
Company Number
10688475
Next Accounts
Dec 2025
Directors
Shareholders
roundtower holdings ltd
Group Structure
View All
Industry
Other information technology and computer service activities
Registered Address
3 kingfisher court, northfield farm lane, witney, OX28 1UE
Website
-Pomanda estimates the enterprise value of MERLIN MARKETING AND IT LTD at £47.8k based on a Turnover of £70.5k and 0.68x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of MERLIN MARKETING AND IT LTD at £295.7k based on an EBITDA of £67.7k and a 4.37x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of MERLIN MARKETING AND IT LTD at £120k based on Net Assets of £55.3k and 2.17x industry multiple (adjusted for liquidity).
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Merlin Marketing And It Ltd is a live company located in witney, OX28 1UE with a Companies House number of 10688475. It operates in the other information technology service activities sector, SIC Code 62090. Founded in March 2017, it's largest shareholder is roundtower holdings ltd with a 100% stake. Merlin Marketing And It Ltd is a young, micro sized company, Pomanda has estimated its turnover at £70.5k with declining growth in recent years.
Pomanda's financial health check has awarded Merlin Marketing And It Ltd a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 5 areas for improvement. Company Health Check FAQs
4 Strong
2 Regular
5 Weak
Size
annual sales of £70.5k, make it smaller than the average company (£7.6m)
- Merlin Marketing And It Ltd
£7.6m - Industry AVG
Growth
3 year (CAGR) sales growth of -7%, show it is growing at a slower rate (9%)
- Merlin Marketing And It Ltd
9% - Industry AVG
Production
with a gross margin of 48.2%, this company has a comparable cost of product (48.2%)
- Merlin Marketing And It Ltd
48.2% - Industry AVG
Profitability
an operating margin of 96% make it more profitable than the average company (3.9%)
- Merlin Marketing And It Ltd
3.9% - Industry AVG
Employees
with 1 employees, this is below the industry average (43)
1 - Merlin Marketing And It Ltd
43 - Industry AVG
Pay Structure
on an average salary of £72.7k, the company has an equivalent pay structure (£72.7k)
- Merlin Marketing And It Ltd
£72.7k - Industry AVG
Efficiency
resulting in sales per employee of £70.5k, this is less efficient (£178.1k)
- Merlin Marketing And It Ltd
£178.1k - Industry AVG
Debtor Days
it gets paid by customers after 15 days, this is earlier than average (51 days)
- Merlin Marketing And It Ltd
51 days - Industry AVG
Creditor Days
its suppliers are paid after 0 days, this is quicker than average (35 days)
- Merlin Marketing And It Ltd
35 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Merlin Marketing And It Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 1201 weeks, this is more cash available to meet short term requirements (14 weeks)
1201 weeks - Merlin Marketing And It Ltd
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 4.1%, this is a lower level of debt than the average (63.1%)
4.1% - Merlin Marketing And It Ltd
63.1% - Industry AVG
Merlin Marketing And It Ltd's latest turnover from March 2024 is estimated at £70.5 thousand and the company has net assets of £55.3 thousand. According to their latest financial statements, Merlin Marketing And It Ltd has 1 employee and maintains cash reserves of £54.5 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Mar 2018 | |
---|---|---|---|---|---|---|---|
Turnover | |||||||
Other Income Or Grants | |||||||
Cost Of Sales | |||||||
Gross Profit | |||||||
Admin Expenses | |||||||
Operating Profit | |||||||
Interest Payable | |||||||
Interest Receivable | |||||||
Pre-Tax Profit | |||||||
Tax | |||||||
Profit After Tax | |||||||
Dividends Paid | |||||||
Retained Profit | |||||||
Employee Costs | |||||||
Number Of Employees | 1 | 1 | 1 | 1 | 1 | 1 | 1 |
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Mar 2018 | |
---|---|---|---|---|---|---|---|
Tangible Assets | 66 | 87 | 117 | 157 | 211 | 281 | 375 |
Intangible Assets | |||||||
Investments & Other | |||||||
Debtors (Due After 1 year) | |||||||
Total Fixed Assets | 66 | 87 | 117 | 157 | 211 | 281 | 375 |
Stock & work in progress | |||||||
Trade Debtors | 3,089 | 10,139 | 4,464 | 2,444 | 7,418 | 4,101 | |
Group Debtors | |||||||
Misc Debtors | 575 | 2,136 | |||||
Cash | 54,537 | 3,684 | 77,779 | 52,847 | 31,657 | 15,743 | 8,040 |
misc current assets | |||||||
total current assets | 57,626 | 3,684 | 87,918 | 57,886 | 34,101 | 23,161 | 14,277 |
total assets | 57,692 | 3,771 | 88,035 | 58,043 | 34,312 | 23,442 | 14,652 |
Bank overdraft | |||||||
Bank loan | |||||||
Trade Creditors | 59 | 57 | 57 | 57 | |||
Group/Directors Accounts | 722 | 313 | 57 | 1,524 | 228 | 218 | |
other short term finances | |||||||
hp & lease commitments | |||||||
other current liabilities | 1,579 | 11,272 | 10,831 | 11,062 | 6,513 | 13,540 | |
total current liabilities | 2,360 | 370 | 11,386 | 12,412 | 11,290 | 6,731 | 13,540 |
loans | |||||||
hp & lease commitments | |||||||
Accruals and Deferred Income | |||||||
other liabilities | |||||||
provisions | 16 | 16 | 22 | 30 | 40 | 53 | 71 |
total long term liabilities | 16 | 16 | 22 | 30 | 40 | 53 | 71 |
total liabilities | 2,376 | 386 | 11,408 | 12,442 | 11,330 | 6,784 | 13,611 |
net assets | 55,316 | 3,385 | 76,627 | 45,601 | 22,982 | 16,658 | 1,041 |
total shareholders funds | 55,316 | 3,385 | 76,627 | 45,601 | 22,982 | 16,658 | 1,041 |
Mar 2024 | Mar 2023 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Mar 2018 | |
---|---|---|---|---|---|---|---|
Operating Activities | |||||||
Operating Profit | |||||||
Depreciation | 21 | 30 | 40 | 54 | 70 | 94 | |
Amortisation | |||||||
Tax | |||||||
Stock | |||||||
Debtors | 3,089 | 5,100 | 2,595 | -4,974 | 7,418 | 6,237 | |
Creditors | 2 | 57 | 57 | ||||
Accruals and Deferred Income | 1,579 | 441 | -231 | 4,549 | 6,513 | 13,540 | |
Deferred Taxes & Provisions | 16 | -8 | -10 | -13 | 53 | 71 | |
Cash flow from operations | |||||||
Investing Activities | |||||||
capital expenditure | |||||||
Change in Investments | |||||||
cash flow from investments | |||||||
Financing Activities | |||||||
Bank loans | |||||||
Group/Directors Accounts | 409 | 313 | -1,467 | 1,296 | 10 | 218 | |
Other Short Term Loans | |||||||
Long term loans | |||||||
Hire Purchase and Lease Commitments | |||||||
other long term liabilities | |||||||
share issue | |||||||
interest | |||||||
cash flow from financing | |||||||
cash and cash equivalents | |||||||
cash | 50,853 | 3,684 | 24,932 | 21,190 | 15,914 | 15,743 | 8,040 |
overdraft | |||||||
change in cash | 50,853 | 3,684 | 24,932 | 21,190 | 15,914 | 15,743 | 8,040 |
Perform a competitor analysis for merlin marketing and it ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other micro companies, companies in OX28 area or any other competitors across 12 key performance metrics.
MERLIN MARKETING AND IT LTD group structure
Merlin Marketing And It Ltd has no subsidiary companies.
Ultimate parent company
MERLIN MARKETING AND IT LTD
10688475
Merlin Marketing And It Ltd currently has 1 director, Mrs Vanessa Brady serving since Mar 2017.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Vanessa Brady | England | 52 years | Mar 2017 | - | Director |
P&L
March 2024turnover
70.5k
-37%
operating profit
67.7k
0%
gross margin
48.2%
-2.55%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
55.3k
+15.34%
total assets
57.7k
+14.3%
cash
54.5k
+13.8%
net assets
Total assets minus all liabilities
company number
10688475
Type
Private limited with Share Capital
industry
62090 - Other information technology and computer service activities
incorporation date
March 2017
age
8
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
March 2024
previous names
N/A
accountant
-
auditor
-
address
3 kingfisher court, northfield farm lane, witney, OX28 1UE
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to merlin marketing and it ltd.
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