Pomanda estimates the enterprise value of ACTION FIRST MARKETING LIMITED at £2.4m based on a Turnover of £4.6m and 0.53x industry multiple (adjusted for size and gross margin).
action first marketing limitedEstimated Valuation
£216.3k
Pomanda estimates the enterprise value of ACTION FIRST MARKETING LIMITED at £216.3k based on an EBITDA of £48.1k and a 4.5x industry multiple (adjusted for size and gross margin).
action first marketing limitedEstimated Valuation
£164.7k
Pomanda estimates the enterprise value of ACTION FIRST MARKETING LIMITED at £164.7k based on Net Assets of £64.9k and 2.54x industry multiple (adjusted for liquidity).
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Action First Marketing LimitedOverview
Action First Marketing Limited is a live company located in liverpool, L35 1SF with a Companies House number of 10799672. It operates in the management consultancy activities other than financial management sector, SIC Code 70229. Founded in June 2017, it's largest shareholder is
aaron taylor
with a 100% stake. Action First Marketing Limited is a young,
small sized company, Pomanda has estimated its turnover at
£4.6m with
unknown
growth in recent years.
Pomanda's financial health check has awarded Action First Marketing Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs
Health Rating3out of 5
4 Strong
2 Regular
4 Weak
Size
annual sales of £4.6m, make it larger than the average company (£236.5k)
£4.6m - Action First Marketing Limited
£236.5k - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- - Action First Marketing Limited
- - Industry AVG
Production
with a gross margin of 64.2%, this company has a comparable cost of product (64.2%)
64.2% - Action First Marketing Limited
64.2% - Industry AVG
Profitability
an operating margin of 1% make it less profitable than the average company (8%)
1% - Action First Marketing Limited
8% - Industry AVG
Employees
with 9 employees, this is above the industry average (3)
9 - Action First Marketing Limited
3 - Industry AVG
Pay Structure
on an average salary of £42.1k, the company has an equivalent pay structure (£42.1k)
£42.1k - Action First Marketing Limited
£42.1k - Industry AVG
Efficiency
resulting in sales per employee of £515.9k, this is more efficient (£107.6k)
£515.9k - Action First Marketing Limited
£107.6k - Industry AVG
Debtor Days
it gets paid by customers after 106 days, this is later than average (68 days)
106 days - Action First Marketing Limited
68 days - Industry AVG
Creditor Days
its suppliers are paid after 150 days, this is slower than average (33 days)
150 days - Action First Marketing Limited
33 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Action First Marketing Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities
for 0 weeks, this is less cash available to meet short term requirements (28 weeks)
0 weeks - Action First Marketing Limited
28 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 95.3%, this is a higher level of debt than the average (56.2%)
95.3% - Action First Marketing Limited
56.2% - Industry AVG
ACTION FIRST MARKETING LIMITED financials
EXPORT
Action First Marketing Limited's latest turnover from June 2020 is estimated at £4.6 million and the company has net assets of £64.9 thousand. According to their latest financial statements, Action First Marketing Limited has 9 employees and maintains cash reserves of £24.7 thousand as reported in the balance sheet.
Data source:Companies House, Pomanda Estimates
Jun 2020
Jun 2019
Jun 2018
Turnover
4,642,748
386,098
130,346
Other Income Or Grants
Cost Of Sales
1,662,262
129,091
42,138
Gross Profit
2,980,485
257,008
88,208
Admin Expenses
2,932,437
216,315
95,578
Operating Profit
48,048
40,693
-7,370
Interest Payable
Interest Receivable
68
417
Pre-Tax Profit
48,116
41,110
-7,370
Tax
-9,142
-7,811
Profit After Tax
38,974
33,299
-7,370
Dividends Paid
Retained Profit
38,974
33,299
-7,370
Employee Costs
378,455
450,027
100,750
Number Of Employees
9
9
2
EBITDA*
48,066
40,693
-7,370
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jun 2020
Jun 2019
Jun 2018
Tangible Assets
34
52
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets
34
52
Stock & work in progress
Trade Debtors
1,355,831
14,220
25,481
Group Debtors
Misc Debtors
3,200
Cash
24,679
111,227
misc current assets
total current assets
1,380,510
128,647
25,481
total assets
1,380,544
128,699
25,481
Bank overdraft
Bank loan
Trade Creditors
684,694
52,508
32,851
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities
630,937
50,252
total current liabilities
1,315,631
102,760
32,851
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions
total long term liabilities
total liabilities
1,315,631
102,760
32,851
net assets
64,913
25,939
-7,370
total shareholders funds
64,913
25,939
-7,370
Jun 2020
Jun 2019
Jun 2018
Operating Activities
Operating Profit
48,048
40,693
-7,370
Depreciation
18
Amortisation
Tax
-9,142
-7,811
Stock
Debtors
1,338,411
-8,061
25,481
Creditors
632,186
19,657
32,851
Accruals and Deferred Income
580,685
50,252
Deferred Taxes & Provisions
Cash flow from operations
-86,616
110,852
Investing Activities
capital expenditure
-52
Change in Investments
cash flow from investments
-52
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue
10
interest
68
417
cash flow from financing
68
427
cash and cash equivalents
cash
-86,548
111,227
overdraft
change in cash
-86,548
111,227
action first marketing limited Credit Report and Business Information
Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
Get a comprehensive credit check for action first marketing limited. Get real-time insights into action first marketing limited's credit score, group structure and payment trends.
Action First Marketing Limited Competitor Analysis
Perform a competitor analysis for action first marketing limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other small companies, companies in L35 area or any other competitors across 12 key performance metrics.
action first marketing limited Ownership
ACTION FIRST MARKETING LIMITED group structure
Action First Marketing Limited has no subsidiary companies.
Ultimate parent company
ACTION FIRST MARKETING LIMITED
10799672
ACTION FIRST MARKETING LIMITED Shareholders
The sole shareholder of Action First Marketing Limited is Aaron Taylor.
aaron taylor
100%
action first marketing limited directors
Action First Marketing Limited currently has 1 director, Mr Aaron Taylor serving since Jun 2017.
70229 - Management consultancy activities (other than financial management)
incorporation date
June 2017
age
8
incorporated
UK
ultimate parent company
None
accounts
Total Exemption Full
last accounts submitted
June 2020
previous names
N/A
accountant
-
auditor
-
address
7 smithford walk, liverpool, L35 1SF
Bank
-
Legal Advisor
-
action first marketing limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to action first marketing limited.
action first marketing limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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action first marketing limitedCompanies House Filings - See Documents
