55 redefined ltd Company Information
Company Number
12933868
Next Accounts
Sep 2025
Shareholders
lyndsey dawn simpson
rosaleen blair
View AllGroup Structure
View All
Industry
Other information technology and computer service activities
+1Registered Address
71 queen victoria street, london, EC4V 4BE
Website
-55 redefined ltd Estimated Valuation
Pomanda estimates the enterprise value of 55 REDEFINED LTD at £620k based on a Turnover of £1.1m and 0.55x industry multiple (adjusted for size and gross margin).
55 redefined ltd Estimated Valuation
Pomanda estimates the enterprise value of 55 REDEFINED LTD at £0 based on an EBITDA of £-1.3m and a 4.47x industry multiple (adjusted for size and gross margin).
55 redefined ltd Estimated Valuation
Pomanda estimates the enterprise value of 55 REDEFINED LTD at £912.9k based on Net Assets of £420.9k and 2.17x industry multiple (adjusted for liquidity).
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55 Redefined Ltd Overview
55 Redefined Ltd is a live company located in london, EC4V 4BE with a Companies House number of 12933868. It operates in the other retail sale not in stores, stalls or markets sector, SIC Code 47990. Founded in October 2020, it's largest shareholder is lyndsey dawn simpson with a 41.8% stake. 55 Redefined Ltd is a young, small sized company, Pomanda has estimated its turnover at £1.1m with unknown growth in recent years.
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55 Redefined Ltd Health Check
Pomanda's financial health check has awarded 55 Redefined Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs


3 Strong

2 Regular

5 Weak

Size
annual sales of £1.1m, make it smaller than the average company (£4.9m)
- 55 Redefined Ltd
£4.9m - Industry AVG

Growth
There is insufficient data available for this Key Performance Indicator!
- 55 Redefined Ltd
- - Industry AVG

Production
with a gross margin of 41.2%, this company has a comparable cost of product (41.2%)
- 55 Redefined Ltd
41.2% - Industry AVG

Profitability
an operating margin of -123.9% make it less profitable than the average company (3.9%)
- 55 Redefined Ltd
3.9% - Industry AVG

Employees
with 17 employees, this is below the industry average (29)
17 - 55 Redefined Ltd
29 - Industry AVG

Pay Structure
on an average salary of £56.4k, the company has an equivalent pay structure (£56.4k)
- 55 Redefined Ltd
£56.4k - Industry AVG

Efficiency
resulting in sales per employee of £66.2k, this is less efficient (£206.1k)
- 55 Redefined Ltd
£206.1k - Industry AVG

Debtor Days
it gets paid by customers after 19 days, this is earlier than average (42 days)
- 55 Redefined Ltd
42 days - Industry AVG

Creditor Days
its suppliers are paid after 22 days, this is quicker than average (35 days)
- 55 Redefined Ltd
35 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- 55 Redefined Ltd
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 104 weeks, this is more cash available to meet short term requirements (18 weeks)
104 weeks - 55 Redefined Ltd
18 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 49.8%, this is a lower level of debt than the average (63.5%)
49.8% - 55 Redefined Ltd
63.5% - Industry AVG
55 REDEFINED LTD financials

55 Redefined Ltd's latest turnover from December 2023 is estimated at £1.1 million and the company has net assets of £420.9 thousand. According to their latest financial statements, 55 Redefined Ltd has 17 employees and maintains cash reserves of £653.3 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | |
---|---|---|---|
Turnover | |||
Other Income Or Grants | |||
Cost Of Sales | |||
Gross Profit | |||
Admin Expenses | |||
Operating Profit | |||
Interest Payable | |||
Interest Receivable | |||
Pre-Tax Profit | |||
Tax | |||
Profit After Tax | |||
Dividends Paid | |||
Retained Profit | |||
Employee Costs | |||
Number Of Employees | 17 | 10 | 3 |
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | |
---|---|---|---|
Tangible Assets | 1,682 | 1,052 | 165 |
Intangible Assets | 120,741 | 162,141 | 138,179 |
Investments & Other | |||
Debtors (Due After 1 year) | |||
Total Fixed Assets | 122,423 | 163,193 | 138,344 |
Stock & work in progress | |||
Trade Debtors | 59,582 | 109,080 | 10,599 |
Group Debtors | |||
Misc Debtors | 3,110 | 32,784 | 12,164 |
Cash | 653,343 | 97,392 | 322,716 |
misc current assets | |||
total current assets | 716,035 | 239,256 | 345,479 |
total assets | 838,458 | 402,449 | 483,823 |
Bank overdraft | |||
Bank loan | |||
Trade Creditors | 40,826 | 41,052 | 43,124 |
Group/Directors Accounts | |||
other short term finances | |||
hp & lease commitments | |||
other current liabilities | 284,274 | 215,795 | 42,311 |
total current liabilities | 325,100 | 256,847 | 85,435 |
loans | |||
hp & lease commitments | |||
Accruals and Deferred Income | |||
other liabilities | 92,490 | 88,950 | 85,545 |
provisions | |||
total long term liabilities | 92,490 | 88,950 | 85,545 |
total liabilities | 417,590 | 345,797 | 170,980 |
net assets | 420,868 | 56,652 | 312,843 |
total shareholders funds | 420,868 | 56,652 | 312,843 |
Dec 2023 | Dec 2022 | Dec 2021 | |
---|---|---|---|
Operating Activities | |||
Operating Profit | |||
Depreciation | 170 | 33 | |
Amortisation | 91,582 | 69,766 | 21,832 |
Tax | |||
Stock | |||
Debtors | -79,172 | 119,101 | 22,763 |
Creditors | -226 | -2,072 | 43,124 |
Accruals and Deferred Income | 68,479 | 173,484 | 42,311 |
Deferred Taxes & Provisions | |||
Cash flow from operations | |||
Investing Activities | |||
capital expenditure | |||
Change in Investments | |||
cash flow from investments | |||
Financing Activities | |||
Bank loans | |||
Group/Directors Accounts | |||
Other Short Term Loans | |||
Long term loans | |||
Hire Purchase and Lease Commitments | |||
other long term liabilities | 3,540 | 3,405 | 85,545 |
share issue | |||
interest | |||
cash flow from financing | |||
cash and cash equivalents | |||
cash | 555,951 | -225,324 | 322,716 |
overdraft | |||
change in cash | 555,951 | -225,324 | 322,716 |
55 redefined ltd Credit Report and Business Information
55 Redefined Ltd Competitor Analysis

Perform a competitor analysis for 55 redefined ltd by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other small companies, companies in EC4V area or any other competitors across 12 key performance metrics.
55 redefined ltd Ownership
55 REDEFINED LTD group structure
55 Redefined Ltd has no subsidiary companies.
Ultimate parent company
55 REDEFINED LTD
12933868
55 redefined ltd directors
55 Redefined Ltd currently has 6 directors. The longest serving directors include Mrs Lyndsey Simpson (Oct 2020) and Mr Rune Gustafson (Feb 2022).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Lyndsey Simpson | United Kingdom | 46 years | Oct 2020 | - | Director |
Mr Rune Gustafson | United Kingdom | 70 years | Feb 2022 | - | Director |
Mr Richard Campagna | United Kingdom | 45 years | Sep 2022 | - | Director |
Mrs Natalie Hall | United Kingdom | 45 years | Jul 2023 | - | Director |
Ms Samantha Smith | United Kingdom | 50 years | Aug 2023 | - | Director |
Mr David Cooper | United Kingdom | 59 years | Oct 2024 | - | Director |
P&L
December 2023turnover
1.1m
+22%
operating profit
-1.4m
0%
gross margin
41.3%
-0.85%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
420.9k
+6.43%
total assets
838.5k
+1.08%
cash
653.3k
+5.71%
net assets
Total assets minus all liabilities
Similar Companies
55 redefined ltd company details
company number
12933868
Type
Private limited with Share Capital
industry
62090 - Other information technology and computer service activities
47990 - Other retail sale not in stores, stalls or markets
incorporation date
October 2020
age
5
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
over 60s only ltd (December 2020)
accountant
-
auditor
-
address
71 queen victoria street, london, EC4V 4BE
Bank
-
Legal Advisor
-
55 redefined ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to 55 redefined ltd.
55 redefined ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for 55 REDEFINED LTD. This can take several minutes, an email will notify you when this has completed.
55 redefined ltd Companies House Filings - See Documents
date | description | view/download |
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