Incrowd Sports Ltd

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incrowd sports ltd Company Information

Company Number

09366216

Next Accounts

Jul 2025

Directors

Aidan Cooney

Jay Wilson

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Shareholders

aidan cooney

peter davies

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Group Structure

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Industry

Other information technology and computer service activities

Registered Address

mimet house 5a praed street, london, W2 1NJ

Website

incrowdsports.com

incrowd sports ltd Estimated Valuation

£7.5m

Pomanda estimates the enterprise value of INCROWD SPORTS LTD at £7.5m based on a Turnover of £8.1m and 0.92x industry multiple (adjusted for size and gross margin).

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Incrowd Sports Ltd is a live company located in london, W2 1NJ with a Companies House number of 09366216. It operates in the other sports activities sector, SIC Code 93199. Founded in December 2014, it's largest shareholder is aidan cooney with a 11% stake. Incrowd Sports Ltd is a established, mid sized company, Pomanda has estimated its turnover at £8.1m with high growth in recent years.

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Pomanda's financial health check has awarded Incrowd Sports Ltd a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 4 areas for improvement. Company Health Check FAQs

Health Rating2.5out of 5

3 Strong

4 Regular

4 Weak

Size

annual sales of £8.1m, make it larger than the average company (£3.6m)

Growth

3 year (CAGR) sales growth of 16%, show it is growing at a faster rate (6.8%)

EXPORT

Incrowd Sports Ltd's latest turnover from October 2023 is estimated at £8.1 million and the company has net assets of -£88.4 thousand. According to their latest financial statements, Incrowd Sports Ltd has 107 employees and maintains cash reserves of £793.7 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015
Turnover	8,149,275	7,076,055	7,474,355	5,242,403	3,498,905	2,770,905	1,598,802	1,461,271	468,367
Other Income Or Grants
Cost Of Sales	4,417,148	3,595,115	3,923,187	2,812,705	1,853,335	1,424,578	814,327	735,206	234,920
Gross Profit	3,732,127	3,480,940	3,551,168	2,429,699	1,645,570	1,346,327	784,475	726,065	233,447
Admin Expenses	5,776,898	5,570,200	3,874,212	3,545,249	3,115,553	2,497,937	1,149,911	1,215,950	369,215
Operating Profit	-2,044,771	-2,089,260	-323,044	-1,115,550	-1,469,983	-1,151,610	-365,436	-489,885	-135,768
Interest Payable	39,989	1,891
Interest Receivable	66,674	37,771	1,856	1,208	6,274	6,458	1,634	1,204	51
Pre-Tax Profit	-2,018,085	-2,053,380	-321,188	-1,114,342	-1,463,709	-1,145,152	-363,802	-488,681	-135,717
Tax
Profit After Tax	-2,018,085	-2,053,380	-321,188	-1,114,342	-1,463,709	-1,145,152	-363,802	-488,681	-135,717
Dividends Paid
Retained Profit	-2,018,085	-2,053,380	-321,188	-1,114,342	-1,463,709	-1,145,152	-363,802	-488,681	-135,717
Employee Costs	5,259,092	4,681,785	4,071,158	3,101,357	2,886,716	1,711,625	763,671	683,524	196,853
Number Of Employees	107	100	92	75	70	43	20	18	5
EBITDA*	-1,968,224	-2,038,747	-278,253	-1,051,896	-1,430,987	-1,123,517	-351,214	-484,722	-135,768

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015
Tangible Assets	188,241	223,242	78,329	54,805	70,674	64,997	38,158	9,686	2,476
Intangible Assets				1,620	8,770	16,694	24,690	10,883
Investments & Other	731	10	1	1
Debtors (Due After 1 year)
Total Fixed Assets	188,972	223,252	78,330	56,426	79,444	81,691	62,848	20,569	2,476
Stock & work in progress
Trade Debtors	728,538	624,544	909,767	547,967	166,675	309,537	271,663	217,865	24,297
Group Debtors	6,555		3,022
Misc Debtors	1,101,666	851,749	499,706	399,493	517,175	401,505	256,519	142,023
Cash	793,665	1,746,313	1,611,088	2,100,643	315,017	1,358,169	364,022	942,847	20,478
misc current assets
total current assets	2,630,424	3,222,606	3,023,583	3,048,103	998,867	2,069,211	892,204	1,302,735	44,775
total assets	2,819,396	3,445,858	3,101,913	3,104,529	1,078,311	2,150,902	955,052	1,323,304	47,251
Bank overdraft
Bank loan
Trade Creditors	456,621	404,062	324,487	157,328	146,241	43,494	35,000	58,614	162,968
Group/Directors Accounts
other short term finances	665,074	45,833
hp & lease commitments
other current liabilities	1,786,100	1,066,277	1,239,265	1,087,852	427,695	139,324	138,453	119,289
total current liabilities	2,907,795	1,516,172	1,563,752	1,245,180	573,936	182,818	173,453	177,903	162,968
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions
total long term liabilities
total liabilities	2,907,795	1,516,172	1,563,752	1,245,180	573,936	182,818	173,453	177,903	162,968
net assets	-88,399	1,929,686	1,538,161	1,859,349	504,375	1,968,084	781,599	1,145,401	-115,717
total shareholders funds	-88,399	1,929,686	1,538,161	1,859,349	504,375	1,968,084	781,599	1,145,401	-115,717

	Oct 2023	Oct 2022	Oct 2021	Oct 2020	Oct 2019	Oct 2018	Oct 2017	Oct 2016	Oct 2015
Operating Activities
Operating Profit	-2,044,771	-2,089,260	-323,044	-1,115,550	-1,469,983	-1,151,610	-365,436	-489,885	-135,768
Depreciation	76,547	50,513	43,171	39,213	31,072	20,097	7,558	3,306
Amortisation			1,620	24,441	7,924	7,996	6,664	1,857
Tax
Stock
Debtors	360,466	63,798	465,035	263,610	-27,192	182,860	168,294	335,591	24,297
Creditors	52,559	79,575	167,159	11,087	102,747	8,494	-23,614	-104,354	162,968
Accruals and Deferred Income	719,823	-172,988	151,413	660,157	288,371	871	19,164	119,289
Deferred Taxes & Provisions
Cash flow from operations	-1,556,308	-2,195,958	-424,716	-644,262	-1,012,677	-1,297,012	-523,958	-805,378	2,903
Investing Activities
capital expenditure	-41,546	-195,426	-66,695	-40,635	-36,749	-46,936	-56,501	-23,256	-2,476
Change in Investments	721	9		1
cash flow from investments	-42,267	-195,435	-66,695	-40,636	-36,749	-46,936	-56,501	-23,256	-2,476
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans	619,241	45,833
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue		2,444,905		2,469,316		2,331,637		1,749,799	20,000
interest	26,685	35,880	1,856	1,208	6,274	6,458	1,634	1,204	51
cash flow from financing	645,926	2,526,618	1,856	2,470,524	6,274	2,338,095	1,634	1,751,003	20,051
cash and cash equivalents
cash	-952,648	135,225	-489,555	1,785,626	-1,043,152	994,147	-578,825	922,369	20,478
overdraft
change in cash	-952,648	135,225	-489,555	1,785,626	-1,043,152	994,147	-578,825	922,369	20,478

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for incrowd sports ltd by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other mid companies, companies in W 2 area or any other competitors across 12 key performance metrics.

INCROWD SPORTS LTD group structure

Incrowd Sports Ltd has no subsidiary companies.

Ultimate parent company

INCROWD SPORTS LTD

09366216

INCROWD SPORTS LTD Shareholders

aidan cooney	11.03%
peter davies	8.8%
sky ventures limited	7.65%
evy hambro	5.88%
albion technology & general vct plc	5.52%
sophie cooney	5.14%
albion development vct plc	4.73%
albion enterprise vct plc	4.33%
christopher archie woodhead	4.12%
james hanbury	4.07%

Incrowd Sports Ltd currently has 5 directors. The longest serving directors include Mr Aidan Cooney (Dec 2014) and Mr Jay Wilson (May 2020).

officer	country	age	start	end	role
Mr Aidan Cooney	England	51 years	Dec 2014	-	Director
Mr Jay Wilson	England	41 years	May 2020	-	Director
Mr John Beale	England	50 years	Jan 2022	-	Director
Mr Simon Thomas	England	62 years	Apr 2022	-	Director
Mr Michael Jones	England	50 years	Nov 2023	-	Director

P&L

October 2023

turnover

8.1m

+15%

operating profit

-2m

gross margin

45.8%

-6.9%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

October 2023

net assets

-88.4k

-1.05%

total assets

2.8m

-0.18%

cash

793.7k

-0.55%

net assets

Total assets minus all liabilities

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company number

09366216

Type

Private limited with Share Capital

industry

62090 - Other information technology and computer service activities

93199 - Other sports activities (not including activities of racehorse owners) n.e.c.

incorporation date

December 2014

ultimate parent company

None

previous names

N/A

address

mimet house 5a praed street, london, W2 1NJ

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

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incrowd sports ltd Company Information

incrowd sports ltd Estimated Valuation

incrowd sports ltd Estimated Valuation

incrowd sports ltd Estimated Valuation

Incrowd Sports Ltd Overview

Incrowd Sports Ltd Health Check

INCROWD SPORTS LTD financials

incrowd sports ltd Credit Report and Business Information

Incrowd Sports Ltd Competitor Analysis

incrowd sports ltd Ownership

incrowd sports ltd directors

incrowd sports ltd company details

incrowd sports ltd Charges & Mortgages

incrowd sports ltd Capital Raised & Share Issues BETA

incrowd sports ltd Companies House Filings - See Documents