
Company Number
03607311
Next Accounts
Jan 2026
Shareholders
-
Group Structure
View All
Industry
Market research and public opinion polling
Registered Address
50 featherstone street, london, EC1Y 8RT
Website
www.yougov.comPomanda estimates the enterprise value of YOUGOV PLC at £410.8m based on a Turnover of £335.3m and 1.23x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of YOUGOV PLC at £343.3m based on an EBITDA of £47.6m and a 7.21x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of YOUGOV PLC at £299.9m based on Net Assets of £183.1m and 1.64x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
Yougov Plc is a live company located in london, EC1Y 8RT with a Companies House number of 03607311. It operates in the market research and public opinion polling sector, SIC Code 73200. Founded in July 1998, it's largest shareholder is unknown. Yougov Plc is a mature, mega sized company, Pomanda has estimated its turnover at £335.3m with rapid growth in recent years.
Pomanda's financial health check has awarded Yougov Plc a 4 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 3 areas for improvement. Company Health Check FAQs
6 Strong
2 Regular
3 Weak
Size
annual sales of £335.3m, make it larger than the average company (£7.7m)
£335.3m - Yougov Plc
£7.7m - Industry AVG
Growth
3 year (CAGR) sales growth of 32%, show it is growing at a faster rate (9.2%)
32% - Yougov Plc
9.2% - Industry AVG
Production
with a gross margin of 80.9%, this company has a comparable cost of product (67.8%)
80.9% - Yougov Plc
67.8% - Industry AVG
Profitability
an operating margin of 3.3% make it less profitable than the average company (5.1%)
3.3% - Yougov Plc
5.1% - Industry AVG
Employees
with 3035 employees, this is above the industry average (57)
3035 - Yougov Plc
57 - Industry AVG
Pay Structure
on an average salary of £54.7k, the company has a lower pay structure (£68.9k)
£54.7k - Yougov Plc
£68.9k - Industry AVG
Efficiency
resulting in sales per employee of £110.5k, this is less efficient (£143.6k)
£110.5k - Yougov Plc
£143.6k - Industry AVG
Debtor Days
it gets paid by customers after 54 days, this is near the average (63 days)
54 days - Yougov Plc
63 days - Industry AVG
Creditor Days
its suppliers are paid after 83 days, this is slower than average (38 days)
83 days - Yougov Plc
38 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Yougov Plc
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 19 weeks, this is more cash available to meet short term requirements (14 weeks)
19 weeks - Yougov Plc
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 70%, this is a higher level of debt than the average (60.1%)
70% - Yougov Plc
60.1% - Industry AVG
Yougov Plc's latest turnover from July 2024 is £335.3 million and the company has net assets of £183.1 million. According to their latest financial statements, Yougov Plc has 3,035 employees and maintains cash reserves of £73.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 335,300,000 | 258,300,000 | 221,100,000 | 145,313,844 | 128,488,323 | 136,487,000 | 116,559,000 | 107,048,000 | 88,202,000 | 76,110,000 | 67,375,000 | 62,551,000 | 58,145,000 | 56,142,000 | 44,234,000 | 44,322,000 |
Other Income Or Grants | ||||||||||||||||
Cost Of Sales | 64,200,000 | 51,000,000 | 33,700,000 | 22,527,945 | 19,728,522 | 24,206,000 | 21,495,000 | 21,339,000 | 19,476,000 | 17,472,000 | 15,811,000 | 15,440,000 | 13,399,000 | 13,918,000 | 9,877,000 | 10,557,000 |
Gross Profit | 271,100,000 | 207,300,000 | 187,400,000 | 122,785,899 | 108,759,801 | 112,281,000 | 95,064,000 | 85,709,000 | 68,726,000 | 58,638,000 | 51,564,000 | 47,111,000 | 44,746,000 | 42,224,000 | 34,357,000 | 33,765,000 |
Admin Expenses | 260,200,000 | 162,900,000 | 157,400,000 | 106,448,840 | 95,944,693 | 92,260,000 | 83,306,000 | 78,152,000 | 64,395,000 | 55,773,000 | 50,525,000 | 45,621,000 | 43,983,000 | 41,839,000 | 44,930,000 | 34,805,000 |
Operating Profit | 10,900,000 | 44,400,000 | 30,000,000 | 16,337,059 | 12,815,108 | 20,021,000 | 11,758,000 | 7,557,000 | 4,331,000 | 2,865,000 | 1,039,000 | 1,490,000 | 763,000 | 385,000 | -10,573,000 | -1,040,000 |
Interest Payable | 8,900,000 | 700,000 | 4,700,000 | 429,923 | 337,240 | 869,000 | 6,000 | 2,000 | 29,000 | 643,000 | 47,000 | 85,000 | 155,000 | 219,000 | 82,000 | 267,000 |
Interest Receivable | 2,000,000 | 1,000,000 | 343,938 | 337,239 | 255,000 | 28,000 | 8,000 | 11,000 | 422,000 | 55,000 | 68,000 | 94,000 | 133,000 | 236,000 | 329,000 | |
Pre-Tax Profit | 4,000,000 | 44,700,000 | 25,300,000 | 16,251,075 | 12,815,108 | 19,355,000 | 11,773,000 | 7,914,000 | 5,526,000 | 2,686,000 | 733,000 | 1,486,000 | 440,000 | 411,000 | -10,577,000 | -683,000 |
Tax | -6,100,000 | -10,100,000 | -7,800,000 | -5,503,009 | -4,889,976 | -5,085,000 | -3,615,000 | -3,273,000 | -2,111,000 | 580,000 | -316,000 | 623,000 | -79,000 | -8,000 | 2,572,000 | 842,000 |
Profit After Tax | -2,100,000 | 34,600,000 | 17,500,000 | 10,748,065 | 7,925,133 | 14,270,000 | 8,158,000 | 4,641,000 | 3,415,000 | 3,266,000 | 417,000 | 2,109,000 | 361,000 | 403,000 | -8,005,000 | 159,000 |
Dividends Paid | 10,100,000 | 100,000 | 6,700,000 | 4,729,149 | 3,625,327 | 3,167,000 | 2,106,000 | 1,470,000 | 1,470,000 | 804,000 | 586,000 | 479,000 | 575,000 | 56,000 | ||
Retained Profit | -12,500,000 | 34,400,000 | 10,400,000 | 6,018,917 | 4,468,426 | 11,702,000 | 6,052,000 | 3,141,000 | 1,959,000 | 2,436,000 | -153,000 | 1,563,000 | -242,000 | 403,000 | -8,061,000 | -544,000 |
Employee Costs | 166,000,000 | 120,900,000 | 108,700,000 | 75,924,334 | 64,834,331 | 72,242,000 | 61,003,000 | 57,374,000 | 46,743,000 | 37,489,000 | 32,090,000 | 31,060,000 | 29,292,000 | 27,738,000 | 22,762,000 | 22,975,000 |
Number Of Employees | 3,035 | 2,012 | 1,664 | 1,213 | 1,075 | 959 | 816 | 779 | 692 | 622 | 578 | 502 | 482 | 476 | 420 | 431 |
EBITDA* | 47,600,000 | 69,700,000 | 55,300,000 | 33,877,901 | 25,630,216 | 33,226,000 | 20,015,000 | 15,239,000 | 4,331,000 | 4,556,000 | 5,790,000 | 1,490,000 | 763,000 | 4,885,000 | 1,635,000 | 2,662,000 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 14,100,000 | 14,900,000 | 38,400,000 | 32,846,088 | 30,267,262 | 26,719,000 | 12,662,000 | 9,677,000 | 9,226,000 | 7,581,000 | 5,609,000 | 5,466,000 | 4,999,000 | 4,745,000 | 5,011,000 | 5,162,000 |
Intangible Assets | 446,600,000 | 128,700,000 | 118,200,000 | 77,128,117 | 71,410,505 | 82,374,000 | 65,357,000 | 54,960,000 | 53,140,000 | 46,145,000 | 46,650,000 | 48,010,000 | 44,783,000 | 49,222,000 | 41,748,000 | 51,422,000 |
Investments & Other | 200,000 | 300,000 | 601,891 | 558,000 | 191,000 | 345,000 | 5,658,000 | 204,000 | 363,000 | 485,000 | 468,000 | 23,000 | 23,000 | |||
Debtors (Due After 1 year) | 10,200,000 | 11,100,000 | 11,300,000 | 9,544,282 | 9,864,261 | 11,208,000 | ||||||||||
Total Fixed Assets | 460,700,000 | 143,600,000 | 145,300,000 | 100,429,922 | 91,813,506 | 109,093,000 | 78,019,000 | 64,637,000 | 62,366,000 | 53,726,000 | 52,259,000 | 53,476,000 | 49,782,000 | 53,967,000 | 46,759,000 | 56,584,000 |
Stock & work in progress | ||||||||||||||||
Trade Debtors | 49,700,000 | 27,400,000 | 25,200,000 | 17,110,920 | 15,597,336 | 17,164,000 | 28,449,000 | 26,446,000 | 25,467,000 | 13,957,000 | 13,547,000 | 13,414,000 | 10,584,000 | 9,810,000 | 7,749,000 | 8,502,000 |
Group Debtors | 851,000 | 292,000 | 292,000 | 123,000 | 116,000 | |||||||||||
Misc Debtors | 22,900,000 | 27,800,000 | 28,300,000 | 17,884,780 | 13,236,657 | 16,562,000 | 6,223,000 | 4,253,000 | 3,650,000 | 8,550,000 | 8,370,000 | 8,686,000 | 8,355,000 | 6,993,000 | 6,883,000 | 5,060,000 |
Cash | 73,600,000 | 107,200,000 | 37,400,000 | 30,524,505 | 29,761,402 | 37,925,000 | 30,621,000 | 23,481,000 | 15,553,000 | 10,017,000 | 7,429,000 | 6,929,000 | 7,477,000 | 9,400,000 | 15,634,000 | 12,718,000 |
misc current assets | 1,442,000 | 738,000 | 1,143,000 | 805,000 | 757,000 | 834,000 | 442,000 | 165,000 | 1,277,000 | |||||||
total current assets | 149,000,000 | 165,400,000 | 95,000,000 | 70,851,247 | 59,185,566 | 72,581,000 | 66,735,000 | 54,918,000 | 45,813,000 | 33,329,000 | 30,103,000 | 30,714,000 | 27,150,000 | 26,495,000 | 30,554,000 | 27,673,000 |
total assets | 609,700,000 | 309,000,000 | 240,300,000 | 171,281,169 | 150,999,072 | 181,674,000 | 144,754,000 | 119,555,000 | 108,179,000 | 87,055,000 | 82,362,000 | 84,190,000 | 76,932,000 | 80,462,000 | 77,313,000 | 84,257,000 |
Bank overdraft | 184,000 | 273,000 | 327,000 | 4,000 | 224,000 | |||||||||||
Bank loan | ||||||||||||||||
Trade Creditors | 14,700,000 | 6,100,000 | 6,600,000 | 4,299,226 | 2,613,608 | 2,355,000 | 2,787,000 | 1,745,000 | 1,557,000 | 19,042,000 | 3,102,000 | 1,991,000 | 1,998,000 | 1,941,000 | 1,416,000 | 858,000 |
Group/Directors Accounts | ||||||||||||||||
other short term finances | 50,400,000 | 2,866,537 | 2,791,000 | 2,838,000 | 304,000 | 317,000 | ||||||||||
hp & lease commitments | 4,800,000 | 3,100,000 | 2,900,000 | 2,665,520 | 2,107,748 | 2,891,000 | 4,000 | |||||||||
other current liabilities | 124,800,000 | 83,700,000 | 81,000,000 | 50,816,852 | 37,012,054 | 43,357,000 | 37,249,000 | 32,432,000 | 26,740,000 | 3,941,000 | 18,424,000 | 17,410,000 | 14,553,000 | 11,747,000 | 11,331,000 | 8,980,000 |
total current liabilities | 194,700,000 | 92,900,000 | 90,500,000 | 57,781,599 | 44,599,949 | 51,394,000 | 41,445,000 | 34,177,000 | 28,297,000 | 22,983,000 | 21,710,000 | 19,674,000 | 16,878,000 | 16,526,000 | 13,055,000 | 10,383,000 |
loans | 367,200,000 | 16,200,000 | 18,600,000 | 18,916,593 | 16,693,363 | 30,992,000 | 5,110,000 | 5,652,000 | 720,000 | 1,346,000 | ||||||
hp & lease commitments | 14,000,000 | 8,100,000 | 9,300,000 | 8,684,436 | 5,817,384 | 8,217,000 | 4,000 | |||||||||
Accruals and Deferred Income | ||||||||||||||||
other liabilities | 6,900,000 | 2,400,000 | 39,000 | 192,000 | 305,000 | 476,000 | ||||||||||
provisions | 82,600,000 | 17,800,000 | 25,600,000 | 14,273,429 | 10,623,049 | 13,562,000 | 12,256,000 | 9,810,000 | 11,586,000 | 4,820,000 | 5,016,000 | 6,194,000 | 7,148,000 | 10,432,000 | 9,392,000 | 12,210,000 |
total long term liabilities | 231,800,000 | 17,000,000 | 24,500,000 | 16,595,012 | 13,658,207 | 22,277,000 | 11,238,000 | 4,905,000 | 5,793,000 | 2,449,000 | 2,700,000 | 3,402,000 | 4,050,000 | 8,042,000 | 5,056,000 | 6,778,000 |
total liabilities | 426,500,000 | 109,900,000 | 115,000,000 | 74,376,611 | 58,258,156 | 73,671,000 | 52,683,000 | 39,082,000 | 34,090,000 | 25,432,000 | 24,410,000 | 23,076,000 | 20,928,000 | 24,568,000 | 18,111,000 | 17,161,000 |
net assets | 183,100,000 | 199,100,000 | 125,300,000 | 96,904,557 | 92,740,916 | 108,003,000 | 92,071,000 | 80,473,000 | 74,059,000 | 61,595,000 | 57,929,000 | 61,083,000 | 55,949,000 | 55,894,000 | 59,202,000 | 63,688,000 |
total shareholders funds | 183,100,000 | 199,100,000 | 125,300,000 | 96,904,557 | 92,740,916 | 108,003,000 | 92,071,000 | 80,473,000 | 74,059,000 | 61,595,000 | 57,929,000 | 61,083,000 | 55,949,000 | 55,894,000 | 59,202,000 | 63,688,000 |
Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jul 2011 | Jul 2010 | Jul 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||||||
Operating Profit | 10,900,000 | 44,400,000 | 30,000,000 | 16,337,059 | 12,815,108 | 20,021,000 | 11,758,000 | 7,557,000 | 4,331,000 | 2,865,000 | 1,039,000 | 1,490,000 | 763,000 | 385,000 | -10,573,000 | -1,040,000 |
Depreciation | 2,000,000 | 1,700,000 | 4,900,000 | 4,385,211 | 3,793,947 | 4,396,000 | 1,231,000 | 1,174,000 | 703,000 | 631,000 | 745,000 | 658,000 | 557,000 | |||
Amortisation | 34,700,000 | 23,600,000 | 20,400,000 | 13,155,631 | 9,021,161 | 8,809,000 | 7,026,000 | 6,508,000 | 988,000 | 4,120,000 | 3,755,000 | 11,550,000 | 3,145,000 | |||
Tax | -6,100,000 | -10,100,000 | -7,800,000 | -5,503,009 | -4,889,976 | -5,085,000 | -3,615,000 | -3,273,000 | -2,111,000 | 580,000 | -316,000 | 623,000 | -79,000 | -8,000 | 2,572,000 | 842,000 |
Stock | ||||||||||||||||
Debtors | 16,500,000 | 1,500,000 | 20,260,018 | 5,841,728 | -6,235,746 | 10,262,000 | 3,973,000 | 1,582,000 | 6,610,000 | 590,000 | -1,034,000 | 3,720,000 | 2,136,000 | 2,340,000 | 1,077,000 | 13,678,000 |
Creditors | 8,600,000 | -500,000 | 2,300,774 | 1,685,619 | 258,608 | -432,000 | 1,042,000 | 188,000 | -17,485,000 | 15,940,000 | 1,111,000 | -7,000 | 57,000 | 525,000 | 558,000 | 858,000 |
Accruals and Deferred Income | 41,100,000 | 2,700,000 | 30,183,148 | 13,804,798 | -6,344,946 | 6,108,000 | 4,817,000 | 5,692,000 | 22,799,000 | -14,483,000 | 1,014,000 | 2,857,000 | 2,806,000 | 416,000 | 2,351,000 | 8,980,000 |
Deferred Taxes & Provisions | 64,800,000 | -7,800,000 | 11,326,571 | 3,650,380 | -2,938,951 | 1,306,000 | 2,446,000 | -1,776,000 | 6,766,000 | -196,000 | -1,178,000 | -954,000 | -3,284,000 | 1,040,000 | -2,818,000 | 12,210,000 |
Cash flow from operations | 139,500,000 | 52,500,000 | 71,050,475 | 41,673,961 | 17,950,697 | 24,861,000 | 20,732,000 | 14,488,000 | 7,690,000 | 5,807,000 | 7,455,000 | 289,000 | -1,873,000 | 4,518,000 | 3,221,000 | 11,874,000 |
Investing Activities | ||||||||||||||||
capital expenditure | ||||||||||||||||
Change in Investments | -200,000 | -100,000 | -301,891 | 601,891 | -558,000 | 367,000 | -154,000 | -5,313,000 | 5,454,000 | 204,000 | -363,000 | -122,000 | 17,000 | 445,000 | 23,000 | |
cash flow from investments | ||||||||||||||||
Financing Activities | ||||||||||||||||
Bank loans | ||||||||||||||||
Group/Directors Accounts | ||||||||||||||||
Other Short Term Loans | 50,400,000 | -2,866,537 | 75,537 | 2,791,000 | -2,838,000 | 2,534,000 | -13,000 | 317,000 | ||||||||
Long term loans | 351,000,000 | -2,400,000 | -316,593 | 2,223,230 | -14,298,637 | 25,882,000 | 5,110,000 | -5,652,000 | 4,932,000 | -626,000 | 1,346,000 | |||||
Hire Purchase and Lease Commitments | 7,600,000 | -1,000,000 | 850,044 | 3,424,824 | -3,182,868 | 11,108,000 | -8,000 | 8,000 | ||||||||
other long term liabilities | 6,900,000 | -2,400,000 | 2,400,000 | -39,000 | -153,000 | -113,000 | -171,000 | 476,000 | ||||||||
share issue | ||||||||||||||||
interest | -6,900,000 | 300,000 | -4,700,000 | -85,985 | -1 | -614,000 | 22,000 | 6,000 | -18,000 | -221,000 | 8,000 | -17,000 | -61,000 | -86,000 | 154,000 | 62,000 |
cash flow from financing | 405,500,000 | 33,900,000 | 16,228,894 | 840,257 | -37,136,479 | 43,397,000 | 10,678,000 | 3,279,000 | 10,448,000 | 856,000 | -3,106,000 | 3,383,000 | -7,778,000 | 3,669,000 | 3,082,000 | 65,965,000 |
cash and cash equivalents | ||||||||||||||||
cash | -33,600,000 | 69,800,000 | 6,875,495 | 763,103 | -8,163,598 | 7,304,000 | 7,140,000 | 7,928,000 | 5,536,000 | 2,588,000 | 500,000 | -548,000 | -1,923,000 | -6,234,000 | 2,916,000 | 12,718,000 |
overdraft | -184,000 | -89,000 | -54,000 | 327,000 | -4,000 | -220,000 | 224,000 | |||||||||
change in cash | -33,600,000 | 69,800,000 | 6,875,495 | 763,103 | -8,163,598 | 7,304,000 | 7,140,000 | 7,928,000 | 5,536,000 | 2,772,000 | 589,000 | -494,000 | -2,250,000 | -6,230,000 | 3,136,000 | 12,494,000 |
Perform a competitor analysis for yougov plc by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mega companies, companies in EC1Y area or any other competitors across 12 key performance metrics.
YOUGOV PLC group structure
Yougov Plc has 11 subsidiary companies.
Ultimate parent company
YOUGOV PLC
03607311
11 subsidiaries
Yougov Plc currently has 7 directors. The longest serving directors include Mr Stephan Shakespeare (Mar 2000) and Ms Andrea Newman (Dec 2017).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Stephan Shakespeare | United Kingdom | 68 years | Mar 2000 | - | Director |
Ms Andrea Newman | England | 54 years | Dec 2017 | - | Director |
Mr Alexander McIntosh | 47 years | Dec 2017 | - | Director | |
Mr Ashley Martin | 66 years | Sep 2018 | - | Director | |
Mr Devesh Mishra | 50 years | Feb 2023 | - | Director | |
Ms Shalini Govil Pai | 56 years | Feb 2023 | - | Director | |
Mrs Deborah Davis | United Kingdom | 62 years | Jun 2024 | - | Director |
P&L
July 2024turnover
335.3m
+30%
operating profit
10.9m
-75%
gross margin
80.9%
+0.74%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2024net assets
183.1m
-0.08%
total assets
609.7m
+0.97%
cash
73.6m
-0.31%
net assets
Total assets minus all liabilities
company number
03607311
Type
Public limited with Share Capital
industry
73200 - Market research and public opinion polling
incorporation date
July 1998
age
27
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
July 2024
previous names
yougov limited (April 2005)
yougov dot com limited (June 2002)
accountant
-
auditor
GRANT THORNTON UK LLP
address
50 featherstone street, london, EC1Y 8RT
Bank
NATIONAL WESTMINSTER BANK PLC
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 7 charges/mortgages relating to yougov plc. Currently there are 4 open charges and 3 have been satisfied in the past.
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