what jo said limited
what jo said limited Company Information
Company Number
07410433
Next Accounts
Sep 2025
Industry
Public relations and communication activities
Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.
Directors
Shareholders
joanne elizabeth murphy
Group Structure
View All
Contact
Registered Address
27 riverside drive, solihull, west midlands, B91 3HH
Website
www.whatjosaid.comwhat jo said limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT JO SAID LIMITED at £15.8k based on a Turnover of £36.3k and 0.44x industry multiple (adjusted for size and gross margin).
what jo said limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT JO SAID LIMITED at £6.1k based on an EBITDA of £1.9k and a 3.27x industry multiple (adjusted for size and gross margin).
what jo said limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT JO SAID LIMITED at £0 based on Net Assets of £-7.1k and 2.43x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
What Jo Said Limited Overview
What Jo Said Limited is a live company located in west midlands, B91 3HH with a Companies House number of 07410433. It operates in the public relations and communications activities sector, SIC Code 70210. Founded in October 2010, it's largest shareholder is joanne elizabeth murphy with a 100% stake. What Jo Said Limited is a established, micro sized company, Pomanda has estimated its turnover at £36.3k with healthy growth in recent years.
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What Jo Said Limited Health Check
Pomanda's financial health check has awarded What Jo Said Limited a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 6 areas for improvement. Company Health Check FAQs
2 Strong
2 Regular
6 Weak
Size
annual sales of £36.3k, make it smaller than the average company (£3.6m)
- What Jo Said Limited
£3.6m - Industry AVG
Growth
3 year (CAGR) sales growth of 7%, show it is growing at a similar rate (7.1%)
- What Jo Said Limited
7.1% - Industry AVG
Production
with a gross margin of 31.4%, this company has a higher cost of product (51.7%)
- What Jo Said Limited
51.7% - Industry AVG
Profitability
an operating margin of 5.1% make it less profitable than the average company (7%)
- What Jo Said Limited
7% - Industry AVG
Employees
with 1 employees, this is below the industry average (28)
1 - What Jo Said Limited
28 - Industry AVG
Pay Structure
on an average salary of £60.3k, the company has an equivalent pay structure (£60.3k)
- What Jo Said Limited
£60.3k - Industry AVG
Efficiency
resulting in sales per employee of £36.3k, this is less efficient (£133.2k)
- What Jo Said Limited
£133.2k - Industry AVG
Debtor Days
it gets paid by customers after 17 days, this is earlier than average (59 days)
- What Jo Said Limited
59 days - Industry AVG
Creditor Days
its suppliers are paid after 120 days, this is slower than average (32 days)
- What Jo Said Limited
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- What Jo Said Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - What Jo Said Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 501%, this is a higher level of debt than the average (57%)
501% - What Jo Said Limited
57% - Industry AVG
WHAT JO SAID LIMITED financials
What Jo Said Limited's latest turnover from December 2023 is estimated at £36.3 thousand and the company has net assets of -£7.1 thousand. According to their latest financial statements, What Jo Said Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||||
| Other Income Or Grants | |||||||||||||
| Cost Of Sales | |||||||||||||
| Gross Profit | |||||||||||||
| Admin Expenses | |||||||||||||
| Operating Profit | |||||||||||||
| Interest Payable | |||||||||||||
| Interest Receivable | |||||||||||||
| Pre-Tax Profit | |||||||||||||
| Tax | |||||||||||||
| Profit After Tax | |||||||||||||
| Dividends Paid | |||||||||||||
| Retained Profit | |||||||||||||
| Employee Costs | |||||||||||||
| Number Of Employees | 1 | 1 | 1 | 1 | 1 | ||||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 0 | 1 | 1 | 1 | 1 | 1 | 323 | 801 | 1,377 | 2,027 | 3,467 | 4,987 | 2,686 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 0 | 1 | 1 | 1 | 1 | 1 | 323 | 801 | 1,377 | 2,027 | 3,467 | 4,987 | 2,686 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 1,771 | 407 | 459 | 562 | 3,173 | 27 | 41 | 0 | 0 | 1,751 | 3,960 | 42 | 554 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 22,599 | 12,126 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 12 | 15 | 1,269 | 508 | 2,587 | 13,722 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,771 | 407 | 459 | 562 | 3,173 | 27 | 41 | 12 | 15 | 3,020 | 27,067 | 14,755 | 14,276 |
| total assets | 1,771 | 408 | 460 | 563 | 3,174 | 28 | 364 | 813 | 1,392 | 5,047 | 30,534 | 19,742 | 16,962 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 8,246 | 8,317 | 19,349 | 18,019 | 16,189 | 9,587 | 9,839 | 0 | 0 | 4,122 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 160 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9,372 | 8,331 | 0 | 16,643 | 9,800 | 9,608 |
| total current liabilities | 8,246 | 8,317 | 19,349 | 18,019 | 16,189 | 9,587 | 9,839 | 9,372 | 8,331 | 4,122 | 16,643 | 9,800 | 9,768 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 626 | 596 | 638 | 470 | 336 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 160 | 270 | 405 | 693 | 969 | 537 |
| total long term liabilities | 626 | 596 | 638 | 470 | 336 | 0 | 0 | 160 | 270 | 405 | 693 | 969 | 537 |
| total liabilities | 8,872 | 8,913 | 19,987 | 18,489 | 16,525 | 9,587 | 9,839 | 9,532 | 8,601 | 4,527 | 17,336 | 10,769 | 10,305 |
| net assets | -7,101 | -8,505 | -19,527 | -17,926 | -13,351 | -9,559 | -9,475 | -8,719 | -7,209 | 520 | 13,198 | 8,973 | 6,657 |
| total shareholders funds | -7,101 | -8,505 | -19,527 | -17,926 | -13,351 | -9,559 | -9,475 | -8,719 | -7,209 | 520 | 13,198 | 8,973 | 6,657 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||
| Operating Profit | |||||||||||||
| Depreciation | 0 | 0 | 0 | 0 | 502 | 75 | 1,556 | 1,938 | 1,944 | 988 | |||
| Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Tax | |||||||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 1,364 | -52 | -103 | -2,611 | 3,146 | -14 | 41 | 0 | -1,751 | -24,808 | 14,391 | 11,614 | 554 |
| Creditors | -71 | -11,032 | 1,330 | 1,830 | 6,602 | -252 | 9,839 | 0 | -4,122 | 4,122 | 0 | 0 | 0 |
| Accruals and Deferred Income | 30 | -42 | 168 | 134 | 336 | 0 | -9,372 | 1,041 | 8,331 | -16,643 | 6,843 | 192 | 9,608 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | -160 | -110 | -135 | -288 | -276 | 432 | 537 |
| Cash flow from operations | |||||||||||||
| Investing Activities | |||||||||||||
| capital expenditure | |||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||||||||||
| Financing Activities | |||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -160 | 160 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||
| interest | |||||||||||||
| cash flow from financing | |||||||||||||
| cash and cash equivalents | |||||||||||||
| cash | 0 | 0 | 0 | 0 | 0 | 0 | -12 | -3 | -1,254 | 761 | -2,079 | -11,135 | 13,722 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | 0 | 0 | -12 | -3 | -1,254 | 761 | -2,079 | -11,135 | 13,722 |
what jo said limited Credit Report and Business Information
What Jo Said Limited Competitor Analysis
Perform a competitor analysis for what jo said limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other micro companies, companies in B91 area or any other competitors across 12 key performance metrics.
what jo said limited Ownership
WHAT JO SAID LIMITED group structure
What Jo Said Limited has no subsidiary companies.
Ultimate parent company
WHAT JO SAID LIMITED
07410433
what jo said limited directors
What Jo Said Limited currently has 1 director, Miss Joanne Murphy serving since Oct 2010.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Miss Joanne Murphy | England | 46 years | Oct 2010 | - | Director |
P&L
December 2023turnover
36.3k
+16%
operating profit
1.9k
0%
gross margin
31.5%
-5.82%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-7.1k
-0.17%
total assets
1.8k
+3.34%
cash
0
0%
net assets
Total assets minus all liabilities
what jo said limited company details
company number
07410433
Type
Private limited with Share Capital
industry
70210 - Public relations and communication activities
74909 - Other professional, scientific and technical activities (not including environmental consultancy or quantity surveying) n.e.c.
incorporation date
October 2010
age
14
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
December 2023
previous names
jo murphy editorial ltd (November 2010)
accountant
-
auditor
-
address
27 riverside drive, solihull, west midlands, B91 3HH
Bank
-
Legal Advisor
-
what jo said limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to what jo said limited.
what jo said limited Companies House Filings - See Documents
| date | description | view/download |
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