reflections online ltd
reflections online ltd Company Information
Company Number
11598898
Next Accounts
Aug 2025
Industry
Retail sale via mail order houses or via Internet
Directors
Shareholders
david morrison
Group Structure
View All
Contact
Registered Address
75 montpelier rise, wembley, HA9 8RQ
Website
reflections-group.comreflections online ltd Estimated Valuation
Pomanda estimates the enterprise value of REFLECTIONS ONLINE LTD at £1.5k based on a Turnover of £6.9k and 0.22x industry multiple (adjusted for size and gross margin).
reflections online ltd Estimated Valuation
Pomanda estimates the enterprise value of REFLECTIONS ONLINE LTD at £0 based on an EBITDA of £0 and a 3.16x industry multiple (adjusted for size and gross margin).
reflections online ltd Estimated Valuation
Pomanda estimates the enterprise value of REFLECTIONS ONLINE LTD at £0 based on Net Assets of £-2.9k and 2.16x industry multiple (adjusted for liquidity).
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Reflections Online Ltd Overview
Reflections Online Ltd is a live company located in wembley, HA9 8RQ with a Companies House number of 11598898. It operates in the retail sale via mail order houses or via internet sector, SIC Code 47910. Founded in October 2018, it's largest shareholder is david morrison with a 100% stake. Reflections Online Ltd is a young, micro sized company, Pomanda has estimated its turnover at £6.9k with healthy growth in recent years.
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Reflections Online Ltd Health Check
Pomanda's financial health check has awarded Reflections Online Ltd a 1.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 5 areas for improvement. Company Health Check FAQs
2 Strong
2 Regular
5 Weak
Size
annual sales of £6.9k, make it smaller than the average company (£314.4k)
- Reflections Online Ltd
£314.4k - Industry AVG
Growth
3 year (CAGR) sales growth of 10%, show it is growing at a faster rate (5.4%)
- Reflections Online Ltd
5.4% - Industry AVG
Production
with a gross margin of 20%, this company has a higher cost of product (36.6%)
- Reflections Online Ltd
36.6% - Industry AVG
Profitability
There is insufficient data available for this Key Performance Indicator!
- Reflections Online Ltd
- - Industry AVG
Employees
with 1 employees, this is below the industry average (4)
- Reflections Online Ltd
4 - Industry AVG
Pay Structure
on an average salary of £27.8k, the company has an equivalent pay structure (£27.8k)
- Reflections Online Ltd
£27.8k - Industry AVG
Efficiency
resulting in sales per employee of £6.9k, this is less efficient (£158.3k)
- Reflections Online Ltd
£158.3k - Industry AVG
Debtor Days
it gets paid by customers after 23 days, this is near the average (21 days)
- Reflections Online Ltd
21 days - Industry AVG
Creditor Days
its suppliers are paid after 220 days, this is slower than average (32 days)
- Reflections Online Ltd
32 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Reflections Online Ltd
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Reflections Online Ltd
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 763.4%, this is a higher level of debt than the average (73.2%)
763.4% - Reflections Online Ltd
73.2% - Industry AVG
REFLECTIONS ONLINE LTD financials
Reflections Online Ltd's latest turnover from November 2023 is estimated at £6.9 thousand and the company has net assets of -£2.9 thousand. According to their latest financial statements, we estimate that Reflections Online Ltd has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Nov 2023 | Nov 2022 | Nov 2021 | Nov 2020 | Nov 2019 | |
|---|---|---|---|---|---|
| Turnover | |||||
| Other Income Or Grants | |||||
| Cost Of Sales | |||||
| Gross Profit | |||||
| Admin Expenses | |||||
| Operating Profit | |||||
| Interest Payable | |||||
| Interest Receivable | |||||
| Pre-Tax Profit | |||||
| Tax | |||||
| Profit After Tax | |||||
| Dividends Paid | |||||
| Retained Profit | |||||
| Employee Costs | |||||
| Number Of Employees | |||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Nov 2023 | Nov 2022 | Nov 2021 | Nov 2020 | Nov 2019 | |
|---|---|---|---|---|---|
| Tangible Assets | 0 | 0 | 0 | 0 | 0 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 0 | 0 | 0 | 0 | 0 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 437 | 437 | 437 | 288 | 460 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 0 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 |
| misc current assets | 0 | 0 | 0 | 0 | 0 |
| total current assets | 437 | 437 | 437 | 288 | 460 |
| total assets | 437 | 437 | 437 | 288 | 460 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 |
| Bank loan | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 3,336 | 3,336 | 3,336 | 3,035 | 2,403 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 3,336 | 3,336 | 3,336 | 3,035 | 2,403 |
| loans | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 |
| total long term liabilities | 0 | 0 | 0 | 0 | 0 |
| total liabilities | 3,336 | 3,336 | 3,336 | 3,035 | 2,403 |
| net assets | -2,899 | -2,899 | -2,899 | -2,747 | -1,943 |
| total shareholders funds | -2,899 | -2,899 | -2,899 | -2,747 | -1,943 |
| Nov 2023 | Nov 2022 | Nov 2021 | Nov 2020 | Nov 2019 | |
|---|---|---|---|---|---|
| Operating Activities | |||||
| Operating Profit | |||||
| Depreciation | 0 | 0 | 0 | 0 | 0 |
| Amortisation | 0 | 0 | 0 | 0 | 0 |
| Tax | |||||
| Stock | 0 | 0 | 0 | 0 | 0 |
| Debtors | 0 | 0 | 149 | -172 | 460 |
| Creditors | 0 | 0 | 301 | 632 | 2,403 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 |
| Cash flow from operations | |||||
| Investing Activities | |||||
| capital expenditure | |||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 |
| cash flow from investments | |||||
| Financing Activities | |||||
| Bank loans | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||
| interest | |||||
| cash flow from financing | |||||
| cash and cash equivalents | |||||
| cash | 0 | 0 | 0 | 0 | 0 |
| overdraft | 0 | 0 | 0 | 0 | 0 |
| change in cash | 0 | 0 | 0 | 0 | 0 |
reflections online ltd Credit Report and Business Information
Reflections Online Ltd Competitor Analysis
Perform a competitor analysis for reflections online ltd by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other micro companies, companies in HA9 area or any other competitors across 12 key performance metrics.
reflections online ltd Ownership
REFLECTIONS ONLINE LTD group structure
Reflections Online Ltd has no subsidiary companies.
Ultimate parent company
REFLECTIONS ONLINE LTD
11598898
reflections online ltd directors
Reflections Online Ltd currently has 1 director, Mr David Morrison serving since Oct 2018.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr David Morrison | United Kingdom | 59 years | Oct 2018 | - | Director |
P&L
November 2023turnover
6.9k
+6%
operating profit
0
0%
gross margin
20%
-0.85%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
November 2023net assets
-2.9k
0%
total assets
437
0%
cash
0
0%
net assets
Total assets minus all liabilities
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reflections online ltd company details
company number
11598898
Type
Private limited with Share Capital
industry
47910 - Retail sale via mail order houses or via Internet
incorporation date
October 2018
age
6
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
November 2023
previous names
N/A
accountant
-
auditor
-
address
75 montpelier rise, wembley, HA9 8RQ
Bank
-
Legal Advisor
-
reflections online ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to reflections online ltd.
reflections online ltd Companies House Filings - See Documents
| date | description | view/download |
|---|
