alliance advertising & marketing ltd

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alliance advertising & marketing ltd Company Information

Share ALLIANCE ADVERTISING & MARKETING LTD

Company Number

06606240

Shareholders

sajaad afzal shawl

faheemul haque farooqui

Group Structure

View All

Industry

Advertising agencies

 

Registered Address

65 north acton road,, london, NW10 6PJ

alliance advertising & marketing ltd Estimated Valuation

£1.1m

Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £1.1m based on a Turnover of £3.2m and 0.35x industry multiple (adjusted for size and gross margin).

alliance advertising & marketing ltd Estimated Valuation

£155.7k

Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £155.7k based on an EBITDA of £68.4k and a 2.28x industry multiple (adjusted for size and gross margin).

alliance advertising & marketing ltd Estimated Valuation

£1.1m

Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £1.1m based on Net Assets of £604.3k and 1.76x industry multiple (adjusted for liquidity).

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Alliance Advertising & Marketing Ltd Overview

Alliance Advertising & Marketing Ltd is a live company located in london, NW10 6PJ with a Companies House number of 06606240. It operates in the advertising agencies sector, SIC Code 73110. Founded in May 2008, it's largest shareholder is sajaad afzal shawl with a 85% stake. Alliance Advertising & Marketing Ltd is a established, small sized company, Pomanda has estimated its turnover at £3.2m with healthy growth in recent years.

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Alliance Advertising & Marketing Ltd Health Check

Pomanda's financial health check has awarded Alliance Advertising & Marketing Ltd a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating2.5out of 5
positive_score

2 Strong

positive_score

2 Regular

positive_score

7 Weak

size

Size

annual sales of £3.2m, make it smaller than the average company (£7.2m)

£3.2m - Alliance Advertising & Marketing Ltd

£7.2m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 6%, show it is growing at a slower rate (10.4%)

6% - Alliance Advertising & Marketing Ltd

10.4% - Industry AVG

production

Production

with a gross margin of 20%, this company has a higher cost of product (42.6%)

20% - Alliance Advertising & Marketing Ltd

42.6% - Industry AVG

profitability

Profitability

an operating margin of 0.9% make it less profitable than the average company (4.6%)

0.9% - Alliance Advertising & Marketing Ltd

4.6% - Industry AVG

employees

Employees

with 12 employees, this is below the industry average (36)

12 - Alliance Advertising & Marketing Ltd

36 - Industry AVG

paystructure

Pay Structure

on an average salary of £64.2k, the company has an equivalent pay structure (£64.2k)

£64.2k - Alliance Advertising & Marketing Ltd

£64.2k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £264k, this is more efficient (£179k)

£264k - Alliance Advertising & Marketing Ltd

£179k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 143 days, this is later than average (54 days)

143 days - Alliance Advertising & Marketing Ltd

54 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 108 days, this is slower than average (43 days)

108 days - Alliance Advertising & Marketing Ltd

43 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Alliance Advertising & Marketing Ltd

- - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (15 weeks)

0 weeks - Alliance Advertising & Marketing Ltd

15 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 66.5%, this is a similar level of debt than the average (67.1%)

66.5% - Alliance Advertising & Marketing Ltd

67.1% - Industry AVG

ALLIANCE ADVERTISING & MARKETING LTD financials

EXPORTms excel logo

Alliance Advertising & Marketing Ltd's latest turnover from May 2024 is estimated at £3.2 million and the company has net assets of £604.3 thousand. According to their latest financial statements, Alliance Advertising & Marketing Ltd has 12 employees and maintains cash reserves of £5.8 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

May 2024May 2023May 2022May 2021May 2020May 2019May 2018May 2017May 2016May 2015May 2014May 2013May 2012May 2011May 2010
Turnover3,168,3922,446,8362,358,2982,687,2533,162,7525,042,7584,940,5562,750,352911,207666,370867,81298,57073,45793,3823,945
Other Income Or Grants
Cost Of Sales2,534,2331,926,1231,790,2812,115,4502,425,1894,018,2053,819,6722,111,871681,998481,564644,30374,48256,36469,2152,933
Gross Profit634,159520,713568,017571,803737,5631,024,5531,120,884638,480229,209184,806223,50924,08817,09324,1671,012
Admin Expenses605,747451,098558,690447,887682,600953,6401,032,635588,812179,967168,258191,06114,10113,09719,380-1,919
Operating Profit28,41269,6159,327123,91654,96370,91388,24949,66849,24216,54832,4489,9873,9964,7872,931
Interest Payable
Interest Receivable9,1627,984360102813705241621121695711
Pre-Tax Profit37,57377,5999,688124,01755,04371,28388,77349,83049,35416,71632,5059,9873,9964,7882,932
Tax-9,393-19,400-1,841-23,563-10,458-13,544-16,867-9,468-9,871-3,343-6,826-2,297-959-1,245-821
Profit After Tax28,18058,1997,847100,45444,58557,73971,90640,36239,48313,37325,6797,6903,0373,5432,111
Dividends Paid
Retained Profit28,18058,1997,847100,45444,58557,73971,90640,36239,48313,37325,6797,6903,0373,5432,111
Employee Costs770,246693,410699,073927,051859,440917,898840,826496,638161,062109,314161,37251,47151,33950,32550,291
Number Of Employees1211111615161593231111
EBITDA*68,39474,25915,519132,17265,97185,590116,97274,58467,76135,06739,34212,1126,1216,9125,056

* Earnings Before Interest, Tax, Depreciation and Amortisation

May 2024May 2023May 2022May 2021May 2020May 2019May 2018May 2017May 2016May 2015May 2014May 2013May 2012May 2011May 2010
Tangible Assets556,943450,930455,574461,766470,022481,030445,820459,317458,643477,16220,6812,1254,2506,375
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets556,943450,930455,574461,766470,022481,030445,820459,317458,643477,16220,6812,1254,2506,375
Stock & work in progress
Trade Debtors1,243,178981,8851,070,1681,181,4491,298,0771,641,4651,537,769854,054303,018208,852241,87030,12621,97725,455988
Group Debtors
Misc Debtors
Cash5,799343,21811,63360,412142,97918,38680,222129,22644,74322,730506
misc current assets
total current assets1,248,9771,325,1031,081,8011,241,8611,441,0561,659,8511,617,991983,280303,018253,595264,60030,12621,97725,4551,494
total assets1,805,9201,776,0331,537,3751,703,6271,911,0782,140,8812,063,8111,442,597761,661730,757285,28130,12624,10229,7057,869
Bank overdraft
Bank loan
Trade Creditors 755,604656,198376,722693,950954,8081,370,1761,290,410683,719172,451171,286205,7069,14510,81119,5501,257
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities
total current liabilities755,604656,198376,722693,950954,8081,370,1761,290,410683,719172,451171,286205,7069,14510,81119,5501,257
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities446,028543,727642,744599,615646,662505,682566,117623,500494,194503,93837,4154,5004,5004,5004,500
provisions
total long term liabilities446,028543,727642,744599,615646,662505,682566,117623,500494,194503,93837,4154,5004,5004,5004,500
total liabilities1,201,6321,199,9251,019,4661,293,5651,601,4701,875,8581,856,5271,307,219666,645675,224243,12113,64515,31124,0505,757
net assets604,288576,108517,909410,062309,608265,023207,284135,37895,01655,53342,16016,4818,7915,6552,112
total shareholders funds604,288576,108517,909410,062309,608265,023207,284135,37895,01655,53342,16016,4818,7915,6552,112
May 2024May 2023May 2022May 2021May 2020May 2019May 2018May 2017May 2016May 2015May 2014May 2013May 2012May 2011May 2010
Operating Activities
Operating Profit28,41269,6159,327123,91654,96370,91388,24949,66849,24216,54832,4489,9873,9964,7872,931
Depreciation39,9824,6446,1928,25611,00814,67728,72324,91618,51918,5196,8942,1252,1252,1252,125
Amortisation
Tax-9,393-19,400-1,841-23,563-10,458-13,544-16,867-9,468-9,871-3,343-6,826-2,297-959-1,245-821
Stock
Debtors261,293-88,283-111,281-116,628-343,388103,696683,715551,03694,166-33,018211,7448,149-3,47824,467988
Creditors99,406279,476-317,228-260,858-415,36879,766606,691511,2681,165-34,420196,561-1,666-8,73918,2931,257
Accruals and Deferred Income
Deferred Taxes & Provisions
Cash flow from operations-102,886422,618-192,269-35,621-16,46748,11623,08125,348-35,11130,32217,333-99-5074,504
Investing Activities
capital expenditure-145,995-49,887-15,226-25,590-475,000-27,575-8,500
Change in Investments
cash flow from investments-145,995-49,887-15,226-25,590-475,000-27,575-8,500
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities-97,699-99,01743,129-47,047140,980-60,435-57,383129,306-9,744466,52332,9154,500
share issue100,000991
interest9,1627,984360102813705241621121695711
cash flow from financing-88,537-91,033143,489-46,945141,061-60,065-56,859129,468-9,632466,69232,9729914,502
cash and cash equivalents
cash-337,419331,585-48,779-82,567124,593-61,836-49,004129,226-44,74322,01322,730-506506
overdraft
change in cash-337,419331,585-48,779-82,567124,593-61,836-49,004129,226-44,74322,01322,730-506506

alliance advertising & marketing ltd Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Alliance Advertising & Marketing Ltd Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for alliance advertising & marketing ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in NW10 area or any other competitors across 12 key performance metrics.

alliance advertising & marketing ltd Ownership

ALLIANCE ADVERTISING & MARKETING LTD group structure

Alliance Advertising & Marketing Ltd has no subsidiary companies.

Ultimate parent company

ALLIANCE ADVERTISING & MARKETING LTD

06606240

ALLIANCE ADVERTISING & MARKETING LTD Shareholders

sajaad afzal shawl 85%
faheemul haque farooqui 15%

alliance advertising & marketing ltd directors

Alliance Advertising & Marketing Ltd currently has 3 directors. The longest serving directors include Mr Sajaad Shawl (Apr 2010) and Mr Faheemul Farooqui (Feb 2016).

officercountryagestartendrole
Mr Sajaad ShawlEngland50 years Apr 2010- Director
Mr Faheemul FarooquiEngland57 years Feb 2016- Director
Ms Katariin LindreEngland40 years Jul 2024- Director

P&L

May 2024

turnover

3.2m

+29%

operating profit

28.4k

0%

gross margin

20.1%

-5.95%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

May 2024

net assets

604.3k

+0.05%

total assets

1.8m

+0.02%

cash

5.8k

-0.98%

net assets

Total assets minus all liabilities

alliance advertising & marketing ltd company details

company number

06606240

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

May 2008

age

17

incorporated

UK

ultimate parent company

None

accounts

Unaudited Abridged

last accounts submitted

May 2024

previous names

N/A

accountant

-

auditor

-

address

65 north acton road,, london, NW10 6PJ

Bank

-

Legal Advisor

-

alliance advertising & marketing ltd Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 4 charges/mortgages relating to alliance advertising & marketing ltd. Currently there are 4 open charges and 0 have been satisfied in the past.

alliance advertising & marketing ltd Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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alliance advertising & marketing ltd Companies House Filings - See Documents

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