
Company Number
11744180
Next Accounts
Sep 2025
Shareholders
adel almasyabi
umar khan
Group Structure
View All
Industry
Real estate agencies
Registered Address
375a coventry road, small heath, coventry road, birmingham, B10 0SW
Website
-Pomanda estimates the enterprise value of DIRECT SALES AND LETTINGS LTD at £166.4k based on a Turnover of £110.5k and 1.51x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of DIRECT SALES AND LETTINGS LTD at £22.1k based on an EBITDA of £4.6k and a 4.8x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of DIRECT SALES AND LETTINGS LTD at £34.9k based on Net Assets of £17.3k and 2.02x industry multiple (adjusted for liquidity).
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Direct Sales And Lettings Ltd is a live company located in birmingham, B10 0SW with a Companies House number of 11744180. It operates in the real estate agencies sector, SIC Code 68310. Founded in December 2018, it's largest shareholder is adel almasyabi with a 50% stake. Direct Sales And Lettings Ltd is a young, micro sized company, Pomanda has estimated its turnover at £110.5k with rapid growth in recent years.
Pomanda's financial health check has awarded Direct Sales And Lettings Ltd a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs
3 Strong
2 Regular
5 Weak
Size
annual sales of £110.5k, make it smaller than the average company (£893k)
- Direct Sales And Lettings Ltd
£893k - Industry AVG
Growth
3 year (CAGR) sales growth of 57%, show it is growing at a faster rate (5.2%)
- Direct Sales And Lettings Ltd
5.2% - Industry AVG
Production
with a gross margin of 42.5%, this company has a higher cost of product (85.8%)
- Direct Sales And Lettings Ltd
85.8% - Industry AVG
Profitability
an operating margin of 4.2% make it less profitable than the average company (6.6%)
- Direct Sales And Lettings Ltd
6.6% - Industry AVG
Employees
with 1 employees, this is below the industry average (17)
- Direct Sales And Lettings Ltd
17 - Industry AVG
Pay Structure
on an average salary of £40.4k, the company has an equivalent pay structure (£40.4k)
- Direct Sales And Lettings Ltd
£40.4k - Industry AVG
Efficiency
resulting in sales per employee of £110.5k, this is more efficient (£86.4k)
- Direct Sales And Lettings Ltd
£86.4k - Industry AVG
Debtor Days
it gets paid by customers after 107 days, this is later than average (34 days)
- Direct Sales And Lettings Ltd
34 days - Industry AVG
Creditor Days
its suppliers are paid after 88 days, this is slower than average (43 days)
- Direct Sales And Lettings Ltd
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Direct Sales And Lettings Ltd
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Direct Sales And Lettings Ltd
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 47.1%, this is a similar level of debt than the average (50.6%)
47.1% - Direct Sales And Lettings Ltd
50.6% - Industry AVG
Direct Sales And Lettings Ltd's latest turnover from December 2023 is estimated at £110.5 thousand and the company has net assets of £17.3 thousand. According to their latest financial statements, we estimate that Direct Sales And Lettings Ltd has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | |
---|---|---|---|---|---|
Turnover | |||||
Other Income Or Grants | |||||
Cost Of Sales | |||||
Gross Profit | |||||
Admin Expenses | |||||
Operating Profit | |||||
Interest Payable | |||||
Interest Receivable | |||||
Pre-Tax Profit | |||||
Tax | |||||
Profit After Tax | |||||
Dividends Paid | |||||
Retained Profit | |||||
Employee Costs | |||||
Number Of Employees | 1 | ||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | |
---|---|---|---|---|---|
Tangible Assets | |||||
Intangible Assets | |||||
Investments & Other | |||||
Debtors (Due After 1 year) | |||||
Total Fixed Assets | |||||
Stock & work in progress | |||||
Trade Debtors | 32,659 | 17,963 | 12,977 | 7,557 | 2,432 |
Group Debtors | |||||
Misc Debtors | |||||
Cash | |||||
misc current assets | |||||
total current assets | 32,659 | 17,963 | 12,977 | 7,557 | 2,432 |
total assets | 32,659 | 17,963 | 12,977 | 7,557 | 2,432 |
Bank overdraft | |||||
Bank loan | |||||
Trade Creditors | 15,369 | 4,130 | 3,286 | 2,602 | 1,045 |
Group/Directors Accounts | |||||
other short term finances | |||||
hp & lease commitments | |||||
other current liabilities | |||||
total current liabilities | 15,369 | 4,130 | 3,286 | 2,602 | 1,045 |
loans | |||||
hp & lease commitments | |||||
Accruals and Deferred Income | |||||
other liabilities | |||||
provisions | |||||
total long term liabilities | |||||
total liabilities | 15,369 | 4,130 | 3,286 | 2,602 | 1,045 |
net assets | 17,290 | 13,833 | 9,691 | 4,955 | 1,387 |
total shareholders funds | 17,290 | 13,833 | 9,691 | 4,955 | 1,387 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | |
---|---|---|---|---|---|
Operating Activities | |||||
Operating Profit | |||||
Depreciation | |||||
Amortisation | |||||
Tax | |||||
Stock | |||||
Debtors | 14,696 | 4,986 | 5,420 | 5,125 | 2,432 |
Creditors | 11,239 | 844 | 684 | 1,557 | 1,045 |
Accruals and Deferred Income | |||||
Deferred Taxes & Provisions | |||||
Cash flow from operations | |||||
Investing Activities | |||||
capital expenditure | |||||
Change in Investments | |||||
cash flow from investments | |||||
Financing Activities | |||||
Bank loans | |||||
Group/Directors Accounts | |||||
Other Short Term Loans | |||||
Long term loans | |||||
Hire Purchase and Lease Commitments | |||||
other long term liabilities | |||||
share issue | |||||
interest | |||||
cash flow from financing | |||||
cash and cash equivalents | |||||
cash | |||||
overdraft | |||||
change in cash |
Perform a competitor analysis for direct sales and lettings ltd by selecting its closest rivals, whether from the REAL ESTATE ACTIVITIES sector, other micro companies, companies in B10 area or any other competitors across 12 key performance metrics.
DIRECT SALES AND LETTINGS LTD group structure
Direct Sales And Lettings Ltd has no subsidiary companies.
Ultimate parent company
DIRECT SALES AND LETTINGS LTD
11744180
Direct Sales And Lettings Ltd currently has 2 directors. The longest serving directors include Mr Umar Khan (Dec 2018) and Mr Adel Almasyabi (Dec 2020).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Umar Khan | United Kingdom | 37 years | Dec 2018 | - | Director |
Mr Adel Almasyabi | England | 54 years | Dec 2020 | - | Director |
P&L
December 2023turnover
110.5k
+77%
operating profit
4.6k
0%
gross margin
42.5%
-8.29%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
17.3k
+0.25%
total assets
32.7k
+0.82%
cash
0
0%
net assets
Total assets minus all liabilities
company number
11744180
Type
Private limited with Share Capital
industry
68310 - Real estate agencies
incorporation date
December 2018
age
7
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
SIGMA CHARTERED ACCOUNTANTS
auditor
-
address
375a coventry road, small heath, coventry road, birmingham, B10 0SW
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to direct sales and lettings ltd.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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