
Company Number
02301513
Next Accounts
Jan 2026
Shareholders
alexander michael cesare ruggeri
ivano ruggeri
View AllGroup Structure
View All
Industry
Travel agency activities
Registered Address
level 5a maple house, 149 tottenham court road, london, W1T 7NF
Website
www.asatours.co.ukPomanda estimates the enterprise value of ASATOURS LIMITED at £7.4m based on a Turnover of £7.2m and 1.02x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of ASATOURS LIMITED at £0 based on an EBITDA of £-2.5k and a 4.98x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of ASATOURS LIMITED at £475.3k based on Net Assets of £244.5k and 1.94x industry multiple (adjusted for liquidity).
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Asatours Limited is a live company located in london, W1T 7NF with a Companies House number of 02301513. It operates in the travel agency activities sector, SIC Code 79110. Founded in September 1988, it's largest shareholder is alexander michael cesare ruggeri with a 50% stake. Asatours Limited is a mature, mid sized company, Pomanda has estimated its turnover at £7.2m with rapid growth in recent years.
Pomanda's financial health check has awarded Asatours Limited a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 4 areas for improvement. Company Health Check FAQs
3 Strong
4 Regular
4 Weak
Size
annual sales of £7.2m, make it smaller than the average company (£13.2m)
- Asatours Limited
£13.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 107%, show it is growing at a faster rate (40.3%)
- Asatours Limited
40.3% - Industry AVG
Production
with a gross margin of 24.1%, this company has a comparable cost of product (24.1%)
- Asatours Limited
24.1% - Industry AVG
Profitability
an operating margin of -0.2% make it less profitable than the average company (4.4%)
- Asatours Limited
4.4% - Industry AVG
Employees
with 24 employees, this is below the industry average (36)
24 - Asatours Limited
36 - Industry AVG
Pay Structure
on an average salary of £43.7k, the company has an equivalent pay structure (£43.7k)
- Asatours Limited
£43.7k - Industry AVG
Efficiency
resulting in sales per employee of £301.9k, this is equally as efficient (£316.8k)
- Asatours Limited
£316.8k - Industry AVG
Debtor Days
it gets paid by customers after 17 days, this is earlier than average (24 days)
- Asatours Limited
24 days - Industry AVG
Creditor Days
its suppliers are paid after 61 days, this is slower than average (29 days)
- Asatours Limited
29 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Asatours Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 18 weeks, this is less cash available to meet short term requirements (25 weeks)
18 weeks - Asatours Limited
25 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 83.6%, this is a similar level of debt than the average (78.7%)
83.6% - Asatours Limited
78.7% - Industry AVG
Asatours Limited's latest turnover from April 2024 is estimated at £7.2 million and the company has net assets of £244.5 thousand. According to their latest financial statements, Asatours Limited has 24 employees and maintains cash reserves of £430.4 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 24 | 21 | 15 | 16 | 18 | 14 | 12 | 12 | 12 | ||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 37,533 | 45,302 | 5,042 | 3,567 | 4,102 | 10,637 | 26,832 | 52,605 | 77,698 | 74,742 | 41,685 | 33,483 | 31,524 | 40,083 | 42,718 |
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 37,533 | 45,302 | 5,042 | 3,567 | 4,102 | 10,637 | 26,832 | 52,605 | 77,698 | 74,742 | 41,685 | 33,483 | 31,524 | 40,083 | 42,718 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 343,455 | 327,554 | 181,339 | 57,707 | 229,280 | 477,246 | 371,662 | 505,431 | 200,874 | 463,904 | 832,354 | 317,372 | 364,770 | 196,927 | 259,893 |
Group Debtors | |||||||||||||||
Misc Debtors | 681,586 | 536,914 | 100,934 | 147,287 | 97,689 | 65,309 | 122,133 | 70,983 | 27,397 | 36,913 | 22,162 | 23,527 | 8,616 | 22,059 | |
Cash | 430,412 | 588,426 | 471,464 | 668,587 | 470,909 | 264,840 | 185,010 | 239,100 | 329,246 | 43,079 | 144,815 | 303,733 | 502,793 | 499,474 | 394,954 |
misc current assets | |||||||||||||||
total current assets | 1,455,453 | 1,452,894 | 753,737 | 873,581 | 797,878 | 807,395 | 678,805 | 815,514 | 557,517 | 543,896 | 999,331 | 644,632 | 876,179 | 718,460 | 654,847 |
total assets | 1,492,986 | 1,498,196 | 758,779 | 877,148 | 801,980 | 818,032 | 705,637 | 868,119 | 635,215 | 618,638 | 1,041,016 | 678,115 | 907,703 | 758,543 | 697,565 |
Bank overdraft | 45,000 | 45,000 | 33,750 | 45,813 | |||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 931,875 | 798,959 | 251,453 | 73,011 | 328,316 | 576,598 | 503,841 | 573,415 | 211,264 | 516,334 | 939,899 | 605,271 | 787,098 | 602,853 | 588,033 |
Group/Directors Accounts | 45,813 | 2,488 | 527 | ||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 215,351 | 308,684 | 268,089 | 205,795 | 194,331 | 170,016 | 155,619 | 205,952 | 225,516 | ||||||
total current liabilities | 1,192,226 | 1,152,643 | 553,292 | 370,432 | 525,135 | 746,614 | 659,460 | 779,367 | 437,307 | 516,334 | 939,899 | 605,271 | 787,098 | 602,853 | 588,033 |
loans | 56,250 | 101,250 | 146,250 | 263,188 | |||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 1,381 | 1,381 | 5,750 | 9,721 | 12,451 | 5,291 | 2,982 | 1,775 | 2,354 | 1,539 | |||||
total long term liabilities | 56,250 | 101,250 | 146,250 | 263,188 | 1,381 | 1,381 | 5,750 | 9,721 | 12,451 | 5,291 | 2,982 | 1,775 | 2,354 | 1,539 | |
total liabilities | 1,248,476 | 1,253,893 | 699,542 | 633,620 | 525,135 | 747,995 | 660,841 | 785,117 | 447,028 | 528,785 | 945,190 | 608,253 | 788,873 | 605,207 | 589,572 |
net assets | 244,510 | 244,303 | 59,237 | 243,528 | 276,845 | 70,037 | 44,796 | 83,002 | 188,187 | 89,853 | 95,826 | 69,862 | 118,830 | 153,336 | 107,993 |
total shareholders funds | 244,510 | 244,303 | 59,237 | 243,528 | 276,845 | 70,037 | 44,796 | 83,002 | 188,187 | 89,853 | 95,826 | 69,862 | 118,830 | 153,336 | 107,993 |
Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 10,017 | 9,166 | 1,497 | 1,304 | 6,535 | 16,195 | 19,838 | 25,593 | 26,899 | 20,902 | 11,363 | 9,124 | 10,508 | 13,361 | 14,240 |
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | |||||||||||||||
Debtors | 160,573 | 582,195 | 77,279 | -121,975 | -215,586 | 48,760 | -82,619 | 348,143 | -272,546 | -353,699 | 513,617 | -32,487 | 154,400 | -40,907 | 259,893 |
Creditors | 132,916 | 547,506 | 178,442 | -255,305 | -248,282 | 72,757 | -69,574 | 362,151 | -305,070 | -423,565 | 334,628 | -181,827 | 184,245 | 14,820 | 588,033 |
Accruals and Deferred Income | -93,333 | 40,595 | 62,294 | 11,464 | 24,315 | 14,397 | -50,333 | -19,564 | 225,516 | ||||||
Deferred Taxes & Provisions | -1,381 | -4,369 | -3,971 | -2,730 | 7,160 | 2,309 | 1,207 | -579 | 815 | 1,539 | |||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -45,813 | 43,325 | 2,488 | -527 | 527 | ||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -45,000 | -45,000 | -116,938 | 263,188 | |||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | -158,014 | 116,962 | -197,123 | 197,678 | 206,069 | 79,830 | -54,090 | -90,146 | 286,167 | -101,736 | -158,918 | -199,060 | 3,319 | 104,520 | 394,954 |
overdraft | 11,250 | -12,063 | 45,813 | ||||||||||||
change in cash | -158,014 | 105,712 | -185,060 | 151,865 | 206,069 | 79,830 | -54,090 | -90,146 | 286,167 | -101,736 | -158,918 | -199,060 | 3,319 | 104,520 | 394,954 |
Perform a competitor analysis for asatours limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other mid companies, companies in W1T area or any other competitors across 12 key performance metrics.
ASATOURS LIMITED group structure
Asatours Limited has no subsidiary companies.
Ultimate parent company
ASATOURS LIMITED
02301513
Asatours Limited currently has 2 directors. The longest serving directors include Mr Ivan Ruggeri (Jun 1991) and Mr Alexander Ruggeri (Nov 2006).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Ivan Ruggeri | United Kingdom | 73 years | Jun 1991 | - | Director |
Mr Alexander Ruggeri | United Kingdom | 46 years | Nov 2006 | - | Director |
P&L
April 2024turnover
7.2m
+55%
operating profit
-12.5k
0%
gross margin
24.1%
+1.36%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2024net assets
244.5k
0%
total assets
1.5m
0%
cash
430.4k
-0.27%
net assets
Total assets minus all liabilities
company number
02301513
Type
Private limited with Share Capital
industry
79110 - Travel agency activities
incorporation date
September 1988
age
37
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
April 2024
previous names
tour visa limited (March 1989)
accountant
-
auditor
-
address
level 5a maple house, 149 tottenham court road, london, W1T 7NF
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 3 charges/mortgages relating to asatours limited. Currently there are 2 open charges and 1 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ASATOURS LIMITED. This can take several minutes, an email will notify you when this has completed.
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