Rule13 Limited

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rule13 limited Company Information

Company Number

08144168

Next Accounts

Sep 2025

Directors

Philip Webb

Billy Webb

Shareholders

billy daniel webb

philip anthony webb

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Group Structure

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Industry

Other retail sale in non-specialised stores

Registered Address

unit 1 fountain enterprise park, enterprise road, maidstone, kent, ME156ZQ

Website

https://rule13.co.uk

rule13 limited Estimated Valuation

£4m

Pomanda estimates the enterprise value of RULE13 LIMITED at £4m based on Net Assets of £1.3m and 3.02x industry multiple (adjusted for liquidity).

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Rule13 Limited is a live company located in maidstone, ME156ZQ with a Companies House number of 08144168. It operates in the other retail sale in non-specialised stores sector, SIC Code 47190. Founded in July 2012, it's largest shareholder is billy daniel webb with a 50% stake. Rule13 Limited is a established, small sized company, Pomanda has estimated its turnover at £4.4m with low growth in recent years.

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Pomanda's financial health check has awarded Rule13 Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 4 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

5 Strong

2 Regular

4 Weak

Size

annual sales of £4.4m, make it larger than the average company (£1.3m)

Growth

3 year (CAGR) sales growth of 2%, show it is growing at a slower rate (5.4%)

EXPORT

Rule13 Limited's latest turnover from December 2023 is estimated at £4.4 million and the company has net assets of £1.3 million. According to their latest financial statements, Rule13 Limited has 64 employees and maintains cash reserves of £590.8 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013
Turnover	4,367,146	5,038,029	6,290,024	4,110,483	4,452,385	3,425,877	2,251,355	586,419	266,677	325,824	273,965
Other Income Or Grants
Cost Of Sales	2,454,812	2,874,221	3,812,509	2,338,235	2,469,982	1,935,543	1,286,868	328,086	149,482	183,705	155,120
Gross Profit	1,912,334	2,163,808	2,477,515	1,772,248	1,982,403	1,490,334	964,488	258,333	117,195	142,119	118,845
Admin Expenses	2,551,614	2,855,077	2,529,731	876,838	1,123,098	533,943	421,908	109,786	132,439	167,445	97,064
Operating Profit	-639,280	-691,269	-52,216	895,410	859,305	956,391	542,580	148,547	-15,244	-25,326	21,781
Interest Payable	24,114	18,401	16,024	9,682	2,953	4,641	3,104	517	74
Interest Receivable	24,582	17,162	2,527	1,109	5,522	2,943	361	19	65	38	6
Pre-Tax Profit	-638,812	-692,508	-65,713	886,837	861,874	954,694	539,837	148,049	-15,253	-25,288	21,787
Tax				-168,499	-163,756	-181,392	-102,569	-29,610			-5,011
Profit After Tax	-638,812	-692,508	-65,713	718,338	698,118	773,302	437,268	118,439	-15,253	-25,288	16,776
Dividends Paid
Retained Profit	-638,812	-692,508	-65,713	718,338	698,118	773,302	437,268	118,439	-15,253	-25,288	16,776
Employee Costs	1,269,242	1,135,196	1,047,574	883,198	834,155	635,099	391,367	212,732	116,356	65,766	63,978
Number Of Employees	64	58	55	49	45	35	23	13	7	4	4
EBITDA*	-215,462	-493,943	170,356	1,145,538	1,100,924	1,082,523	598,640	154,879	-9,687	-23,639	23,731

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013
Tangible Assets	258,978	631,677	770,385	833,092	895,240	638,252	241,060	65,989	13,734	3,813	5,850
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets	258,978	631,677	770,385	833,092	895,240	638,252	241,060	65,989	13,734	3,813	5,850
Stock & work in progress	1,116,155	1,539,600	1,060,149	1,245,610	827,062	618,227	557,333	130,965	51,698	37,862	36,659
Trade Debtors		264,552	580,184	197,429	355,819	228,556	145,425	12,908	2,834	9,296
Group Debtors											39,294
Misc Debtors	491,372	233,801	366,031	398,041	192,221	125,418	49,705	37,750	12,815
Cash	590,775	345,683	635,029	1,386,934	830,465	641,992	142,871	1,665	13,239	12,723	2,564
misc current assets
total current assets	2,198,302	2,383,636	2,641,393	3,228,014	2,205,567	1,614,193	895,334	183,288	80,586	59,881	78,517
total assets	2,457,280	3,015,313	3,411,778	4,061,106	3,100,807	2,252,445	1,136,394	249,277	94,320	63,694	84,367
Bank overdraft	1,216	116						14,258
Bank loan									2,270
Trade Creditors	592,517	480,946	154,825	156,194	122,225	364,091	232,372	59,516	22,765	72,106	67,589
Group/Directors Accounts
other short term finances	119,515	72,918	65,914	59,582	25,000	25,000	25,000
hp & lease commitments
other current liabilities	111,827	278,332	200,597	684,178	656,536	364,438	210,458	80,729	92,950
total current liabilities	825,075	832,312	421,336	899,954	803,761	753,529	467,830	154,503	117,985	72,106	67,589
loans	147,168	87,766	160,685	226,598	6,250	31,250	56,250
hp & lease commitments
Accruals and Deferred Income
other liabilities	114,246	36,210	57,264	91,012	161,806	95,405	38,790
provisions	46,024	95,446	116,406	121,742	125,528	66,917	41,482
total long term liabilities	307,438	219,422	334,355	439,352	293,584	193,572	136,522
total liabilities	1,132,513	1,051,734	755,691	1,339,306	1,097,345	947,101	604,352	154,503	117,985	72,106	67,589
net assets	1,324,767	1,963,579	2,656,087	2,721,800	2,003,462	1,305,344	532,042	94,774	-23,665	-8,412	16,778
total shareholders funds	1,324,767	1,963,579	2,656,087	2,721,800	2,003,462	1,305,344	532,042	94,774	-23,665	-8,412	16,778

	Dec 2023	Dec 2022	Dec 2021	Dec 2020	Dec 2019	Dec 2018	Dec 2017	Dec 2016	Dec 2015	Dec 2014	Dec 2013
Operating Activities
Operating Profit	-639,280	-691,269	-52,216	895,410	859,305	956,391	542,580	148,547	-15,244	-25,326	21,781
Depreciation	423,818	197,326	222,572	250,128	241,619	126,132	56,060	6,332	5,557	1,687	1,950
Amortisation
Tax				-168,499	-163,756	-181,392	-102,569	-29,610			-5,011
Stock	-423,445	479,451	-185,461	418,548	208,835	60,894	426,368	79,267	13,836	1,203	36,659
Debtors	-6,981	-447,862	350,745	47,430	194,066	158,844	144,472	35,009	6,353	-29,998	39,294
Creditors	111,571	326,121	-1,369	33,969	-241,866	131,719	172,856	36,751	-49,341	4,517	67,589
Accruals and Deferred Income	-166,505	77,735	-483,581	27,642	292,098	153,980	129,729	-12,221	92,950
Deferred Taxes & Provisions	-49,422	-20,960	-5,336	-3,786	58,611	25,435	41,482
Cash flow from operations	110,608	-142,636	-485,214	568,886	643,110	992,527	269,298	35,523	13,733	9,673	10,356
Investing Activities
capital expenditure	-51,119	-58,618	-159,865	-187,980	-498,607	-523,324	-231,131	-58,587	-15,478	350	-7,800
Change in Investments
cash flow from investments	-51,119	-58,618	-159,865	-187,980	-498,607	-523,324	-231,131	-58,587	-15,478	350	-7,800
Financing Activities
Bank loans								-2,270	2,270
Group/Directors Accounts
Other Short Term Loans	46,597	7,004	6,332	34,582			25,000
Long term loans	59,402	-72,919	-65,913	220,348	-25,000	-25,000	56,250
Hire Purchase and Lease Commitments
other long term liabilities	78,036	-21,054	-33,748	-70,794	66,401	56,615	38,790
share issue										98	2
interest	468	-1,239	-13,497	-8,573	2,569	-1,698	-2,743	-498	-9	38	6
cash flow from financing	184,503	-88,208	-106,826	175,563	43,970	29,917	117,297	-2,768	2,261	136	8
cash and cash equivalents
cash	245,092	-289,346	-751,905	556,469	188,473	499,121	141,206	-11,574	516	10,159	2,564
overdraft	1,100	116					-14,258	14,258
change in cash	243,992	-289,462	-751,905	556,469	188,473	499,121	155,464	-25,832	516	10,159	2,564

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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RULE13 LIMITED group structure

Rule13 Limited has no subsidiary companies.

Ultimate parent company

RULE13 LIMITED

08144168

RULE13 LIMITED Shareholders

billy daniel webb	50%
philip anthony webb	40%
louise elizabeth bullman	10%

Rule13 Limited currently has 2 directors. The longest serving directors include Mr Philip Webb (Jul 2012) and Mr Billy Webb (Sep 2014).

officer	country	age	start	end	role
Mr Philip Webb	United Kingdom	58 years	Jul 2012	-	Director
Mr Billy Webb	England	32 years	Sep 2014	-	Director

P&L

December 2023

turnover

4.4m

-13%

operating profit

-639.3k

gross margin

43.8%

+1.95%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

1.3m

-0.33%

total assets

2.5m

-0.19%

cash

590.8k

+0.71%

net assets

Total assets minus all liabilities

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company number

08144168

Type

Private limited with Share Capital

industry

47190 - Other retail sale in non-specialised stores

incorporation date

July 2012

ultimate parent company

None

previous names

smartcigs ltd (June 2020)

address

unit 1 fountain enterprise park, enterprise road, maidstone, kent, ME156ZQ

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rule13 limited Company Information

rule13 limited Estimated Valuation

rule13 limited Estimated Valuation

rule13 limited Estimated Valuation

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RULE13 LIMITED financials

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