freesports limited Company Information
Company Number
10743561
Next Accounts
Sep 2025
Shareholders
ssbl limited
Group Structure
View All
Industry
Other business support service activities n.e.c.
Registered Address
78 burton court franklins row, london, SW3 4SX
Website
www.freesports.tvfreesports limited Estimated Valuation
Pomanda estimates the enterprise value of FREESPORTS LIMITED at £4m based on a Turnover of £8.4m and 0.47x industry multiple (adjusted for size and gross margin).
freesports limited Estimated Valuation
Pomanda estimates the enterprise value of FREESPORTS LIMITED at £0 based on an EBITDA of £-569.7k and a 3.46x industry multiple (adjusted for size and gross margin).
freesports limited Estimated Valuation
Pomanda estimates the enterprise value of FREESPORTS LIMITED at £0 based on Net Assets of £-5.8m and 2.13x industry multiple (adjusted for liquidity).
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Freesports Limited Overview
Freesports Limited is a live company located in london, SW3 4SX with a Companies House number of 10743561. It operates in the other business support service activities n.e.c. sector, SIC Code 82990. Founded in April 2017, it's largest shareholder is ssbl limited with a 100% stake. Freesports Limited is a young, mid sized company, Pomanda has estimated its turnover at £8.4m with low growth in recent years.
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Freesports Limited Health Check
Pomanda's financial health check has awarded Freesports Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 6 areas for improvement. Company Health Check FAQs


4 Strong

1 Regular

6 Weak

Size
annual sales of £8.4m, make it larger than the average company (£4.8m)
- Freesports Limited
£4.8m - Industry AVG

Growth
3 year (CAGR) sales growth of 2%, show it is growing at a slower rate (6.7%)
- Freesports Limited
6.7% - Industry AVG

Production
with a gross margin of 17%, this company has a higher cost of product (38.2%)
- Freesports Limited
38.2% - Industry AVG

Profitability
an operating margin of -6.7% make it less profitable than the average company (5.7%)
- Freesports Limited
5.7% - Industry AVG

Employees
with 21 employees, this is below the industry average (27)
- Freesports Limited
27 - Industry AVG

Pay Structure
on an average salary of £53.9k, the company has an equivalent pay structure (£53.9k)
- Freesports Limited
£53.9k - Industry AVG

Efficiency
resulting in sales per employee of £402.3k, this is more efficient (£171.2k)
- Freesports Limited
£171.2k - Industry AVG

Debtor Days
it gets paid by customers after 8 days, this is earlier than average (42 days)
- Freesports Limited
42 days - Industry AVG

Creditor Days
its suppliers are paid after 316 days, this is slower than average (32 days)
- Freesports Limited
32 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Freesports Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 0 weeks, this is less cash available to meet short term requirements (22 weeks)
0 weeks - Freesports Limited
22 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 2016.4%, this is a higher level of debt than the average (62.6%)
2016.4% - Freesports Limited
62.6% - Industry AVG
FREESPORTS LIMITED financials

Freesports Limited's latest turnover from December 2023 is estimated at £8.4 million and the company has net assets of -£5.8 million. According to their latest financial statements, we estimate that Freesports Limited has 21 employees and maintains cash reserves of £102.4 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Turnover | |||||||
Other Income Or Grants | |||||||
Cost Of Sales | |||||||
Gross Profit | -1,623,867 | -285,613 | |||||
Admin Expenses | |||||||
Operating Profit | |||||||
Interest Payable | |||||||
Interest Receivable | |||||||
Pre-Tax Profit | -1,821,923 | -323,870 | |||||
Tax | |||||||
Profit After Tax | -1,821,923 | -323,870 | |||||
Dividends Paid | |||||||
Retained Profit | -1,821,923 | -323,870 | |||||
Employee Costs | |||||||
Number Of Employees | |||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Tangible Assets | 1,101 | 2,080 | 3,059 | 4,038 | |||
Intangible Assets | 308,475 | 391,375 | 441,875 | 102,375 | |||
Investments & Other | |||||||
Debtors (Due After 1 year) | |||||||
Total Fixed Assets | 309,576 | 393,455 | 444,934 | 106,413 | |||
Stock & work in progress | |||||||
Trade Debtors | 198,918 | 445,334 | 516,554 | 446,461 | 590,328 | 685,301 | 325,414 |
Group Debtors | |||||||
Misc Debtors | |||||||
Cash | 102,440 | 2,466 | 12,277 | 91,901 | 127,765 | 83,372 | 48,277 |
misc current assets | |||||||
total current assets | 301,358 | 447,800 | 528,831 | 538,362 | 718,093 | 768,673 | 373,691 |
total assets | 301,358 | 447,800 | 838,407 | 931,817 | 1,163,027 | 875,086 | 373,691 |
Bank overdraft | |||||||
Bank loan | |||||||
Trade Creditors | 6,076,428 | 5,655,839 | 5,639,731 | 5,270,255 | 4,365,092 | 3,020,779 | 697,461 |
Group/Directors Accounts | |||||||
other short term finances | |||||||
hp & lease commitments | |||||||
other current liabilities | |||||||
total current liabilities | 6,076,428 | 5,655,839 | 5,639,731 | 5,270,255 | 4,365,092 | 3,020,779 | 697,461 |
loans | |||||||
hp & lease commitments | |||||||
Accruals and Deferred Income | |||||||
other liabilities | |||||||
provisions | |||||||
total long term liabilities | |||||||
total liabilities | 6,076,428 | 5,655,839 | 5,639,731 | 5,270,255 | 4,365,092 | 3,020,779 | 697,461 |
net assets | -5,775,070 | -5,208,039 | -4,801,324 | -4,338,438 | -3,202,065 | -2,145,693 | -323,770 |
total shareholders funds | -5,775,070 | -5,208,039 | -4,801,324 | -4,338,438 | -3,202,065 | -2,145,693 | -323,770 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Operating Activities | |||||||
Operating Profit | |||||||
Depreciation | 1,101 | 979 | 979 | 856 | |||
Amortisation | 19,042 | 34,900 | 50,500 | 60,500 | 2,625 | ||
Tax | |||||||
Stock | |||||||
Debtors | -246,416 | -71,220 | 70,093 | -143,867 | -94,973 | 359,887 | 325,414 |
Creditors | 420,589 | 16,108 | 369,476 | 905,163 | 1,344,313 | 2,323,318 | 697,461 |
Accruals and Deferred Income | |||||||
Deferred Taxes & Provisions | |||||||
Cash flow from operations | |||||||
Investing Activities | |||||||
capital expenditure | |||||||
Change in Investments | |||||||
cash flow from investments | |||||||
Financing Activities | |||||||
Bank loans | |||||||
Group/Directors Accounts | |||||||
Other Short Term Loans | |||||||
Long term loans | |||||||
Hire Purchase and Lease Commitments | |||||||
other long term liabilities | |||||||
share issue | |||||||
interest | |||||||
cash flow from financing | 100 | ||||||
cash and cash equivalents | |||||||
cash | 99,974 | -9,811 | -79,624 | -35,864 | 44,393 | 35,095 | 48,277 |
overdraft | |||||||
change in cash | 99,974 | -9,811 | -79,624 | -35,864 | 44,393 | 35,095 | 48,277 |
freesports limited Credit Report and Business Information
Freesports Limited Competitor Analysis

Perform a competitor analysis for freesports limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in SW3 area or any other competitors across 12 key performance metrics.
freesports limited Ownership
FREESPORTS LIMITED group structure
Freesports Limited has no subsidiary companies.
Ultimate parent company
TDL MEDIA LIMITED
IE487303
SSBL LIMITED
IE473481
2 parents
FREESPORTS LIMITED
10743561
freesports limited directors
Freesports Limited currently has 2 directors. The longest serving directors include Mr Michael O'Rourke (Apr 2024) and Ms Gemma O'Rourke (Apr 2024).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Michael O'Rourke | England | 59 years | Apr 2024 | - | Director |
Ms Gemma O'Rourke | England | 60 years | Apr 2024 | - | Director |
P&L
December 2023turnover
8.4m
+6%
operating profit
-569.7k
0%
gross margin
17%
-0.63%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-5.8m
+0.11%
total assets
301.4k
-0.33%
cash
102.4k
+40.54%
net assets
Total assets minus all liabilities
freesports limited company details
company number
10743561
Type
Private limited with Share Capital
industry
82990 - Other business support service activities n.e.c.
incorporation date
April 2017
age
8
incorporated
UK
ultimate parent company
accounts
Audited Abridged
last accounts submitted
December 2023
previous names
viaplay group uk sports limited (May 2024)
freesports limited (November 2022)
accountant
STRATA AUDIT
auditor
-
address
78 burton court franklins row, london, SW3 4SX
Bank
-
Legal Advisor
-
freesports limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to freesports limited.
freesports limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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freesports limited Companies House Filings - See Documents
date | description | view/download |
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