effective advertising gifts limited
effective advertising gifts limited Company Information
Company Number
02701957
Next Accounts
Jan 2026
Shareholders
d.j. kerridge
e.a. kerridge
Group Structure
View All
Industry
Advertising agencies
Registered Address
5 tovells studio school lane, ufford, woodbridge, suffolk, IP13 6HF
effective advertising gifts limited Estimated Valuation
Pomanda estimates the enterprise value of EFFECTIVE ADVERTISING GIFTS LIMITED at £110.5k based on a Turnover of £346k and 0.32x industry multiple (adjusted for size and gross margin).
effective advertising gifts limited Estimated Valuation
Pomanda estimates the enterprise value of EFFECTIVE ADVERTISING GIFTS LIMITED at £2.8k based on an EBITDA of £1.3k and a 2.08x industry multiple (adjusted for size and gross margin).
effective advertising gifts limited Estimated Valuation
Pomanda estimates the enterprise value of EFFECTIVE ADVERTISING GIFTS LIMITED at £178.8k based on Net Assets of £101.3k and 1.76x industry multiple (adjusted for liquidity).
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Effective Advertising Gifts Limited Overview
Effective Advertising Gifts Limited is a live company located in woodbridge, IP13 6HF with a Companies House number of 02701957. It operates in the advertising agencies sector, SIC Code 73110. Founded in March 1992, it's largest shareholder is d.j. kerridge with a 50% stake. Effective Advertising Gifts Limited is a mature, micro sized company, Pomanda has estimated its turnover at £346k with healthy growth in recent years.
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Effective Advertising Gifts Limited Health Check
Pomanda's financial health check has awarded Effective Advertising Gifts Limited a 2 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
7 Weak
Size
annual sales of £346k, make it smaller than the average company (£7.1m)
- Effective Advertising Gifts Limited
£7.1m - Industry AVG
Growth
3 year (CAGR) sales growth of 7%, show it is growing at a slower rate (10.5%)
- Effective Advertising Gifts Limited
10.5% - Industry AVG
Production
with a gross margin of 19.9%, this company has a higher cost of product (42.6%)
- Effective Advertising Gifts Limited
42.6% - Industry AVG
Profitability
an operating margin of -2% make it less profitable than the average company (4.8%)
- Effective Advertising Gifts Limited
4.8% - Industry AVG
Employees
with 3 employees, this is below the industry average (35)
3 - Effective Advertising Gifts Limited
35 - Industry AVG
Pay Structure
on an average salary of £63.4k, the company has an equivalent pay structure (£63.4k)
- Effective Advertising Gifts Limited
£63.4k - Industry AVG
Efficiency
resulting in sales per employee of £115.3k, this is less efficient (£176.9k)
- Effective Advertising Gifts Limited
£176.9k - Industry AVG
Debtor Days
it gets paid by customers after 125 days, this is later than average (54 days)
- Effective Advertising Gifts Limited
54 days - Industry AVG
Creditor Days
its suppliers are paid after 55 days, this is slower than average (43 days)
- Effective Advertising Gifts Limited
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Effective Advertising Gifts Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - Effective Advertising Gifts Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 29.4%, this is a lower level of debt than the average (67.2%)
29.4% - Effective Advertising Gifts Limited
67.2% - Industry AVG
EFFECTIVE ADVERTISING GIFTS LIMITED financials
Effective Advertising Gifts Limited's latest turnover from April 2024 is estimated at £346 thousand and the company has net assets of £101.3 thousand. According to their latest financial statements, Effective Advertising Gifts Limited has 3 employees and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | |||||||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | |||||||||||||||
| Tax | |||||||||||||||
| Profit After Tax | |||||||||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | |||||||||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | 3 | 3 | 3 | 3 | 3 | ||||||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 24,891 | 31,296 | 20,404 | 20,351 | 23,357 | 21,771 | 22,792 | 28,481 | 32,177 | 16,134 | 15,796 | 20,009 | 25,486 | 31,468 | 9,302 |
| Intangible Assets | |||||||||||||||
| Investments & Other | |||||||||||||||
| Debtors (Due After 1 year) | |||||||||||||||
| Total Fixed Assets | 24,891 | 31,296 | 20,404 | 20,351 | 23,357 | 21,771 | 22,792 | 28,481 | 32,177 | 16,134 | 15,796 | 20,009 | 25,486 | 31,468 | 9,302 |
| Stock & work in progress | |||||||||||||||
| Trade Debtors | 118,635 | 103,473 | 129,083 | 113,587 | 116,840 | 141,165 | 166,002 | 134,972 | 47,356 | 82,214 | 91,428 | 33,879 | 41,421 | 40,677 | 21,839 |
| Group Debtors | |||||||||||||||
| Misc Debtors | |||||||||||||||
| Cash | 64,015 | 64,901 | 111,753 | 80,226 | 95,318 | 134,940 | 127,612 | ||||||||
| misc current assets | |||||||||||||||
| total current assets | 118,635 | 103,473 | 129,083 | 113,587 | 116,840 | 141,165 | 166,002 | 134,972 | 111,371 | 147,115 | 203,181 | 114,105 | 136,739 | 175,617 | 149,451 |
| total assets | 143,526 | 134,769 | 149,487 | 133,938 | 140,197 | 162,936 | 188,794 | 163,453 | 143,548 | 163,249 | 218,977 | 134,114 | 162,225 | 207,085 | 158,753 |
| Bank overdraft | |||||||||||||||
| Bank loan | |||||||||||||||
| Trade Creditors | 42,191 | 26,475 | 33,046 | 23,402 | 38,986 | 61,696 | 86,057 | 81,472 | 61,565 | 69,816 | 120,136 | 44,228 | 57,272 | 79,972 | 73,080 |
| Group/Directors Accounts | |||||||||||||||
| other short term finances | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| other current liabilities | |||||||||||||||
| total current liabilities | 42,191 | 26,475 | 33,046 | 23,402 | 38,986 | 61,696 | 86,057 | 81,472 | 61,565 | 69,816 | 120,136 | 44,228 | 57,272 | 79,972 | 73,080 |
| loans | |||||||||||||||
| hp & lease commitments | |||||||||||||||
| Accruals and Deferred Income | 750 | ||||||||||||||
| other liabilities | |||||||||||||||
| provisions | 1,100 | 1,000 | 400 | 500 | 700 | 800 | |||||||||
| total long term liabilities | 750 | 1,100 | 1,000 | 400 | 500 | 700 | 800 | ||||||||
| total liabilities | 42,191 | 26,475 | 33,046 | 23,402 | 38,986 | 62,446 | 86,057 | 81,472 | 62,665 | 70,816 | 120,536 | 44,728 | 57,972 | 80,772 | 73,080 |
| net assets | 101,335 | 108,294 | 116,441 | 110,536 | 101,211 | 100,490 | 102,737 | 81,981 | 80,883 | 92,433 | 98,441 | 89,386 | 104,253 | 126,313 | 85,673 |
| total shareholders funds | 101,335 | 108,294 | 116,441 | 110,536 | 101,211 | 100,490 | 102,737 | 81,981 | 80,883 | 92,433 | 98,441 | 89,386 | 104,253 | 126,313 | 85,673 |
| Apr 2024 | Apr 2023 | Apr 2022 | Apr 2021 | Apr 2020 | Apr 2019 | Apr 2018 | Apr 2017 | Apr 2016 | Apr 2015 | Apr 2014 | Apr 2013 | Apr 2012 | Apr 2011 | Apr 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | |||||||||||||||
| Depreciation | 8,297 | 4,863 | 4,271 | 4,589 | 5,035 | 5,938 | 7,204 | 8,562 | 4,868 | ||||||
| Amortisation | |||||||||||||||
| Tax | |||||||||||||||
| Stock | |||||||||||||||
| Debtors | 15,162 | -25,610 | 15,496 | -3,253 | -24,325 | -24,837 | 31,030 | 87,616 | -34,858 | -9,214 | 57,549 | -7,542 | 744 | 18,838 | 21,839 |
| Creditors | 15,716 | -6,571 | 9,644 | -15,584 | -22,710 | -24,361 | 4,585 | 19,907 | -8,251 | -50,320 | 75,908 | -13,044 | -22,700 | 6,892 | 73,080 |
| Accruals and Deferred Income | -750 | 750 | |||||||||||||
| Deferred Taxes & Provisions | -1,100 | 100 | 600 | -100 | -200 | -100 | 800 | ||||||||
| Cash flow from operations | |||||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | |||||||||||||||
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | |||||||||||||||
| Group/Directors Accounts | |||||||||||||||
| Other Short Term Loans | |||||||||||||||
| Long term loans | |||||||||||||||
| Hire Purchase and Lease Commitments | |||||||||||||||
| other long term liabilities | |||||||||||||||
| share issue | |||||||||||||||
| interest | |||||||||||||||
| cash flow from financing | |||||||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | -64,015 | -886 | -46,852 | 31,527 | -15,092 | -39,622 | 7,328 | 127,612 | |||||||
| overdraft | |||||||||||||||
| change in cash | -64,015 | -886 | -46,852 | 31,527 | -15,092 | -39,622 | 7,328 | 127,612 |
effective advertising gifts limited Credit Report and Business Information
Effective Advertising Gifts Limited Competitor Analysis
Perform a competitor analysis for effective advertising gifts limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other micro companies, companies in IP13 area or any other competitors across 12 key performance metrics.
effective advertising gifts limited Ownership
EFFECTIVE ADVERTISING GIFTS LIMITED group structure
Effective Advertising Gifts Limited has no subsidiary companies.
Ultimate parent company
EFFECTIVE ADVERTISING GIFTS LIMITED
02701957
effective advertising gifts limited directors
Effective Advertising Gifts Limited currently has 2 directors. The longest serving directors include Mr Desmond Kerridge (Apr 1992) and Mrs Elizabeth Kerridge (Apr 1992).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Desmond Kerridge | England | 64 years | Apr 1992 | - | Director |
| Mrs Elizabeth Kerridge | United Kingdom | 64 years | Apr 1992 | - | Director |
P&L
April 2024turnover
346k
+15%
operating profit
-7k
0%
gross margin
20%
-6.82%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
April 2024net assets
101.3k
-0.06%
total assets
143.5k
+0.06%
cash
0
0%
net assets
Total assets minus all liabilities
Similar Companies
effective advertising gifts limited company details
company number
02701957
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
March 1992
age
33
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
April 2024
previous names
N/A
accountant
QUOVE ACCOUNTING LTD
auditor
-
address
5 tovells studio school lane, ufford, woodbridge, suffolk, IP13 6HF
Bank
LLOYDS TSB BANK PLC
Legal Advisor
-
effective advertising gifts limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to effective advertising gifts limited.
effective advertising gifts limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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effective advertising gifts limited Companies House Filings - See Documents
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