crowd dna ltd Company Information
Company Number
06617205
Next Accounts
Mar 2026
Shareholders
strat7 group limited
Group Structure
View All
Industry
Market research and public opinion polling
Registered Address
11 soho street, london, W1D 3AD
Website
www.crowddna.comcrowd dna ltd Estimated Valuation
Pomanda estimates the enterprise value of CROWD DNA LTD at £3.1m based on a Turnover of £5.4m and 0.58x industry multiple (adjusted for size and gross margin).
crowd dna ltd Estimated Valuation
Pomanda estimates the enterprise value of CROWD DNA LTD at £0 based on an EBITDA of £-279.7k and a 3.42x industry multiple (adjusted for size and gross margin).
crowd dna ltd Estimated Valuation
Pomanda estimates the enterprise value of CROWD DNA LTD at £2.6m based on Net Assets of £1.6m and 1.64x industry multiple (adjusted for liquidity).
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Crowd Dna Ltd Overview
Crowd Dna Ltd is a live company located in london, W1D 3AD with a Companies House number of 06617205. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in June 2008, it's largest shareholder is strat7 group limited with a 100% stake. Crowd Dna Ltd is a established, mid sized company, Pomanda has estimated its turnover at £5.4m with healthy growth in recent years.
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Crowd Dna Ltd Health Check
Pomanda's financial health check has awarded Crowd Dna Ltd a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs


4 Strong

3 Regular

4 Weak

Size
annual sales of £5.4m, make it smaller than the average company (£9m)
£5.4m - Crowd Dna Ltd
£9m - Industry AVG

Growth
3 year (CAGR) sales growth of 13%, show it is growing at a faster rate (9.4%)
- Crowd Dna Ltd
9.4% - Industry AVG

Production
with a gross margin of 72.1%, this company has a comparable cost of product (67.7%)
72.1% - Crowd Dna Ltd
67.7% - Industry AVG

Profitability
an operating margin of -5.8% make it less profitable than the average company (5.3%)
-5.8% - Crowd Dna Ltd
5.3% - Industry AVG

Employees
with 47 employees, this is similar to the industry average (57)
47 - Crowd Dna Ltd
57 - Industry AVG

Pay Structure
on an average salary of £69.5k, the company has an equivalent pay structure (£69.5k)
- Crowd Dna Ltd
£69.5k - Industry AVG

Efficiency
resulting in sales per employee of £113.9k, this is less efficient (£150.7k)
£113.9k - Crowd Dna Ltd
£150.7k - Industry AVG

Debtor Days
it gets paid by customers after 44 days, this is earlier than average (63 days)
44 days - Crowd Dna Ltd
63 days - Industry AVG

Creditor Days
its suppliers are paid after 17 days, this is quicker than average (39 days)
17 days - Crowd Dna Ltd
39 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Crowd Dna Ltd
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 49 weeks, this is more cash available to meet short term requirements (13 weeks)
49 weeks - Crowd Dna Ltd
13 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 39.7%, this is a lower level of debt than the average (60.3%)
39.7% - Crowd Dna Ltd
60.3% - Industry AVG
CROWD DNA LTD financials

Crowd Dna Ltd's latest turnover from June 2024 is £5.4 million and the company has net assets of £1.6 million. According to their latest financial statements, Crowd Dna Ltd has 47 employees and maintains cash reserves of £987.2 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 5,353,797 | 8,093,553 | |||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 1,495,056 | 1,888,818 | |||||||||||||
Gross Profit | 3,858,741 | 6,204,735 | |||||||||||||
Admin Expenses | 4,169,905 | 4,733,073 | |||||||||||||
Operating Profit | -311,164 | 1,471,662 | |||||||||||||
Interest Payable | 10,183 | ||||||||||||||
Interest Receivable | 6 | 1,498 | |||||||||||||
Pre-Tax Profit | -321,341 | 1,473,160 | |||||||||||||
Tax | -33,959 | -1,762 | |||||||||||||
Profit After Tax | -355,300 | 1,471,398 | |||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | -355,300 | 1,471,398 | |||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 47 | 54 | 49 | 32 | 31 | 31 | 29 | 26 | |||||||
EBITDA* | -279,678 | 1,500,093 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 50,379 | 48,603 | 35,147 | 27,249 | 16,113 | 24,079 | 19,046 | 18,324 | 23,564 | 20,827 | 18,300 | 18,411 | 13,488 | 14,584 | 14,375 |
Intangible Assets | |||||||||||||||
Investments & Other | 267,153 | 23,559 | 29,183 | 29,183 | 29,183 | 604,003 | 604,003 | ||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 317,532 | 72,162 | 64,330 | 56,432 | 45,296 | 24,079 | 19,046 | 18,324 | 627,567 | 624,830 | 18,300 | 18,411 | 13,488 | 14,584 | 14,375 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 655,218 | 2,003,175 | 310,927 | 1,374,672 | 721,286 | 1,340,209 | 789,847 | 1,101,482 | 761,776 | 420,690 | 529,247 | 367,970 | 400,738 | 286,102 | 193,829 |
Group Debtors | 404,602 | 137,669 | 293,568 | 185,977 | 56,767 | ||||||||||
Misc Debtors | 246,588 | 636,000 | 659,215 | 435,722 | 162,945 | ||||||||||
Cash | 987,175 | 1,070,926 | 1,300,044 | 658,492 | 2,949,630 | 1,663,702 | 1,490,472 | 1,303,136 | 1,048,493 | 647,176 | 1,194,798 | 743,097 | 523,291 | 273,853 | 308,116 |
misc current assets | |||||||||||||||
total current assets | 2,293,583 | 3,847,770 | 2,563,754 | 2,654,863 | 3,890,628 | 3,003,911 | 2,280,319 | 2,404,618 | 1,810,269 | 1,067,866 | 1,724,045 | 1,111,067 | 924,029 | 559,955 | 501,945 |
total assets | 2,611,115 | 3,919,932 | 2,628,084 | 2,711,295 | 3,935,924 | 3,027,990 | 2,299,365 | 2,422,942 | 2,437,836 | 1,692,696 | 1,742,345 | 1,129,478 | 937,517 | 574,539 | 516,320 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 71,384 | 155,380 | 196,393 | 401,256 | 157,564 | 337,018 | 115,342 | 362,142 | 484,469 | 249,934 | 381,615 | 265,298 | 272,979 | 213,975 | 262,902 |
Group/Directors Accounts | 408,267 | 80,207 | |||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 548,900 | 1,211,031 | 949,568 | 1,000,246 | 649,659 | ||||||||||
total current liabilities | 1,028,551 | 1,366,411 | 1,145,961 | 1,481,709 | 807,223 | 337,018 | 115,342 | 362,142 | 484,469 | 249,934 | 381,615 | 265,298 | 272,979 | 213,975 | 262,902 |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 9,174 | 4,831 | 4,831 | 43,593 | |||||||||||
total long term liabilities | 9,174 | 4,831 | 4,831 | 43,593 | |||||||||||
total liabilities | 1,037,725 | 1,371,242 | 1,150,792 | 1,525,302 | 807,223 | 337,018 | 115,342 | 362,142 | 484,469 | 249,934 | 381,615 | 265,298 | 272,979 | 213,975 | 262,902 |
net assets | 1,573,390 | 2,548,690 | 1,477,292 | 1,185,993 | 3,128,701 | 2,690,972 | 2,184,023 | 2,060,800 | 1,953,367 | 1,442,762 | 1,360,730 | 864,180 | 664,538 | 360,564 | 253,418 |
total shareholders funds | 1,573,390 | 2,548,690 | 1,477,292 | 1,185,993 | 3,128,701 | 2,690,972 | 2,184,023 | 2,060,800 | 1,953,367 | 1,442,762 | 1,360,730 | 864,180 | 664,538 | 360,564 | 253,418 |
Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | Jun 2012 | Jun 2011 | Jun 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | -311,164 | 1,471,662 | |||||||||||||
Depreciation | 31,486 | 28,431 | 21,606 | 62,045 | 12,987 | 9,791 | 10,392 | 10,448 | 10,454 | 8,913 | 8,447 | 9,154 | 6,331 | 5,284 | 4,186 |
Amortisation | |||||||||||||||
Tax | -33,959 | -1,762 | |||||||||||||
Stock | |||||||||||||||
Debtors | -1,470,436 | 1,513,134 | -732,661 | 1,055,373 | -399,211 | 550,362 | -311,635 | 339,706 | 341,086 | -108,557 | 161,277 | -32,768 | 114,636 | 92,273 | 193,829 |
Creditors | -83,996 | -41,013 | -204,863 | 243,692 | -179,454 | 221,676 | -246,800 | -122,327 | 234,535 | -131,681 | 116,317 | -7,681 | 59,004 | -48,927 | 262,902 |
Accruals and Deferred Income | -662,131 | 261,463 | -50,678 | 350,587 | 649,659 | ||||||||||
Deferred Taxes & Provisions | 4,343 | -38,762 | 43,593 | ||||||||||||
Cash flow from operations | 415,015 | 205,647 | |||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | 243,594 | -5,624 | 29,183 | -604,003 | 604,003 | ||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | 408,267 | -80,207 | 80,207 | ||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | -10,177 | 1,498 | |||||||||||||
cash flow from financing | -221,910 | -398,502 | |||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -83,751 | -229,118 | 641,552 | -2,291,138 | 1,285,928 | 173,230 | 187,336 | 254,643 | 401,317 | -547,622 | 451,701 | 219,806 | 249,438 | -34,263 | 308,116 |
overdraft | |||||||||||||||
change in cash | -83,751 | -229,118 | 641,552 | -2,291,138 | 1,285,928 | 173,230 | 187,336 | 254,643 | 401,317 | -547,622 | 451,701 | 219,806 | 249,438 | -34,263 | 308,116 |
crowd dna ltd Credit Report and Business Information
Crowd Dna Ltd Competitor Analysis

Perform a competitor analysis for crowd dna ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mid companies, companies in W1D area or any other competitors across 12 key performance metrics.
crowd dna ltd Ownership
CROWD DNA LTD group structure
Crowd Dna Ltd has no subsidiary companies.
Ultimate parent company
2 parents
CROWD DNA LTD
06617205
crowd dna ltd directors
Crowd Dna Ltd currently has 3 directors. The longest serving directors include Mr Alexander Knight (Nov 2020) and Mr Barrie Brien (Nov 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Alexander Knight | England | 47 years | Nov 2020 | - | Director |
Mr Barrie Brien | England | 58 years | Nov 2020 | - | Director |
Mr Stephen Perkins | 50 years | Jan 2024 | - | Director |
P&L
June 2024turnover
5.4m
-34%
operating profit
-311.2k
-121%
gross margin
72.1%
-5.98%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2024net assets
1.6m
-0.38%
total assets
2.6m
-0.33%
cash
987.2k
-0.08%
net assets
Total assets minus all liabilities
crowd dna ltd company details
company number
06617205
Type
Private limited with Share Capital
industry
73200 - Market research and public opinion polling
incorporation date
June 2008
age
17
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
June 2024
previous names
N/A
accountant
MOORE KINGSTON SMITH LLP
auditor
-
address
11 soho street, london, W1D 3AD
Bank
-
Legal Advisor
-
crowd dna ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to crowd dna ltd. Currently there are 2 open charges and 0 have been satisfied in the past.
crowd dna ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for CROWD DNA LTD. This can take several minutes, an email will notify you when this has completed.
crowd dna ltd Companies House Filings - See Documents
date | description | view/download |
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