deiana holding limited Company Information
Company Number
10052892
Next Accounts
Sep 2025
Shareholders
marco deiana
corrado deiana
Group Structure
View All
Industry
Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
Registered Address
the kensington building, 1 wrights lane, london, london, W8 5RY
Website
www.ferrarigroup.netdeiana holding limited Estimated Valuation
Pomanda estimates the enterprise value of DEIANA HOLDING LIMITED at £693.3m based on a Turnover of £284.1m and 2.44x industry multiple (adjusted for size and gross margin).
deiana holding limited Estimated Valuation
Pomanda estimates the enterprise value of DEIANA HOLDING LIMITED at £727.2m based on an EBITDA of £71.3m and a 10.2x industry multiple (adjusted for size and gross margin).
deiana holding limited Estimated Valuation
Pomanda estimates the enterprise value of DEIANA HOLDING LIMITED at £221.6m based on Net Assets of £169.8m and 1.31x industry multiple (adjusted for liquidity).
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Deiana Holding Limited Overview
Deiana Holding Limited is a live company located in london, W8 5RY with a Companies House number of 10052892. It operates in the activities of other holding companies n.e.c. sector, SIC Code 64209. Founded in March 2016, it's largest shareholder is marco deiana with a 50% stake. Deiana Holding Limited is a young, mega sized company, Pomanda has estimated its turnover at £284.1m with high growth in recent years.
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Deiana Holding Limited Health Check
Pomanda's financial health check has awarded Deiana Holding Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 2 areas for improvement. Company Health Check FAQs


8 Strong

2 Regular

2 Weak

Size
annual sales of £284.1m, make it larger than the average company (£18.9m)
£284.1m - Deiana Holding Limited
£18.9m - Industry AVG

Growth
3 year (CAGR) sales growth of 29%, show it is growing at a faster rate (10.5%)
29% - Deiana Holding Limited
10.5% - Industry AVG

Production
with a gross margin of 36.3%, this company has a comparable cost of product (36.3%)
36.3% - Deiana Holding Limited
36.3% - Industry AVG

Profitability
an operating margin of 21.3% make it more profitable than the average company (4.5%)
21.3% - Deiana Holding Limited
4.5% - Industry AVG

Employees
with 2012 employees, this is above the industry average (104)
2012 - Deiana Holding Limited
104 - Industry AVG

Pay Structure
on an average salary of £41.8k, the company has an equivalent pay structure (£44.7k)
£41.8k - Deiana Holding Limited
£44.7k - Industry AVG

Efficiency
resulting in sales per employee of £141.2k, this is less efficient (£191k)
£141.2k - Deiana Holding Limited
£191k - Industry AVG

Debtor Days
it gets paid by customers after 85 days, this is later than average (45 days)
85 days - Deiana Holding Limited
45 days - Industry AVG

Creditor Days
its suppliers are paid after 55 days, this is slower than average (44 days)
55 days - Deiana Holding Limited
44 days - Industry AVG

Stock Days
it holds stock equivalent to 0 days, this is less than average (40 days)
0 days - Deiana Holding Limited
40 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 83 weeks, this is more cash available to meet short term requirements (14 weeks)
83 weeks - Deiana Holding Limited
14 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 39%, this is a lower level of debt than the average (69.7%)
39% - Deiana Holding Limited
69.7% - Industry AVG
DEIANA HOLDING LIMITED financials

Deiana Holding Limited's latest turnover from December 2023 is £284.1 million and the company has net assets of £169.8 million. According to their latest financial statements, Deiana Holding Limited has 2,012 employees and maintains cash reserves of £104.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | |
---|---|---|---|---|---|---|---|---|---|
Turnover | 284,063,666 | 264,715,993 | 204,404,043 | 131,655,052 | 131,004,650 | 133,844,442 | 121,004,529 | 108,119,640 | 107,303,910 |
Other Income Or Grants | |||||||||
Cost Of Sales | |||||||||
Gross Profit | |||||||||
Admin Expenses | |||||||||
Operating Profit | 60,608,579 | 64,520,943 | 59,546,683 | 14,800,723 | 7,556,013 | 123,748 | -9,019,853 | 7,734,232 | |
Interest Payable | 2,184,658 | 1,173,587 | 858,612 | 928,400 | 883,546 | 707,346 | 996,302 | ||
Interest Receivable | 1,264,095 | 494,982 | 225,228 | 47,908 | 104,616 | 78,768 | 630,496 | 903,238 | |
Pre-Tax Profit | 59,444,510 | 65,156,540 | 60,251,888 | 16,306,781 | 9,144,015 | 1,270,737 | -8,745,816 | 8,637,471 | 7,216,448 |
Tax | -13,111,257 | -14,898,918 | -13,577,006 | -3,963,117 | -2,995,540 | 582,841 | 3,892,374 | -3,724,925 | -1,697,516 |
Profit After Tax | 46,333,253 | 50,257,621 | 46,674,882 | 12,343,664 | 6,148,475 | 1,853,578 | -4,853,442 | 4,912,545 | 5,518,932 |
Dividends Paid | 8,267,066 | 9,728,620 | 3,395,614 | 829,997 | |||||
Retained Profit | 34,643,900 | 37,021,731 | 39,810,447 | 10,265,743 | 6,211,153 | 1,853,578 | -5,135,817 | 4,682,520 | 4,811,434 |
Employee Costs | 84,155,490 | 73,512,872 | 57,307,471 | 48,490,390 | 45,120,630 | 44,675,582 | 40,387,258 | 34,652,508 | 29,931,955 |
Number Of Employees | 2,012 | 1,742 | 1,526 | 1,177 | 1,116 | 1,034 | 962 | 900 | 711 |
EBITDA* | 71,295,241 | 72,651,359 | 66,410,952 | 23,822,150 | 11,318,534 | 7,033,535 | -3,390,687 | 11,302,310 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | |
---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 69,594,039 | 50,559,534 | 56,521,269 | 56,576,290 | 76,482,652 | 62,177,532 | 50,235,012 | 41,517,181 | 43,353,825 |
Intangible Assets | 23,792,011 | 12,427,697 | 2,566,286 | 1,447,101 | 1,275,615 | 3,001,195 | 5,366,629 | 6,172,586 | 1,542,573 |
Investments & Other | 10,162,977 | 9,702,908 | 7,302,213 | 8,206,146 | 11,964,491 | 6,361,625 | 4,458,203 | 3,338,853 | 881,971 |
Debtors (Due After 1 year) | 2,779,630 | 1,380,387 | 1,196,900 | 2,703,977 | 9,900,569 | 1,878,949 | |||
Total Fixed Assets | 93,386,049 | 62,987,231 | 58,020,790 | 56,394,741 | 67,857,697 | 65,178,727 | 55,601,641 | 47,689,767 | 44,896,398 |
Stock & work in progress | 180,302 | 124,398 | 847,581 | 2,495 | 22,571 | 49,392 | 41,644 | 2,167 | 3,895 |
Trade Debtors | 66,833,718 | 68,042,915 | 56,319,464 | 42,790,918 | 39,074,377 | 38,186,579 | 35,563,951 | 34,352,923 | |
Group Debtors | |||||||||
Misc Debtors | 40,552,093 | 3,104,511 | |||||||
Cash | 104,626,314 | 85,720,933 | 63,646,721 | 33,871,437 | 21,153,964 | 12,243,218 | 10,998,217 | 16,092,440 | 10,939,720 |
misc current assets | 13,442,944 | 14,667,319 | 8,671,952 | 4,845,888 | 5,874,801 | 7,895,061 | 5,061,486 | 6,287,382 | 775,075 |
total current assets | 185,083,280 | 168,555,566 | 129,485,720 | 84,721,116 | 67,244,651 | 60,739,766 | 54,287,926 | 57,945,941 | 49,176,125 |
total assets | 278,469,329 | 231,542,797 | 187,506,510 | 141,115,857 | 135,102,348 | 125,918,493 | 109,889,567 | 105,635,708 | 94,072,523 |
Bank overdraft | |||||||||
Bank loan | |||||||||
Trade Creditors | 27,496,473 | 24,815,663 | 22,634,897 | 24,474,073 | 22,856,176 | 19,668,755 | 20,251,777 | 22,165,397 | 22,946,477 |
Group/Directors Accounts | |||||||||
other short term finances | |||||||||
hp & lease commitments | 6,420,235 | 2,525,237 | 2,846,366 | 3,318,850 | 2,100,065 | 800,324 | |||
other current liabilities | 31,575,181 | 33,880,425 | 31,256,717 | 27,107,797 | 30,195,471 | 26,875,356 | 21,049,079 | 20,882,122 | 9,892,499 |
total current liabilities | 65,491,892 | 61,221,327 | 56,737,980 | 54,900,721 | 55,151,714 | 47,344,437 | 41,300,858 | 43,047,521 | 32,838,979 |
loans | 34,479,823 | 24,831,762 | 26,988,858 | 28,237,077 | 29,243,259 | 23,565,974 | 16,086,272 | 24,276,011 | 30,064,947 |
hp & lease commitments | 10,869,800 | 5,913,966 | 4,795,041 | 5,286,679 | 6,369,114 | 3,378,251 | |||
Accruals and Deferred Income | |||||||||
other liabilities | 12,591,760 | 11,481,921 | 11,018,724 | 13,731,405 | 18,356,170 | 25,542,160 | 6,707,907 | 406,960 | 28,668 |
provisions | 13,981,259 | 14,432,824 | 11,124,853 | 13,894,981 | 14,683,295 | 13,918,566 | 33,210,156 | 6,677,214 | 4,818,850 |
total long term liabilities | 43,192,413 | 37,616,131 | 38,774,969 | 43,629,295 | 48,571,964 | 52,689,167 | 39,399,258 | 28,021,578 | 32,503,041 |
total liabilities | 108,684,305 | 98,837,458 | 95,512,949 | 98,530,016 | 103,723,678 | 100,033,604 | 80,700,116 | 71,069,099 | 65,342,020 |
net assets | 169,785,024 | 132,705,339 | 91,993,561 | 42,585,841 | 31,378,670 | 24,229,233 | 29,189,451 | 33,668,520 | 28,023,005 |
total shareholders funds | 169,785,024 | 132,705,339 | 91,993,561 | 42,585,841 | 31,378,670 | 25,884,888 | 29,189,451 | 33,668,520 | 28,023,005 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | |
---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||
Operating Profit | 60,608,579 | 64,520,943 | 59,546,683 | 14,800,723 | 7,556,013 | 123,748 | -9,019,853 | 7,734,232 | |
Depreciation | 4,681,002 | 4,231,119 | 3,446,177 | 8,941,356 | 3,329,910 | 6,840,353 | 5,629,166 | 3,568,078 | 3,643,369 |
Amortisation | 6,005,660 | 3,899,297 | 3,418,092 | 80,071 | 432,611 | 69,434 | |||
Tax | -13,111,257 | -14,898,918 | -13,577,006 | -3,963,117 | -2,995,540 | 582,841 | 3,892,374 | -3,724,925 | -1,697,516 |
Stock | 55,904 | -723,183 | 845,086 | -20,076 | -26,821 | 7,748 | 39,477 | -1,728 | 3,895 |
Debtors | 190,046 | 11,906,938 | 12,021,469 | -3,480,051 | 6,543,904 | 4,244,464 | 2,622,627 | -1,893,483 | 37,457,434 |
Creditors | 2,680,810 | 2,180,766 | -1,839,176 | 1,617,897 | 3,187,421 | -583,022 | -1,913,620 | -781,080 | 22,946,477 |
Accruals and Deferred Income | -2,305,244 | 2,623,708 | 4,148,920 | -3,087,674 | 3,320,115 | 5,826,277 | 166,957 | 10,989,623 | 9,892,499 |
Deferred Taxes & Provisions | -451,565 | 3,307,971 | -2,770,128 | -788,314 | 764,729 | -19,291,590 | 26,532,942 | 1,858,364 | 4,818,850 |
Cash flow from operations | 57,862,035 | 54,681,131 | 39,507,007 | 21,101,069 | 9,078,176 | -10,684,171 | 22,625,862 | 21,539,503 | |
Investing Activities | |||||||||
capital expenditure | |||||||||
Change in Investments | 460,069 | 2,400,695 | -903,933 | -3,758,345 | 5,602,866 | 1,903,422 | 1,119,350 | 2,456,882 | 881,971 |
cash flow from investments | |||||||||
Financing Activities | |||||||||
Bank loans | |||||||||
Group/Directors Accounts | |||||||||
Other Short Term Loans | |||||||||
Long term loans | 9,648,061 | -2,157,096 | -1,248,219 | -1,006,182 | 5,677,285 | 7,479,702 | -8,189,739 | -5,788,936 | 30,064,947 |
Hire Purchase and Lease Commitments | 8,850,832 | 797,796 | -964,122 | 136,350 | 4,290,604 | 4,178,575 | |||
other long term liabilities | 1,109,839 | 463,197 | -2,712,681 | -4,624,765 | -7,185,990 | 18,834,253 | 6,300,947 | 378,292 | 28,668 |
share issue | |||||||||
interest | -920,563 | -678,605 | -633,384 | -880,492 | -778,930 | -628,578 | -365,806 | 903,238 | |
cash flow from financing | 21,123,953 | 2,115,339 | 4,038,867 | -5,433,661 | 1,285,598 | 24,705,811 | -1,597,850 | -3,544,412 | 53,305,186 |
cash and cash equivalents | |||||||||
cash | 18,905,381 | 22,074,212 | 29,775,284 | 12,717,473 | 8,910,746 | 1,245,001 | -5,094,223 | 5,152,720 | 10,939,720 |
overdraft | |||||||||
change in cash | 18,905,381 | 22,074,212 | 29,775,284 | 12,717,473 | 8,910,746 | 1,245,001 | -5,094,223 | 5,152,720 | 10,939,720 |
deiana holding limited Credit Report and Business Information
Deiana Holding Limited Competitor Analysis

Perform a competitor analysis for deiana holding limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other mega companies, companies in W 8 area or any other competitors across 12 key performance metrics.
deiana holding limited Ownership
DEIANA HOLDING LIMITED group structure
Deiana Holding Limited has 1 subsidiary company.
deiana holding limited directors
Deiana Holding Limited currently has 2 directors. The longest serving directors include Mr Alessandro Ugo (May 2016) and Ms Maria La Forgia (Feb 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Alessandro Ugo | England | 44 years | May 2016 | - | Director |
Ms Maria La Forgia | England | 45 years | Feb 2020 | - | Director |
P&L
December 2023turnover
284.1m
+7%
operating profit
60.6m
-6%
gross margin
36.4%
+0.46%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
169.8m
+0.28%
total assets
278.5m
+0.2%
cash
104.6m
+0.22%
net assets
Total assets minus all liabilities
deiana holding limited company details
company number
10052892
Type
Private limited with Share Capital
industry
64209 - Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
incorporation date
March 2016
age
9
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2023
previous names
ferrari group limited (April 2021)
accountant
-
auditor
RICHARD PLACE DOBSON SERVICES LIMITED
address
the kensington building, 1 wrights lane, london, london, W8 5RY
Bank
-
Legal Advisor
-
deiana holding limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to deiana holding limited.
deiana holding limited Capital Raised & Share Issues BETA
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deiana holding limited Companies House Filings - See Documents
date | description | view/download |
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