action advertising & marketing ltd
action advertising & marketing ltd Company Information
Company Number
08110649
Website
www.actionadvertising.co.ukRegistered Address
flat 11, 4 devonshire terrace, london, W2 3DN
Industry
Public relations and communication activities
Telephone
01525261822
Next Accounts Due
October 2024
Group Structure
View All
Directors
Meriem Zouita12 Years
Shareholders
meriem zouita 100%
action advertising & marketing ltd Estimated Valuation
Pomanda estimates the enterprise value of ACTION ADVERTISING & MARKETING LTD at £37.1k based on a Turnover of £56.8k and 0.65x industry multiple (adjusted for size and gross margin).
action advertising & marketing ltd Estimated Valuation
Pomanda estimates the enterprise value of ACTION ADVERTISING & MARKETING LTD at £0 based on an EBITDA of £-10.3k and a 4.04x industry multiple (adjusted for size and gross margin).
action advertising & marketing ltd Estimated Valuation
Pomanda estimates the enterprise value of ACTION ADVERTISING & MARKETING LTD at £0 based on Net Assets of £-130.5k and 2.66x industry multiple (adjusted for liquidity).
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Action Advertising & Marketing Ltd Overview
Action Advertising & Marketing Ltd is a dissolved company that was located in london, W2 3DN with a Companies House number of 08110649. It operated in the public relations and communications activities sector, SIC Code 70210. Founded in June 2012, it's largest shareholder was meriem zouita with a 100% stake. The last turnover for Action Advertising & Marketing Ltd was estimated at £56.8k.
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Action Advertising & Marketing Ltd Health Check
Pomanda's financial health check has awarded Action Advertising & Marketing Ltd a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
7 Weak
Size
annual sales of £56.8k, make it smaller than the average company (£1.2m)
- Action Advertising & Marketing Ltd
£1.2m - Industry AVG
Growth
3 year (CAGR) sales growth of -14%, show it is growing at a slower rate (5.8%)
- Action Advertising & Marketing Ltd
5.8% - Industry AVG
Production
with a gross margin of 46.9%, this company has a higher cost of product (70.6%)
- Action Advertising & Marketing Ltd
70.6% - Industry AVG
Profitability
an operating margin of -18.2% make it less profitable than the average company (8.3%)
- Action Advertising & Marketing Ltd
8.3% - Industry AVG
Employees
with 2 employees, this is below the industry average (19)
2 - Action Advertising & Marketing Ltd
19 - Industry AVG
Pay Structure
on an average salary of £53.4k, the company has an equivalent pay structure (£53.4k)
- Action Advertising & Marketing Ltd
£53.4k - Industry AVG
Efficiency
resulting in sales per employee of £28.4k, this is less efficient (£109.9k)
- Action Advertising & Marketing Ltd
£109.9k - Industry AVG
Debtor Days
it gets paid by customers after 13 days, this is earlier than average (57 days)
- Action Advertising & Marketing Ltd
57 days - Industry AVG
Creditor Days
its suppliers are paid after 369 days, this is slower than average (41 days)
- Action Advertising & Marketing Ltd
41 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Action Advertising & Marketing Ltd
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Action Advertising & Marketing Ltd
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 3527%, this is a higher level of debt than the average (64.2%)
3527% - Action Advertising & Marketing Ltd
64.2% - Industry AVG
ACTION ADVERTISING & MARKETING LTD financials
Action Advertising & Marketing Ltd's latest turnover from June 2020 is estimated at £56.8 thousand and the company has net assets of -£130.5 thousand. According to their latest financial statements, Action Advertising & Marketing Ltd has 2 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | |
|---|---|---|---|---|---|---|---|---|
| Turnover | ||||||||
| Other Income Or Grants | ||||||||
| Cost Of Sales | ||||||||
| Gross Profit | ||||||||
| Admin Expenses | ||||||||
| Operating Profit | ||||||||
| Interest Payable | ||||||||
| Interest Receivable | ||||||||
| Pre-Tax Profit | ||||||||
| Tax | ||||||||
| Profit After Tax | ||||||||
| Dividends Paid | ||||||||
| Retained Profit | ||||||||
| Employee Costs | ||||||||
| Number Of Employees | 2 | 2 | ||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | |
|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,751 | 2,335 | 3,113 | 4,150 | 5,534 | 7,099 | 4,597 | 2,446 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 1,751 | 2,335 | 3,113 | 4,150 | 5,534 | 7,099 | 4,597 | 2,446 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 2,056 | 1,383 | 4,561 | 13,235 | 20,885 | 14,366 | 3,625 | 0 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 15,763 | 21,931 | 50,970 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 2,056 | 1,383 | 4,561 | 13,235 | 20,885 | 30,129 | 25,556 | 50,970 |
| total assets | 3,807 | 3,718 | 7,674 | 17,385 | 26,419 | 37,228 | 30,153 | 53,416 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 30,530 | 20,112 | 5,708 | 7,991 | 1,071 | 3,116 | 1,723 | 2,538 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 30,530 | 20,112 | 5,708 | 7,991 | 1,071 | 3,116 | 1,723 | 2,538 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 103,741 | 103,741 | 103,741 | 71,420 | 71,420 | 50,521 | 31,000 | 50,000 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 103,741 | 103,741 | 103,741 | 71,420 | 71,420 | 50,521 | 31,000 | 50,000 |
| total liabilities | 134,271 | 123,853 | 109,449 | 79,411 | 72,491 | 53,637 | 32,723 | 52,538 |
| net assets | -130,464 | -120,135 | -101,775 | -62,026 | -46,072 | -16,409 | -2,570 | 878 |
| total shareholders funds | -130,464 | -120,135 | -101,775 | -62,026 | -46,072 | -16,409 | -2,570 | 878 |
| Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | Jun 2015 | Jun 2014 | Jun 2013 | |
|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||
| Operating Profit | ||||||||
| Depreciation | 2,366 | 1,532 | 816 | |||||
| Amortisation | 0 | 0 | 0 | |||||
| Tax | ||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | 673 | -3,178 | -8,674 | -7,650 | 6,519 | 10,741 | 3,625 | 0 |
| Creditors | 10,418 | 14,404 | -2,283 | 6,920 | -2,045 | 1,393 | -815 | 2,538 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | ||||||||
| Investing Activities | ||||||||
| capital expenditure | ||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | ||||||||
| Financing Activities | ||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 32,321 | 0 | 20,899 | 19,521 | -19,000 | 50,000 |
| share issue | ||||||||
| interest | ||||||||
| cash flow from financing | ||||||||
| cash and cash equivalents | ||||||||
| cash | 0 | 0 | 0 | 0 | -15,763 | -6,168 | -29,039 | 50,970 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | -15,763 | -6,168 | -29,039 | 50,970 |
action advertising & marketing ltd Credit Report and Business Information
Action Advertising & Marketing Ltd Competitor Analysis
Perform a competitor analysis for action advertising & marketing ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other undefined companies, companies in W 2 area or any other competitors across 12 key performance metrics.
action advertising & marketing ltd Ownership
ACTION ADVERTISING & MARKETING LTD group structure
Action Advertising & Marketing Ltd has no subsidiary companies.
Ultimate parent company
ACTION ADVERTISING & MARKETING LTD
08110649
action advertising & marketing ltd directors
Action Advertising & Marketing Ltd currently has 1 director, Ms Meriem Zouita serving since Jun 2012.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Ms Meriem Zouita | England | 47 years | Jun 2012 | - | Director |
P&L
June 2020turnover
56.8k
+691%
operating profit
-10.3k
0%
gross margin
46.9%
+0.93%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2020net assets
-130.5k
+0.09%
total assets
3.8k
+0.02%
cash
0
0%
net assets
Total assets minus all liabilities
action advertising & marketing ltd company details
company number
08110649
Type
Private limited with Share Capital
industry
70210 - Public relations and communication activities
incorporation date
June 2012
age
12
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
June 2020
previous names
N/A
accountant
-
auditor
-
address
flat 11, 4 devonshire terrace, london, W2 3DN
Bank
-
Legal Advisor
-
action advertising & marketing ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to action advertising & marketing ltd.
action advertising & marketing ltd Companies House Filings - See Documents
| date | description | view/download |
|---|
