
Company Number
07333064
Next Accounts
Mar 2026
Shareholders
e friend limited
Group Structure
View All
Industry
Web portals
+1Registered Address
utility house, 32-36 prospect street, hull, HU2 8PX
Website
www.smarterpay.comPomanda estimates the enterprise value of SMARTERPAY LTD at £1.7m based on a Turnover of £2.1m and 0.79x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of SMARTERPAY LTD at £2.5m based on an EBITDA of £557.6k and a 4.48x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of SMARTERPAY LTD at £152.5k based on Net Assets of £71k and 2.15x industry multiple (adjusted for liquidity).
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Smarterpay Ltd is a live company located in hull, HU2 8PX with a Companies House number of 07333064. It operates in the business and domestic software development sector, SIC Code 62012. Founded in August 2010, it's largest shareholder is e friend limited with a 100% stake. Smarterpay Ltd is a established, small sized company, Pomanda has estimated its turnover at £2.1m with unknown growth in recent years.
Pomanda's financial health check has awarded Smarterpay Ltd a 2 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 5 areas for improvement. Company Health Check FAQs
1 Strong
4 Regular
5 Weak
Size
annual sales of £2.1m, make it smaller than the average company (£3.7m)
- Smarterpay Ltd
£3.7m - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- Smarterpay Ltd
- - Industry AVG
Production
with a gross margin of 67.4%, this company has a comparable cost of product (67.4%)
- Smarterpay Ltd
67.4% - Industry AVG
Profitability
an operating margin of 15.5% make it more profitable than the average company (4.2%)
- Smarterpay Ltd
4.2% - Industry AVG
Employees
with 20 employees, this is below the industry average (32)
20 - Smarterpay Ltd
32 - Industry AVG
Pay Structure
on an average salary of £65.8k, the company has an equivalent pay structure (£65.8k)
- Smarterpay Ltd
£65.8k - Industry AVG
Efficiency
resulting in sales per employee of £105.4k, this is less efficient (£149.2k)
- Smarterpay Ltd
£149.2k - Industry AVG
Debtor Days
it gets paid by customers after 37 days, this is near the average (44 days)
- Smarterpay Ltd
44 days - Industry AVG
Creditor Days
its suppliers are paid after 39 days, this is close to average (38 days)
- Smarterpay Ltd
38 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Smarterpay Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 11 weeks, this is less cash available to meet short term requirements (18 weeks)
11 weeks - Smarterpay Ltd
18 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 97.9%, this is a higher level of debt than the average (61.9%)
97.9% - Smarterpay Ltd
61.9% - Industry AVG
Smarterpay Ltd's latest turnover from June 2024 is estimated at £2.1 million and the company has net assets of £71 thousand. According to their latest financial statements, Smarterpay Ltd has 20 employees and maintains cash reserves of £182.9 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jun 2024 | Jun 2023 | Jun 2022 | Dec 2020 | Dec 2019 | Dec 2018 | Aug 2017 | Aug 2016 | Aug 2015 | Aug 2014 | Aug 2013 | Aug 2012 | Aug 2011 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||
Other Income Or Grants | |||||||||||||
Cost Of Sales | |||||||||||||
Gross Profit | |||||||||||||
Admin Expenses | |||||||||||||
Operating Profit | |||||||||||||
Interest Payable | |||||||||||||
Interest Receivable | |||||||||||||
Pre-Tax Profit | |||||||||||||
Tax | |||||||||||||
Profit After Tax | |||||||||||||
Dividends Paid | |||||||||||||
Retained Profit | |||||||||||||
Employee Costs | |||||||||||||
Number Of Employees | 20 | 16 | 17 | 16 | 15 | 13 | |||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jun 2024 | Jun 2023 | Jun 2022 | Dec 2020 | Dec 2019 | Dec 2018 | Aug 2017 | Aug 2016 | Aug 2015 | Aug 2014 | Aug 2013 | Aug 2012 | Aug 2011 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 61,070 | 14,524 | 14,391 | 18,535 | 18,837 | 4,405 | 2,959 | 3,118 | 3,658 | 2,628 | 2,200 | 2,080 | 2,340 |
Intangible Assets | 2,613,428 | ||||||||||||
Investments & Other | 299,746 | 2,875,074 | |||||||||||
Debtors (Due After 1 year) | |||||||||||||
Total Fixed Assets | 2,974,244 | 2,889,598 | 14,391 | 18,535 | 18,837 | 4,405 | 2,959 | 3,118 | 3,658 | 2,628 | 2,200 | 2,080 | 2,340 |
Stock & work in progress | 19,874 | 35,000 | |||||||||||
Trade Debtors | 214,446 | 324,753 | 72,359 | 95,203 | 115,397 | 141,376 | 248,060 | 58,015 | 55,668 | 28,940 | 17,040 | 3,500 | |
Group Debtors | 15,000 | 78,930 | |||||||||||
Misc Debtors | 6,120 | 24,665 | 13,652 | 77,792 | 103,618 | 96,043 | |||||||
Cash | 182,858 | 185,672 | 41,917 | 19,679 | 42,978 | 38,560 | 77,149 | 26,714 | 26,952 | 13,485 | 2,055 | 2,822 | |
misc current assets | 980 | ||||||||||||
total current assets | 418,424 | 535,090 | 127,928 | 271,604 | 261,993 | 275,979 | 249,040 | 155,038 | 117,382 | 55,892 | 30,525 | 5,555 | 2,822 |
total assets | 3,392,668 | 3,424,688 | 142,319 | 290,139 | 280,830 | 280,384 | 251,999 | 158,156 | 121,040 | 58,520 | 32,725 | 7,635 | 5,162 |
Bank overdraft | |||||||||||||
Bank loan | 17,407 | ||||||||||||
Trade Creditors | 73,567 | 62,419 | 32,941 | 17,717 | 23,368 | 37,614 | 124,046 | 39,716 | 42,985 | 32,752 | 32,575 | 8,919 | 5,974 |
Group/Directors Accounts | 189,587 | 233,059 | 44,918 | 13,058 | 110,724 | 140,182 | |||||||
other short term finances | |||||||||||||
hp & lease commitments | |||||||||||||
other current liabilities | 544,467 | 182,288 | 179,487 | 318,003 | 321,945 | 278,141 | |||||||
total current liabilities | 807,621 | 477,766 | 257,346 | 348,778 | 456,037 | 473,344 | 124,046 | 39,716 | 42,985 | 32,752 | 32,575 | 8,919 | 5,974 |
loans | 2,511,977 | 2,900,411 | |||||||||||
hp & lease commitments | |||||||||||||
Accruals and Deferred Income | 800 | ||||||||||||
other liabilities | 23,124 | 39,385 | 52,368 | ||||||||||
provisions | 2,046 | ||||||||||||
total long term liabilities | 2,514,023 | 2,900,411 | 23,924 | 39,385 | 52,368 | ||||||||
total liabilities | 3,321,644 | 3,378,177 | 257,346 | 348,778 | 456,037 | 473,344 | 147,970 | 79,101 | 95,353 | 32,752 | 32,575 | 8,919 | 5,974 |
net assets | 71,024 | 46,511 | -115,027 | -58,639 | -175,207 | -192,960 | 104,029 | 79,055 | 25,687 | 25,768 | 150 | -1,284 | -812 |
total shareholders funds | 71,024 | 46,511 | -115,027 | -58,639 | -175,207 | -192,960 | 104,029 | 79,055 | 25,687 | 25,768 | 150 | -1,284 | -812 |
Jun 2024 | Jun 2023 | Jun 2022 | Dec 2020 | Dec 2019 | Dec 2018 | Aug 2017 | Aug 2016 | Aug 2015 | Aug 2014 | Aug 2013 | Aug 2012 | Aug 2011 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||
Operating Profit | |||||||||||||
Depreciation | 18,209 | 6,494 | 8,570 | 5,102 | 3,119 | 1,327 | 540 | 540 | 383 | 302 | 260 | 260 | |
Amortisation | 211,900 | ||||||||||||
Tax | |||||||||||||
Stock | -19,874 | -15,126 | 35,000 | ||||||||||
Debtors | -113,852 | 263,407 | 86,011 | 32,910 | -18,404 | -10,641 | 190,045 | 2,347 | 26,728 | 11,900 | 13,540 | 3,500 | |
Creditors | 11,148 | 29,478 | 32,941 | -5,651 | -14,246 | -86,432 | 84,330 | -3,269 | 10,233 | 177 | 23,656 | 2,945 | 5,974 |
Accruals and Deferred Income | 362,179 | 2,801 | 179,487 | -3,942 | 43,804 | 277,341 | 800 | ||||||
Deferred Taxes & Provisions | 2,046 | ||||||||||||
Cash flow from operations | |||||||||||||
Investing Activities | |||||||||||||
capital expenditure | |||||||||||||
Change in Investments | -2,575,328 | 2,875,074 | |||||||||||
cash flow from investments | |||||||||||||
Financing Activities | |||||||||||||
Bank loans | -17,407 | 17,407 | |||||||||||
Group/Directors Accounts | -43,472 | 188,141 | 44,918 | -97,666 | -29,458 | 140,182 | |||||||
Other Short Term Loans | |||||||||||||
Long term loans | -388,434 | 2,900,411 | |||||||||||
Hire Purchase and Lease Commitments | |||||||||||||
other long term liabilities | -23,124 | -16,261 | -12,983 | 52,368 | |||||||||
share issue | |||||||||||||
interest | |||||||||||||
cash flow from financing | |||||||||||||
cash and cash equivalents | |||||||||||||
cash | -2,814 | 143,755 | 41,917 | -23,299 | 4,418 | 38,560 | -77,149 | 50,435 | -238 | 13,467 | 11,430 | -767 | 2,822 |
overdraft | |||||||||||||
change in cash | -2,814 | 143,755 | 41,917 | -23,299 | 4,418 | 38,560 | -77,149 | 50,435 | -238 | 13,467 | 11,430 | -767 | 2,822 |
Perform a competitor analysis for smarterpay ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other small companies, companies in HU2 area or any other competitors across 12 key performance metrics.
SMARTERPAY LTD group structure
Smarterpay Ltd has 1 subsidiary company.
Ultimate parent company
1 parent
SMARTERPAY LTD
07333064
1 subsidiary
Smarterpay Ltd currently has 3 directors. The longest serving directors include Mr Ewan Friend (May 2018) and Mr Christopher Bell (May 2024).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Ewan Friend | United Kingdom | 42 years | May 2018 | - | Director |
Mr Christopher Bell | United Kingdom | 54 years | May 2024 | - | Director |
Mr Philip Chilvers | United Kingdom | 56 years | May 2024 | - | Director |
P&L
June 2024turnover
2.1m
+1%
operating profit
327.5k
0%
gross margin
67.4%
+9.85%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2024net assets
71k
+0.53%
total assets
3.4m
-0.01%
cash
182.9k
-0.02%
net assets
Total assets minus all liabilities
company number
07333064
Type
Private limited with Share Capital
industry
63120 - Web portals
62012 - Business and domestic software development
incorporation date
August 2010
age
15
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
June 2024
previous names
income systems ltd (July 2018)
accountant
-
auditor
-
address
utility house, 32-36 prospect street, hull, HU2 8PX
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to smarterpay ltd. Currently there are 2 open charges and 0 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for SMARTERPAY LTD. This can take several minutes, an email will notify you when this has completed.
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