
Company Number
03425917
Next Accounts
Dec 2025
Shareholders
sega games co ltd
Group Structure
View All
Industry
Ready-made interactive leisure and entertainment software development
Registered Address
27 great west road, brentford, middlesex, TW8 9BW
Pomanda estimates the enterprise value of THE CREATIVE ASSEMBLY LIMITED at £149.4m based on a Turnover of £149.2m and 1x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of THE CREATIVE ASSEMBLY LIMITED at £11m based on an EBITDA of £1.9m and a 5.65x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of THE CREATIVE ASSEMBLY LIMITED at £113.1m based on Net Assets of £60.1m and 1.88x industry multiple (adjusted for liquidity).
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The Creative Assembly Limited is a live company located in middlesex, TW8 9BW with a Companies House number of 03425917. It operates in the ready-made interactive leisure and entertainment software development sector, SIC Code 62011. Founded in August 1997, it's largest shareholder is sega games co ltd with a 100% stake. The Creative Assembly Limited is a mature, mega sized company, Pomanda has estimated its turnover at £149.2m with healthy growth in recent years.
Pomanda's financial health check has awarded The Creative Assembly Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 5 areas for improvement. Company Health Check FAQs
5 Strong
1 Regular
5 Weak
Size
annual sales of £149.2m, make it larger than the average company (£8.2m)
£149.2m - The Creative Assembly Limited
£8.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 9%, show it is growing at a similar rate (10.5%)
9% - The Creative Assembly Limited
10.5% - Industry AVG
Production
with a gross margin of 20.7%, this company has a higher cost of product (58%)
20.7% - The Creative Assembly Limited
58% - Industry AVG
Profitability
an operating margin of -2.3% make it less profitable than the average company (3.8%)
-2.3% - The Creative Assembly Limited
3.8% - Industry AVG
Employees
with 683 employees, this is above the industry average (51)
683 - The Creative Assembly Limited
51 - Industry AVG
Pay Structure
on an average salary of £88.3k, the company has a higher pay structure (£61.2k)
£88.3k - The Creative Assembly Limited
£61.2k - Industry AVG
Efficiency
resulting in sales per employee of £218.5k, this is more efficient (£154.3k)
£218.5k - The Creative Assembly Limited
£154.3k - Industry AVG
Debtor Days
it gets paid by customers after 0 days, this is earlier than average (41 days)
0 days - The Creative Assembly Limited
41 days - Industry AVG
Creditor Days
its suppliers are paid after 1 days, this is quicker than average (20 days)
1 days - The Creative Assembly Limited
20 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - The Creative Assembly Limited
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 6 weeks, this is less cash available to meet short term requirements (19 weeks)
6 weeks - The Creative Assembly Limited
19 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 13.5%, this is a lower level of debt than the average (47%)
13.5% - The Creative Assembly Limited
47% - Industry AVG
The Creative Assembly Limited's latest turnover from March 2024 is £149.2 million and the company has net assets of £60.1 million. According to their latest financial statements, The Creative Assembly Limited has 683 employees and maintains cash reserves of £1.1 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 149,232,492 | 153,178,439 | 137,127,275 | 114,678,250 | 90,497,255 | 67,140,671 | 47,139,851 | 45,804,938 | 30,501,799 | 30,285,066 | 22,045,394 | 18,229,523 | 17,021,202 | 14,269,792 | 12,434,985 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 118,398,818 | 124,315,776 | 115,547,600 | 97,216,174 | 78,502,995 | 56,364,113 | 33,679,193 | 27,560,548 | 17,558,135 | 22,922,198 | 17,545,400 | 16,045,825 | 14,034,607 | 11,958,279 | 10,177,176 |
Gross Profit | 30,833,674 | 28,862,663 | 21,579,675 | 17,462,076 | 11,994,260 | 10,776,558 | 13,460,658 | 18,244,390 | 12,943,664 | 7,362,868 | 4,499,994 | 2,183,698 | 2,986,595 | 2,311,513 | 2,257,809 |
Admin Expenses | 34,344,604 | 18,166,640 | 14,795,023 | 11,979,839 | 5,510,570 | 5,333,380 | 4,941,792 | 4,690,134 | 4,053,118 | 2,651,767 | 2,311,991 | 2,097,966 | 2,602,169 | 2,072,307 | 1,416,914 |
Operating Profit | -3,510,930 | 10,696,023 | 6,784,652 | 5,482,237 | 6,483,690 | 5,443,178 | 8,518,866 | 13,554,256 | 8,890,546 | 4,711,101 | 2,188,003 | 85,732 | 384,426 | 239,206 | 840,895 |
Interest Payable | 9,505 | 14,891 | 45,965 | 48,491 | 45,215 | 63,000 | 4,476 | 954 | 4,371 | ||||||
Interest Receivable | 72,770 | 15,375 | 9,443 | 15,279 | 841 | 19,475 | |||||||||
Pre-Tax Profit | -3,447,665 | 10,681,132 | 6,754,062 | 5,443,189 | 6,438,475 | 5,458,457 | 8,455,866 | 13,554,256 | 8,891,387 | 6,244,494 | 2,207,478 | 85,732 | 383,472 | 239,206 | 836,524 |
Tax | 1,272,774 | -2,324,055 | 103,817 | 3,652,722 | 1,799,404 | 4,297,123 | 3,239,757 | 703,372 | 92,595 | 1,658,862 | -2,977 | -841,761 | -27,780 | -578,299 | |
Profit After Tax | -2,174,891 | 8,357,077 | 6,857,879 | 9,095,911 | 8,237,879 | 9,755,580 | 11,695,623 | 14,257,628 | 8,983,982 | 7,903,356 | 2,204,501 | -756,029 | 383,472 | 211,426 | 258,225 |
Dividends Paid | 14,000,000 | 8,206,259 | 6,000,000 | ||||||||||||
Retained Profit | -2,174,891 | 8,357,077 | 6,857,879 | 9,095,911 | 8,237,879 | 9,755,580 | -2,304,377 | 6,051,369 | 8,983,982 | 1,903,356 | 2,204,501 | -756,029 | 383,472 | 211,426 | 258,225 |
Employee Costs | 60,279,195 | 47,954,970 | 43,643,066 | 38,656,052 | 30,691,450 | 23,493,656 | 20,680,186 | 20,467,237 | 15,059,187 | 13,035,657 | 12,944,993 | 9,393,016 | 7,549,507 | 6,172,172 | 5,328,550 |
Number Of Employees | 683 | 709 | 663 | 588 | 480 | 404 | 372 | 363 | 293 | 251 | 238 | 214 | 159 | 146 | 131 |
EBITDA* | 1,937,954 | 14,196,901 | 10,388,645 | 7,918,390 | 8,796,656 | 7,518,315 | 10,581,917 | 15,326,334 | 10,242,678 | 5,745,626 | 3,186,910 | 904,729 | 968,415 | 536,096 | 1,147,115 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 19,078,697 | 21,940,889 | 25,177,910 | 17,559,088 | 11,512,253 | 9,487,243 | 10,647,610 | 11,069,990 | 7,674,113 | 1,815,284 | 1,777,216 | 1,962,526 | 1,238,705 | 1,307,149 | 1,324,249 |
Intangible Assets | 185,742 | 1,072,761 | |||||||||||||
Investments & Other | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 2 | 6,371 | 6,371 | 6,369 | 648,281 | 648,281 | 648,281 | 648,281 |
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 19,264,441 | 23,013,652 | 25,177,912 | 17,559,090 | 11,512,255 | 9,487,245 | 10,647,612 | 11,069,992 | 7,680,484 | 1,821,655 | 1,783,585 | 2,610,807 | 1,886,986 | 1,955,430 | 1,972,530 |
Stock & work in progress | |||||||||||||||
Trade Debtors | 18,101 | 454,846 | 9,119 | 1,800 | 83,237 | 288,379 | 951,551 | 2,827,237 | 2,137,219 | 220,555 | |||||
Group Debtors | 44,227,381 | 36,309,042 | 26,756,302 | 76,785,852 | 37,236,417 | 41,812,525 | 3,154,483 | 34,645,917 | 21,804,795 | 8,709,812 | 79,441,988 | 57,419,720 | 39,190,216 | 22,626,101 | 11,936,193 |
Misc Debtors | 4,867,398 | 9,841,351 | 10,421,084 | 13,098,693 | 15,102,841 | 9,895,949 | 7,952,021 | 4,067,518 | 2,583,361 | 2,270,901 | 487,976 | 385,586 | 287,510 | 174,557 | 141,903 |
Cash | 1,068,115 | 800,833 | 389,104 | 414,291 | 736,820 | 1,695,472 | 5,714,371 | 12,061,781 | 4,798,866 | 410,970 | 1,336 | 548 | 1,976 | 2,928 | 23,832 |
misc current assets | |||||||||||||||
total current assets | 50,180,995 | 47,406,072 | 37,575,609 | 90,298,836 | 53,077,878 | 53,487,183 | 17,109,254 | 51,726,767 | 32,014,259 | 13,528,902 | 79,931,300 | 57,805,854 | 39,479,702 | 23,024,141 | 12,101,928 |
total assets | 69,445,436 | 70,419,724 | 62,753,521 | 107,857,926 | 64,590,133 | 62,974,428 | 27,756,866 | 62,796,759 | 39,694,743 | 15,350,557 | 81,714,885 | 60,416,661 | 41,366,688 | 24,979,571 | 14,074,458 |
Bank overdraft | 129,957 | 196,638 | 497,931 | 318,766 | 282,466 | 492,770 | |||||||||
Bank loan | |||||||||||||||
Trade Creditors | 459,258 | 934,725 | 1,172,242 | 836,419 | 166,442 | 115,122 | 692,678 | 739,896 | 180,945 | 215,237 | 500,879 | 356,574 | 180,253 | 224,755 | 123,362 |
Group/Directors Accounts | 247,406 | 247,474 | 217,470 | 49,464,066 | 18,502,407 | 29,988,724 | 3,277,420 | 34,183,707 | 16,179,951 | 1,775,078 | 72,477,027 | 54,274,271 | 36,030,343 | 19,884,811 | 7,764,558 |
other short term finances | |||||||||||||||
hp & lease commitments | 349,194 | 349,194 | 358,569 | 727,774 | 306,000 | ||||||||||
other current liabilities | 7,728,950 | 5,647,614 | 6,030,842 | 6,789,146 | 5,596,976 | 3,143,275 | 3,678,948 | 5,597,052 | 6,912,474 | 6,119,489 | 2,901,651 | 2,334,154 | 984,701 | 871,782 | 2,892,511 |
total current liabilities | 8,784,808 | 7,179,007 | 7,779,123 | 57,817,405 | 24,571,825 | 33,247,121 | 7,779,003 | 40,520,655 | 23,470,008 | 8,109,804 | 76,377,488 | 57,283,765 | 37,477,763 | 21,474,118 | 10,780,431 |
loans | |||||||||||||||
hp & lease commitments | 93,448 | 442,642 | 762,358 | 2,901,885 | 1,996,135 | ||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 466,018 | 522,022 | 293,064 | 77,539 | 56,987 | 6,136 | |||||||||
total long term liabilities | 559,466 | 964,664 | 1,055,422 | 2,979,424 | 2,053,122 | 6,136 | |||||||||
total liabilities | 9,344,274 | 8,143,671 | 8,834,545 | 60,796,829 | 26,624,947 | 33,247,121 | 7,785,139 | 40,520,655 | 23,470,008 | 8,109,804 | 76,377,488 | 57,283,765 | 37,477,763 | 21,474,118 | 10,780,431 |
net assets | 60,101,162 | 62,276,053 | 53,918,976 | 47,061,097 | 37,965,186 | 29,727,307 | 19,971,727 | 22,276,104 | 16,224,735 | 7,240,753 | 5,337,397 | 3,132,896 | 3,888,925 | 3,505,453 | 3,294,027 |
total shareholders funds | 60,101,162 | 62,276,053 | 53,918,976 | 47,061,097 | 37,965,186 | 29,727,307 | 19,971,727 | 22,276,104 | 16,224,735 | 7,240,753 | 5,337,397 | 3,132,896 | 3,888,925 | 3,505,453 | 3,294,027 |
Mar 2024 | Mar 2023 | Mar 2022 | Mar 2021 | Mar 2020 | Mar 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | -3,510,930 | 10,696,023 | 6,784,652 | 5,482,237 | 6,483,690 | 5,443,178 | 8,518,866 | 13,554,256 | 8,890,546 | 4,711,101 | 2,188,003 | 85,732 | 384,426 | 239,206 | 840,895 |
Depreciation | 5,038,860 | 3,090,854 | 3,603,993 | 2,436,153 | 2,312,966 | 2,075,137 | 2,063,051 | 1,772,078 | 1,352,132 | 1,034,525 | 998,907 | 818,997 | 583,989 | 296,890 | 306,220 |
Amortisation | 410,024 | 410,024 | |||||||||||||
Tax | 1,272,774 | -2,324,055 | 103,817 | 3,652,722 | 1,799,404 | 4,297,123 | 3,239,757 | 703,372 | 92,595 | 1,658,862 | -2,977 | -841,761 | -27,780 | -578,299 | |
Stock | |||||||||||||||
Debtors | 2,507,641 | 9,418,734 | -52,698,040 | 37,543,487 | 549,347 | 40,396,828 | -28,270,103 | 12,449,593 | 14,097,461 | -66,812,032 | 22,124,658 | 18,327,580 | 16,456,513 | 10,943,117 | 12,078,096 |
Creditors | -475,467 | -237,517 | 335,823 | 669,977 | 51,320 | -577,556 | -47,218 | 558,951 | -34,292 | -285,642 | 144,305 | 176,321 | -44,502 | 101,393 | 123,362 |
Accruals and Deferred Income | 2,081,336 | -383,228 | -758,304 | 1,192,170 | 2,453,701 | -535,673 | -1,918,104 | -1,315,422 | 792,985 | 3,217,838 | 567,497 | 1,349,453 | 112,919 | -2,020,729 | 2,892,511 |
Deferred Taxes & Provisions | -56,004 | 228,958 | 215,525 | 20,552 | 56,987 | -6,136 | 6,136 | ||||||||
Cash flow from operations | 2,252,952 | 2,062,325 | 62,983,546 | -24,089,676 | 12,608,721 | -29,700,755 | 40,132,591 | 2,823,642 | -3,003,495 | 77,148,716 | -18,228,923 | -16,738,838 | -15,419,681 | -12,354,137 | -8,493,407 |
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | -6,369 | 2 | -641,912 | 648,281 | |||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | -68 | 30,004 | -49,246,596 | 30,961,659 | -11,486,317 | 26,711,304 | -30,906,287 | 18,003,756 | 14,404,873 | -70,701,949 | 18,202,756 | 18,243,928 | 16,145,532 | 12,120,253 | 7,764,558 |
Other Short Term Loans | |||||||||||||||
Long term loans | |||||||||||||||
Hire Purchase and Lease Commitments | -349,194 | -329,091 | -2,508,732 | 1,327,524 | 2,302,135 | ||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | 63,265 | -14,891 | -30,590 | -39,048 | -45,215 | 15,279 | -63,000 | 841 | -4,476 | 19,475 | -954 | -4,371 | |||
cash flow from financing | -285,997 | -313,978 | -51,785,918 | 32,250,135 | -9,229,397 | 26,726,583 | -30,969,287 | 18,003,756 | 14,405,714 | -70,706,425 | 18,222,231 | 18,243,928 | 16,144,578 | 12,120,253 | 10,795,989 |
cash and cash equivalents | |||||||||||||||
cash | 267,282 | 411,729 | -25,187 | -322,529 | -958,652 | -4,018,899 | -6,347,410 | 7,262,915 | 4,387,896 | 409,634 | 788 | -1,428 | -952 | -20,904 | 23,832 |
overdraft | -129,957 | 129,957 | -196,638 | 196,638 | -497,931 | 179,165 | 36,300 | -210,304 | 492,770 | ||||||
change in cash | 267,282 | 411,729 | -25,187 | -322,529 | -958,652 | -3,888,942 | -6,477,367 | 7,459,553 | 4,191,258 | 907,565 | -178,377 | -37,728 | 209,352 | -513,674 | 23,832 |
Perform a competitor analysis for the creative assembly limited by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other mega companies, companies in TW8 area or any other competitors across 12 key performance metrics.
THE CREATIVE ASSEMBLY LIMITED group structure
The Creative Assembly Limited has 1 subsidiary company.
Ultimate parent company
SEGA SAMMY HOLDINGS INC
#0023308
2 parents
THE CREATIVE ASSEMBLY LIMITED
03425917
1 subsidiary
The Creative Assembly Limited currently has 2 directors. The longest serving directors include Tatsuyuki Miyazaki (Jun 2012) and Mr Jurgen Post (Jan 2024).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Tatsuyuki Miyazaki | United Kingdom | 58 years | Jun 2012 | - | Director |
Mr Jurgen Post | 62 years | Jan 2024 | - | Director |
P&L
March 2024turnover
149.2m
-3%
operating profit
-3.5m
-133%
gross margin
20.7%
+9.65%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
60.1m
-0.03%
total assets
69.4m
-0.01%
cash
1.1m
+0.33%
net assets
Total assets minus all liabilities
company number
03425917
Type
Private limited with Share Capital
industry
62011 - Ready-made interactive leisure and entertainment software development
incorporation date
August 1997
age
28
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
March 2024
previous names
tawpia limited (September 1997)
accountant
-
auditor
KPMG LLP
address
27 great west road, brentford, middlesex, TW8 9BW
Bank
COUTTS & CO
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 4 charges/mortgages relating to the creative assembly limited. Currently there are 2 open charges and 2 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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