alliance advertising & marketing ltd Company Information
Company Number
06606240
Next Accounts
Feb 2026
Shareholders
sajaad afzal shawl
faheemul haque farooqui
Group Structure
View All
Industry
Advertising agencies
Registered Address
65 north acton road,, london, NW10 6PJ
Website
www.alliance11.co.ukalliance advertising & marketing ltd Estimated Valuation
Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £1.1m based on a Turnover of £3.2m and 0.35x industry multiple (adjusted for size and gross margin).
alliance advertising & marketing ltd Estimated Valuation
Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £155.7k based on an EBITDA of £68.4k and a 2.28x industry multiple (adjusted for size and gross margin).
alliance advertising & marketing ltd Estimated Valuation
Pomanda estimates the enterprise value of ALLIANCE ADVERTISING & MARKETING LTD at £1.1m based on Net Assets of £604.3k and 1.76x industry multiple (adjusted for liquidity).
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Alliance Advertising & Marketing Ltd Overview
Alliance Advertising & Marketing Ltd is a live company located in london, NW10 6PJ with a Companies House number of 06606240. It operates in the advertising agencies sector, SIC Code 73110. Founded in May 2008, it's largest shareholder is sajaad afzal shawl with a 85% stake. Alliance Advertising & Marketing Ltd is a established, small sized company, Pomanda has estimated its turnover at £3.2m with healthy growth in recent years.
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Alliance Advertising & Marketing Ltd Health Check
Pomanda's financial health check has awarded Alliance Advertising & Marketing Ltd a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs


2 Strong

2 Regular

7 Weak

Size
annual sales of £3.2m, make it smaller than the average company (£7.2m)
- Alliance Advertising & Marketing Ltd
£7.2m - Industry AVG

Growth
3 year (CAGR) sales growth of 6%, show it is growing at a slower rate (10.4%)
- Alliance Advertising & Marketing Ltd
10.4% - Industry AVG

Production
with a gross margin of 20%, this company has a higher cost of product (42.6%)
- Alliance Advertising & Marketing Ltd
42.6% - Industry AVG

Profitability
an operating margin of 0.9% make it less profitable than the average company (4.6%)
- Alliance Advertising & Marketing Ltd
4.6% - Industry AVG

Employees
with 12 employees, this is below the industry average (36)
12 - Alliance Advertising & Marketing Ltd
36 - Industry AVG

Pay Structure
on an average salary of £64.2k, the company has an equivalent pay structure (£64.2k)
- Alliance Advertising & Marketing Ltd
£64.2k - Industry AVG

Efficiency
resulting in sales per employee of £264k, this is more efficient (£179k)
- Alliance Advertising & Marketing Ltd
£179k - Industry AVG

Debtor Days
it gets paid by customers after 143 days, this is later than average (54 days)
- Alliance Advertising & Marketing Ltd
54 days - Industry AVG

Creditor Days
its suppliers are paid after 108 days, this is slower than average (43 days)
- Alliance Advertising & Marketing Ltd
43 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Alliance Advertising & Marketing Ltd
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (15 weeks)
0 weeks - Alliance Advertising & Marketing Ltd
15 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 66.5%, this is a similar level of debt than the average (67.1%)
66.5% - Alliance Advertising & Marketing Ltd
67.1% - Industry AVG
ALLIANCE ADVERTISING & MARKETING LTD financials

Alliance Advertising & Marketing Ltd's latest turnover from May 2024 is estimated at £3.2 million and the company has net assets of £604.3 thousand. According to their latest financial statements, Alliance Advertising & Marketing Ltd has 12 employees and maintains cash reserves of £5.8 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
May 2024 | May 2023 | May 2022 | May 2021 | May 2020 | May 2019 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 12 | 11 | 11 | 16 | 15 | ||||||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
May 2024 | May 2023 | May 2022 | May 2021 | May 2020 | May 2019 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 556,943 | 450,930 | 455,574 | 461,766 | 470,022 | 481,030 | 445,820 | 459,317 | 458,643 | 477,162 | 20,681 | 2,125 | 4,250 | 6,375 | |
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 556,943 | 450,930 | 455,574 | 461,766 | 470,022 | 481,030 | 445,820 | 459,317 | 458,643 | 477,162 | 20,681 | 2,125 | 4,250 | 6,375 | |
Stock & work in progress | |||||||||||||||
Trade Debtors | 1,243,178 | 981,885 | 1,070,168 | 1,181,449 | 1,298,077 | 1,641,465 | 1,537,769 | 854,054 | 303,018 | 208,852 | 241,870 | 30,126 | 21,977 | 25,455 | 988 |
Group Debtors | |||||||||||||||
Misc Debtors | |||||||||||||||
Cash | 5,799 | 343,218 | 11,633 | 60,412 | 142,979 | 18,386 | 80,222 | 129,226 | 44,743 | 22,730 | 506 | ||||
misc current assets | |||||||||||||||
total current assets | 1,248,977 | 1,325,103 | 1,081,801 | 1,241,861 | 1,441,056 | 1,659,851 | 1,617,991 | 983,280 | 303,018 | 253,595 | 264,600 | 30,126 | 21,977 | 25,455 | 1,494 |
total assets | 1,805,920 | 1,776,033 | 1,537,375 | 1,703,627 | 1,911,078 | 2,140,881 | 2,063,811 | 1,442,597 | 761,661 | 730,757 | 285,281 | 30,126 | 24,102 | 29,705 | 7,869 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 755,604 | 656,198 | 376,722 | 693,950 | 954,808 | 1,370,176 | 1,290,410 | 683,719 | 172,451 | 171,286 | 205,706 | 9,145 | 10,811 | 19,550 | 1,257 |
Group/Directors Accounts | |||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | |||||||||||||||
total current liabilities | 755,604 | 656,198 | 376,722 | 693,950 | 954,808 | 1,370,176 | 1,290,410 | 683,719 | 172,451 | 171,286 | 205,706 | 9,145 | 10,811 | 19,550 | 1,257 |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 446,028 | 543,727 | 642,744 | 599,615 | 646,662 | 505,682 | 566,117 | 623,500 | 494,194 | 503,938 | 37,415 | 4,500 | 4,500 | 4,500 | 4,500 |
provisions | |||||||||||||||
total long term liabilities | 446,028 | 543,727 | 642,744 | 599,615 | 646,662 | 505,682 | 566,117 | 623,500 | 494,194 | 503,938 | 37,415 | 4,500 | 4,500 | 4,500 | 4,500 |
total liabilities | 1,201,632 | 1,199,925 | 1,019,466 | 1,293,565 | 1,601,470 | 1,875,858 | 1,856,527 | 1,307,219 | 666,645 | 675,224 | 243,121 | 13,645 | 15,311 | 24,050 | 5,757 |
net assets | 604,288 | 576,108 | 517,909 | 410,062 | 309,608 | 265,023 | 207,284 | 135,378 | 95,016 | 55,533 | 42,160 | 16,481 | 8,791 | 5,655 | 2,112 |
total shareholders funds | 604,288 | 576,108 | 517,909 | 410,062 | 309,608 | 265,023 | 207,284 | 135,378 | 95,016 | 55,533 | 42,160 | 16,481 | 8,791 | 5,655 | 2,112 |
May 2024 | May 2023 | May 2022 | May 2021 | May 2020 | May 2019 | May 2018 | May 2017 | May 2016 | May 2015 | May 2014 | May 2013 | May 2012 | May 2011 | May 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 39,982 | 4,644 | 6,192 | 8,256 | 11,008 | 14,677 | 28,723 | 24,916 | 18,519 | 18,519 | 6,894 | 2,125 | 2,125 | 2,125 | 2,125 |
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | |||||||||||||||
Debtors | 261,293 | -88,283 | -111,281 | -116,628 | -343,388 | 103,696 | 683,715 | 551,036 | 94,166 | -33,018 | 211,744 | 8,149 | -3,478 | 24,467 | 988 |
Creditors | 99,406 | 279,476 | -317,228 | -260,858 | -415,368 | 79,766 | 606,691 | 511,268 | 1,165 | -34,420 | 196,561 | -1,666 | -8,739 | 18,293 | 1,257 |
Accruals and Deferred Income | |||||||||||||||
Deferred Taxes & Provisions | |||||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -97,699 | -99,017 | 43,129 | -47,047 | 140,980 | -60,435 | -57,383 | 129,306 | -9,744 | 466,523 | 32,915 | 4,500 | |||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -337,419 | 331,585 | -48,779 | -82,567 | 124,593 | -61,836 | -49,004 | 129,226 | -44,743 | 22,013 | 22,730 | -506 | 506 | ||
overdraft | |||||||||||||||
change in cash | -337,419 | 331,585 | -48,779 | -82,567 | 124,593 | -61,836 | -49,004 | 129,226 | -44,743 | 22,013 | 22,730 | -506 | 506 |
alliance advertising & marketing ltd Credit Report and Business Information
Alliance Advertising & Marketing Ltd Competitor Analysis

Perform a competitor analysis for alliance advertising & marketing ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in NW10 area or any other competitors across 12 key performance metrics.
alliance advertising & marketing ltd Ownership
ALLIANCE ADVERTISING & MARKETING LTD group structure
Alliance Advertising & Marketing Ltd has no subsidiary companies.
Ultimate parent company
ALLIANCE ADVERTISING & MARKETING LTD
06606240
alliance advertising & marketing ltd directors
Alliance Advertising & Marketing Ltd currently has 3 directors. The longest serving directors include Mr Sajaad Shawl (Apr 2010) and Mr Faheemul Farooqui (Feb 2016).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Sajaad Shawl | England | 50 years | Apr 2010 | - | Director |
Mr Faheemul Farooqui | England | 57 years | Feb 2016 | - | Director |
Ms Katariin Lindre | England | 40 years | Jul 2024 | - | Director |
P&L
May 2024turnover
3.2m
+29%
operating profit
28.4k
0%
gross margin
20.1%
-5.95%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
May 2024net assets
604.3k
+0.05%
total assets
1.8m
+0.02%
cash
5.8k
-0.98%
net assets
Total assets minus all liabilities
alliance advertising & marketing ltd company details
company number
06606240
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
May 2008
age
17
incorporated
UK
ultimate parent company
accounts
Unaudited Abridged
last accounts submitted
May 2024
previous names
N/A
accountant
-
auditor
-
address
65 north acton road,, london, NW10 6PJ
Bank
-
Legal Advisor
-
alliance advertising & marketing ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 4 charges/mortgages relating to alliance advertising & marketing ltd. Currently there are 4 open charges and 0 have been satisfied in the past.
alliance advertising & marketing ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ALLIANCE ADVERTISING & MARKETING LTD. This can take several minutes, an email will notify you when this has completed.
alliance advertising & marketing ltd Companies House Filings - See Documents
date | description | view/download |
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