fresh relevance ltd Company Information
Company Number
07754049
Next Accounts
May 2025
Shareholders
dotdigital group plc
Group Structure
View All
Industry
Business and domestic software development
Registered Address
no1 london bridge, london, SE1 9BG
fresh relevance ltd Estimated Valuation
Pomanda estimates the enterprise value of FRESH RELEVANCE LTD at £3.3m based on a Turnover of £3.6m and 0.93x industry multiple (adjusted for size and gross margin).
fresh relevance ltd Estimated Valuation
Pomanda estimates the enterprise value of FRESH RELEVANCE LTD at £0 based on an EBITDA of £-453.2k and a 5.67x industry multiple (adjusted for size and gross margin).
fresh relevance ltd Estimated Valuation
Pomanda estimates the enterprise value of FRESH RELEVANCE LTD at £0 based on Net Assets of £-705.2k and 2.38x industry multiple (adjusted for liquidity).
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Fresh Relevance Ltd Overview
Fresh Relevance Ltd is a live company located in london, SE1 9BG with a Companies House number of 07754049. It operates in the business and domestic software development sector, SIC Code 62012. Founded in August 2011, it's largest shareholder is dotdigital group plc with a 100% stake. Fresh Relevance Ltd is a established, small sized company, Pomanda has estimated its turnover at £3.6m with low growth in recent years.
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Fresh Relevance Ltd Health Check
Pomanda's financial health check has awarded Fresh Relevance Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 3 areas for improvement. Company Health Check FAQs


2 Strong

6 Regular

3 Weak

Size
annual sales of £3.6m, make it in line with the average company (£3.5m)
- Fresh Relevance Ltd
£3.5m - Industry AVG

Growth
3 year (CAGR) sales growth of 4%, show it is growing at a slower rate (8.7%)
- Fresh Relevance Ltd
8.7% - Industry AVG

Production
with a gross margin of 72%, this company has a comparable cost of product (72%)
- Fresh Relevance Ltd
72% - Industry AVG

Profitability
an operating margin of -13.2% make it less profitable than the average company (3.7%)
- Fresh Relevance Ltd
3.7% - Industry AVG

Employees
with 32 employees, this is similar to the industry average (31)
- Fresh Relevance Ltd
31 - Industry AVG

Pay Structure
on an average salary of £66.8k, the company has an equivalent pay structure (£66.8k)
- Fresh Relevance Ltd
£66.8k - Industry AVG

Efficiency
resulting in sales per employee of £110.9k, this is equally as efficient (£113.1k)
- Fresh Relevance Ltd
£113.1k - Industry AVG

Debtor Days
it gets paid by customers after 70 days, this is near the average (61 days)
- Fresh Relevance Ltd
61 days - Industry AVG

Creditor Days
its suppliers are paid after 86 days, this is slower than average (44 days)
- Fresh Relevance Ltd
44 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Fresh Relevance Ltd
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 45 weeks, this is more cash available to meet short term requirements (19 weeks)
45 weeks - Fresh Relevance Ltd
19 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 124.6%, this is a higher level of debt than the average (61.1%)
124.6% - Fresh Relevance Ltd
61.1% - Industry AVG
FRESH RELEVANCE LTD financials

Fresh Relevance Ltd's latest turnover from August 2023 is estimated at £3.6 million and the company has net assets of -£705.2 thousand. According to their latest financial statements, we estimate that Fresh Relevance Ltd has 32 employees and maintains cash reserves of £1.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Aug 2023 | Sep 2022 | Sep 2021 | Sep 2020 | Sep 2019 | Sep 2018 | Sep 2017 | Sep 2016 | Sep 2015 | Sep 2014 | Sep 2013 | Sep 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | ||||||||||||
Other Income Or Grants | ||||||||||||
Cost Of Sales | ||||||||||||
Gross Profit | ||||||||||||
Admin Expenses | ||||||||||||
Operating Profit | ||||||||||||
Interest Payable | ||||||||||||
Interest Receivable | ||||||||||||
Pre-Tax Profit | ||||||||||||
Tax | ||||||||||||
Profit After Tax | ||||||||||||
Dividends Paid | ||||||||||||
Retained Profit | ||||||||||||
Employee Costs | ||||||||||||
Number Of Employees | 57 | 49 | 42 | 43 | 27 | |||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Aug 2023 | Sep 2022 | Sep 2021 | Sep 2020 | Sep 2019 | Sep 2018 | Sep 2017 | Sep 2016 | Sep 2015 | Sep 2014 | Sep 2013 | Sep 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 22,251 | 31,200 | 30,656 | 20,030 | 28,587 | 38,137 | 17,892 | 15,876 | 12,413 | 8,841 | 6,058 | 5,525 |
Intangible Assets | 208,081 | |||||||||||
Investments & Other | ||||||||||||
Debtors (Due After 1 year) | ||||||||||||
Total Fixed Assets | 230,332 | 31,200 | 30,656 | 20,030 | 28,587 | 38,137 | 17,892 | 15,876 | 12,413 | 8,841 | 6,058 | 5,525 |
Stock & work in progress | ||||||||||||
Trade Debtors | 684,575 | 557,807 | 554,850 | 428,963 | 472,369 | 378,949 | 393,729 | 303,131 | 196,851 | 94,801 | 37,389 | 5,632 |
Group Debtors | ||||||||||||
Misc Debtors | 391,718 | 405,670 | 333,104 | 350,237 | 348,118 | 271,471 | 136,241 | |||||
Cash | 1,563,093 | 1,411,025 | 1,750,953 | 1,058,308 | 1,163,574 | 1,397,366 | 1,090,554 | 108,549 | 88,843 | 25,116 | 22,719 | 26,950 |
misc current assets | 1,000,000 | |||||||||||
total current assets | 2,639,386 | 2,374,502 | 2,638,907 | 1,837,508 | 1,984,061 | 2,047,786 | 2,620,524 | 411,680 | 285,694 | 119,917 | 60,108 | 32,582 |
total assets | 2,869,718 | 2,405,702 | 2,669,563 | 1,857,538 | 2,012,648 | 2,085,923 | 2,638,416 | 427,556 | 298,107 | 128,758 | 66,166 | 38,107 |
Bank overdraft | 9,408 | 9,408 | 9,408 | 5,309 | 4,471 | 4,936 | ||||||
Bank loan | ||||||||||||
Trade Creditors | 236,666 | 154,098 | 150,717 | 104,082 | 187,582 | 86,786 | 76,817 | 230,920 | 157,257 | 50,014 | 21,818 | 7,768 |
Group/Directors Accounts | ||||||||||||
other short term finances | ||||||||||||
hp & lease commitments | ||||||||||||
other current liabilities | 1,558,829 | 1,242,677 | 1,056,064 | 797,013 | 590,142 | 482,285 | 407,287 | |||||
total current liabilities | 1,804,903 | 1,406,183 | 1,216,189 | 906,404 | 782,195 | 574,007 | 484,104 | 230,920 | 157,257 | 50,014 | 21,818 | 7,768 |
loans | 799,504 | 280,282 | 39,809 | 48,432 | ||||||||
hp & lease commitments | ||||||||||||
Accruals and Deferred Income | ||||||||||||
other liabilities | 970,505 | 970,504 | 970,504 | 858,005 | 858,005 | 858,005 | 858,005 | 213,005 | 238,605 | 255,605 | 231,879 | 133,731 |
provisions | ||||||||||||
total long term liabilities | 1,770,009 | 1,250,786 | 1,010,313 | 906,437 | 858,005 | 858,005 | 858,005 | 213,005 | 238,605 | 255,605 | 231,879 | 133,731 |
total liabilities | 3,574,912 | 2,656,969 | 2,226,502 | 1,812,841 | 1,640,200 | 1,432,012 | 1,342,109 | 443,925 | 395,862 | 305,619 | 253,697 | 141,499 |
net assets | -705,194 | -251,267 | 443,061 | 44,697 | 372,448 | 653,911 | 1,296,307 | -16,369 | -97,755 | -176,861 | -187,531 | -103,392 |
total shareholders funds | -705,194 | -251,267 | 443,061 | 44,697 | 372,448 | 653,911 | 1,296,307 | -16,369 | -97,755 | -176,861 | -187,531 | -103,392 |
Aug 2023 | Sep 2022 | Sep 2021 | Sep 2020 | Sep 2019 | Sep 2018 | Sep 2017 | Sep 2016 | Sep 2015 | Sep 2014 | Sep 2013 | Sep 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||
Operating Profit | ||||||||||||
Depreciation | 16,971 | 19,781 | 14,738 | 17,859 | 18,904 | 16,651 | 9,092 | 7,769 | 5,155 | 4,736 | 3,082 | 2,496 |
Amortisation | ||||||||||||
Tax | ||||||||||||
Stock | ||||||||||||
Debtors | 112,816 | 75,523 | 108,754 | -41,287 | 170,067 | 120,450 | 226,839 | 106,280 | 102,050 | 57,412 | 31,757 | 5,632 |
Creditors | 82,568 | 3,381 | 46,635 | -83,500 | 100,796 | 9,969 | -154,103 | 73,663 | 107,243 | 28,196 | 14,050 | 7,768 |
Accruals and Deferred Income | 316,152 | 186,613 | 259,051 | 206,871 | 107,857 | 74,998 | 407,287 | |||||
Deferred Taxes & Provisions | ||||||||||||
Cash flow from operations | ||||||||||||
Investing Activities | ||||||||||||
capital expenditure | ||||||||||||
Change in Investments | ||||||||||||
cash flow from investments | ||||||||||||
Financing Activities | ||||||||||||
Bank loans | ||||||||||||
Group/Directors Accounts | ||||||||||||
Other Short Term Loans | ||||||||||||
Long term loans | 519,222 | 240,473 | -8,623 | 48,432 | ||||||||
Hire Purchase and Lease Commitments | ||||||||||||
other long term liabilities | 1 | 112,499 | 645,000 | -25,600 | -17,000 | 23,726 | 98,148 | 133,731 | ||||
share issue | ||||||||||||
interest | ||||||||||||
cash flow from financing | ||||||||||||
cash and cash equivalents | ||||||||||||
cash | 152,068 | -339,928 | 692,645 | -105,266 | -233,792 | 306,812 | 982,005 | 19,706 | 63,727 | 2,397 | -4,231 | 26,950 |
overdraft | 4,099 | 838 | -465 | 4,936 | ||||||||
change in cash | 152,068 | -339,928 | 688,546 | -106,104 | -233,327 | 301,876 | 982,005 | 19,706 | 63,727 | 2,397 | -4,231 | 26,950 |
fresh relevance ltd Credit Report and Business Information
Fresh Relevance Ltd Competitor Analysis

Perform a competitor analysis for fresh relevance ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other small companies, companies in SE1 area or any other competitors across 12 key performance metrics.
fresh relevance ltd Ownership
FRESH RELEVANCE LTD group structure
Fresh Relevance Ltd has 1 subsidiary company.
Ultimate parent company
1 parent
FRESH RELEVANCE LTD
07754049
1 subsidiary
fresh relevance ltd directors
Fresh Relevance Ltd currently has 3 directors. The longest serving directors include Mr Milan Patel (Sep 2023) and Mr Alistair Gurney (Sep 2023).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Milan Patel | England | 40 years | Sep 2023 | - | Director |
Mr Alistair Gurney | England | 42 years | Sep 2023 | - | Director |
Mr George Kasparian | England | 44 years | Sep 2023 | - | Director |
P&L
August 2023turnover
3.6m
+21%
operating profit
-470.2k
0%
gross margin
72%
-1.86%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
August 2023net assets
-705.2k
+1.81%
total assets
2.9m
+0.19%
cash
1.6m
+0.11%
net assets
Total assets minus all liabilities
fresh relevance ltd company details
company number
07754049
Type
Private limited with Share Capital
industry
62012 - Business and domestic software development
incorporation date
August 2011
age
14
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
August 2023
previous names
triggered messaging ltd (April 2015)
accountant
AZETS AUDIT SERVICES
auditor
-
address
no1 london bridge, london, SE1 9BG
Bank
MALAYAN BANKING CORPORATION BHD
Legal Advisor
-
fresh relevance ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to fresh relevance ltd. Currently there are 0 open charges and 2 have been satisfied in the past.
fresh relevance ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for FRESH RELEVANCE LTD. This can take several minutes, an email will notify you when this has completed.
fresh relevance ltd Companies House Filings - See Documents
date | description | view/download |
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