | ||||||||
Intangible Assets | 250,283 | 333,711 | ||||||||||||
Investments & Other | 523,262 | 506,859 | 10 | 10 | 10 | |||||||||
Debtors (Due After 1 year) | ||||||||||||||
Total Fixed Assets | 1,037,243 | 952,001 | 134,452 | 41,159 | 38,268 | 5,515 | ||||||||
Stock & work in progress | ||||||||||||||
Trade Debtors | 11,746,370 | 9,787,593 | 14,266,595 | 1,155,705 | 1,508,445 | 276,127 | 37,865 | |||||||
Group Debtors | 22,154 | 66,935 | 97,985 | 4,406 | 47,975 | 47,975 | ||||||||
Misc Debtors | 8,597,408 | 4,725,709 | 856,938 | 206,988 | 403,934 | 105,521 | 35,379 | 50,801 | 100 | 4,750 | 100 | 100 | 100 | |
Cash | 6,618,720 | 6,864,598 | 4,841,446 | 8,796,968 | 1,318,839 | 714,822 | 1,302,355 | 2,703,917 | 109 | 116,323 | 12,811 | 92,472 | 1,391 | 1,541 |
misc current assets | 35,433 | 15,516 | 1,024,993 | 941,011 | ||||||||||
total current assets | 26,962,498 | 21,400,054 | 19,964,979 | 10,262,029 | 3,344,719 | 2,125,869 | 2,326,720 | 2,802,693 | 37,974 | 116,423 | 17,561 | 92,572 | 1,491 | 1,641 |
total assets | 27,999,741 | 22,352,055 | 20,099,431 | 10,303,188 | 3,382,987 | 2,131,384 | 2,326,720 | 2,802,693 | 37,974 | 116,423 | 17,561 | 92,572 | 1,491 | 1,641 |
Bank overdraft | 359,173 | |||||||||||||
Bank loan | ||||||||||||||
Trade Creditors | 483,517 | 132,383 | 355,961 | 4,406,399 | 241,999 | 85,527 | 205,489 | 168,073 | 35,674 | |||||
Group/Directors Accounts | 4,483 | 54,624 | 53,644 | 74,106 | 74,106 | 74,106 | ||||||||
other short term finances | ||||||||||||||
hp & lease commitments | ||||||||||||||
other current liabilities | 10,609,743 | 8,009,342 | 8,090,892 | 799,672 | 480,837 | 370,272 | 205,974 | 94,397 | 50,740 | 960 | 6,330 | 960 | ||
total current liabilities | 11,093,260 | 8,141,725 | 8,806,026 | 5,206,071 | 722,836 | 455,799 | 415,946 | 262,470 | 35,674 | 105,364 | 54,604 | 80,436 | 75,066 | 74,106 |
loans | ||||||||||||||
hp & lease commitments | ||||||||||||||
Accruals and Deferred Income | 1,548,637 | 58,312 | 44,009 | 455,821 | 1,024,223 | 2,291,873 | ||||||||
other liabilities | 9,924,308 | 8,607,704 | ||||||||||||
provisions | ||||||||||||||
total long term liabilities | 9,924,308 | 8,607,704 | 1,548,637 | 58,312 | 44,009 | 455,821 | 1,024,223 | 2,291,873 | ||||||
total liabilities | 21,017,568 | 16,749,429 | 10,354,663 | 5,264,383 | 766,845 | 911,620 | 1,440,169 | 2,554,343 | 35,674 | 105,364 | 54,604 | 80,436 | 75,066 | 74,106 |
net assets | 6,982,173 | 5,602,626 | 9,744,768 | 5,038,805 | 2,616,142 | 1,219,764 | 886,551 | 248,350 | 2,300 | 11,059 | -37,043 | 12,136 | -73,575 | -72,465 |
total shareholders funds | 6,982,173 | 5,602,626 | 9,744,768 | 5,038,805 | 2,616,142 | 1,219,764 | 886,551 | 248,350 | 2,300 | 11,059 | -37,043 | 12,136 | -73,575 | -72,465 |
Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||||
Operating Profit | 2,964,506 | 3,460,181 | 6,956,232 | 51,557 | -53,804 | |||||||||
Depreciation | 65,538 | 53,253 | 48,325 | 14,423 | 3,715 | 786 | ||||||||
Amortisation | 83,428 | 83,428 | ||||||||||||
Tax | -436,232 | -742,775 | -1,361,972 | -3,501 | 4,625 | -4,650 | ||||||||
Stock | ||||||||||||||
Debtors | 5,808,322 | -588,077 | 13,693,905 | -580,736 | 1,624,310 | 287,278 | -15,422 | 60,911 | 37,765 | -4,650 | 4,650 | 100 | ||
Creditors | 351,134 | -223,578 | -4,050,438 | 4,164,400 | 156,472 | -82,546 | 37,416 | 132,399 | 35,674 | |||||
Accruals and Deferred Income | 2,600,401 | -1,630,187 | 8,781,545 | 333,138 | -301,247 | -1,560,177 | -1,156,073 | 2,386,270 | -50,740 | 49,780 | -5,370 | 5,370 | 960 | |
Deferred Taxes & Provisions | ||||||||||||||
Cash flow from operations | -179,547 | 1,588,399 | -3,320,213 | 102,486 | -59,199 | |||||||||
Investing Activities | ||||||||||||||
capital expenditure | ||||||||||||||
Change in Investments | 16,403 | 506,859 | -10 | 10 | ||||||||||
cash flow from investments | -16,403 | -506,859 | 10 | |||||||||||
Financing Activities | ||||||||||||||
Bank loans | ||||||||||||||
Group/Directors Accounts | 4,483 | -54,624 | 980 | -20,462 | 74,106 | |||||||||
Other Short Term Loans | ||||||||||||||
Long term loans | ||||||||||||||
Hire Purchase and Lease Commitments | ||||||||||||||
other long term liabilities | 1,316,604 | 8,607,704 | ||||||||||||
share issue | ||||||||||||||
interest | -23,657 | -8,390 | -21,687 | -46 | ||||||||||
cash flow from financing | 1,292,947 | 8,599,314 | 1,601,130 | 934 | -20,462 | -1 | -1 | 14,909 | ||||||
cash and cash equivalents | ||||||||||||||
cash | -245,878 | 2,023,152 | -3,955,522 | 7,478,129 | 604,017 | -1,989,095 | -1,401,562 | 2,703,808 | -116,214 | 103,512 | -79,661 | 91,081 | -150 | 1,541 |
overdraft | -359,173 | 359,173 | ||||||||||||
change in cash | -245,878 | 2,382,325 | -4,314,695 | 7,478,129 | 604,017 | -1,989,095 | -1,401,562 | 2,703,808 | -116,214 | 103,512 | -79,661 | 91,081 | -150 | 1,541 |
Perform a competitor analysis for first idea international limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in W1W area or any other competitors across 12 key performance metrics.
FIRST IDEA INTERNATIONAL LIMITED group structure
First Idea International Limited has 1 subsidiary company.
Ultimate parent company
FIRST IDEA INTERNATIONAL LIMITED
06588820
1 subsidiary
First Idea International Limited currently has 1 director, Mr Jonathan Gray serving since Nov 2021.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Jonathan Gray | England | 44 years | Nov 2021 | - | Director |
P&L
December 2022turnover
16m
+29%
operating profit
3m
-14%
gross margin
64.2%
-10%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2022net assets
7m
+0.25%
total assets
28m
+0.25%
cash
6.6m
-0.04%
net assets
Total assets minus all liabilities
company number
06588820
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
May 2008
age
17
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2022
previous names
jg london limited (October 2016)
accountant
-
auditor
SHAW WALLACE
address
suite 1, first floor, 1 duchess street, london, W1W 6AN
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to first idea international limited.
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