fruity fresh (western) limited
fruity fresh (western) limited Company Information
Company Number
02848189
Next Accounts
Sep 2025
Directors
Shareholders
ashok chowdry
rashmi chowdry
View AllGroup Structure
View All
Industry
Wholesale of fruit and vegetables
Registered Address
marlowes oxhey lane, pinner, HA5 4AL
Website
fruityfresh.comfruity fresh (western) limited Estimated Valuation
Pomanda estimates the enterprise value of FRUITY FRESH (WESTERN) LIMITED at £10.8m based on a Turnover of £21.9m and 0.49x industry multiple (adjusted for size and gross margin).
fruity fresh (western) limited Estimated Valuation
Pomanda estimates the enterprise value of FRUITY FRESH (WESTERN) LIMITED at £7.1m based on an EBITDA of £1.1m and a 6.21x industry multiple (adjusted for size and gross margin).
fruity fresh (western) limited Estimated Valuation
Pomanda estimates the enterprise value of FRUITY FRESH (WESTERN) LIMITED at £12.4m based on Net Assets of £6.5m and 1.9x industry multiple (adjusted for liquidity).
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Fruity Fresh (western) Limited Overview
Fruity Fresh (western) Limited is a live company located in pinner, HA5 4AL with a Companies House number of 02848189. It operates in the wholesale of fruit and vegetables sector, SIC Code 46310. Founded in August 1993, it's largest shareholder is ashok chowdry with a 43.8% stake. Fruity Fresh (western) Limited is a mature, large sized company, Pomanda has estimated its turnover at £21.9m with healthy growth in recent years.
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Fruity Fresh (western) Limited Health Check
Pomanda's financial health check has awarded Fruity Fresh (Western) Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 8 measures and has 1 areas for improvement. Company Health Check FAQs
8 Strong
3 Regular
1 Weak
Size
annual sales of £21.9m, make it in line with the average company (£24.4m)
£21.9m - Fruity Fresh (western) Limited
£24.4m - Industry AVG
Growth
3 year (CAGR) sales growth of 6%, show it is growing at a similar rate (6%)
6% - Fruity Fresh (western) Limited
6% - Industry AVG
Production
with a gross margin of 19.7%, this company has a lower cost of product (11.8%)
19.7% - Fruity Fresh (western) Limited
11.8% - Industry AVG
Profitability
an operating margin of 4.5% make it more profitable than the average company (2.4%)
4.5% - Fruity Fresh (western) Limited
2.4% - Industry AVG
Employees
with 73 employees, this is above the industry average (53)
73 - Fruity Fresh (western) Limited
53 - Industry AVG
Pay Structure
on an average salary of £29.1k, the company has a lower pay structure (£36.9k)
£29.1k - Fruity Fresh (western) Limited
£36.9k - Industry AVG
Efficiency
resulting in sales per employee of £300.6k, this is less efficient (£449.6k)
£300.6k - Fruity Fresh (western) Limited
£449.6k - Industry AVG
Debtor Days
it gets paid by customers after 11 days, this is earlier than average (34 days)
11 days - Fruity Fresh (western) Limited
34 days - Industry AVG
Creditor Days
its suppliers are paid after 32 days, this is close to average (34 days)
32 days - Fruity Fresh (western) Limited
34 days - Industry AVG
Stock Days
it holds stock equivalent to 5 days, this is less than average (9 days)
5 days - Fruity Fresh (western) Limited
9 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 18 weeks, this is more cash available to meet short term requirements (13 weeks)
18 weeks - Fruity Fresh (western) Limited
13 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 27.2%, this is a lower level of debt than the average (60.6%)
27.2% - Fruity Fresh (western) Limited
60.6% - Industry AVG
FRUITY FRESH (WESTERN) LIMITED financials
Fruity Fresh (Western) Limited's latest turnover from December 2023 is £21.9 million and the company has net assets of £6.5 million. According to their latest financial statements, Fruity Fresh (Western) Limited has 73 employees and maintains cash reserves of £806.8 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 21,942,800 | 21,752,331 | 19,787,117 | 18,197,938 | 18,819,151 | 18,247,482 | 18,106,143 | 18,083,382 | 17,749,949 | 15,598,061 | 15,778,875 | 15,870,926 | 15,445,713 | 16,583,372 | |
| Other Income Or Grants | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
| Cost Of Sales | 17,623,768 | 17,279,430 | 15,812,416 | 14,879,835 | 15,902,686 | 14,847,788 | 14,913,165 | 14,736,204 | 14,610,620 | 12,862,886 | 13,225,552 | 13,315,342 | 12,810,109 | 14,273,974 | |
| Gross Profit | 4,319,032 | 4,472,901 | 3,974,701 | 3,318,103 | 2,916,465 | 3,399,694 | 3,192,978 | 3,347,178 | 3,139,329 | 2,735,175 | 2,553,323 | 2,555,584 | 2,635,604 | 2,309,398 | |
| Admin Expenses | 3,341,960 | 3,295,817 | 3,028,916 | 2,797,424 | 2,783,314 | 2,566,186 | 2,550,058 | 2,233,973 | 2,256,254 | 1,968,311 | 1,844,323 | 2,005,587 | 1,836,848 | 1,910,171 | |
| Operating Profit | 977,072 | 1,177,084 | 945,785 | 520,679 | 133,151 | 833,508 | 642,920 | 1,113,205 | 883,075 | 766,864 | 709,000 | 549,997 | 798,756 | 399,227 | |
| Interest Payable | 46,737 | 50,776 | 50,963 | 56,835 | 39,512 | 18,142 | 14,380 | 23,331 | 15,675 | 18,846 | 23,408 | 30,807 | 42,282 | 26,375 | |
| Interest Receivable | 321 | 1,441 | 70 | 2,009 | 73 | 489 | 219 | 2,239 | 13 | 273 | 59 | 66 | 54 | 149 | |
| Pre-Tax Profit | 930,656 | 1,127,749 | 894,892 | 465,853 | 93,712 | 815,855 | 717,044 | 1,140,235 | 867,413 | 833,490 | 685,651 | 551,209 | 809,649 | 439,802 | |
| Tax | -230,396 | -224,406 | -202,690 | -100,852 | -32,190 | -150,940 | -167,489 | -229,048 | -140,090 | -173,728 | -158,784 | -141,452 | -208,989 | -115,913 | |
| Profit After Tax | 700,260 | 903,343 | 692,202 | 365,001 | 61,522 | 664,915 | 549,555 | 911,187 | 727,323 | 659,762 | 526,867 | 409,757 | 600,660 | 323,889 | |
| Dividends Paid | 200,000 | 240,000 | 90,000 | 120,000 | 120,000 | 290,000 | 285,000 | 245,000 | 215,000 | 475,000 | 298,000 | 144,000 | 125,000 | 50,000 | |
| Retained Profit | 500,260 | 663,343 | 602,202 | 245,001 | -58,478 | 374,915 | 264,555 | 666,187 | 512,323 | 184,762 | 228,867 | 265,757 | 475,660 | 273,889 | |
| Employee Costs | 2,123,035 | 2,141,572 | 2,119,200 | 1,954,327 | 1,886,895 | 1,839,240 | 1,887,308 | 1,602,621 | 1,489,855 | 1,168,665 | 1,094,201 | 1,104,767 | 1,091,095 | 1,183,618 | |
| Number Of Employees | 73 | 75 | 76 | 66 | 62 | 60 | 60 | 59 | 59 | 44 | 44 | 46 | 46 | 45 | |
| EBITDA* | 1,144,838 | 1,340,056 | 1,108,920 | 669,390 | 133,151 | 946,706 | 759,592 | 1,215,509 | 992,472 | 821,330 | 792,163 | 697,946 | 904,509 | 491,549 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 5,266,401 | 5,319,890 | 5,396,889 | 5,415,473 | 4,969,716 | 3,286,030 | 3,302,011 | 3,335,274 | 3,322,198 | 2,020,724 | 1,936,435 | 1,997,497 | 2,085,774 | 2,115,168 | 1,000,477 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 14,182 | 28,364 | 42,547 | 56,730 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 1,848,918 | 1,848,918 | 1,848,918 | 1,206,681 | 1,198,601 | 837,226 | 837,226 | 986,428 | 1,160,808 | 1,128,268 | 1,287,868 | 1,230,887 | 1,186,604 | 1,086,055 | 1,079,257 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 7,115,319 | 7,168,808 | 7,245,807 | 6,622,154 | 6,168,317 | 4,123,256 | 4,153,419 | 4,350,066 | 4,525,553 | 3,205,722 | 3,224,303 | 3,228,384 | 3,272,378 | 3,201,223 | 2,079,734 |
| Stock & work in progress | 281,790 | 256,695 | 172,651 | 203,633 | 161,246 | 159,372 | 155,069 | 164,201 | 130,506 | 160,569 | 130,054 | 140,894 | 132,813 | 119,377 | 110,909 |
| Trade Debtors | 665,499 | 781,844 | 831,224 | 598,170 | 654,902 | 687,371 | 775,985 | 574,067 | 560,527 | 515,018 | 657,505 | 570,854 | 565,656 | 585,879 | 579,078 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6,543 | 3,183 | 11,276 | 11,952 | 0 | 0 | 0 |
| Misc Debtors | 109,468 | 58,634 | 69,242 | 72,926 | 167,676 | 102,240 | 124,957 | 72,391 | 82,727 | 22,486 | 21,075 | 131,851 | 31,579 | 19,601 | 0 |
| Cash | 806,763 | 749,959 | 1,039,285 | 1,888,531 | 890,764 | 1,055,355 | 881,160 | 743,058 | 671,530 | 750,513 | 392,720 | 217,724 | 325,177 | 296,541 | 348,056 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 1,863,520 | 1,847,132 | 2,112,402 | 2,763,260 | 1,874,588 | 2,004,338 | 1,937,171 | 1,553,717 | 1,451,833 | 1,451,769 | 1,212,630 | 1,073,275 | 1,055,225 | 1,021,398 | 1,038,043 |
| total assets | 8,978,839 | 9,015,940 | 9,358,209 | 9,385,414 | 8,042,905 | 6,127,594 | 6,090,590 | 5,903,783 | 5,977,386 | 4,657,491 | 4,436,933 | 4,301,659 | 4,327,603 | 4,222,621 | 3,117,777 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 130,667 | 144,769 | 141,000 | 141,000 | 142,034 | 332,034 | 0 |
| Bank loan | 329,517 | 619,644 | 709,086 | 299,622 | 141,907 | 116,775 | 164,931 | 164,931 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 1,552,366 | 1,316,318 | 1,438,306 | 1,133,733 | 1,015,901 | 832,031 | 1,043,719 | 912,567 | 991,755 | 1,021,205 | 908,652 | 849,043 | 720,917 | 847,906 | 974,625 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1,764 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 17,836 | 0 | 0 | 0 | 0 | 0 | 0 | 287 | 12,916 | 12,948 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 396,113 | 381,610 | 342,969 | 200,990 | 135,380 | 246,683 | 258,326 | 316,061 | 335,598 | 249,352 | 217,759 | 212,578 | 261,324 | 165,300 | 0 |
| total current liabilities | 2,295,832 | 2,317,572 | 2,490,361 | 1,634,345 | 1,293,188 | 1,195,489 | 1,466,976 | 1,393,846 | 1,470,936 | 1,428,274 | 1,269,175 | 1,202,621 | 1,124,275 | 1,345,240 | 974,625 |
| loans | 0 | 564,882 | 1,395,093 | 2,913,644 | 2,174,339 | 305,173 | 371,702 | 522,253 | 1,098,118 | 424,701 | 578,289 | 730,374 | 1,083,671 | 1,233,012 | 0 |
| hp & lease commitments | 46,077 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 11,686 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 772,962 |
| provisions | 100,317 | 97,133 | 99,745 | 66,617 | 49,571 | 42,647 | 42,542 | 42,869 | 129,704 | 26,525 | 7,926 | 15,988 | 32,738 | 33,110 | 32,820 |
| total long term liabilities | 146,394 | 662,015 | 1,494,838 | 2,980,261 | 2,223,910 | 347,820 | 414,244 | 565,122 | 1,227,822 | 462,912 | 586,215 | 746,362 | 1,116,409 | 1,266,122 | 805,782 |
| total liabilities | 2,442,226 | 2,979,587 | 3,985,199 | 4,614,606 | 3,517,098 | 1,543,309 | 1,881,220 | 1,958,968 | 2,698,758 | 1,891,186 | 1,855,390 | 1,948,983 | 2,240,684 | 2,611,362 | 1,780,407 |
| net assets | 6,536,613 | 6,036,353 | 5,373,010 | 4,770,808 | 4,525,807 | 4,584,285 | 4,209,370 | 3,944,815 | 3,278,628 | 2,766,305 | 2,581,543 | 2,352,676 | 2,086,919 | 1,611,259 | 1,337,370 |
| total shareholders funds | 6,536,613 | 6,036,353 | 5,373,010 | 4,770,808 | 4,525,807 | 4,584,285 | 4,209,370 | 3,944,815 | 3,278,628 | 2,766,305 | 2,581,543 | 2,352,676 | 2,086,919 | 1,611,259 | 1,337,370 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | 977,072 | 1,177,084 | 945,785 | 520,679 | 133,151 | 833,508 | 642,920 | 1,113,205 | 883,075 | 766,864 | 709,000 | 549,997 | 798,756 | 399,227 | |
| Depreciation | 167,766 | 162,972 | 163,135 | 148,711 | 0 | 99,016 | 102,489 | 88,121 | 109,397 | 54,466 | 83,163 | 147,949 | 105,753 | 92,322 | 87,256 |
| Amortisation | 0 | 0 | 0 | 0 | 0 | 14,182 | 14,183 | 14,183 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Tax | -230,396 | -224,406 | -202,690 | -100,852 | -32,190 | -150,940 | -167,489 | -229,048 | -140,090 | -173,728 | -158,784 | -141,452 | -208,989 | -115,913 | |
| Stock | 25,095 | 84,044 | -30,982 | 42,387 | 1,874 | 4,303 | -9,132 | 33,695 | -30,063 | 30,515 | -10,840 | 8,081 | 13,436 | 8,468 | 110,909 |
| Debtors | -65,511 | -59,988 | 229,370 | -151,482 | 32,967 | -111,331 | 254,484 | -3,339 | 109,110 | -149,169 | -24,801 | 117,422 | -8,245 | 26,402 | 579,078 |
| Creditors | 236,048 | -121,988 | 304,573 | 117,832 | 183,870 | -211,688 | 131,152 | -79,188 | -29,450 | 112,553 | 59,609 | 128,126 | -126,989 | -126,719 | 974,625 |
| Accruals and Deferred Income | 14,503 | 38,641 | 141,979 | 65,610 | -111,303 | -11,643 | -57,735 | -19,537 | 86,246 | 31,593 | 5,181 | -48,746 | 96,024 | 165,300 | 0 |
| Deferred Taxes & Provisions | 3,184 | -2,612 | 33,128 | 17,046 | 6,924 | 105 | -327 | -86,835 | 103,179 | 18,599 | -8,062 | -16,750 | -372 | 290 | 32,820 |
| Cash flow from operations | 1,208,593 | 1,005,635 | 1,187,522 | 878,121 | 145,611 | 679,568 | 419,841 | 770,545 | 933,310 | 929,001 | 725,748 | 493,621 | 658,992 | 379,637 | |
| Investing Activities | |||||||||||||||
| capital expenditure | 0 | 0 | 0 | 0 | 0 | -81,147 | 19,058 | 121,305 | -2,504,779 | 32,148 | -79,082 | -114,019 | -177,408 | -1,212,299 | |
| Change in Investments | 0 | 0 | 642,237 | 8,080 | 361,375 | 0 | -149,202 | -174,380 | 32,540 | -159,600 | 56,981 | 44,283 | 100,549 | 6,798 | 1,079,257 |
| cash flow from investments | 0 | 0 | -642,237 | -8,080 | -361,375 | -81,147 | 168,260 | 295,685 | -2,537,319 | 191,748 | -136,063 | -158,302 | -277,957 | -1,219,097 | |
| Financing Activities | |||||||||||||||
| Bank loans | -290,127 | -89,442 | 409,464 | 157,715 | 25,132 | -48,156 | 0 | 164,931 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -1,764 | 1,764 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | -564,882 | -830,211 | -1,518,551 | 739,305 | 1,869,166 | -66,529 | -150,551 | -575,865 | 673,417 | -153,588 | -152,085 | -353,297 | -149,341 | 1,233,012 | 0 |
| Hire Purchase and Lease Commitments | 63,913 | 0 | 0 | 0 | 0 | 0 | -287 | -12,629 | -11,718 | 24,634 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -772,962 | 772,962 |
| share issue | |||||||||||||||
| interest | -46,416 | -49,335 | -50,893 | -54,826 | -39,439 | -17,653 | -14,161 | -21,092 | -15,662 | -18,573 | -23,349 | -30,741 | -42,228 | -26,226 | |
| cash flow from financing | -837,512 | -968,988 | -1,159,980 | 842,194 | 1,854,859 | -132,338 | -164,999 | -444,655 | 646,037 | -149,291 | -173,670 | -384,038 | -191,569 | 433,824 | |
| cash and cash equivalents | |||||||||||||||
| cash | 56,804 | -289,326 | -849,246 | 997,767 | -164,591 | 174,195 | 138,102 | 71,528 | -78,983 | 357,793 | 174,996 | -107,453 | 28,636 | -51,515 | 348,056 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -130,667 | -14,102 | 3,769 | 0 | -1,034 | -190,000 | 332,034 | 0 |
| change in cash | 56,804 | -289,326 | -849,246 | 997,767 | -164,591 | 174,195 | 138,102 | 202,195 | -64,881 | 354,024 | 174,996 | -106,419 | 218,636 | -383,549 | 348,056 |
fruity fresh (western) limited Credit Report and Business Information
Fruity Fresh (western) Limited Competitor Analysis
Perform a competitor analysis for fruity fresh (western) limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other large companies, companies in HA5 area or any other competitors across 12 key performance metrics.
fruity fresh (western) limited Ownership
FRUITY FRESH (WESTERN) LIMITED group structure
Fruity Fresh (Western) Limited has no subsidiary companies.
Ultimate parent company
FRUITY FRESH (WESTERN) LIMITED
02848189
fruity fresh (western) limited directors
Fruity Fresh (Western) Limited currently has 1 director, Mr Ashok Chowdry serving since Aug 1993.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Ashok Chowdry | United Kingdom | 78 years | Aug 1993 | - | Director |
P&L
December 2023turnover
21.9m
+1%
operating profit
977.1k
-17%
gross margin
19.7%
-4.28%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
6.5m
+0.08%
total assets
9m
0%
cash
806.8k
+0.08%
net assets
Total assets minus all liabilities
fruity fresh (western) limited company details
company number
02848189
Type
Private limited with Share Capital
industry
46310 - Wholesale of fruit and vegetables
incorporation date
August 1993
age
32
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
RAYNER ESSEX
address
marlowes oxhey lane, pinner, HA5 4AL
Bank
-
Legal Advisor
-
fruity fresh (western) limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 9 charges/mortgages relating to fruity fresh (western) limited. Currently there are 2 open charges and 7 have been satisfied in the past.
fruity fresh (western) limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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fruity fresh (western) limited Companies House Filings - See Documents
| date | description | view/download |
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