sparks marketing (emea) limited

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sparks marketing (emea) limited Company Information

Share SPARKS MARKETING (EMEA) LIMITED

Company Number

08428643

Shareholders

freeman events international llc.

Group Structure

View All

Industry

Activities of exhibition and fair organizers

 

Registered Address

rase centre stoneleigh park, unit 60, 6th street, kenilworth, CV8 2LG

sparks marketing (emea) limited Estimated Valuation

£24.4m

Pomanda estimates the enterprise value of SPARKS MARKETING (EMEA) LIMITED at £24.4m based on a Turnover of £23.2m and 1.05x industry multiple (adjusted for size and gross margin).

sparks marketing (emea) limited Estimated Valuation

£30.2m

Pomanda estimates the enterprise value of SPARKS MARKETING (EMEA) LIMITED at £30.2m based on an EBITDA of £4.8m and a 6.31x industry multiple (adjusted for size and gross margin).

sparks marketing (emea) limited Estimated Valuation

£0

Pomanda estimates the enterprise value of SPARKS MARKETING (EMEA) LIMITED at £0 based on Net Assets of £-35.8m and 1.61x industry multiple (adjusted for liquidity).

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Sparks Marketing (emea) Limited Overview

Sparks Marketing (emea) Limited is a live company located in kenilworth, CV8 2LG with a Companies House number of 08428643. It operates in the activities of exhibition and fair organisers sector, SIC Code 82301. Founded in March 2013, it's largest shareholder is freeman events international llc. with a 100% stake. Sparks Marketing (emea) Limited is a established, large sized company, Pomanda has estimated its turnover at £23.2m with rapid growth in recent years.

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Sparks Marketing (emea) Limited Health Check

Pomanda's financial health check has awarded Sparks Marketing (Emea) Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 4 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4out of 5
positive_score

5 Strong

positive_score

2 Regular

positive_score

4 Weak

size

Size

annual sales of £23.2m, make it larger than the average company (£2.3m)

£23.2m - Sparks Marketing (emea) Limited

£2.3m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 79%, show it is growing at a similar rate (77.5%)

79% - Sparks Marketing (emea) Limited

77.5% - Industry AVG

production

Production

with a gross margin of 31.3%, this company has a higher cost of product (48.3%)

31.3% - Sparks Marketing (emea) Limited

48.3% - Industry AVG

profitability

Profitability

an operating margin of 20.4% make it more profitable than the average company (11.2%)

20.4% - Sparks Marketing (emea) Limited

11.2% - Industry AVG

employees

Employees

with 24 employees, this is above the industry average (7)

24 - Sparks Marketing (emea) Limited

7 - Industry AVG

paystructure

Pay Structure

on an average salary of £60.2k, the company has an equivalent pay structure (£60.2k)

£60.2k - Sparks Marketing (emea) Limited

£60.2k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £964.6k, this is more efficient (£215.2k)

£964.6k - Sparks Marketing (emea) Limited

£215.2k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 11 days, this is earlier than average (28 days)

11 days - Sparks Marketing (emea) Limited

28 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 12 days, this is quicker than average (18 days)

12 days - Sparks Marketing (emea) Limited

18 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Sparks Marketing (emea) Limited

- - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 3 weeks, this is less cash available to meet short term requirements (7 weeks)

3 weeks - Sparks Marketing (emea) Limited

7 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 595.4%, this is a higher level of debt than the average (61.1%)

595.4% - Sparks Marketing (emea) Limited

61.1% - Industry AVG

SPARKS MARKETING (EMEA) LIMITED financials

EXPORTms excel logo

Sparks Marketing (Emea) Limited's latest turnover from June 2024 is £23.2 million and the company has net assets of -£35.8 million. According to their latest financial statements, Sparks Marketing (Emea) Limited has 24 employees and maintains cash reserves of £3 million as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Jun 2024Jun 2023Jun 2022Jun 2021Jun 2020Jun 2019Jun 2018Jun 2017Jun 2016Jun 2015Jun 2014
Turnover23,151,00012,076,0006,749,0004,043,00048,258,00060,939,00051,592,00042,635,00039,944,00043,269,00061,282,000
Other Income Or Grants
Cost Of Sales15,902,0008,181,0003,774,000938,00033,391,00047,459,00039,882,00033,512,00031,222,00034,970,00048,854,000
Gross Profit7,249,0003,895,0002,975,0003,105,00014,867,00013,480,00011,710,0009,123,0008,722,0008,299,00012,428,000
Admin Expenses2,519,0001,320,0002,831,00011,261,00025,101,00020,128,00020,520,00018,414,00015,048,00020,009,00037,464,000
Operating Profit4,730,0002,575,000144,000-8,156,000-10,234,000-6,648,000-8,810,000-9,291,000-6,326,000-11,710,000-25,036,000
Interest Payable135,000237,000194,000
Interest Receivable11,0009,00053,000132,0005,0006,00014,000
Pre-Tax Profit4,730,0002,575,000144,000-8,156,000-10,223,000-6,774,000-8,757,000-9,159,000-6,321,000-11,941,000-25,216,000
Tax
Profit After Tax4,730,0002,575,000144,000-8,156,000-10,223,000-6,774,000-8,757,000-9,159,000-6,321,000-11,941,000-25,216,000
Dividends Paid
Retained Profit4,730,0002,575,000144,000-8,156,000-10,223,000-6,774,000-8,757,000-9,159,000-6,321,000-11,941,000-25,216,000
Employee Costs1,445,7131,102,4001,084,0004,209,00014,413,00016,259,00014,713,00013,953,00010,779,0007,689,0009,654,000
Number Of Employees241916108307328299272252289410
EBITDA*4,779,0002,630,000534,000-7,373,000-8,509,000-4,601,000-7,080,000-7,505,000-4,708,000-9,993,000-23,236,000

* Earnings Before Interest, Tax, Depreciation and Amortisation

Jun 2024Jun 2023Jun 2022Jun 2021Jun 2020Jun 2019Jun 2018Jun 2017Jun 2016Jun 2015Jun 2014
Tangible Assets36,00056,00053,000148,0002,708,0003,043,0003,125,0004,113,0004,842,0005,535,0006,053,000
Intangible Assets4,00018,00037,000708,0001,005,0006,294,0006,994,0002,164,000155,000153,0002,195,000
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets40,00074,00090,000856,0003,713,0009,337,00010,119,0006,277,0004,997,0005,688,0008,248,000
Stock & work in progress667,000756,000823,0001,219,0001,147,000816,0001,311,000
Trade Debtors715,000249,000651,000423,0002,332,0007,134,0008,586,0008,660,0003,968,0004,602,0006,733,000
Group Debtors2,486,0001,530,0001,386,0001,430,0001,024,000645,000143,0004,038,000
Misc Debtors986,0001,287,000698,000906,0001,887,0008,583,0005,683,0002,598,0001,393,0001,926,0004,281,000
Cash2,990,000745,000567,000282,0003,543,0001,652,0003,381,0002,816,0001,726,0001,245,000347,000
misc current assets
total current assets7,177,0003,811,0003,302,0003,041,0009,453,00018,770,00018,616,00015,293,0008,234,0008,589,00016,710,000
total assets7,217,0003,885,0003,392,0003,897,00013,166,00028,107,00028,735,00021,570,00013,231,00014,277,00024,958,000
Bank overdraft13,000,000
Bank loan
Trade Creditors 552,000505,000189,000954,0001,436,0007,057,0002,320,0003,536,0002,466,0003,485,0005,977,000
Group/Directors Accounts40,365,00042,488,00043,125,00043,247,00036,932,00034,047,00026,930,00018,199,0007,594,0001,191,000339,000
other short term finances151,000992,000
hp & lease commitments
other current liabilities2,053,0001,375,000975,000851,0007,075,0007,304,00011,625,0005,708,0003,148,0003,165,0007,173,000
total current liabilities42,970,00044,368,00044,289,00045,052,00045,443,00048,559,00041,867,00027,443,00013,208,0007,841,00026,489,000
loans1,526,000
hp & lease commitments
Accruals and Deferred Income1,978,000875,000
other liabilities722,000798,000892,000979,0001,073,0001,165,0001,257,000
provisions
total long term liabilities722,0002,324,0002,870,0001,854,0001,073,0001,165,0001,257,000
total liabilities42,970,00044,368,00044,289,00045,052,00046,165,00050,883,00044,737,00029,297,00014,281,0009,006,00027,746,000
net assets-35,753,000-40,483,000-40,897,000-41,155,000-32,999,000-22,776,000-16,002,000-7,727,000-1,050,0005,271,000-2,788,000
total shareholders funds-35,753,000-40,483,000-40,897,000-41,155,000-32,999,000-22,776,000-16,002,000-7,727,000-1,050,0005,271,000-2,788,000
Jun 2024Jun 2023Jun 2022Jun 2021Jun 2020Jun 2019Jun 2018Jun 2017Jun 2016Jun 2015Jun 2014
Operating Activities
Operating Profit4,730,0002,575,000144,000-8,156,000-10,234,000-6,648,000-8,810,000-9,291,000-6,326,000-11,710,000-25,036,000
Depreciation35,00036,00073,000403,000676,000928,0001,169,0001,520,0001,517,0001,616,0001,175,000
Amortisation14,00019,000317,000380,0001,049,0001,119,000561,000266,000101,000101,000625,000
Tax
Stock-667,000-89,000-67,000-396,00072,000331,000-495,0001,311,000
Debtors1,121,000331,000-24,000-2,484,000-11,119,0001,950,0003,154,0005,897,000-1,167,000-8,524,00015,052,000
Creditors47,000316,000-765,000-482,000-5,621,0004,737,000-1,216,0001,070,000-1,019,000-2,492,0005,977,000
Accruals and Deferred Income678,000400,000124,000-6,224,000-229,000-6,299,0007,020,0003,435,000-17,000-4,008,0007,173,000
Deferred Taxes & Provisions
Cash flow from operations4,383,0003,015,000-83,000-10,928,000-3,151,000-8,046,000-4,034,000-8,969,000-4,908,000-7,474,000-26,449,000
Investing Activities
capital expenditure-15,000-39,000-3,530,000-2,026,000-831,000-1,346,000
Change in Investments
cash flow from investments-15,000-39,000-3,530,000-2,026,000-831,000-1,346,000
Financing Activities
Bank loans
Group/Directors Accounts-2,123,000-637,000-122,0006,315,0002,885,0007,117,0008,731,00010,605,0006,403,000852,000339,000
Other Short Term Loans -151,000-841,000992,000
Long term loans-1,526,0001,526,000
Hire Purchase and Lease Commitments
other long term liabilities-722,000-76,000-94,000-87,000-94,000-92,000-92,0001,257,000
share issue-2,161,000114,000482,0002,482,00020,000,00022,428,000
interest11,000-126,00053,000132,0005,000-231,000-180,000
cash flow from financing-2,123,000-2,798,000-8,0005,593,0001,143,0007,582,00010,171,00013,125,0006,316,00020,529,00023,844,000
cash and cash equivalents
cash2,245,000178,000285,000-3,261,0001,891,000-1,729,000565,0001,090,000481,000898,000347,000
overdraft-13,000,00013,000,000
change in cash2,245,000178,000285,000-3,261,0001,891,000-1,729,000565,0001,090,000481,00013,898,000-12,653,000

sparks marketing (emea) limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Sparks Marketing (emea) Limited Competitor Analysis

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Perform a competitor analysis for sparks marketing (emea) limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other large companies, companies in CV8 area or any other competitors across 12 key performance metrics.

sparks marketing (emea) limited Ownership

SPARKS MARKETING (EMEA) LIMITED group structure

Sparks Marketing (Emea) Limited has 1 subsidiary company.

Ultimate parent company

FREEMAN DECORATING CO

#0101399

FREEMAN EVENTS INTERNATIONAL INC

#0087751

2 parents

SPARKS MARKETING (EMEA) LIMITED

08428643

1 subsidiary

SPARKS MARKETING (EMEA) LIMITED Shareholders

freeman events international llc. 100%

sparks marketing (emea) limited directors

Sparks Marketing (Emea) Limited currently has 2 directors. The longest serving directors include Ms Carrie Freeman Parsons (Jul 2019) and Mr Jason Megson (Aug 2023).

officercountryagestartendrole
Ms Carrie Freeman ParsonsScotland61 years Jul 2019- Director
Mr Jason MegsonEngland47 years Aug 2023- Director

P&L

June 2024

turnover

23.2m

+92%

operating profit

4.7m

+84%

gross margin

31.4%

-2.92%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

June 2024

net assets

-35.8m

-0.12%

total assets

7.2m

+0.86%

cash

3m

+3.01%

net assets

Total assets minus all liabilities

sparks marketing (emea) limited company details

company number

08428643

Type

Private limited with Share Capital

industry

82301 - Activities of exhibition and fair organizers

incorporation date

March 2013

age

12

incorporated

UK

ultimate parent company

FREEMAN DECORATING CO

accounts

Small Company

last accounts submitted

June 2024

previous names

sparks marketing (emea) ltd (March 2025)

the freeman company (uk) limited (July 2024)

accountant

-

auditor

GRANT THORNTON UK LLP

address

rase centre stoneleigh park, unit 60, 6th street, kenilworth, CV8 2LG

Bank

LLOYDS BANKING GROUP PLC

Legal Advisor

-

sparks marketing (emea) limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 1 charges/mortgages relating to sparks marketing (emea) limited. Currently there are 1 open charges and 0 have been satisfied in the past.

sparks marketing (emea) limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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sparks marketing (emea) limited Companies House Filings - See Documents

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