We Play Limited

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we play limited Company Information

Company Number

08131434

Next Accounts

Sep 2025

Directors

Gianluca Massaro

John Rowady

Shareholders

gianluca massaro

nick basing

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Group Structure

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Industry

Advertising agencies

Registered Address

rwk goodman llp 69 carter lane, london, EC4V 5EQ

Website

http://weplay.co

we play limited Estimated Valuation

£1.5m

Pomanda estimates the enterprise value of WE PLAY LIMITED at £1.5m based on an EBITDA of £462.5k and a 3.2x industry multiple (adjusted for size and gross margin).

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We Play Limited is a live company located in london, EC4V 5EQ with a Companies House number of 08131434. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 2012, it's largest shareholder is gianluca massaro with a 74.6% stake. We Play Limited is a established, small sized company, Pomanda has estimated its turnover at £3m with declining growth in recent years.

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Pomanda's financial health check has awarded We Play Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

4 Strong

2 Regular

5 Weak

Size

annual sales of £3m, make it smaller than the average company (£10m)

Growth

3 year (CAGR) sales growth of -13%, show it is growing at a slower rate (6.5%)

EXPORT

We Play Limited's latest turnover from December 2023 is estimated at £3 million and the company has net assets of £319.7 thousand. According to their latest financial statements, We Play Limited has 30 employees and maintains cash reserves of £1.6 million as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013
Turnover	3,018,661	4,516,293	4,625,097	4,538,163	3,531,387	1,245,644	936,201	264,411	130,012	166,656	14,768
Other Income Or Grants	0	0	0	0	0	0	0	0	0	0	0
Cost Of Sales	1,716,302	2,488,739	2,408,508	2,516,546	1,988,280	697,425	524,521	134,915	68,470	92,636	8,321
Gross Profit	1,302,359	2,027,554	2,216,589	2,021,617	1,543,107	548,219	411,680	129,496	61,542	74,021	6,447
Admin Expenses	950,129	2,236,664	2,309,822	2,037,285	1,551,901	515,730	452,472	113,516	18,107	54,505	1,826
Operating Profit	352,230	-209,110	-93,233	-15,668	-8,794	32,489	-40,792	15,980	43,435	19,516	4,621
Interest Payable	16,406	18,741	15,266	9,251	3,495	2,114	0	0	0	0	0
Interest Receivable	62,959	26,361	2,695	1,137	3,916	471	90	374	211	29	12
Pre-Tax Profit	398,783	-201,490	-105,804	-23,782	-8,373	30,846	-40,702	16,354	43,646	19,544	4,632
Tax	-99,696	0	0	0	0	-5,861	0	-3,271	-8,729	-4,104	-1,065
Profit After Tax	299,087	-201,490	-105,804	-23,782	-8,373	24,985	-40,702	13,083	34,917	15,440	3,567
Dividends Paid	0	0	0	0	0	0	0	0	0	0	0
Retained Profit	299,087	-201,490	-105,804	-23,782	-8,373	24,985	-40,702	13,083	34,917	15,440	3,567
Employee Costs	1,978,422	1,943,594	1,906,594	2,426,209	1,546,941	1,054,500	382,735	106,261	54,545	52,364	51,092
Number Of Employees	30	30	30	40	26	19	7	2	1	1	1
EBITDA*	462,547	-204,938	-87,725	-6,725	6,482	32,489	-40,792	16,776	44,350	20,431	4,739

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013
Tangible Assets	27,640	11,850	8,542	8,098	13,673	2,954	0	0	796	1,711	237
Intangible Assets	247,672	191,602	0	0	0	0	0	0	0	0	0
Investments & Other	41,189	0	0	0	0	0	0	0	0	0	0
Debtors (Due After 1 year)	60,292	50,000	52,000	0	0	0	0	0	0	0	0
Total Fixed Assets	376,793	253,452	60,542	8,098	13,673	2,954	0	0	796	1,711	237
Stock & work in progress	0	0	0	0	0	0	0	0	0	0	0
Trade Debtors	179,266	752,450	911,370	824,671	687,898	86,458	181,045	50,284	20,960	32,100	2,571
Group Debtors	0	0	0	0	0	0	0	0	0	0	0
Misc Debtors	276,717	148,108	59,218	9,462	12,838	0	0	0	0	0	0
Cash	1,629,325	769,106	737,223	1,418,741	856,078	188,263	0	71,739	77,691	6,731	4,723
misc current assets	1,705	0	0	0	0	0	0	0	0	0	0
total current assets	2,087,013	1,669,664	1,707,811	2,252,874	1,556,814	274,721	181,045	122,023	98,651	38,831	7,294
total assets	2,463,806	1,923,116	1,768,353	2,260,972	1,570,487	277,675	181,045	122,023	99,447	40,542	7,531
Bank overdraft	50,000	50,000	0	0	0	0	0	0	0	0	0
Bank loan	0	0	52,880	0	16,137	16,137	0	0	0	0	0
Trade Creditors	804,771	754,839	667,383	196,090	183,313	20,516	75,148	54,016	44,523	20,535	2,964
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0
other short term finances	0	0	0	3,460	3,663	477	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0
other current liabilities	1,218,492	976,801	655,455	1,472,503	997,282	137,836	0	0	0	0	0
total current liabilities	2,073,263	1,781,640	1,375,718	1,672,053	1,200,395	174,966	75,148	54,016	44,523	20,535	2,964
loans	70,833	120,833	170,833	261,333	18,724	48,419	0	0	0	0	0
hp & lease commitments	0	0	0	0	0	0	0	0	0	0	0
Accruals and Deferred Income	0	0	0	0	0	0	79,592	0	0	0	0
other liabilities	0	0	0	0	0	0	0	0	0	0	0
provisions	0	0	0	0	0	0	0	0	0	0	0
total long term liabilities	70,833	120,833	170,833	261,333	18,724	48,419	79,592	0	0	0	0
total liabilities	2,144,096	1,902,473	1,546,551	1,933,386	1,219,119	223,385	154,740	54,016	44,523	20,535	2,964
net assets	319,710	20,643	221,802	327,586	351,368	54,290	26,305	68,007	54,924	20,007	4,567
total shareholders funds	319,710	20,643	221,802	327,586	351,368	54,290	26,305	68,007	54,924	20,007	4,567

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Jul 2018	Jul 2017	Jul 2016	Jul 2015	Jul 2014	Jul 2013
Operating Activities
Operating Profit	352,230	-209,110	-93,233	-15,668	-8,794	32,489	-40,792	15,980	43,435	19,516	4,621
Depreciation	8,137	4,172	5,508	8,943	15,276	0	0	796	915	915	118
Amortisation	102,180	0	0	0	0	0	0	0	0	0	0
Tax	-99,696	0	0	0	0	-5,861	0	-3,271	-8,729	-4,104	-1,065
Stock	0	0	0	0	0	0	0	0	0	0	0
Debtors	-434,283	-72,030	188,455	133,397	614,278	-94,587	130,761	29,324	-11,140	29,529	2,571
Creditors	49,932	87,456	471,293	12,777	162,797	-54,632	21,132	9,493	23,988	17,571	2,964
Accruals and Deferred Income	241,691	321,346	-817,048	475,221	859,446	58,244	79,592	0	0	0	0
Deferred Taxes & Provisions	0	0	0	0	0	0	0	0	0	0	0
Cash flow from operations	1,088,757	275,894	-621,935	347,876	414,447	124,827	-70,829	-6,326	70,749	4,369	4,067
Investing Activities
capital expenditure	-182,177	-199,082	-5,952	-3,368	-25,995	-2,954	0	0	0	-2,389	-355
Change in Investments	41,189	0	0	0	0	0	0	0	0	0	0
cash flow from investments	-223,366	-199,082	-5,952	-3,368	-25,995	-2,954	0	0	0	-2,389	-355
Financing Activities
Bank loans	0	-52,880	52,880	-16,137	0	16,137	0	0	0	0	0
Group/Directors Accounts	0	0	0	0	0	0	0	0	0	0	0
Other Short Term Loans	0	0	-3,460	-203	3,186	477	0	0	0	0	0
Long term loans	-50,000	-50,000	-90,500	242,609	-29,695	48,419	0	0	0	0	0
Hire Purchase and Lease Commitments	0	0	0	0	0	0	0	0	0	0	0
other long term liabilities	0	0	0	0	0	0	0	0	0	0	0
share issue	-20	331	20	0	305,451	3,000	-1,000	0	0	0	1,000
interest	46,553	7,620	-12,571	-8,114	421	-1,643	90	374	211	29	12
cash flow from financing	-3,467	-94,929	-53,631	218,155	279,363	66,390	-910	374	211	29	1,012
cash and cash equivalents
cash	860,219	31,883	-681,518	562,663	667,815	188,263	-71,739	-5,952	70,960	2,008	4,723
overdraft	0	50,000	0	0	0	0	0	0	0	0	0
change in cash	860,219	-18,117	-681,518	562,663	667,815	188,263	-71,739	-5,952	70,960	2,008	4,723

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for we play limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in EC4V area or any other competitors across 12 key performance metrics.

WE PLAY LIMITED group structure

We Play Limited has no subsidiary companies.

Ultimate parent company

WE PLAY LIMITED

08131434

WE PLAY LIMITED Shareholders

gianluca massaro	74.64%
nick basing	7.88%
adam bellamy	7.88%
simon paul jeremiah cummins	5.24%
kenneth sutherland ager	3.55%
olivier gers	0.81%

We Play Limited currently has 2 directors. The longest serving directors include Mr Gianluca Massaro (Jul 2012) and Mr John Rowady (Sep 2024).

officer	country	age	start	end	role
Mr Gianluca Massaro	England	40 years	Jul 2012	-	Director
Mr John Rowady	England	57 years	Sep 2024	-	Director

P&L

December 2023

turnover

-33%

operating profit

352.2k

gross margin

43.2%

-3.9%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

319.7k

+14.49%

total assets

2.5m

+0.28%

cash

1.6m

+1.12%

net assets

Total assets minus all liabilities

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company number

08131434

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

July 2012

ultimate parent company

None

previous names

N/A

address

rwk goodman llp 69 carter lane, london, EC4V 5EQ

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 1 charges/mortgages relating to we play limited. Currently there are 1 open charges and 0 have been satisfied in the past.

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