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Industry
Other retail sale of new goods in specialised stores (other than by opticians or commercial art galleries), n.e.c
Registered Address
forest gate spring lane, ringwood, BH24 3FH
Website
www.simplypleasure.comPomanda estimates the enterprise value of SIMPLY PLEASURE LIMITED at £6.8m based on a Turnover of £12m and 0.56x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of SIMPLY PLEASURE LIMITED at £10.2m based on an EBITDA of £2m and a 5.12x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of SIMPLY PLEASURE LIMITED at £12m based on Net Assets of £5.1m and 2.35x industry multiple (adjusted for liquidity).
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Simply Pleasure Limited is a live company located in ringwood, BH24 3FH with a Companies House number of 04341488. It operates in the other retail sale of new goods in specialised stores (not commercial art galleries and opticians) sector, SIC Code 47789. Founded in December 2001, it's largest shareholder is abs wholesale ltd with a 100% stake. Simply Pleasure Limited is a mature, mid sized company, Pomanda has estimated its turnover at £12m with healthy growth in recent years.
Pomanda's financial health check has awarded Simply Pleasure Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 2 areas for improvement. Company Health Check FAQs
6 Strong
4 Regular
2 Weak
Size
annual sales of £12m, make it larger than the average company (£9.9m)
£12m - Simply Pleasure Limited
£9.9m - Industry AVG
Growth
3 year (CAGR) sales growth of 10%, show it is growing at a similar rate (8.4%)
10% - Simply Pleasure Limited
8.4% - Industry AVG
Production
with a gross margin of 57.1%, this company has a lower cost of product (43%)
57.1% - Simply Pleasure Limited
43% - Industry AVG
Profitability
an operating margin of 15.9% make it more profitable than the average company (4.6%)
15.9% - Simply Pleasure Limited
4.6% - Industry AVG
Employees
with 111 employees, this is above the industry average (55)
111 - Simply Pleasure Limited
55 - Industry AVG
Pay Structure
on an average salary of £22.1k, the company has an equivalent pay structure (£27.4k)
£22.1k - Simply Pleasure Limited
£27.4k - Industry AVG
Efficiency
resulting in sales per employee of £108.3k, this is less efficient (£148.8k)
£108.3k - Simply Pleasure Limited
£148.8k - Industry AVG
Debtor Days
it gets paid by customers after 14 days, this is near the average (12 days)
14 days - Simply Pleasure Limited
12 days - Industry AVG
Creditor Days
its suppliers are paid after 135 days, this is slower than average (38 days)
135 days - Simply Pleasure Limited
38 days - Industry AVG
Stock Days
it holds stock equivalent to 252 days, this is more than average (95 days)
252 days - Simply Pleasure Limited
95 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 21 weeks, this is average cash available to meet short term requirements (21 weeks)
21 weeks - Simply Pleasure Limited
21 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 44.3%, this is a lower level of debt than the average (54.9%)
44.3% - Simply Pleasure Limited
54.9% - Industry AVG
Simply Pleasure Limited's latest turnover from January 2024 is £12 million and the company has net assets of £5.1 million. According to their latest financial statements, Simply Pleasure Limited has 111 employees and maintains cash reserves of £1.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 12,018,710 | 13,652,856 | 9,194,992 | 9,137,341 | 14,144,712 | 14,789,327 | 15,948,903 | 14,639,108 | 12,607,960 | 11,728,272 | 10,983,553 | 11,177,902 | 9,994,063 | 8,787,078 | 6,740,404 |
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 5,153,623 | 6,807,921 | 4,461,399 | 5,089,330 | 8,219,785 | 9,248,441 | 10,547,085 | 9,446,234 | 7,206,990 | 6,031,652 | 5,746,604 | 5,889,939 | 5,168,341 | 4,525,424 | 2,903,376 |
Gross Profit | 6,865,087 | 6,844,935 | 4,733,593 | 4,048,011 | 5,924,927 | 5,540,886 | 5,401,818 | 5,192,874 | 5,400,970 | 5,696,620 | 5,236,949 | 5,287,963 | 4,825,722 | 4,261,654 | 3,837,028 |
Admin Expenses | 4,954,402 | 5,056,640 | 3,433,633 | 3,434,698 | 7,032,268 | 5,266,232 | 4,691,978 | 4,498,758 | 4,704,706 | 4,910,897 | 4,383,301 | 4,316,936 | 4,544,248 | 3,938,952 | 3,761,458 |
Operating Profit | 1,910,685 | 1,788,295 | 1,299,960 | 613,313 | -1,107,341 | 274,654 | 709,840 | 694,116 | 696,264 | 785,723 | 853,648 | 971,027 | 281,474 | 322,702 | 75,570 |
Interest Payable | 57,378 | 42,913 | 28,617 | 33,908 | 60,878 | 36,070 | 16,132 | 51,953 | 11,751 | 604 | 18,095 | 18,983 | 17,264 | 16,069 | 12,681 |
Interest Receivable | 19,866 | 9,179 | 43 | 40 | 38 | 92 | 48 | ||||||||
Pre-Tax Profit | 1,873,173 | 1,745,382 | 1,271,343 | 579,405 | -1,168,219 | 238,584 | -111,202 | 642,163 | 684,513 | 794,298 | 835,596 | 952,084 | 264,248 | 306,725 | 62,937 |
Tax | -458,729 | -337,384 | -251,430 | -137,362 | -2,891 | -60,537 | -148,243 | -147,674 | -104,350 | -60,492 | -215,793 | -230,070 | -103,602 | -73,086 | -69,098 |
Profit After Tax | 1,414,444 | 1,407,998 | 1,019,913 | 442,043 | -1,171,110 | 178,047 | -259,445 | 494,489 | 580,163 | 733,806 | 619,803 | 722,014 | 160,646 | 233,639 | -6,161 |
Dividends Paid | 30,000 | 49,549 | 65,313 | 64,500 | 70,394 | 14,969 | |||||||||
Retained Profit | 1,414,444 | 1,377,998 | 970,364 | 376,730 | -1,171,110 | 178,047 | -323,945 | 424,095 | 580,163 | 718,837 | 619,803 | 722,014 | 160,646 | 233,639 | -6,161 |
Employee Costs | 2,452,009 | 2,403,121 | 1,949,485 | 2,127,153 | 2,830,199 | 2,697,862 | 2,368,191 | 2,134,482 | 2,226,599 | 2,167,611 | 1,795,887 | 1,848,294 | 1,846,683 | 1,682,245 | 1,361,451 |
Number Of Employees | 111 | 109 | 105 | 116 | 135 | 122 | 124 | 116 | 122 | 114 | 103 | 106 | 108 | 98 | 104 |
EBITDA* | 1,995,733 | 1,851,224 | 1,466,482 | 808,622 | -913,231 | 510,172 | 894,636 | 993,444 | 1,001,631 | 1,084,594 | 1,067,452 | 1,163,187 | 482,945 | 507,036 | 325,086 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 273,063 | 301,444 | 230,280 | 285,251 | 356,912 | 349,303 | 387,510 | 250,220 | 273,813 | 291,885 | 298,720 | 295,737 | 294,807 | 295,192 | 261,669 |
Intangible Assets | 23,894 | 21,435 | 12,572 | 88,554 | 174,182 | 59,910 | 151,540 | 260,148 | 496,987 | 720,313 | 1,730,556 | 1,859,199 | 1,986,034 | 2,121,849 | 2,233,575 |
Investments & Other | 100 | 804,910 | |||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 297,057 | 322,879 | 242,852 | 373,805 | 531,094 | 409,213 | 539,050 | 1,315,278 | 770,800 | 1,012,198 | 2,029,276 | 2,154,936 | 2,280,841 | 2,417,041 | 2,495,244 |
Stock & work in progress | 3,571,005 | 3,304,470 | 2,481,847 | 2,292,885 | 2,624,486 | 2,632,140 | 2,888,190 | 3,318,724 | 3,115,438 | 2,810,531 | 2,407,934 | 2,287,355 | 2,047,336 | 1,826,590 | 1,721,793 |
Trade Debtors | 486,005 | 725,009 | 731,987 | 725,432 | 1,015,216 | 1,709,256 | 2,056,287 | 1,934,571 | 1,905,554 | 1,176,075 | 780,134 | 657,735 | 665,261 | 605,074 | 675,329 |
Group Debtors | 827,217 | 708,336 | 551,944 | 482,777 | 688,965 | 794,852 | 550,996 | 344,259 | 294,670 | 294,670 | 294,670 | 294,670 | 294,670 | 294,670 | 294,670 |
Misc Debtors | 2,331,906 | 2,196,646 | 2,256,726 | 2,318,362 | 1,787,900 | 2,537,936 | 1,567,749 | 606,400 | 667,520 | 366,905 | 329,835 | 354,645 | 353,737 | 665,833 | 305,138 |
Cash | 1,646,489 | 727,187 | 492,764 | 124,768 | 42,362 | 279,679 | 67,459 | 72,554 | 86,536 | 110,293 | 352,066 | 265,829 | 193,224 | 98,077 | 132,912 |
misc current assets | |||||||||||||||
total current assets | 8,862,622 | 7,661,648 | 6,515,268 | 5,944,224 | 6,158,929 | 7,953,863 | 7,130,681 | 6,276,508 | 6,069,718 | 4,758,474 | 4,164,639 | 3,860,234 | 3,554,228 | 3,490,244 | 3,129,842 |
total assets | 9,159,679 | 7,984,527 | 6,758,120 | 6,318,029 | 6,690,023 | 8,363,076 | 7,669,731 | 7,591,786 | 6,840,518 | 5,770,672 | 6,193,915 | 6,015,170 | 5,835,069 | 5,907,285 | 5,625,086 |
Bank overdraft | 223,341 | 361,850 | 545,048 | 139,003 | 149,499 | 180,463 | 207,888 | 127,981 | 184,539 | 106,530 | |||||
Bank loan | 809,547 | 104,880 | 187,348 | 1,343,653 | 1,180,775 | 755,832 | 1,045,737 | 620,352 | 141,392 | 184,546 | |||||
Trade Creditors | 1,910,755 | 1,721,040 | 1,719,784 | 1,595,396 | 1,742,822 | 2,425,036 | 2,384,804 | 1,764,902 | 1,947,870 | 1,385,625 | 1,135,755 | 952,852 | 1,343,090 | 768,432 | 516,158 |
Group/Directors Accounts | 129,600 | 129,600 | 317,529 | 359,000 | 359,000 | ||||||||||
other short term finances | 1,827,433 | ||||||||||||||
hp & lease commitments | 31,371 | 48,357 | 47,413 | 9,449 | 12,599 | ||||||||||
other current liabilities | 1,299,551 | 1,642,728 | 1,635,197 | 1,696,538 | 2,231,658 | 1,468,262 | 802,580 | 1,520,648 | 1,765,942 | 901,603 | 828,632 | 780,311 | 559,670 | 478,811 | 454,260 |
total current liabilities | 4,019,853 | 3,468,648 | 3,542,329 | 4,858,928 | 5,548,476 | 5,242,535 | 4,419,537 | 3,905,902 | 4,004,703 | 4,299,207 | 2,274,450 | 2,070,651 | 2,348,270 | 1,800,231 | 1,448,547 |
loans | 784,340 | 885,692 | 866,355 | 1,113,951 | 1,335,648 | 858,608 | 23,756 | 2,091,236 | 2,544,183 | 2,852,067 | 3,678,195 | 4,146,870 | |||
hp & lease commitments | 31,373 | 79,679 | 9,449 | ||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 33,195 | 39,352 | 15,910 | 115,276 | 117,453 | 27,609 | 39,407 | 9,134 | 60,200 | 110,865 | 109,407 | 301,317 | 295,227 | 250,000 | 75,000 |
total long term liabilities | 33,195 | 823,692 | 901,602 | 115,276 | 117,453 | 925,337 | 1,233,037 | 1,344,782 | 918,808 | 134,621 | 2,200,643 | 2,845,500 | 3,147,294 | 3,928,195 | 4,231,319 |
total liabilities | 4,053,048 | 4,292,340 | 4,443,931 | 4,974,204 | 5,665,929 | 6,167,872 | 5,652,574 | 5,250,684 | 4,923,511 | 4,433,828 | 4,475,093 | 4,916,151 | 5,495,564 | 5,728,426 | 5,679,866 |
net assets | 5,106,631 | 3,692,187 | 2,314,189 | 1,343,825 | 1,024,094 | 2,195,204 | 2,017,157 | 2,341,102 | 1,917,007 | 1,336,844 | 1,718,822 | 1,099,019 | 339,505 | 178,859 | -54,780 |
total shareholders funds | 5,106,631 | 3,692,187 | 2,314,189 | 1,343,825 | 1,024,094 | 2,195,204 | 2,017,157 | 2,341,102 | 1,917,007 | 1,336,844 | 1,718,822 | 1,099,019 | 339,505 | 178,859 | -54,780 |
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | Jan 2017 | Jan 2016 | Jan 2015 | Jan 2014 | Jan 2013 | Jan 2012 | Jan 2011 | Jan 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 1,910,685 | 1,788,295 | 1,299,960 | 613,313 | -1,107,341 | 274,654 | 709,840 | 694,116 | 696,264 | 785,723 | 853,648 | 971,027 | 281,474 | 322,702 | 75,570 |
Depreciation | 72,202 | 55,892 | 90,540 | 91,963 | 100,471 | 89,223 | 44,267 | 62,489 | 65,697 | 70,205 | 76,244 | 59,459 | 65,655 | 56,008 | 118,129 |
Amortisation | 12,846 | 7,037 | 75,982 | 103,346 | 93,639 | 146,295 | 140,529 | 236,839 | 239,670 | 228,666 | 137,560 | 132,701 | 135,816 | 128,326 | 131,387 |
Tax | -458,729 | -337,384 | -251,430 | -137,362 | -2,891 | -60,537 | -148,243 | -147,674 | -104,350 | -60,492 | -215,793 | -230,070 | -103,602 | -73,086 | -69,098 |
Stock | 266,535 | 822,623 | 188,962 | -331,601 | -7,654 | -256,050 | -430,534 | 203,286 | 304,907 | 402,597 | 120,579 | 240,019 | 220,746 | 104,797 | 1,721,793 |
Debtors | 15,137 | 89,334 | 14,086 | 34,490 | -1,549,963 | 867,012 | 1,289,802 | 17,486 | 1,030,094 | 433,011 | 97,589 | -6,618 | -251,909 | 290,440 | 1,275,137 |
Creditors | 189,715 | 1,256 | 124,388 | -147,426 | -682,214 | 40,232 | 619,902 | -182,968 | 562,245 | 249,870 | 182,903 | -390,238 | 574,658 | 252,274 | 516,158 |
Accruals and Deferred Income | -343,177 | 7,531 | -61,341 | -535,120 | 763,396 | 665,682 | -718,068 | -245,294 | 864,339 | 72,971 | 48,321 | 220,641 | 80,859 | 24,551 | 454,260 |
Deferred Taxes & Provisions | -6,157 | 23,442 | -99,366 | -2,177 | 89,844 | -11,798 | 30,273 | -51,066 | -50,665 | 1,458 | -191,910 | 6,090 | 45,227 | 175,000 | 75,000 |
Cash flow from operations | 1,095,713 | 634,112 | 975,685 | 283,648 | 812,521 | 532,789 | -180,768 | 145,670 | 938,199 | 512,793 | 672,805 | 536,209 | 1,111,250 | 490,538 | -1,695,524 |
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | 100 | -804,910 | 804,910 | ||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | 704,667 | -82,468 | -1,156,305 | 162,878 | 424,943 | -289,905 | 425,385 | 478,960 | -43,154 | 184,546 | |||||
Group/Directors Accounts | -129,600 | -187,929 | -41,471 | 359,000 | |||||||||||
Other Short Term Loans | -1,827,433 | 1,827,433 | |||||||||||||
Long term loans | -784,340 | -101,352 | 885,692 | -866,355 | -247,596 | -221,697 | 477,040 | 834,852 | -2,067,480 | -452,947 | -307,884 | -826,128 | -468,675 | 4,146,870 | |
Hire Purchase and Lease Commitments | -31,371 | -48,359 | -47,362 | 127,092 | -9,449 | -12,599 | 22,048 | ||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | -37,512 | -42,913 | -28,617 | -33,908 | -60,878 | -36,070 | -16,132 | -51,953 | -11,751 | 8,575 | -18,052 | -18,943 | -17,226 | -15,977 | -12,633 |
cash flow from financing | -117,185 | -226,733 | -299,230 | 40,600 | -550,649 | -620,933 | 314,648 | 904,047 | -1,047,486 | -1,277,341 | -470,999 | -477,256 | -894,274 | -497,251 | 4,466,666 |
cash and cash equivalents | |||||||||||||||
cash | 919,302 | 234,423 | 367,996 | 82,406 | -237,317 | 212,220 | -5,095 | -13,982 | -23,757 | -241,773 | 86,237 | 72,605 | 95,147 | -34,835 | 132,912 |
overdraft | -223,341 | -138,509 | -183,198 | 406,045 | 139,003 | -149,499 | 149,499 | -180,463 | -27,425 | 79,907 | -56,558 | 78,009 | 106,530 | ||
change in cash | 919,302 | 234,423 | 591,337 | 220,915 | -54,119 | -193,825 | -144,098 | 135,517 | -173,256 | -61,310 | 113,662 | -7,302 | 151,705 | -112,844 | 26,382 |
Perform a competitor analysis for simply pleasure limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other mid companies, companies in BH24 area or any other competitors across 12 key performance metrics.
SIMPLY PLEASURE LIMITED group structure
Simply Pleasure Limited has 1 subsidiary company.
Ultimate parent company
1 parent
SIMPLY PLEASURE LIMITED
04341488
1 subsidiary
Simply Pleasure Limited currently has 1 director, Mr Timothy Hemming serving since Nov 2004.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Timothy Hemming | United Kingdom | 64 years | Nov 2004 | - | Director |
P&L
January 2024turnover
12m
-12%
operating profit
1.9m
+7%
gross margin
57.2%
+13.93%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
January 2024net assets
5.1m
+0.38%
total assets
9.2m
+0.15%
cash
1.6m
+1.26%
net assets
Total assets minus all liabilities
company number
04341488
Type
Private limited with Share Capital
industry
47789 - Other retail sale of new goods in specialised stores (other than by opticians or commercial art galleries), n.e.c
incorporation date
December 2001
age
24
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
January 2024
previous names
N/A
accountant
-
auditor
SIMPSON WREFORD LLP
address
forest gate spring lane, ringwood, BH24 3FH
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 7 charges/mortgages relating to simply pleasure limited. Currently there are 2 open charges and 5 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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