signal agency limited
signal agency limited Company Information
Company Number
13006470
Next Accounts
Sep 2025
Shareholders
dta group limited
Group Structure
View All
Industry
Advertising agencies
Registered Address
jessop house jessop avenue, cheltenham, GL50 3SH
Website
-signal agency limited Estimated Valuation
Pomanda estimates the enterprise value of SIGNAL AGENCY LIMITED at £13.8m based on a Turnover of £20.3m and 0.68x industry multiple (adjusted for size and gross margin).
signal agency limited Estimated Valuation
Pomanda estimates the enterprise value of SIGNAL AGENCY LIMITED at £4m based on an EBITDA of £895.9k and a 4.42x industry multiple (adjusted for size and gross margin).
signal agency limited Estimated Valuation
Pomanda estimates the enterprise value of SIGNAL AGENCY LIMITED at £1.9m based on Net Assets of £1.1m and 1.76x industry multiple (adjusted for liquidity).
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Signal Agency Limited Overview
Signal Agency Limited is a live company located in cheltenham, GL50 3SH with a Companies House number of 13006470. It operates in the advertising agencies sector, SIC Code 73110. Founded in November 2020, it's largest shareholder is dta group limited with a 100% stake. Signal Agency Limited is a young, large sized company, Pomanda has estimated its turnover at £20.3m with unknown growth in recent years.
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Signal Agency Limited Health Check
Pomanda's financial health check has awarded Signal Agency Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 2 areas for improvement. Company Health Check FAQs
6 Strong
2 Regular
2 Weak
Size
annual sales of £20.3m, make it larger than the average company (£10m)
£20.3m - Signal Agency Limited
£10m - Industry AVG
Growth
There is insufficient data available for this Key Performance Indicator!
- Signal Agency Limited
- - Industry AVG
Production
with a gross margin of 42.6%, this company has a comparable cost of product (43.5%)
42.6% - Signal Agency Limited
43.5% - Industry AVG
Profitability
an operating margin of 3.4% make it less profitable than the average company (5.2%)
3.4% - Signal Agency Limited
5.2% - Industry AVG
Employees
with 94 employees, this is above the industry average (44)
94 - Signal Agency Limited
44 - Industry AVG
Pay Structure
on an average salary of £62.1k, the company has an equivalent pay structure (£66k)
£62.1k - Signal Agency Limited
£66k - Industry AVG
Efficiency
resulting in sales per employee of £216.1k, this is more efficient (£186.4k)
£216.1k - Signal Agency Limited
£186.4k - Industry AVG
Debtor Days
it gets paid by customers after 38 days, this is earlier than average (59 days)
38 days - Signal Agency Limited
59 days - Industry AVG
Creditor Days
its suppliers are paid after 101 days, this is slower than average (43 days)
101 days - Signal Agency Limited
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Signal Agency Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 26 weeks, this is more cash available to meet short term requirements (14 weeks)
26 weeks - Signal Agency Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 82.7%, this is a higher level of debt than the average (68.2%)
82.7% - Signal Agency Limited
68.2% - Industry AVG
SIGNAL AGENCY LIMITED financials
Signal Agency Limited's latest turnover from December 2023 is £20.3 million and the company has net assets of £1.1 million. According to their latest financial statements, Signal Agency Limited has 94 employees and maintains cash reserves of £2.5 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | |
|---|---|---|---|
| Turnover | 20,309,492 | 20,153,203 | 19,232,939 |
| Other Income Or Grants | |||
| Cost Of Sales | 11,650,859 | 12,503,256 | 11,520,327 |
| Gross Profit | 8,658,633 | 7,649,947 | 7,712,612 |
| Admin Expenses | 7,961,091 | 7,879,541 | 7,119,945 |
| Operating Profit | 697,542 | -229,594 | 592,667 |
| Interest Payable | 24,138 | 31,565 | 16,912 |
| Interest Receivable | 271 | ||
| Pre-Tax Profit | 673,404 | -260,888 | 575,755 |
| Tax | -18,592 | 50,443 | -102,229 |
| Profit After Tax | 654,812 | -210,445 | 473,526 |
| Dividends Paid | 750,000 | ||
| Retained Profit | -95,188 | -210,445 | 473,526 |
| Employee Costs | 5,836,340 | 5,462,721 | 5,288,480 |
| Number Of Employees | 94 | 92 | 96 |
| EBITDA* | 895,852 | -21,716 | 1,040,141 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | |
|---|---|---|---|
| Tangible Assets | 195,435 | 178,998 | 732,369 |
| Intangible Assets | 264,338 | 370,074 | |
| Investments & Other | |||
| Debtors (Due After 1 year) | |||
| Total Fixed Assets | 459,773 | 549,072 | 732,369 |
| Stock & work in progress | |||
| Trade Debtors | 2,166,036 | 2,381,643 | 1,490,716 |
| Group Debtors | 200,000 | 137,282 | |
| Misc Debtors | 815,238 | 829,895 | 907,884 |
| Cash | 2,525,164 | 2,579,182 | 1,049,789 |
| misc current assets | 43,895 | ||
| total current assets | 5,706,438 | 5,790,720 | 3,629,566 |
| total assets | 6,166,211 | 6,339,792 | 4,361,935 |
| Bank overdraft | |||
| Bank loan | |||
| Trade Creditors | 3,239,952 | 3,796,162 | 1,759,904 |
| Group/Directors Accounts | 172,458 | 199,583 | 13,452 |
| other short term finances | |||
| hp & lease commitments | 158,164 | 123,072 | 121,242 |
| other current liabilities | 1,319,725 | 737,395 | 736,135 |
| total current liabilities | 4,890,299 | 4,856,212 | 2,630,733 |
| loans | |||
| hp & lease commitments | |||
| Accruals and Deferred Income | |||
| other liabilities | 183,889 | 314,961 | 424,348 |
| provisions | 24,052 | 5,460 | |
| total long term liabilities | 207,941 | 320,421 | 424,348 |
| total liabilities | 5,098,240 | 5,176,633 | 3,055,081 |
| net assets | 1,067,971 | 1,163,159 | 1,306,854 |
| total shareholders funds | 1,067,971 | 1,163,159 | 1,306,854 |
| Dec 2023 | Dec 2022 | Dec 2021 | |
|---|---|---|---|
| Operating Activities | |||
| Operating Profit | 697,542 | -229,594 | 592,667 |
| Depreciation | 198,310 | 207,878 | 447,474 |
| Amortisation | |||
| Tax | -18,592 | 50,443 | -102,229 |
| Stock | |||
| Debtors | -30,264 | 675,656 | 2,535,882 |
| Creditors | -556,210 | 2,036,258 | 1,759,904 |
| Accruals and Deferred Income | 582,330 | 1,260 | 736,135 |
| Deferred Taxes & Provisions | 18,592 | 5,460 | |
| Cash flow from operations | 952,236 | 1,396,049 | 898,069 |
| Investing Activities | |||
| capital expenditure | |||
| Change in Investments | |||
| cash flow from investments | |||
| Financing Activities | |||
| Bank loans | |||
| Group/Directors Accounts | -27,125 | 186,131 | 13,452 |
| Other Short Term Loans | |||
| Long term loans | |||
| Hire Purchase and Lease Commitments | 35,092 | 1,830 | 121,242 |
| other long term liabilities | -131,072 | -109,387 | 424,348 |
| share issue | |||
| interest | -24,138 | -31,294 | -16,912 |
| cash flow from financing | -147,243 | 114,030 | 1,375,458 |
| cash and cash equivalents | |||
| cash | -54,018 | 1,529,393 | 1,049,789 |
| overdraft | |||
| change in cash | -54,018 | 1,529,393 | 1,049,789 |
signal agency limited Credit Report and Business Information
Signal Agency Limited Competitor Analysis
Perform a competitor analysis for signal agency limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in GL50 area or any other competitors across 12 key performance metrics.
signal agency limited Ownership
SIGNAL AGENCY LIMITED group structure
Signal Agency Limited has no subsidiary companies.
Ultimate parent company
2 parents
SIGNAL AGENCY LIMITED
13006470
signal agency limited directors
Signal Agency Limited currently has 7 directors. The longest serving directors include Mr Mark Scott (Nov 2020) and Mr Mark Bentley (Nov 2020).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Mark Scott | England | 59 years | Nov 2020 | - | Director |
| Mr Mark Bentley | United Kingdom | 54 years | Nov 2020 | - | Director |
| Mr Barnaby Hosey | United Kingdom | 49 years | Nov 2020 | - | Director |
| Ms Emily Gore | England | 47 years | Nov 2020 | - | Director |
| Ms Sarah Pickering | England | 50 years | Nov 2020 | - | Director |
| Mr Mark Elford | England | 52 years | Oct 2021 | - | Director |
| Mrs Alison Drake | England | 59 years | May 2022 | - | Director |
P&L
December 2023turnover
20.3m
+1%
operating profit
697.5k
-404%
gross margin
42.7%
+12.31%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
1.1m
-0.08%
total assets
6.2m
-0.03%
cash
2.5m
-0.02%
net assets
Total assets minus all liabilities
Similar Companies
signal agency limited company details
company number
13006470
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
November 2020
age
5
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
MOORE KINGSTON SMITH LLP
address
jessop house jessop avenue, cheltenham, GL50 3SH
Bank
-
Legal Advisor
-
signal agency limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to signal agency limited. Currently there are 2 open charges and 1 have been satisfied in the past.
signal agency limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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signal agency limited Companies House Filings - See Documents
| date | description | view/download |
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