shield reply limited
shield reply limited Company Information
Company Number
11444268
Next Accounts
Sep 2025
Shareholders
reply limited
Group Structure
View All
Industry
Computer consultancy activities
Registered Address
38 grosvenor gardens, london, SW1W 0EB
Website
http://reply.comshield reply limited Estimated Valuation
Pomanda estimates the enterprise value of SHIELD REPLY LIMITED at £0 based on a Turnover of £92.2k and -0.22x industry multiple (adjusted for size and gross margin).
shield reply limited Estimated Valuation
Pomanda estimates the enterprise value of SHIELD REPLY LIMITED at £353.5k based on an EBITDA of £-223.3k and a -1.58x industry multiple (adjusted for size and gross margin).
shield reply limited Estimated Valuation
Pomanda estimates the enterprise value of SHIELD REPLY LIMITED at £0 based on Net Assets of £-228.4k and 2.29x industry multiple (adjusted for liquidity).
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Shield Reply Limited Overview
Shield Reply Limited is a live company located in london, SW1W 0EB with a Companies House number of 11444268. It operates in the information technology consultancy activities sector, SIC Code 62020. Founded in July 2018, it's largest shareholder is reply limited with a 100% stake. Shield Reply Limited is a young, micro sized company, Pomanda has estimated its turnover at £92.2k with unknown growth in recent years.
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Shield Reply Limited Health Check
Pomanda's financial health check has awarded Shield Reply Limited a 1 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 8 areas for improvement. Company Health Check FAQs
2 Strong
0 Regular
8 Weak
Size
annual sales of £92.2k, make it smaller than the average company (£3.2m)
£92.2k - Shield Reply Limited
£3.2m - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- Shield Reply Limited
- - Industry AVG
Production
with a gross margin of -74.4%, this company has a higher cost of product (45.5%)
-74.4% - Shield Reply Limited
45.5% - Industry AVG
Profitability
an operating margin of -250.3% make it less profitable than the average company (5.8%)
-250.3% - Shield Reply Limited
5.8% - Industry AVG
Employees
with 4 employees, this is below the industry average (21)
4 - Shield Reply Limited
21 - Industry AVG
Pay Structure
on an average salary of £40.2k, the company has a lower pay structure (£63.2k)
£40.2k - Shield Reply Limited
£63.2k - Industry AVG
Efficiency
resulting in sales per employee of £23k, this is less efficient (£138.6k)
£23k - Shield Reply Limited
£138.6k - Industry AVG
Debtor Days
it gets paid by customers after 780 days, this is later than average (61 days)
780 days - Shield Reply Limited
61 days - Industry AVG
Creditor Days
its suppliers are paid after 179 days, this is slower than average (28 days)
179 days - Shield Reply Limited
28 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Shield Reply Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 5 weeks, this is less cash available to meet short term requirements (16 weeks)
5 weeks - Shield Reply Limited
16 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 140.6%, this is a higher level of debt than the average (58.8%)
140.6% - Shield Reply Limited
58.8% - Industry AVG
SHIELD REPLY LIMITED financials
Shield Reply Limited's latest turnover from December 2023 is £92.2 thousand and the company has net assets of -£228.4 thousand. According to their latest financial statements, Shield Reply Limited has 4 employees and maintains cash reserves of £91.1 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | |
|---|---|---|---|---|---|---|
| Turnover | 92,195 | |||||
| Other Income Or Grants | ||||||
| Cost Of Sales | 160,832 | |||||
| Gross Profit | -68,637 | |||||
| Admin Expenses | ||||||
| Operating Profit | ||||||
| Interest Payable | ||||||
| Interest Receivable | ||||||
| Pre-Tax Profit | -304,481 | |||||
| Tax | 76,120 | |||||
| Profit After Tax | -228,361 | |||||
| Dividends Paid | ||||||
| Retained Profit | -228,361 | |||||
| Employee Costs | 160,832 | |||||
| Number Of Employees | 4 | |||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | |
|---|---|---|---|---|---|---|
| Tangible Assets | ||||||
| Intangible Assets | 142,500 | |||||
| Investments & Other | 1 | 1 | 1 | |||
| Debtors (Due After 1 year) | ||||||
| Total Fixed Assets | 142,500 | 1 | 1 | 1 | ||
| Stock & work in progress | ||||||
| Trade Debtors | 197,272 | |||||
| Group Debtors | ||||||
| Misc Debtors | 131,293 | 1 | ||||
| Cash | 91,108 | |||||
| misc current assets | ||||||
| total current assets | 419,673 | 1 | ||||
| total assets | 562,173 | 1 | 1 | 1 | 1 | |
| Bank overdraft | ||||||
| Bank loan | ||||||
| Trade Creditors | 79,025 | |||||
| Group/Directors Accounts | 539,784 | |||||
| other short term finances | ||||||
| hp & lease commitments | ||||||
| other current liabilities | 171,724 | |||||
| total current liabilities | 790,533 | |||||
| loans | ||||||
| hp & lease commitments | ||||||
| Accruals and Deferred Income | ||||||
| other liabilities | ||||||
| provisions | ||||||
| total long term liabilities | ||||||
| total liabilities | 790,533 | |||||
| net assets | -228,360 | 1 | 1 | 1 | 1 | |
| total shareholders funds | -228,360 | 1 | 1 | 1 | 1 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | |
|---|---|---|---|---|---|---|
| Operating Activities | ||||||
| Operating Profit | ||||||
| Depreciation | ||||||
| Amortisation | 7,500 | |||||
| Tax | 76,120 | |||||
| Stock | ||||||
| Debtors | 328,564 | 1 | ||||
| Creditors | 79,025 | |||||
| Accruals and Deferred Income | 171,724 | |||||
| Deferred Taxes & Provisions | ||||||
| Cash flow from operations | -1 | |||||
| Investing Activities | ||||||
| capital expenditure | ||||||
| Change in Investments | -1 | 1 | ||||
| cash flow from investments | ||||||
| Financing Activities | ||||||
| Bank loans | ||||||
| Group/Directors Accounts | 539,784 | |||||
| Other Short Term Loans | ||||||
| Long term loans | ||||||
| Hire Purchase and Lease Commitments | ||||||
| other long term liabilities | ||||||
| share issue | ||||||
| interest | ||||||
| cash flow from financing | 539,784 | |||||
| cash and cash equivalents | ||||||
| cash | 91,108 | |||||
| overdraft | ||||||
| change in cash | 91,108 |
shield reply limited Credit Report and Business Information
Shield Reply Limited Competitor Analysis
Perform a competitor analysis for shield reply limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other micro companies, companies in SW1W area or any other competitors across 12 key performance metrics.
shield reply limited Ownership
SHIELD REPLY LIMITED group structure
Shield Reply Limited has no subsidiary companies.
Ultimate parent company
ICEBERG SRL
#0053966
2 parents
SHIELD REPLY LIMITED
11444268
shield reply limited directors
Shield Reply Limited currently has 2 directors. The longest serving directors include Mr Jason Hill (Sep 2023) and Mr Marco Cusinato (May 2024).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Jason Hill | England | 52 years | Sep 2023 | - | Director |
| Mr Marco Cusinato | England | 54 years | May 2024 | - | Director |
P&L
December 2023turnover
92.2k
0%
operating profit
-230.8k
0%
gross margin
-74.4%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-228.4k
-228361%
total assets
562.2k
+562172%
cash
91.1k
0%
net assets
Total assets minus all liabilities
Similar Companies
shield reply limited company details
company number
11444268
Type
Private limited with Share Capital
industry
62020 - Computer consultancy activities
incorporation date
July 2018
age
7
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
twice reply limited (September 2023)
accountant
-
auditor
-
address
38 grosvenor gardens, london, SW1W 0EB
Bank
-
Legal Advisor
-
shield reply limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to shield reply limited.
shield reply limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for SHIELD REPLY LIMITED. This can take several minutes, an email will notify you when this has completed.
shield reply limited Companies House Filings - See Documents
| date | description | view/download |
|---|
