Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
Pomanda estimates the enterprise value of ON DIRECT GROUP LIMITED at £49.5m based on a Turnover of £29.3m and 1.69x industry multiple (adjusted for size and gross margin).
on direct group limitedEstimated Valuation
£11.9m
Pomanda estimates the enterprise value of ON DIRECT GROUP LIMITED at £11.9m based on an EBITDA of £1.7m and a 7.12x industry multiple (adjusted for size and gross margin).
on direct group limitedEstimated Valuation
£0
Pomanda estimates the enterprise value of ON DIRECT GROUP LIMITED at £0 based on Net Assets of £-10.7m and 1.27x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
On Direct Group LimitedOverview
On Direct Group Limited is a live company located in berkshire, RG1 4QW with a Companies House number of 10588493. It operates in the activities of other holding companies n.e.c. sector, SIC Code 64209. Founded in January 2017, it's largest shareholder is
crayon group as
with a 23.1% stake. On Direct Group Limited is a young,
large sized company, Pomanda has estimated its turnover at
£29.3m with
high
growth in recent years.
Pomanda's financial health check has awarded On Direct Group Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 2 areas for improvement. Company Health Check FAQs
Health Rating5out of 5
6 Strong
4 Regular
2 Weak
Size
annual sales of £29.3m, make it larger than the average company (£18.9m)
£29.3m - On Direct Group Limited
£18.9m - Industry AVG
Growth
3 year (CAGR) sales growth of 18%, show it is growing at a faster rate (10.5%)
18% - On Direct Group Limited
10.5% - Industry AVG
Production
with a gross margin of 34.1%, this company has a comparable cost of product (36.4%)
34.1% - On Direct Group Limited
36.4% - Industry AVG
Profitability
an operating margin of 3.3% make it less profitable than the average company (4.5%)
3.3% - On Direct Group Limited
4.5% - Industry AVG
Employees
with 141 employees, this is above the industry average (104)
141 - On Direct Group Limited
104 - Industry AVG
Pay Structure
on an average salary of £48.1k, the company has an equivalent pay structure (£44.7k)
£48.1k - On Direct Group Limited
£44.7k - Industry AVG
Efficiency
resulting in sales per employee of £207.9k, this is equally as efficient (£190.6k)
£207.9k - On Direct Group Limited
£190.6k - Industry AVG
Debtor Days
it gets paid by customers after 38 days, this is near the average (45 days)
38 days - On Direct Group Limited
45 days - Industry AVG
Creditor Days
its suppliers are paid after 99 days, this is slower than average (44 days)
99 days - On Direct Group Limited
44 days - Industry AVG
Stock Days
it holds stock equivalent to 0 days, this is less than average (40 days)
0 days - On Direct Group Limited
40 days - Industry AVG
Cash Balance
has cash to cover current liabilities
for 17 weeks, this is more cash available to meet short term requirements (14 weeks)
17 weeks - On Direct Group Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 187.9%, this is a higher level of debt than the average (69.7%)
187.9% - On Direct Group Limited
69.7% - Industry AVG
ON DIRECT GROUP LIMITED financials
EXPORT
On Direct Group Limited's latest turnover from December 2023 is £29.3 million and the company has net assets of -£10.7 million. According to their latest financial statements, On Direct Group Limited has 141 employees and maintains cash reserves of £2.9 million as reported in the balance sheet.
Data source:Companies House, Pomanda Estimates
Dec 2023
Dec 2022
Dec 2021
Dec 2020
Dec 2019
Dec 2018
Dec 2017
Turnover
29,307,828
26,165,012
20,514,524
18,061,445
21,948,124
17,725,777
10,001,842
Other Income Or Grants
Cost Of Sales
19,315,861
14,992,125
12,764,265
10,338,345
12,156,690
9,640,743
5,217,766
Gross Profit
9,991,967
11,172,887
7,750,259
7,723,100
9,791,434
8,085,034
4,784,076
Admin Expenses
9,033,146
8,965,627
10,548,949
10,661,952
12,867,192
11,640,202
6,746,034
Operating Profit
958,821
2,207,260
-2,798,690
-2,938,852
-3,075,758
-3,555,168
-1,961,958
Interest Payable
1,481,128
1,331,696
1,505,669
1,327,521
1,344,897
845,586
385,766
Interest Receivable
40,534
2,090
26
85
3,296
158
145
Pre-Tax Profit
-481,773
877,654
-4,304,333
-4,266,288
-4,420,455
-4,400,596
-2,106,644
Tax
455,865
468,770
106,182
61,155
1,357,195
-21,800
Profit After Tax
-481,773
1,333,519
-3,835,563
-4,160,106
-4,359,300
-3,043,401
-2,128,444
Dividends Paid
Retained Profit
-481,773
1,333,519
-3,835,563
-4,160,106
-4,359,300
-3,043,401
-2,128,444
Employee Costs
6,775,107
6,388,850
6,063,793
6,301,931
7,370,399
7,074,834
4,396,771
Number Of Employees
141
137
130
162
177
179
124
EBITDA*
1,672,546
3,809,727
-17,990
-111,854
-2,878,208
-1,292,899
-537,567
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023
Dec 2022
Dec 2021
Dec 2020
Dec 2019
Dec 2018
Dec 2017
Tangible Assets
143,598
161,383
241,955
355,774
1,819,733
550,628
400,685
Intangible Assets
111,106
621,935
2,062,087
4,602,409
7,195,668
9,763,732
8,366,374
Investments & Other
1,317,501
Debtors (Due After 1 year)
2,268,576
2,268,450
1,810,926
1,343,275
Total Fixed Assets
2,523,280
3,051,768
4,114,968
6,301,458
9,015,401
11,631,861
8,767,059
Stock & work in progress
45,619
11,166
15,383
19,629
18,377
8,693
33,202
Trade Debtors
3,101,485
3,704,182
1,945,926
2,029,747
2,335,295
2,184,639
1,383,718
Group Debtors
Misc Debtors
3,602,585
2,352,838
2,713,425
2,000,053
3,613,775
1,830,559
Cash
2,889,634
1,653,998
999,687
197,125
396,781
482,276
839,341
misc current assets
62,144
14,891
total current assets
9,639,323
7,722,184
5,674,421
4,308,698
4,802,347
4,971,882
4,086,820
total assets
12,162,603
10,773,952
9,789,389
10,610,156
13,817,748
16,603,743
12,853,879
Bank overdraft
49,147
8,309
Bank loan
Trade Creditors
5,267,061
3,853,399
3,766,977
2,561,211
3,068,721
2,876,083
1,843,381
Group/Directors Accounts
other short term finances
1,117,144
1,300,827
hp & lease commitments
109,813
other current liabilities
3,177,065
2,718,501
3,152,130
5,531,699
2,878,547
3,019,840
total current liabilities
8,444,126
6,571,900
6,919,107
8,092,910
7,118,401
6,880,083
6,273,861
loans
14,413,174
14,413,174
14,413,174
13,221,927
12,330,000
6,180,000
hp & lease commitments
Accruals and Deferred Income
other liabilities
1,793
38,680
provisions
8
1,810
3,559
4,451
18,520
20,157
total long term liabilities
14,413,182
14,414,984
14,416,733
13,228,171
13,250,166
12,387,200
6,200,157
total liabilities
22,857,308
20,986,884
21,335,840
21,321,081
20,368,567
19,267,283
12,474,018
net assets
-10,694,705
-10,212,932
-11,546,451
-10,710,925
-6,550,819
-2,663,540
379,861
total shareholders funds
-10,694,705
-10,212,932
-11,546,451
-10,710,925
-6,550,819
-2,663,540
379,861
Dec 2023
Dec 2022
Dec 2021
Dec 2020
Dec 2019
Dec 2018
Dec 2017
Operating Activities
Operating Profit
958,821
2,207,260
-2,798,690
-2,938,852
-3,075,758
-3,555,168
-1,961,958
Depreciation
111,189
104,586
154,465
177,376
197,550
242,884
195,093
Amortisation
602,536
1,497,881
2,626,235
2,649,622
2,019,385
1,229,298
Tax
455,865
468,770
106,182
61,155
1,357,195
-21,800
Stock
34,453
-4,217
-4,246
1,252
9,684
-24,509
33,202
Debtors
647,176
1,855,193
1,097,202
3,037,780
-3,463,119
2,584,137
3,214,277
Creditors
1,413,662
86,422
1,205,766
-507,510
192,638
1,032,702
1,843,381
Accruals and Deferred Income
458,564
-433,629
-2,379,569
5,531,699
-2,878,547
-141,293
3,019,840
Deferred Taxes & Provisions
-1,802
-1,749
-892
4,451
-18,520
-1,637
20,157
Cash flow from operations
2,861,341
2,065,660
-1,816,871
1,983,936
-2,068,047
-1,605,560
1,076,532
Investing Activities
capital expenditure
1,101,409
-3,983,334
-9,231,009
Change in Investments
-1,317,501
1,317,501
cash flow from investments
2,418,910
-5,300,835
-9,231,009
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
-1,117,144
-183,683
1,300,827
Long term loans
1,191,247
13,221,927
-12,330,000
6,150,000
6,180,000
Hire Purchase and Lease Commitments
-109,813
109,813
other long term liabilities
-1,793
1,793
-38,680
38,680
share issue
3,000,037
472,021
2,508,305
interest
-1,440,594
-1,329,606
-1,505,643
-1,327,436
-1,341,601
-845,428
-385,621
cash flow from financing
-1,440,594
-1,329,606
2,683,848
11,896,284
-14,355,404
5,049,756
9,713,324
cash and cash equivalents
cash
1,235,636
654,311
802,562
-199,656
-85,495
-357,065
839,341
overdraft
-49,147
40,838
8,309
change in cash
1,235,636
654,311
802,562
-150,509
-126,333
-365,374
839,341
on direct group limited Credit Report and Business Information
Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
Get a comprehensive credit check for on direct group limited. Get real-time insights into on direct group limited's credit score, group structure and payment trends.
Perform a competitor analysis for on direct group limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other large companies, companies in RG1 area or any other competitors across 12 key performance metrics.
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023
net assets
-10.7m
+0.05%
total assets
12.2m
+0.13%
cash
2.9m
+0.75%
net assets
Total assets minus all liabilities
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on direct group limited company details
company number
10588493
Type
Private limited with Share Capital
industry
64209 - Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
incorporation date
January 2017
age
8
incorporated
UK
ultimate parent company
None
accounts
Group
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
AZETS AUDIT SERVICES
address
1 london street, reading, berkshire, RG1 4QW
Bank
-
Legal Advisor
-
on direct group limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 2 charges/mortgages relating to on direct group limited. Currently there are 1 open charges and 1 have been satisfied in the past.
on direct group limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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on direct group limitedCompanies House Filings - See Documents
