Alliance Advertising & Marketing Ltd

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alliance advertising & marketing ltd Company Information

Live

EstablishedSmallDeclining

Company Number

06606240

Next Accounts

Feb 2025

Industry

Advertising agencies

Directors

Sajaad Shawl

Faheemul Farooqui

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Shareholders

sajaad afzal shawl

faheemul haque farooqui

Group Structure

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Contact

Registered Address

65 north acton road,, london, NW10 6PJ

Website

www.alliance11.co.uk

alliance advertising & marketing ltd Estimated Valuation

£1.1m

Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £1.1m based on Net Assets of £576.1k and 1.84x industry multiple (adjusted for liquidity).

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Alliance Advertising & Marketing Ltd is a live company located in london, NW10 6PJ with a Companies House number of 06606240. It operates in the advertising agencies sector, SIC Code 73110. Founded in May 2008, it's largest shareholder is sajaad afzal shawl with a 85% stake. Alliance Advertising & Marketing Ltd is a established, small sized company, Pomanda has estimated its turnover at £2.4m with declining growth in recent years.

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Pomanda's financial health check has awarded Alliance Advertising & Marketing Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating3.5out of 5

3 Strong

2 Regular

6 Weak

Size

annual sales of £2.4m, make it smaller than the average company (£7.1m)

Growth

3 year (CAGR) sales growth of -8%, show it is growing at a slower rate (2.5%)

EXPORT

Alliance Advertising & Marketing Ltd's latest turnover from May 2023 is estimated at £2.4 million and the company has net assets of £576.1 thousand. According to their latest financial statements, Alliance Advertising & Marketing Ltd has 11 employees and maintains cash reserves of £343.2 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	May 2023	May 2022	May 2021	May 2020	May 2019	May 2018	May 2017	May 2016	May 2015	May 2014	May 2013	May 2012	May 2011	May 2010
Turnover	2,387,408	2,296,528	2,564,192	3,038,421	5,025,398	4,864,361	2,670,581	901,570	666,131	859,921	98,084	73,230	93,394	3,947
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	1,835,683	1,721,655	1,968,761	2,322,226	3,999,317	3,728,232	2,023,081	682,619	488,158	641,446	73,959	56,121	69,119	2,940
Gross Profit	551,724	574,873	595,430	716,196	1,026,081	1,136,129	647,500	218,951	177,973	218,475	24,124	17,108	24,276	1,007
Admin Expenses	482,109	565,546	471,514	661,233	955,168	1,047,880	597,832	169,709	161,425	186,027	14,137	13,112	19,489	-1,924
Operating Profit	69,615	9,327	123,916	54,963	70,913	88,249	49,668	49,242	16,548	32,448	9,987	3,996	4,787	2,931
Interest Payable	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Interest Receivable	7,984	360	102	81	370	524	162	112	169	57	0	0	1	1
Pre-Tax Profit	77,599	9,688	124,017	55,043	71,283	88,773	49,830	49,354	16,716	32,505	9,987	3,996	4,788	2,932
Tax	-19,400	-1,841	-23,563	-10,458	-13,544	-16,867	-9,468	-9,871	-3,343	-6,826	-2,297	-959	-1,245	-821
Profit After Tax	58,199	7,847	100,454	44,585	57,739	71,906	40,362	39,483	13,373	25,679	7,690	3,037	3,543	2,111
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	58,199	7,847	100,454	44,585	57,739	71,906	40,362	39,483	13,373	25,679	7,690	3,037	3,543	2,111
Employee Costs	665,242	661,994	882,211	850,637	912,000	824,023	485,933	160,075	109,143	160,412	51,471	51,645	50,318	50,433
Number Of Employees	11	11	16	15	16	15	9	3	2	3	1	1	1	1
EBITDA*	74,259	15,519	132,172	65,971	85,590	116,972	74,584	67,761	35,067	39,342	12,112	6,121	6,912	5,056

* Earnings Before Interest, Tax, Depreciation and Amortisation

	May 2023	May 2022	May 2021	May 2020	May 2019	May 2018	May 2017	May 2016	May 2015	May 2014	May 2013	May 2012	May 2011	May 2010
Tangible Assets	450,930	455,574	461,766	470,022	481,030	445,820	459,317	458,643	477,162	20,681	0	2,125	4,250	6,375
Intangible Assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Investments & Other	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Total Fixed Assets	450,930	455,574	461,766	470,022	481,030	445,820	459,317	458,643	477,162	20,681	0	2,125	4,250	6,375
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	981,885	1,070,168	1,181,449	1,298,077	1,641,465	1,537,769	854,054	303,018	208,852	241,870	30,126	21,977	25,455	988
Group Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash	343,218	11,633	60,412	142,979	18,386	80,222	129,226	0	44,743	22,730	0	0	0	506
misc current assets	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current assets	1,325,103	1,081,801	1,241,861	1,441,056	1,659,851	1,617,991	983,280	303,018	253,595	264,600	30,126	21,977	25,455	1,494
total assets	1,776,033	1,537,375	1,703,627	1,911,078	2,140,881	2,063,811	1,442,597	761,661	730,757	285,281	30,126	24,102	29,705	7,869
Bank overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Bank loan	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Trade Creditors	656,198	376,722	693,950	954,808	1,370,176	1,290,410	683,719	172,451	171,286	205,706	9,145	10,811	19,550	1,257
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total current liabilities	656,198	376,722	693,950	954,808	1,370,176	1,290,410	683,719	172,451	171,286	205,706	9,145	10,811	19,550	1,257
loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other liabilities	543,727	642,744	599,615	646,662	505,682	566,117	623,500	494,194	503,938	37,415	4,500	4,500	4,500	4,500
provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	543,727	642,744	599,615	646,662	505,682	566,117	623,500	494,194	503,938	37,415	4,500	4,500	4,500	4,500
total liabilities	1,199,925	1,019,466	1,293,565	1,601,470	1,875,858	1,856,527	1,307,219	666,645	675,224	243,121	13,645	15,311	24,050	5,757
net assets	576,108	517,909	410,062	309,608	265,023	207,284	135,378	95,016	55,533	42,160	16,481	8,791	5,655	2,112
total shareholders funds	576,108	517,909	410,062	309,608	265,023	207,284	135,378	95,016	55,533	42,160	16,481	8,791	5,655	2,112

	May 2023	May 2022	May 2021	May 2020	May 2019	May 2018	May 2017	May 2016	May 2015	May 2014	May 2013	May 2012	May 2011	May 2010
Operating Activities
Operating Profit	69,615	9,327	123,916	54,963	70,913	88,249	49,668	49,242	16,548	32,448	9,987	3,996	4,787	2,931
Depreciation	4,644	6,192	8,256	11,008	14,677	28,723	24,916	18,519	18,519	6,894	2,125	2,125	2,125	2,125
Amortisation	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Tax	-19,400	-1,841	-23,563	-10,458	-13,544	-16,867	-9,468	-9,871	-3,343	-6,826	-2,297	-959	-1,245	-821
Stock	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Debtors	-88,283	-111,281	-116,628	-343,388	103,696	683,715	551,036	94,166	-33,018	211,744	8,149	-3,478	24,467	988
Creditors	279,476	-317,228	-260,858	-415,368	79,766	606,691	511,268	1,165	-34,420	196,561	-1,666	-8,739	18,293	1,257
Accruals and Deferred Income	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	422,618	-192,269	-35,621	-16,467	48,116	23,081	25,348	-35,111	30,322	17,333	0	-99	-507	4,504
Investing Activities
capital expenditure	0	0	0	0	-49,887	-15,226	-25,590	0	-475,000	-27,575	0	0	0	-8,500
Change in Investments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
cash flow from investments	0	0	0	0	-49,887	-15,226	-25,590	0	-475,000	-27,575	0	0	0	-8,500
Financing Activities
Bank loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Long term loans	0	0	0	0	0	0	0	0	0	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	-99,017	43,129	-47,047	140,980	-60,435	-57,383	129,306	-9,744	466,523	32,915	0	0	0	4,500
share issue	0	100,000	0	0	0	0	0	0	0	0	0	99	0	1
interest	7,984	360	102	81	370	524	162	112	169	57	0	0	1	1
cash flow from financing	-91,033	143,489	-46,945	141,061	-60,065	-56,859	129,468	-9,632	466,692	32,972	0	99	1	4,502
cash and cash equivalents
cash	331,585	-48,779	-82,567	124,593	-61,836	-49,004	129,226	-44,743	22,013	22,730	0	0	-506	506
overdraft	0	0	0	0	0	0	0	0	0	0	0	0	0	0
change in cash	331,585	-48,779	-82,567	124,593	-61,836	-49,004	129,226	-44,743	22,013	22,730	0	0	-506	506

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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ALLIANCE ADVERTISING & MARKETING LTD group structure

Alliance Advertising & Marketing Ltd has no subsidiary companies.

Ultimate parent company

ALLIANCE ADVERTISING & MARKETING LTD

06606240

ALLIANCE ADVERTISING & MARKETING LTD Shareholders

sajaad afzal shawl	85%
faheemul haque farooqui	15%

Alliance Advertising & Marketing Ltd currently has 3 directors. The longest serving directors include Mr Sajaad Shawl (Apr 2010) and Mr Faheemul Farooqui (Feb 2016).

officer	country	age	start	end	role
Mr Sajaad Shawl	England	50 years	Apr 2010	-	Director
Mr Faheemul Farooqui	United Kingdom	56 years	Feb 2016	-	Director
Ms Katariin Lindre	England	40 years	Jul 2024	-	Director

P&L

May 2023

turnover

2.4m

+4%

operating profit

69.6k

gross margin

23.2%

-7.68%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

May 2023

net assets

576.1k

+0.11%

total assets

1.8m

+0.16%

cash

343.2k

+28.5%

net assets

Total assets minus all liabilities

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company number

06606240

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

May 2008

ultimate parent company

None

previous names

N/A

address

65 north acton road,, london, NW10 6PJ

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 4 charges/mortgages relating to alliance advertising & marketing ltd. Currently there are 4 open charges and 0 have been satisfied in the past.

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alliance advertising & marketing ltd Company Information

alliance advertising & marketing ltd Estimated Valuation

alliance advertising & marketing ltd Estimated Valuation

alliance advertising & marketing ltd Estimated Valuation

Alliance Advertising & Marketing Ltd Overview

Alliance Advertising & Marketing Ltd Health Check

ALLIANCE ADVERTISING & MARKETING LTD financials

alliance advertising & marketing ltd Credit Report and Business Information

Alliance Advertising & Marketing Ltd Competitor Analysis

alliance advertising & marketing ltd Ownership

alliance advertising & marketing ltd directors

alliance advertising & marketing ltd company details

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alliance advertising & marketing ltd Capital Raised & Share Issues BETA

alliance advertising & marketing ltd Companies House Filings - See Documents