euphoria direct limited

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euphoria direct limited Company Information

Share EUPHORIA DIRECT LIMITED

Company Number

09801056

Directors

Sarah Saxelby

Shareholders

sarah saxelby

Group Structure

View All

Industry

Retail sale via mail order houses or via Internet

 

Registered Address

3 the courtyard, harris business, hanbury road, stoke prior, bromsgrove, B60 4DJ

euphoria direct limited Estimated Valuation

£5.5k

Pomanda estimates the enterprise value of EUPHORIA DIRECT LIMITED at £5.5k based on a Turnover of £21.2k and 0.26x industry multiple (adjusted for size and gross margin).

euphoria direct limited Estimated Valuation

£0

Pomanda estimates the enterprise value of EUPHORIA DIRECT LIMITED at £0 based on an EBITDA of £-3.3k and a 3.07x industry multiple (adjusted for size and gross margin).

euphoria direct limited Estimated Valuation

£0

Pomanda estimates the enterprise value of EUPHORIA DIRECT LIMITED at £0 based on Net Assets of £-13.1k and 2.14x industry multiple (adjusted for liquidity).

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Euphoria Direct Limited Overview

Euphoria Direct Limited is a live company located in stoke prior, B60 4DJ with a Companies House number of 09801056. It operates in the retail sale via mail order houses or via internet sector, SIC Code 47910. Founded in September 2015, it's largest shareholder is sarah saxelby with a 100% stake. Euphoria Direct Limited is a established, micro sized company, Pomanda has estimated its turnover at £21.2k with rapid growth in recent years.

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Euphoria Direct Limited Health Check

Pomanda's financial health check has awarded Euphoria Direct Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating2out of 5
positive_score

3 Strong

positive_score

1 Regular

positive_score

6 Weak

size

Size

annual sales of £21.2k, make it smaller than the average company (£397.2k)

£21.2k - Euphoria Direct Limited

£397.2k - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 212%, show it is growing at a faster rate (6.5%)

212% - Euphoria Direct Limited

6.5% - Industry AVG

production

Production

with a gross margin of 24.5%, this company has a higher cost of product (38.8%)

24.5% - Euphoria Direct Limited

38.8% - Industry AVG

profitability

Profitability

an operating margin of -15.4% make it less profitable than the average company (3.6%)

-15.4% - Euphoria Direct Limited

3.6% - Industry AVG

employees

Employees

with 1 employees, this is below the industry average (17)

1 - Euphoria Direct Limited

17 - Industry AVG

paystructure

Pay Structure

on an average salary of £27.6k, the company has an equivalent pay structure (£27.6k)

£27.6k - Euphoria Direct Limited

£27.6k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £21.2k, this is less efficient (£186.8k)

£21.2k - Euphoria Direct Limited

£186.8k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 18 days, this is earlier than average (25 days)

18 days - Euphoria Direct Limited

25 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 322 days, this is slower than average (43 days)

322 days - Euphoria Direct Limited

43 days - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Euphoria Direct Limited

- - Industry AVG

cashbalance

Cash Balance

There is insufficient data available for this Key Performance Indicator!

- - Euphoria Direct Limited

- - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 1332.7%, this is a higher level of debt than the average (73.9%)

1332.7% - Euphoria Direct Limited

73.9% - Industry AVG

EUPHORIA DIRECT LIMITED financials

EXPORTms excel logo

Euphoria Direct Limited's latest turnover from September 2019 is estimated at £21.2 thousand and the company has net assets of -£13.1 thousand. According to their latest financial statements, we estimate that Euphoria Direct Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Sep 2019Sep 2018Sep 2017Sep 2016
Turnover21,21740,07836,136698
Other Income Or Grants
Cost Of Sales16,01530,87527,611532
Gross Profit5,2029,2038,525166
Admin Expenses8,46514,50013,15641
Operating Profit-3,263-5,297-4,631125
Interest Payable
Interest Receivable
Pre-Tax Profit-3,263-5,297-4,631125
Tax-25
Profit After Tax-3,263-5,297-4,631100
Dividends Paid
Retained Profit-3,263-5,297-4,631100
Employee Costs27,61730,27327,94826,914
Number Of Employees1111
EBITDA*-3,263-5,297-4,631125

* Earnings Before Interest, Tax, Depreciation and Amortisation

Sep 2019Sep 2018Sep 2017Sep 2016
Tangible Assets
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets
Stock & work in progress
Trade Debtors1,0628922,319100
Group Debtors
Misc Debtors
Cash
misc current assets
total current assets1,0628922,319100
total assets1,0628922,319100
Bank overdraft
Bank loan
Trade Creditors 14,15310,7206,850
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities
total current liabilities14,15310,7206,850
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions
total long term liabilities
total liabilities14,15310,7206,850
net assets-13,091-9,828-4,531100
total shareholders funds-13,091-9,828-4,531100
Sep 2019Sep 2018Sep 2017Sep 2016
Operating Activities
Operating Profit-3,263-5,297-4,631125
Depreciation
Amortisation
Tax-25
Stock
Debtors170-1,4272,219100
Creditors3,4333,8706,850
Accruals and Deferred Income
Deferred Taxes & Provisions
Cash flow from operations
Investing Activities
capital expenditure
Change in Investments
cash flow from investments
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue
interest
cash flow from financing
cash and cash equivalents
cash
overdraft
change in cash

euphoria direct limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Euphoria Direct Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for euphoria direct limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other micro companies, companies in B60 area or any other competitors across 12 key performance metrics.

euphoria direct limited Ownership

EUPHORIA DIRECT LIMITED group structure

Euphoria Direct Limited has no subsidiary companies.

Ultimate parent company

EUPHORIA DIRECT LIMITED

09801056

EUPHORIA DIRECT LIMITED Shareholders

sarah saxelby 100%

euphoria direct limited directors

Euphoria Direct Limited currently has 1 director, Ms Sarah Saxelby serving since Sep 2015.

officercountryagestartendrole
Ms Sarah Saxelby46 years Sep 2015- Director

P&L

September 2019

turnover

21.2k

-47%

operating profit

-3.3k

0%

gross margin

24.6%

+6.77%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

September 2019

net assets

-13.1k

+0.33%

total assets

1.1k

+0.19%

cash

0

0%

net assets

Total assets minus all liabilities

euphoria direct limited company details

company number

09801056

Type

Private limited with Share Capital

industry

47910 - Retail sale via mail order houses or via Internet

incorporation date

September 2015

age

10

incorporated

UK

ultimate parent company

None

accounts

Micro-Entity Accounts

last accounts submitted

September 2019

previous names

N/A

accountant

-

auditor

-

address

3 the courtyard, harris business, hanbury road, stoke prior, bromsgrove, B60 4DJ

Bank

-

Legal Advisor

-

euphoria direct limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to euphoria direct limited.

euphoria direct limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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euphoria direct limited Companies House Filings - See Documents

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