ideas first ltd
ideas first ltd Company Information
Company Number
09812123
Next Accounts
Mar 2026
Shareholders
michael simpson
Group Structure
View All
Industry
Market research and public opinion polling
Registered Address
c/o knox & eames, badgemore house, henley on thames, oxfordshire, RG9 4NR
Website
www.firstideas.co.ukideas first ltd Estimated Valuation
Pomanda estimates the enterprise value of IDEAS FIRST LTD at £269.5k based on a Turnover of £536k and 0.5x industry multiple (adjusted for size and gross margin).
ideas first ltd Estimated Valuation
Pomanda estimates the enterprise value of IDEAS FIRST LTD at £169.7k based on an EBITDA of £57.3k and a 2.96x industry multiple (adjusted for size and gross margin).
ideas first ltd Estimated Valuation
Pomanda estimates the enterprise value of IDEAS FIRST LTD at £54.3k based on Net Assets of £33.1k and 1.64x industry multiple (adjusted for liquidity).
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Ideas First Ltd Overview
Ideas First Ltd is a live company located in henley on thames, RG9 4NR with a Companies House number of 09812123. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in October 2015, it's largest shareholder is michael simpson with a 100% stake. Ideas First Ltd is a established, small sized company, Pomanda has estimated its turnover at £536k with high growth in recent years.
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Ideas First Ltd Health Check
Pomanda's financial health check has awarded Ideas First Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 4 areas for improvement. Company Health Check FAQs
2 Strong
4 Regular
4 Weak
Size
annual sales of £536k, make it smaller than the average company (£7.2m)
- Ideas First Ltd
£7.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 18%, show it is growing at a faster rate (9.5%)
- Ideas First Ltd
9.5% - Industry AVG
Production
with a gross margin of 67.6%, this company has a comparable cost of product (67.6%)
- Ideas First Ltd
67.6% - Industry AVG
Profitability
an operating margin of 5.9% make it as profitable than the average company (5.1%)
- Ideas First Ltd
5.1% - Industry AVG
Employees
with 1 employees, this is below the industry average (55)
1 - Ideas First Ltd
55 - Industry AVG
Pay Structure
on an average salary of £69.6k, the company has an equivalent pay structure (£69.6k)
- Ideas First Ltd
£69.6k - Industry AVG
Efficiency
resulting in sales per employee of £536k, this is more efficient (£151.2k)
- Ideas First Ltd
£151.2k - Industry AVG
Debtor Days
it gets paid by customers after 94 days, this is later than average (63 days)
- Ideas First Ltd
63 days - Industry AVG
Creditor Days
There is insufficient data available for this Key Performance Indicator!
- Ideas First Ltd
- - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Ideas First Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 14 weeks, this is average cash available to meet short term requirements (13 weeks)
14 weeks - Ideas First Ltd
13 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 86.9%, this is a higher level of debt than the average (60.2%)
86.9% - Ideas First Ltd
60.2% - Industry AVG
IDEAS FIRST LTD financials
Ideas First Ltd's latest turnover from June 2024 is estimated at £536 thousand and the company has net assets of £33.1 thousand. According to their latest financial statements, Ideas First Ltd has 1 employee and maintains cash reserves of £59.7 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | |
|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||
| Other Income Or Grants | |||||||||
| Cost Of Sales | |||||||||
| Gross Profit | |||||||||
| Admin Expenses | |||||||||
| Operating Profit | |||||||||
| Interest Payable | |||||||||
| Interest Receivable | |||||||||
| Pre-Tax Profit | |||||||||
| Tax | |||||||||
| Profit After Tax | |||||||||
| Dividends Paid | |||||||||
| Retained Profit | |||||||||
| Employee Costs | |||||||||
| Number Of Employees | 1 | 1 | 1 | 1 | 1 | 1 | 1 | 2 | |
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | |
|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 1,896 | 2,528 | 3,371 | 2,329 | 2,063 | 2,749 | 2,166 | 508 | 515 |
| Intangible Assets | 50,000 | 75,000 | 100,000 | 125,000 | 150,000 | 175,000 | 200,000 | 225,000 | 250,000 |
| Investments & Other | |||||||||
| Debtors (Due After 1 year) | |||||||||
| Total Fixed Assets | 51,896 | 77,528 | 103,371 | 127,329 | 152,063 | 177,749 | 202,166 | 225,508 | 250,515 |
| Stock & work in progress | |||||||||
| Trade Debtors | 138,305 | 86,722 | 85,749 | 3,712 | 67,030 | 110,588 | |||
| Group Debtors | |||||||||
| Misc Debtors | 3,280 | 1,545 | 18,708 | 14,696 | 2,369 | 2,302 | 2,513 | ||
| Cash | 59,712 | 66,583 | 163,468 | 145,909 | 137,913 | 111,362 | 132,545 | 84,090 | 99,081 |
| misc current assets | |||||||||
| total current assets | 201,297 | 154,850 | 182,176 | 246,354 | 140,282 | 111,362 | 138,559 | 151,120 | 212,182 |
| total assets | 253,193 | 232,378 | 285,547 | 373,683 | 292,345 | 289,111 | 340,725 | 376,628 | 462,697 |
| Bank overdraft | |||||||||
| Bank loan | |||||||||
| Trade Creditors | |||||||||
| Group/Directors Accounts | |||||||||
| other short term finances | |||||||||
| hp & lease commitments | |||||||||
| other current liabilities | 220,056 | 225,508 | 234,054 | 297,228 | 265,783 | 179,298 | 197,261 | 205,164 | 301,477 |
| total current liabilities | 220,056 | 225,508 | 234,054 | 297,228 | 265,783 | 179,298 | 197,261 | 205,164 | 301,477 |
| loans | |||||||||
| hp & lease commitments | |||||||||
| Accruals and Deferred Income | |||||||||
| other liabilities | |||||||||
| provisions | |||||||||
| total long term liabilities | |||||||||
| total liabilities | 220,056 | 225,508 | 234,054 | 297,228 | 265,783 | 179,298 | 197,261 | 205,164 | 301,477 |
| net assets | 33,137 | 6,870 | 51,493 | 76,455 | 26,562 | 109,813 | 143,464 | 171,464 | 161,220 |
| total shareholders funds | 33,137 | 6,870 | 51,493 | 76,455 | 26,562 | 109,813 | 143,464 | 171,464 | 161,220 |
| Jun 2024 | Jun 2023 | Jun 2022 | Jun 2021 | Jun 2020 | Jun 2019 | Jun 2018 | Jun 2017 | Jun 2016 | |
|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||
| Operating Profit | |||||||||
| Depreciation | 632 | 843 | 1,123 | 775 | 686 | 915 | 854 | 226 | 172 |
| Amortisation | 25,000 | 25,000 | 25,000 | 25,000 | 25,000 | 25,000 | 25,000 | ||
| Tax | |||||||||
| Stock | |||||||||
| Debtors | 53,318 | 69,559 | -81,737 | 98,076 | 2,369 | -6,014 | -61,016 | -46,071 | 113,101 |
| Creditors | |||||||||
| Accruals and Deferred Income | -5,452 | -8,546 | -63,174 | 31,445 | 86,485 | -17,963 | -7,903 | -96,313 | 301,477 |
| Deferred Taxes & Provisions | |||||||||
| Cash flow from operations | |||||||||
| Investing Activities | |||||||||
| capital expenditure | |||||||||
| Change in Investments | |||||||||
| cash flow from investments | |||||||||
| Financing Activities | |||||||||
| Bank loans | |||||||||
| Group/Directors Accounts | |||||||||
| Other Short Term Loans | |||||||||
| Long term loans | |||||||||
| Hire Purchase and Lease Commitments | |||||||||
| other long term liabilities | |||||||||
| share issue | |||||||||
| interest | |||||||||
| cash flow from financing | |||||||||
| cash and cash equivalents | |||||||||
| cash | -6,871 | -96,885 | 17,559 | 7,996 | 26,551 | -21,183 | 48,455 | -14,991 | 99,081 |
| overdraft | |||||||||
| change in cash | -6,871 | -96,885 | 17,559 | 7,996 | 26,551 | -21,183 | 48,455 | -14,991 | 99,081 |
ideas first ltd Credit Report and Business Information
Ideas First Ltd Competitor Analysis
Perform a competitor analysis for ideas first ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in RG9 area or any other competitors across 12 key performance metrics.
ideas first ltd Ownership
IDEAS FIRST LTD group structure
Ideas First Ltd has no subsidiary companies.
Ultimate parent company
IDEAS FIRST LTD
09812123
ideas first ltd directors
Ideas First Ltd currently has 2 directors. The longest serving directors include Mr Michael Simpson (Oct 2015) and Ms Denise Peet (Jul 2020).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Michael Simpson | England | 60 years | Oct 2015 | - | Director |
| Ms Denise Peet | England | 59 years | Jul 2020 | - | Director |
P&L
June 2024turnover
536k
+63%
operating profit
31.7k
0%
gross margin
67.7%
+16.59%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
June 2024net assets
33.1k
+3.82%
total assets
253.2k
+0.09%
cash
59.7k
-0.1%
net assets
Total assets minus all liabilities
ideas first ltd company details
company number
09812123
Type
Private limited with Share Capital
industry
73200 - Market research and public opinion polling
incorporation date
October 2015
age
10
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
June 2024
previous names
N/A
accountant
KNOX & EAMES CHARTERED ACCOUNTANTS
auditor
-
address
c/o knox & eames, badgemore house, henley on thames, oxfordshire, RG9 4NR
Bank
-
Legal Advisor
-
ideas first ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to ideas first ltd.
ideas first ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for IDEAS FIRST LTD. This can take several minutes, an email will notify you when this has completed.
ideas first ltd Companies House Filings - See Documents
| date | description | view/download |
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