choice card limited

Live EstablishedMicroDeclining

choice card limited Company Information

Share CHOICE CARD LIMITED

Company Number

07289392

Shareholders

blackhawk network netherlands b.v.

Group Structure

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Industry

Other business support service activities n.e.c.

 

Registered Address

westside london road, hemel hempstead, hertfordshire, HP3 9TD

choice card limited Estimated Valuation

£0

Pomanda estimates the enterprise value of CHOICE CARD LIMITED at £0 based on a Turnover of £495.4k and -0.18x industry multiple (adjusted for size and gross margin).

choice card limited Estimated Valuation

£768.8k

Pomanda estimates the enterprise value of CHOICE CARD LIMITED at £768.8k based on an EBITDA of £-568.7k and a -1.35x industry multiple (adjusted for size and gross margin).

choice card limited Estimated Valuation

£12.9m

Pomanda estimates the enterprise value of CHOICE CARD LIMITED at £12.9m based on Net Assets of £6.1m and 2.13x industry multiple (adjusted for liquidity).

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Choice Card Limited Overview

Choice Card Limited is a live company located in hertfordshire, HP3 9TD with a Companies House number of 07289392. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in June 2010, it's largest shareholder is blackhawk network netherlands b.v. with a 100% stake. Choice Card Limited is a established, micro sized company, Pomanda has estimated its turnover at £495.4k with declining growth in recent years.

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Choice Card Limited Health Check

Pomanda's financial health check has awarded Choice Card Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 6 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4.5out of 5
positive_score

5 Strong

positive_score

0 Regular

positive_score

6 Weak

size

Size

annual sales of £495.4k, make it smaller than the average company (£4m)

£495.4k - Choice Card Limited

£4m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of -56%, show it is growing at a slower rate (3%)

-56% - Choice Card Limited

3% - Industry AVG

production

Production

with a gross margin of -62.3%, this company has a higher cost of product (38.4%)

-62.3% - Choice Card Limited

38.4% - Industry AVG

profitability

Profitability

an operating margin of -114.8% make it less profitable than the average company (6.2%)

-114.8% - Choice Card Limited

6.2% - Industry AVG

employees

Employees

with 2 employees, this is below the industry average (25)

2 - Choice Card Limited

25 - Industry AVG

paystructure

Pay Structure

There is insufficient data available for this Key Performance Indicator!

- - Choice Card Limited

- - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £247.7k, this is more efficient (£162.2k)

£247.7k - Choice Card Limited

£162.2k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 21 days, this is earlier than average (44 days)

21 days - Choice Card Limited

44 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 6 days, this is quicker than average (33 days)

6 days - Choice Card Limited

33 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 23 days, this is less than average (34 days)

23 days - Choice Card Limited

34 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 69 weeks, this is more cash available to meet short term requirements (23 weeks)

69 weeks - Choice Card Limited

23 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 51.1%, this is a lower level of debt than the average (63.6%)

51.1% - Choice Card Limited

63.6% - Industry AVG

CHOICE CARD LIMITED financials

EXPORTms excel logo

Choice Card Limited's latest turnover from December 2022 is £495.4 thousand and the company has net assets of £6.1 million. According to their latest financial statements, Choice Card Limited has 2 employees and maintains cash reserves of £8.5 million as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Aug 2013Aug 2012Aug 2011
Turnover495,4182,633,8806,335,9215,821,6025,059,5622,925,5451,306,636757,0342,996,694659,609324,914144,994
Other Income Or Grants
Cost Of Sales804,0791,444,0832,849,9833,904,0472,873,9822,035,6941,451,316469,0082,447,688533,426203,08588,360
Gross Profit-308,6611,189,7973,485,9381,917,5552,185,580889,851-144,680288,026549,006126,183121,82956,633
Admin Expenses260,033256,654314,822323,21284,03927,395149,589224,685225,78974,786128,88771,629
Operating Profit-568,694933,1433,171,1161,594,3432,101,541862,456-294,26963,341323,21751,397-7,058-14,996
Interest Payable15,8586,4475,8989,3427,5124684,006
Interest Receivable47,36171,3719501,94987143114
Pre-Tax Profit-521,334933,1503,166,6291,588,8462,095,643853,114-301,78162,873321,16048,069-6,915-14,882
Tax-393,174-601,386-147,928-459,922-200,09347,966-19,247-58,224-5,154
Profit After Tax-521,334539,9762,565,2431,440,9181,635,721653,021-253,81543,626262,93642,915-6,915-14,882
Dividends Paid
Retained Profit-521,334539,9762,565,2431,440,9181,635,721653,021-253,81543,626262,93642,915-6,915-14,882
Employee Costs62,089103,260119,31031,331110,35471,958
Number Of Employees2333321224532
EBITDA*-568,694936,0353,172,4881,597,8622,106,149870,621-289,23274,468328,31951,972-6,668-14,771

* Earnings Before Interest, Tax, Depreciation and Amortisation

Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Aug 2013Aug 2012Aug 2011
Tangible Assets5,2747,4202,748504559278
Intangible Assets2,8924,2643,7838,39111,28214,17313,500
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets2,8924,2643,7838,39116,55621,59316,248504559278
Stock & work in progress51,313197,153560,554446,647196,212108,60275228,5166,784
Trade Debtors29,190479,7791,285,1661,865,4501,398,6341,855,7041,127,502590,5641,130,00098,61430,91973
Group Debtors1,337,770860,5062,859,8577,979,9585,909,6363,645,5051,449,356995,497
Misc Debtors2,465,2135,920,9519,389,3017,363,7502,978,070928,787346,658106,623
Cash8,513,7798,065,1894,937,118958,3501,572,9832,941,9601,694,246561,065264,531178,33411,51545,577
misc current assets
total current assets12,397,26515,523,57819,031,99618,614,15512,055,5359,480,5584,618,5142,282,2651,401,315276,94842,43445,650
total assets12,397,26515,523,57819,034,88818,618,41912,059,3189,488,9494,635,0702,303,8581,417,563277,45242,99345,928
Bank overdraft
Bank loan
Trade Creditors 14,13564,345133,969287,01176,906167,41431,116142,215105,5626,79663,79059,810
Group/Directors Accounts352,4721,970,344311,7342,334,9961,161,5171,759,886
other short term finances
hp & lease commitments
other current liabilities5,962,2106,899,10712,539,37912,511,8498,777,2507,153,7254,849,0512,152,92524,007
total current liabilities6,328,8178,933,79612,985,08215,133,85610,015,6739,081,0254,880,1672,295,140105,56230,80363,79059,810
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions1,026,947224,531
total long term liabilities1,026,947224,531
total liabilities6,328,8178,933,79612,985,08215,133,85610,015,6739,081,0254,880,1672,295,1401,132,509255,33463,79059,810
net assets6,068,4486,589,7826,049,8063,484,5632,043,645407,924-245,0978,718285,05422,118-20,797-13,882
total shareholders funds6,068,4486,589,7826,049,8063,484,5632,043,645407,924-245,0978,718285,05422,118-20,797-13,882
Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Aug 2013Aug 2012Aug 2011
Operating Activities
Operating Profit-568,694933,1433,171,1161,594,3432,101,541862,456-294,26963,341323,21751,397-7,058-14,996
Depreciation5,2742,14611,1275,102575390225
Amortisation2,8921,3723,5194,6082,8912,891
Tax-393,174-601,386-147,928-459,922-200,09347,966-19,247-58,224-5,154
Stock-145,840-363,401113,907250,43587,610107,850-27,76421,7326,784
Debtors-3,429,063-6,273,088-3,674,8346,922,8183,856,3443,506,4801,230,832562,6841,031,38667,69530,84673
Creditors-50,210-69,624-153,042210,105-90,508136,298-111,09936,65398,766-56,9943,98059,810
Accruals and Deferred Income-936,897-5,640,27227,5303,734,5991,623,5252,304,6742,696,1262,152,925-24,00724,007
Deferred Taxes & Provisions-1,026,947802,416224,531
Cash flow from operations2,019,1021,469,4546,006,517-1,778,615-764,710-502,8301,140,693633,436109,100170,667-33,53444,966
Investing Activities
capital expenditure-4,000-16,472-20,846-520-671-503
Change in Investments
cash flow from investments-4,000-16,472-20,846-520-671-503
Financing Activities
Bank loans
Group/Directors Accounts-1,617,8721,658,610-2,023,2621,173,479-598,3691,759,886
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue-319,9621,000
interest47,3607-4,487-5,497-5,898-9,342-7,512-468-2,05787143114
cash flow from financing-1,570,5121,658,617-2,027,7491,167,982-604,2671,750,544-7,512-320,430-2,057871431,114
cash and cash equivalents
cash448,5903,128,0713,978,768-614,633-1,368,9771,247,7141,133,181296,53486,197166,819-34,06245,577
overdraft
change in cash448,5903,128,0713,978,768-614,633-1,368,9771,247,7141,133,181296,53486,197166,819-34,06245,577

choice card limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Choice Card Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for choice card limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other micro companies, companies in HP3 area or any other competitors across 12 key performance metrics.

choice card limited Ownership

CHOICE CARD LIMITED group structure

Choice Card Limited has no subsidiary companies.

Ultimate parent company

BLACKHAWK NETWORK HOLDINGS INC

#0059377

BLACKHAWK NETWORK NETHERLANDS BV

#0089855

2 parents

CHOICE CARD LIMITED

07289392

CHOICE CARD LIMITED Shareholders

blackhawk network netherlands b.v. 100%

choice card limited directors

Choice Card Limited currently has 2 directors. The longest serving directors include Mr Patrick Gurney (Feb 2017) and Mr Matthew Howe (Feb 2017).

officercountryagestartendrole
Mr Patrick GurneyUnited Kingdom54 years Feb 2017- Director
Mr Matthew HoweUnited Kingdom53 years Feb 2017- Director

P&L

December 2022

turnover

495.4k

-81%

operating profit

-568.7k

-161%

gross margin

-62.3%

-237.92%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2022

net assets

6.1m

-0.08%

total assets

12.4m

-0.2%

cash

8.5m

+0.06%

net assets

Total assets minus all liabilities

choice card limited company details

company number

07289392

Type

Private limited with Share Capital

industry

82990 - Other business support service activities n.e.c.

incorporation date

June 2010

age

15

incorporated

UK

ultimate parent company

BLACKHAWK NETWORK HOLDINGS INC

accounts

Full Accounts

last accounts submitted

December 2022

previous names

the restaurant choice limited (February 2017)

accountant

-

auditor

MENZIES LLP

address

westside london road, hemel hempstead, hertfordshire, HP3 9TD

Bank

-

Legal Advisor

-

choice card limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 2 charges/mortgages relating to choice card limited. Currently there are 0 open charges and 2 have been satisfied in the past.

choice card limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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choice card limited Companies House Filings - See Documents

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