willow msg limited Company Information
Company Number
12287978
Next Accounts
Dec 2025
Shareholders
graham smith
Group Structure
View All
Industry
Fund management activities
Registered Address
117 curly hill, ilkley, west yorkshire, LS29 0DT
Website
-willow msg limited Estimated Valuation
Pomanda estimates the enterprise value of WILLOW MSG LIMITED at £77.4k based on a Turnover of £89.5k and 0.86x industry multiple (adjusted for size and gross margin).
willow msg limited Estimated Valuation
Pomanda estimates the enterprise value of WILLOW MSG LIMITED at £125.8k based on an EBITDA of £36.8k and a 3.42x industry multiple (adjusted for size and gross margin).
willow msg limited Estimated Valuation
Pomanda estimates the enterprise value of WILLOW MSG LIMITED at £19.8k based on Net Assets of £19.5k and 1.02x industry multiple (adjusted for liquidity).
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Willow Msg Limited Overview
Willow Msg Limited is a live company located in west yorkshire, LS29 0DT with a Companies House number of 12287978. It operates in the fund management activities sector, SIC Code 66300. Founded in October 2019, it's largest shareholder is graham smith with a 100% stake. Willow Msg Limited is a young, micro sized company, Pomanda has estimated its turnover at £89.5k with rapid growth in recent years.
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Willow Msg Limited Health Check
Pomanda's financial health check has awarded Willow Msg Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 6 areas for improvement. Company Health Check FAQs


3 Strong

1 Regular

6 Weak

Size
annual sales of £89.5k, make it smaller than the average company (£2.9m)
- Willow Msg Limited
£2.9m - Industry AVG

Growth
3 year (CAGR) sales growth of 43%, show it is growing at a faster rate (4.5%)
- Willow Msg Limited
4.5% - Industry AVG

Production
with a gross margin of 70%, this company has a higher cost of product (96.3%)
- Willow Msg Limited
96.3% - Industry AVG

Profitability
an operating margin of 41.2% make it more profitable than the average company (8.6%)
- Willow Msg Limited
8.6% - Industry AVG

Employees
with 1 employees, this is below the industry average (10)
- Willow Msg Limited
10 - Industry AVG

Pay Structure
on an average salary of £159.9k, the company has an equivalent pay structure (£159.9k)
- Willow Msg Limited
£159.9k - Industry AVG

Efficiency
resulting in sales per employee of £89.5k, this is less efficient (£324.3k)
- Willow Msg Limited
£324.3k - Industry AVG

Debtor Days
it gets paid by customers after 81 days, this is later than average (29 days)
- Willow Msg Limited
29 days - Industry AVG

Creditor Days
its suppliers are paid after 7 days, this is quicker than average (56 days)
- Willow Msg Limited
56 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Willow Msg Limited
- - Industry AVG

Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Willow Msg Limited
- - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 2.9%, this is a lower level of debt than the average (40.2%)
2.9% - Willow Msg Limited
40.2% - Industry AVG
WILLOW MSG LIMITED financials

Willow Msg Limited's latest turnover from March 2024 is estimated at £89.5 thousand and the company has net assets of £19.5 thousand. According to their latest financial statements, we estimate that Willow Msg Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | |
---|---|---|---|---|
Turnover | ||||
Other Income Or Grants | ||||
Cost Of Sales | ||||
Gross Profit | ||||
Admin Expenses | ||||
Operating Profit | ||||
Interest Payable | ||||
Interest Receivable | ||||
Pre-Tax Profit | ||||
Tax | ||||
Profit After Tax | ||||
Dividends Paid | ||||
Retained Profit | ||||
Employee Costs | ||||
Number Of Employees | ||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | |
---|---|---|---|---|
Tangible Assets | 235,998 | 233,498 | 236,312 | |
Intangible Assets | ||||
Investments & Other | ||||
Debtors (Due After 1 year) | ||||
Total Fixed Assets | 235,998 | 233,498 | 236,312 | |
Stock & work in progress | ||||
Trade Debtors | 20,063 | 2,666 | 2,621 | 7,241 |
Group Debtors | ||||
Misc Debtors | ||||
Cash | ||||
misc current assets | ||||
total current assets | 20,063 | 2,666 | 2,621 | 7,241 |
total assets | 20,063 | 238,664 | 236,119 | 243,553 |
Bank overdraft | ||||
Bank loan | ||||
Trade Creditors | 575 | 570 | 570 | 750 |
Group/Directors Accounts | ||||
other short term finances | ||||
hp & lease commitments | ||||
other current liabilities | ||||
total current liabilities | 575 | 570 | 570 | 750 |
loans | ||||
hp & lease commitments | ||||
Accruals and Deferred Income | ||||
other liabilities | 246,237 | 246,238 | 255,000 | |
provisions | ||||
total long term liabilities | 246,237 | 246,238 | 255,000 | |
total liabilities | 575 | 246,807 | 246,808 | 255,750 |
net assets | 19,488 | -8,143 | -10,689 | -12,197 |
total shareholders funds | 19,488 | -8,143 | -10,689 | -12,197 |
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | |
---|---|---|---|---|
Operating Activities | ||||
Operating Profit | ||||
Depreciation | ||||
Amortisation | ||||
Tax | ||||
Stock | ||||
Debtors | 17,397 | 45 | -4,620 | 7,241 |
Creditors | 5 | -180 | 750 | |
Accruals and Deferred Income | ||||
Deferred Taxes & Provisions | ||||
Cash flow from operations | ||||
Investing Activities | ||||
capital expenditure | ||||
Change in Investments | ||||
cash flow from investments | ||||
Financing Activities | ||||
Bank loans | ||||
Group/Directors Accounts | ||||
Other Short Term Loans | ||||
Long term loans | ||||
Hire Purchase and Lease Commitments | ||||
other long term liabilities | -246,237 | -1 | -8,762 | 255,000 |
share issue | ||||
interest | ||||
cash flow from financing | ||||
cash and cash equivalents | ||||
cash | ||||
overdraft | ||||
change in cash |
willow msg limited Credit Report and Business Information
Willow Msg Limited Competitor Analysis

Perform a competitor analysis for willow msg limited by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other micro companies, companies in LS29 area or any other competitors across 12 key performance metrics.
willow msg limited Ownership
WILLOW MSG LIMITED group structure
Willow Msg Limited has no subsidiary companies.
Ultimate parent company
WILLOW MSG LIMITED
12287978
willow msg limited directors
Willow Msg Limited currently has 3 directors. The longest serving directors include Mr Graham Smith (Oct 2019) and Mrs Diane Smith (Nov 2019).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Graham Smith | United Kingdom | 74 years | Oct 2019 | - | Director |
Mrs Diane Smith | United Kingdom | 76 years | Nov 2019 | - | Director |
Mr James Hudson | England | 37 years | Oct 2023 | - | Director |
P&L
March 2024turnover
89.5k
+738%
operating profit
36.8k
0%
gross margin
70%
+1.09%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
19.5k
-3.39%
total assets
20.1k
-0.92%
cash
0
0%
net assets
Total assets minus all liabilities
willow msg limited company details
company number
12287978
Type
Private limited with Share Capital
industry
66300 - Fund management activities
incorporation date
October 2019
age
6
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
March 2024
previous names
N/A
accountant
-
auditor
-
address
117 curly hill, ilkley, west yorkshire, LS29 0DT
Bank
-
Legal Advisor
-
willow msg limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to willow msg limited.
willow msg limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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willow msg limited Companies House Filings - See Documents
date | description | view/download |
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