Cheer City Ltd

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cheer city ltd Company Information

Company Number

10303430

Next Accounts

May 2025

Directors

Deborah Willars

Shareholders

deborah willars

Group Structure

View All

Industry

Other sports activities (not including activities of racehorse owners) n.e.c.

Registered Address

26 southway, blaby, leicester, LE8 4BB

Website

cheercity.co.uk

cheer city ltd Estimated Valuation

£171.7k

Pomanda estimates the enterprise value of CHEER CITY LTD at £171.7k based on a Turnover of £248.4k and 0.69x industry multiple (adjusted for size and gross margin).

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Cheer City Ltd is a live company located in leicester, LE8 4BB with a Companies House number of 10303430. It operates in the other sports activities sector, SIC Code 93199. Founded in July 2016, it's largest shareholder is deborah willars with a 100% stake. Cheer City Ltd is a young, micro sized company, Pomanda has estimated its turnover at £248.4k with high growth in recent years.

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Pomanda's financial health check has awarded Cheer City Ltd a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating2.5out of 5

3 Strong

1 Regular

6 Weak

Size

annual sales of £248.4k, make it smaller than the average company (£518.7k)

Growth

3 year (CAGR) sales growth of 19%, show it is growing at a faster rate (6.5%)

EXPORT

Cheer City Ltd's latest turnover from August 2023 is estimated at £248.4 thousand and the company has net assets of £39.5 thousand. According to their latest financial statements, Cheer City Ltd has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017
Turnover	248,390	231,549	195,982	148,166	55,961	40,927	1,892
Other Income Or Grants
Cost Of Sales	201,177	175,918	160,046	121,090	44,079	31,113	1,391
Gross Profit	47,212	55,632	35,936	27,076	11,882	9,814	502
Admin Expenses	45,741	29,944	41,815	19,830	-8,259	4,978	3,142
Operating Profit	1,471	25,688	-5,879	7,246	20,141	4,836	-2,640
Interest Payable
Interest Receivable
Pre-Tax Profit	1,471	25,688	-5,879	7,246	20,141	4,836	-2,640
Tax	-368	-4,881		-1,377	-3,827	-919
Profit After Tax	1,103	20,807	-5,879	5,869	16,314	3,917	-2,640
Dividends Paid
Retained Profit	1,103	20,807	-5,879	5,869	16,314	3,917	-2,640
Employee Costs	25,236	25,318	23,302	22,073	21,949	21,115	21,691
Number Of Employees	1	1	1	1	1	1	1
EBITDA*	1,471	25,688	-5,879	7,246	20,141	4,836	-2,640

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017
Tangible Assets	10,553	11,829	10,458	13,073	12,541	5,029
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets	10,553	11,829	10,458	13,073	12,541	5,029
Stock & work in progress
Trade Debtors	74,299	69,265	52,978	34,353	14,139	7,761	18
Group Debtors
Misc Debtors				15,238
Cash
misc current assets
total current assets	74,299	69,265	52,978	49,591	14,139	7,761	18
total assets	84,852	81,094	63,436	62,664	26,680	12,790	18
Bank overdraft
Bank loan
Trade Creditors	26,661	17,306	13,160	10,072	8,309	10,733	1,878
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities
total current liabilities	26,661	17,306	13,160	10,072	8,309	10,733	1,878
loans
hp & lease commitments
Accruals and Deferred Income	2,500	2,000	2,095	29,132	780	780	780
other liabilities	16,200	23,400	30,600
provisions
total long term liabilities	18,700	25,400	32,695	29,132	780	780	780
total liabilities	45,361	42,706	45,855	39,204	9,089	11,513	2,658
net assets	39,491	38,388	17,581	23,460	17,591	1,277	-2,640
total shareholders funds	39,491	38,388	17,581	23,460	17,591	1,277	-2,640

	Aug 2023	Aug 2022	Aug 2021	Aug 2020	Aug 2019	Aug 2018	Aug 2017
Operating Activities
Operating Profit	1,471	25,688	-5,879	7,246	20,141	4,836	-2,640
Depreciation
Amortisation
Tax	-368	-4,881		-1,377	-3,827	-919
Stock
Debtors	5,034	16,287	3,387	35,452	6,378	7,743	18
Creditors	9,355	4,146	3,088	1,763	-2,424	8,855	1,878
Accruals and Deferred Income	500	-95	-27,037	28,352			780
Deferred Taxes & Provisions
Cash flow from operations	5,924	8,571	-33,215	532	7,512	5,029
Investing Activities
capital expenditure	1,276	-1,371	2,615	-532	-7,512	-5,029
Change in Investments
cash flow from investments	1,276	-1,371	2,615	-532	-7,512	-5,029
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities	-7,200	-7,200	30,600
share issue
interest
cash flow from financing	-7,200	-7,200	30,600
cash and cash equivalents
cash
overdraft
change in cash

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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Perform a competitor analysis for cheer city ltd by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other micro companies, companies in LE8 area or any other competitors across 12 key performance metrics.

CHEER CITY LTD group structure

Cheer City Ltd has no subsidiary companies.

Ultimate parent company

CHEER CITY LTD

10303430

CHEER CITY LTD Shareholders

deborah willars

100%

Cheer City Ltd currently has 1 director, Mrs Deborah Willars serving since Jul 2016.

officer	country	age	start	end	role
Mrs Deborah Willars		45 years	Jul 2016	-	Director

P&L

August 2023

turnover

248.4k

+7%

operating profit

1.5k

gross margin

19.1%

-20.89%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

August 2023

net assets

39.5k

+0.03%

total assets

84.9k

+0.05%

cash

net assets

Total assets minus all liabilities

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company number

10303430

Type

Private limited with Share Capital

industry

93199 - Other sports activities (not including activities of racehorse owners) n.e.c.

incorporation date

July 2016

ultimate parent company

None

previous names

N/A

address

26 southway, blaby, leicester, LE8 4BB

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

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cheer city ltd Company Information

cheer city ltd Estimated Valuation

cheer city ltd Estimated Valuation

cheer city ltd Estimated Valuation

Cheer City Ltd Overview

Cheer City Ltd Health Check

CHEER CITY LTD financials

cheer city ltd Credit Report and Business Information

Cheer City Ltd Competitor Analysis

cheer city ltd Ownership

cheer city ltd directors

cheer city ltd company details

cheer city ltd Charges & Mortgages

cheer city ltd Capital Raised & Share Issues BETA

cheer city ltd Companies House Filings - See Documents