easychoice finance limited Company Information
Company Number
07102567
Next Accounts
Sep 2026
Shareholders
john jones
brian sullivan
Group Structure
View All
Industry
Other activities auxiliary to financial services, except insurance and pension funding
Registered Address
428 downham way bromley, kent, BR1 5HR
Website
-easychoice finance limited Estimated Valuation
Pomanda estimates the enterprise value of EASYCHOICE FINANCE LIMITED at £65.5k based on a Turnover of £126.1k and 0.52x industry multiple (adjusted for size and gross margin).
easychoice finance limited Estimated Valuation
Pomanda estimates the enterprise value of EASYCHOICE FINANCE LIMITED at £5.7k based on an EBITDA of £2.4k and a 2.37x industry multiple (adjusted for size and gross margin).
easychoice finance limited Estimated Valuation
Pomanda estimates the enterprise value of EASYCHOICE FINANCE LIMITED at £34.1k based on Net Assets of £15.3k and 2.22x industry multiple (adjusted for liquidity).
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Easychoice Finance Limited Overview
Easychoice Finance Limited is a live company located in kent, BR1 5HR with a Companies House number of 07102567. It operates in the activities auxiliary to financial intermediation n.e.c. sector, SIC Code 66190. Founded in December 2009, it's largest shareholder is john jones with a 50% stake. Easychoice Finance Limited is a established, micro sized company, Pomanda has estimated its turnover at £126.1k with low growth in recent years.
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Easychoice Finance Limited Health Check
Pomanda's financial health check has awarded Easychoice Finance Limited a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 8 areas for improvement. Company Health Check FAQs


1 Strong

1 Regular

8 Weak

Size
annual sales of £126.1k, make it smaller than the average company (£4.1m)
- Easychoice Finance Limited
£4.1m - Industry AVG

Growth
3 year (CAGR) sales growth of 2%, show it is growing at a slower rate (10.1%)
- Easychoice Finance Limited
10.1% - Industry AVG

Production
with a gross margin of 17.7%, this company has a higher cost of product (80.1%)
- Easychoice Finance Limited
80.1% - Industry AVG

Profitability
an operating margin of 1.9% make it less profitable than the average company (9.2%)
- Easychoice Finance Limited
9.2% - Industry AVG

Employees
with 2 employees, this is below the industry average (8)
2 - Easychoice Finance Limited
8 - Industry AVG

Pay Structure
on an average salary of £77.7k, the company has an equivalent pay structure (£77.7k)
- Easychoice Finance Limited
£77.7k - Industry AVG

Efficiency
resulting in sales per employee of £63.1k, this is less efficient (£192.5k)
- Easychoice Finance Limited
£192.5k - Industry AVG

Debtor Days
it gets paid by customers after 61 days, this is later than average (33 days)
- Easychoice Finance Limited
33 days - Industry AVG

Creditor Days
its suppliers are paid after 2 days, this is quicker than average (45 days)
- Easychoice Finance Limited
45 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Easychoice Finance Limited
- - Industry AVG

Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Easychoice Finance Limited
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 31.5%, this is a lower level of debt than the average (72.2%)
31.5% - Easychoice Finance Limited
72.2% - Industry AVG
EASYCHOICE FINANCE LIMITED financials

Easychoice Finance Limited's latest turnover from December 2024 is estimated at £126.1 thousand and the company has net assets of £15.3 thousand. According to their latest financial statements, Easychoice Finance Limited has 2 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 2 | 2 | 2 | 2 | 2 | 2 | |||||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 1,021 | 1,412 | 1,883 | 2,511 | 3,383 | 1,898 | 2,531 | 3,367 | 4,489 | 5,880 | 1,591 | 176 | 235 | 314 | 418 |
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 1,021 | 1,412 | 1,883 | 2,511 | 3,383 | 1,898 | 2,531 | 3,367 | 4,489 | 5,880 | 1,591 | 176 | 235 | 314 | 418 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 21,387 | 23,032 | 21,309 | 23,500 | 29,794 | 698 | 1,953 | 2,796 | 1,009 | ||||||
Group Debtors | |||||||||||||||
Misc Debtors | 3,467 | ||||||||||||||
Cash | 2,552 | 3,207 | 787 | 1,789 | 10,298 | 2,138 | 2,871 | 5,180 | 657 | 523 | |||||
misc current assets | |||||||||||||||
total current assets | 21,387 | 23,032 | 21,309 | 23,500 | 29,794 | 6,717 | 3,207 | 787 | 1,789 | 10,298 | 2,138 | 2,871 | 7,133 | 3,453 | 1,532 |
total assets | 22,408 | 24,444 | 23,192 | 26,011 | 33,177 | 8,615 | 5,738 | 4,154 | 6,278 | 16,178 | 3,729 | 3,047 | 7,368 | 3,767 | 1,950 |
Bank overdraft | |||||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 757 | 612 | 160 | 3 | 63 | 76 | 1 | 2,912 | 1,013 | 998 | 5,746 | 3,760 | 885 | ||
Group/Directors Accounts | |||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 2,332 | 1,032 | 1,387 | 1,210 | |||||||||||
total current liabilities | 757 | 612 | 160 | 3 | 63 | 2,408 | 1,033 | 1,387 | 1,210 | 2,912 | 1,013 | 998 | 5,746 | 3,760 | 885 |
loans | |||||||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | 6,307 | 10,280 | 14,252 | 17,870 | 20,000 | ||||||||||
provisions | 2,779 | ||||||||||||||
total long term liabilities | 6,307 | 10,280 | 14,252 | 17,870 | 22,779 | ||||||||||
total liabilities | 7,064 | 10,892 | 14,412 | 17,873 | 22,842 | 2,408 | 1,033 | 1,387 | 1,210 | 2,912 | 1,013 | 998 | 5,746 | 3,760 | 885 |
net assets | 15,344 | 13,552 | 8,780 | 8,138 | 10,335 | 6,207 | 4,705 | 2,767 | 5,068 | 13,266 | 2,716 | 2,049 | 1,622 | 7 | 1,065 |
total shareholders funds | 15,344 | 13,552 | 8,780 | 8,138 | 10,335 | 6,207 | 4,705 | 2,767 | 5,068 | 13,266 | 2,716 | 2,049 | 1,622 | 7 | 1,065 |
Dec 2024 | Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 633 | 836 | 1,122 | 1,960 | 531 | 59 | 79 | 104 | 140 | ||||||
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | |||||||||||||||
Debtors | -1,645 | 1,723 | -2,191 | -6,294 | 25,629 | 4,165 | -1,953 | -843 | 1,787 | 1,009 | |||||
Creditors | 145 | 452 | 157 | -60 | -13 | 75 | 1 | -2,912 | 1,899 | 15 | -4,748 | 1,986 | 2,875 | 885 | |
Accruals and Deferred Income | -2,332 | 1,300 | -355 | 177 | 1,210 | ||||||||||
Deferred Taxes & Provisions | -2,779 | 2,779 | |||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | -3,973 | -3,972 | -3,618 | -2,130 | 20,000 | ||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -2,552 | -655 | 2,420 | -1,002 | -8,509 | 8,160 | -733 | -2,309 | 4,523 | 134 | 523 | ||||
overdraft | |||||||||||||||
change in cash | -2,552 | -655 | 2,420 | -1,002 | -8,509 | 8,160 | -733 | -2,309 | 4,523 | 134 | 523 |
easychoice finance limited Credit Report and Business Information
Easychoice Finance Limited Competitor Analysis

Perform a competitor analysis for easychoice finance limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other micro companies, companies in BR1 area or any other competitors across 12 key performance metrics.
easychoice finance limited Ownership
EASYCHOICE FINANCE LIMITED group structure
Easychoice Finance Limited has no subsidiary companies.
Ultimate parent company
EASYCHOICE FINANCE LIMITED
07102567
easychoice finance limited directors
Easychoice Finance Limited currently has 2 directors. The longest serving directors include Mr John Jones (Dec 2009) and Mr Brian Sullivan (Dec 2009).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr John Jones | United Kingdom | 60 years | Dec 2009 | - | Director |
Mr Brian Sullivan | 64 years | Dec 2009 | - | Director |
P&L
December 2024turnover
126.1k
-1%
operating profit
2.4k
0%
gross margin
17.8%
+7.14%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2024net assets
15.3k
+0.13%
total assets
22.4k
-0.08%
cash
0
0%
net assets
Total assets minus all liabilities
easychoice finance limited company details
company number
07102567
Type
Private limited with Share Capital
industry
66190 - Other activities auxiliary to financial services, except insurance and pension funding
incorporation date
December 2009
age
16
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
December 2024
previous names
N/A
accountant
-
auditor
-
address
428 downham way bromley, kent, BR1 5HR
Bank
-
Legal Advisor
-
easychoice finance limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to easychoice finance limited.
easychoice finance limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for EASYCHOICE FINANCE LIMITED. This can take several minutes, an email will notify you when this has completed.
easychoice finance limited Companies House Filings - See Documents
date | description | view/download |
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