soft fruit direct ltd
soft fruit direct ltd Company Information
Company Number
10147925
Next Accounts
Sep 2025
Industry
Retail sale of fruit and vegetables in specialised stores
Directors
Shareholders
vickie locker
matthew james locker
Group Structure
View All
Contact
Registered Address
abbeymead palace lane, beaulieu, brockenhurst, SO42 7YG
Website
www.softfruitdirect.co.uksoft fruit direct ltd Estimated Valuation
Pomanda estimates the enterprise value of SOFT FRUIT DIRECT LTD at £96.2k based on a Turnover of £358.5k and 0.27x industry multiple (adjusted for size and gross margin).
soft fruit direct ltd Estimated Valuation
Pomanda estimates the enterprise value of SOFT FRUIT DIRECT LTD at £0 based on an EBITDA of £-74.2k and a 4.06x industry multiple (adjusted for size and gross margin).
soft fruit direct ltd Estimated Valuation
Pomanda estimates the enterprise value of SOFT FRUIT DIRECT LTD at £133.3k based on Net Assets of £53.9k and 2.48x industry multiple (adjusted for liquidity).
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Soft Fruit Direct Ltd Overview
Soft Fruit Direct Ltd is a live company located in brockenhurst, SO42 7YG with a Companies House number of 10147925. It operates in the retail sale of fruit and vegetables in specialised stores sector, SIC Code 47210. Founded in April 2016, it's largest shareholder is vickie locker with a 50% stake. Soft Fruit Direct Ltd is a young, micro sized company, Pomanda has estimated its turnover at £358.5k with declining growth in recent years.
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Soft Fruit Direct Ltd Health Check
Pomanda's financial health check has awarded Soft Fruit Direct Ltd a 3 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 6 areas for improvement. Company Health Check FAQs
2 Strong
3 Regular
6 Weak
Size
annual sales of £357.1k, make it smaller than the average company (£1.8m)
- Soft Fruit Direct Ltd
£1.8m - Industry AVG
Growth
3 year (CAGR) sales growth of -57%, show it is growing at a slower rate (4%)
- Soft Fruit Direct Ltd
4% - Industry AVG
Production
with a gross margin of 24.4%, this company has a comparable cost of product (24.4%)
- Soft Fruit Direct Ltd
24.4% - Industry AVG
Profitability
an operating margin of -18% make it less profitable than the average company (3.8%)
- Soft Fruit Direct Ltd
3.8% - Industry AVG
Employees
with 7 employees, this is below the industry average (16)
7 - Soft Fruit Direct Ltd
16 - Industry AVG
Pay Structure
on an average salary of £18.4k, the company has an equivalent pay structure (£18.4k)
- Soft Fruit Direct Ltd
£18.4k - Industry AVG
Efficiency
resulting in sales per employee of £51k, this is less efficient (£129.2k)
- Soft Fruit Direct Ltd
£129.2k - Industry AVG
Debtor Days
it gets paid by customers after 10 days, this is near the average (11 days)
- Soft Fruit Direct Ltd
11 days - Industry AVG
Creditor Days
its suppliers are paid after 0 days, this is quicker than average (29 days)
- Soft Fruit Direct Ltd
29 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Soft Fruit Direct Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 77 weeks, this is more cash available to meet short term requirements (18 weeks)
77 weeks - Soft Fruit Direct Ltd
18 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 55.3%, this is a lower level of debt than the average (66.7%)
55.3% - Soft Fruit Direct Ltd
66.7% - Industry AVG
SOFT FRUIT DIRECT LTD financials
Soft Fruit Direct Ltd's latest turnover from December 2023 is estimated at £358.5 thousand and the company has net assets of £53.9 thousand. According to their latest financial statements, Soft Fruit Direct Ltd has 7 employees and maintains cash reserves of £88.7 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | |
|---|---|---|---|---|---|---|---|---|
| Turnover | ||||||||
| Other Income Or Grants | ||||||||
| Cost Of Sales | ||||||||
| Gross Profit | ||||||||
| Admin Expenses | ||||||||
| Operating Profit | ||||||||
| Interest Payable | ||||||||
| Interest Receivable | ||||||||
| Pre-Tax Profit | ||||||||
| Tax | ||||||||
| Profit After Tax | ||||||||
| Dividends Paid | ||||||||
| Retained Profit | ||||||||
| Employee Costs | ||||||||
| Number Of Employees | 7 | 7 | 5 | 5 | 5 | 5 | 2 | 2 |
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | |
|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 63,245 | 75,596 | 17,390 | 45,894 | 5,727 | 4,473 | 5,718 | 1,314 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 272 | 536 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 63,245 | 75,596 | 17,390 | 45,894 | 5,727 | 4,745 | 6,254 | 1,314 |
| Stock & work in progress | 0 | 0 | 0 | 5,924 | 0 | 0 | 0 | 0 |
| Trade Debtors | 6,288 | 10,195 | 13,867 | 27,530 | 150,750 | 34,504 | 3,600 | 10,738 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 3,300 | 3,300 | 3,300 | 3,300 | 4,441 | 3,398 | 4,063 | 16,556 |
| Cash | 88,706 | 79,058 | 220,332 | 250,099 | 312,519 | 45,855 | 17,436 | 2,088 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 98,294 | 92,553 | 237,499 | 286,853 | 467,710 | 83,757 | 25,099 | 29,382 |
| total assets | 161,539 | 168,149 | 254,889 | 332,747 | 473,437 | 88,502 | 31,353 | 30,696 |
| Bank overdraft | 7,099 | 9,973 | 9,727 | 8,333 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 3,717 | 80 | 1,268 | 893 | 364,395 | 223 | 229 | 250 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 61,364 | 42,993 | 72,121 | 189,976 | 43,561 | 53,888 | 29,905 | 30,020 |
| total current liabilities | 72,180 | 53,046 | 83,116 | 199,202 | 407,956 | 54,111 | 30,134 | 30,270 |
| loans | 17,847 | 21,594 | 31,567 | 41,666 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 17,659 | 18,304 | 3,304 | 1,092 | 1,088 | 760 | 1,095 | 250 |
| total long term liabilities | 35,506 | 39,898 | 34,871 | 42,758 | 1,088 | 760 | 1,095 | 250 |
| total liabilities | 107,686 | 92,944 | 117,987 | 241,960 | 409,044 | 54,871 | 31,229 | 30,520 |
| net assets | 53,853 | 75,205 | 136,902 | 90,787 | 64,393 | 33,631 | 124 | 176 |
| total shareholders funds | 53,853 | 75,205 | 136,902 | 90,787 | 64,393 | 33,631 | 124 | 176 |
| Dec 2023 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | |
|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||
| Operating Profit | ||||||||
| Depreciation | 13,225 | 9,191 | 5,764 | 4,557 | 2,427 | 2,398 | 2,105 | 550 |
| Amortisation | 0 | 0 | 0 | 0 | 272 | 264 | 264 | 0 |
| Tax | ||||||||
| Stock | 0 | 0 | -5,924 | 5,924 | 0 | 0 | 0 | 0 |
| Debtors | -7,579 | -3,672 | -13,663 | -124,361 | 117,289 | 30,239 | -19,631 | 27,294 |
| Creditors | 2,449 | -1,188 | 375 | -363,502 | 364,172 | -6 | -21 | 250 |
| Accruals and Deferred Income | -10,757 | -29,128 | -117,855 | 146,415 | -10,327 | 23,983 | -115 | 30,020 |
| Deferred Taxes & Provisions | 14,355 | 15,000 | 2,212 | 4 | 328 | -335 | 845 | 250 |
| Cash flow from operations | ||||||||
| Investing Activities | ||||||||
| capital expenditure | ||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | ||||||||
| Financing Activities | ||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | -13,720 | -9,973 | -10,099 | 41,666 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | ||||||||
| interest | ||||||||
| cash flow from financing | ||||||||
| cash and cash equivalents | ||||||||
| cash | -131,626 | -141,274 | -29,767 | -62,420 | 266,664 | 28,419 | 15,348 | 2,088 |
| overdraft | -2,628 | 246 | 1,394 | 8,333 | 0 | 0 | 0 | 0 |
| change in cash | -128,998 | -141,520 | -31,161 | -70,753 | 266,664 | 28,419 | 15,348 | 2,088 |
soft fruit direct ltd Credit Report and Business Information
Soft Fruit Direct Ltd Competitor Analysis
Perform a competitor analysis for soft fruit direct ltd by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other micro companies, companies in SO42 area or any other competitors across 12 key performance metrics.
soft fruit direct ltd Ownership
SOFT FRUIT DIRECT LTD group structure
Soft Fruit Direct Ltd has no subsidiary companies.
Ultimate parent company
SOFT FRUIT DIRECT LTD
10147925
soft fruit direct ltd directors
Soft Fruit Direct Ltd currently has 1 director, Mr Matthew Locker serving since Apr 2016.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Matthew Locker | England | 41 years | Apr 2016 | - | Director |
P&L
December 2023turnover
358.5k
-32%
operating profit
-87.4k
0%
gross margin
24.3%
-0.63%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
53.9k
-0.61%
total assets
161.5k
-0.37%
cash
88.7k
-0.6%
net assets
Total assets minus all liabilities
soft fruit direct ltd company details
company number
10147925
Type
Private limited with Share Capital
industry
47210 - Retail sale of fruit and vegetables in specialised stores
incorporation date
April 2016
age
8
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
N/A
accountant
AGGARWAL & CO LTD
auditor
-
address
abbeymead palace lane, beaulieu, brockenhurst, SO42 7YG
Bank
-
Legal Advisor
-
soft fruit direct ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to soft fruit direct ltd.
soft fruit direct ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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soft fruit direct ltd Companies House Filings - See Documents
| date | description | view/download |
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