The Ad Plain Limited

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the ad plain limited Company Information

Company Number

04490515

Next Accounts

Dec 2025

Directors

Duncan Murray Clarke

Emma Murray-Clarke

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Shareholders

the ad plain holdings limited

Group Structure

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Industry

Advertising agencies

Registered Address

dooneen, queens way, north moreton, oxfordshire, OX11 9AY

Website

www.theadplain.co.uk

the ad plain limited Estimated Valuation

£1m

Pomanda estimates the enterprise value of THE AD PLAIN LIMITED at £1m based on Net Assets of £585k and 1.76x industry multiple (adjusted for liquidity).

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The Ad Plain Limited is a live company located in north moreton, OX11 9AY with a Companies House number of 04490515. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 2002, it's largest shareholder is the ad plain holdings limited with a 100% stake. The Ad Plain Limited is a mature, small sized company, Pomanda has estimated its turnover at £1.5m with healthy growth in recent years.

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Pomanda's financial health check has awarded The Ad Plain Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 4 areas for improvement. Company Health Check FAQs

Health Rating5out of 5

6 Strong

1 Regular

4 Weak

Size

annual sales of £1.5m, make it smaller than the average company (£7.2m)

Growth

3 year (CAGR) sales growth of 9%, show it is growing at a similar rate (9.1%)

EXPORT

The Ad Plain Limited's latest turnover from March 2024 is £1.5 million and the company has net assets of £585 thousand. According to their latest financial statements, The Ad Plain Limited has 14 employees and maintains cash reserves of £447.4 thousand as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Turnover	1,478,704	1,524,457	1,181,371	1,143,413	1,061,193	1,432,664	1,012,101	903,570	1,330,746	1,183,196	817,917	864,975	585,323	499,857	1,253,913
Other Income Or Grants
Cost Of Sales	675,023	742,440	625,014	625,697	597,861	813,455	566,666	487,863	689,999	646,737	453,873	499,550	330,335	270,426	677,996
Gross Profit	803,681	782,017	556,356	517,716	463,332	619,209	445,435	415,706	640,747	536,459	364,045	365,425	254,988	229,431	575,918
Admin Expenses	598,416	520,498	472,034	408,937	344,859	582,288	419,316	433,257	615,715	511,252	366,879	368,974	267,114	239,495	349,441
Operating Profit	205,265	261,519	84,322	108,779	118,473	36,921	26,119	-17,551	25,032	25,207	-2,834	-3,549	-12,126	-10,064	226,477
Interest Payable	2,743	3,309
Interest Receivable	2,444	1	2,119	183	68	700	556	244	414	219	233	362	541	1,033	729
Pre-Tax Profit	204,966	258,211	86,441	108,962	118,541	37,621	26,675	-17,307	25,446	25,427	-2,601	-3,187	-11,585	-9,031	227,206
Tax	-52,783	-50,212	-16,424	-20,703	-22,523	-7,148	-5,068		-5,089	-5,340					-63,618
Profit After Tax	152,183	207,999	70,017	88,259	96,018	30,473	21,607	-17,307	20,357	20,087	-2,601	-3,187	-11,585	-9,031	163,588
Dividends Paid
Retained Profit	152,183	207,999	70,017	88,259	96,018	30,473	21,607	-17,307	20,357	20,087	-2,601	-3,187	-11,585	-9,031	163,588
Employee Costs	476,843	394,286	436,807	392,431	397,341	510,578	497,864	382,735	426,711	366,172	260,959	305,217	201,945	150,612	355,499
Number Of Employees	14	10	7	7	7	9	9	7	8	7	5	6	4	3	7
EBITDA*	211,444	266,798	89,365	114,313	125,205	45,231	30,327	-17,551	27,749	28,602	896	1,046	-7,340	-5,398	229,395

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Tangible Assets	19,011	20,291	18,704	17,813	21,594	27,091	20,100	10,207	10,037	10,110	12,750	14,409	17,767	15,539	16,652
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets	19,011	20,291	18,704	17,813	21,594	27,091	20,100	10,207	10,037	10,110	12,750	14,409	17,767	15,539	16,652
Stock & work in progress					21,486	2,500						1,168
Trade Debtors	300,760	309,670	266,736	247,711	224,324	290,862	155,254	160,969	268,484	243,129	162,082	178,009	114,015	91,690	178,250
Group Debtors
Misc Debtors	83,148	57,572	42,714	39,935	47,554	55,389	34,282	49,145
Cash	447,362	413,627	297,157	267,940	97,606	38,511	148,028	74,395	120,561	44,990	42,782	50,389	94,592	121,801	291,498
misc current assets	5,000	5,000	5,000	5,000	5,000	5,000	5,000							43,693	123,776
total current assets	836,270	785,869	611,607	560,586	395,970	392,262	342,564	284,509	389,045	288,119	204,864	229,566	208,607	257,184	593,524
total assets	855,281	806,160	630,311	578,399	417,564	419,353	362,664	294,716	399,082	298,229	217,614	243,975	226,374	272,723	610,176
Bank overdraft
Bank loan
Trade Creditors	90,111	107,910	63,996	105,282	73,699	158,113	129,338	98,551	219,683	139,225	78,244	101,753	80,392	71,634	379,701
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities	176,545	134,132	96,065	73,054	31,342	43,691	47,578	34,089
total current liabilities	266,656	242,042	160,061	178,336	105,041	201,804	176,916	132,640	219,683	139,225	78,244	101,753	80,392	71,634	379,701
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities														43,983	64,283
provisions	3,612	3,855	3,554	3,384	4,103	5,147	3,819	1,754	1,770	1,732	2,185	2,436	3,009	2,548	2,603
total long term liabilities	3,612	3,855	3,554	3,384	4,103	5,147	3,819	1,754	1,770	1,732	2,185	2,436	3,009	46,531	66,886
total liabilities	270,268	245,897	163,615	181,720	109,144	206,951	180,735	134,394	221,453	140,957	80,429	104,189	83,401	118,165	446,587
net assets	585,013	560,263	466,696	396,679	308,420	212,402	181,929	160,322	177,629	157,272	137,185	139,786	142,973	154,558	163,589
total shareholders funds	585,013	560,263	466,696	396,679	308,420	212,402	181,929	160,322	177,629	157,272	137,185	139,786	142,973	154,558	163,589

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Mar 2013	Mar 2012	Mar 2011	Mar 2010
Operating Activities
Operating Profit	205,265	261,519	84,322	108,779	118,473	36,921	26,119	-17,551	25,032	25,207	-2,834	-3,549	-12,126	-10,064	226,477
Depreciation	6,179	5,279	5,043	5,534	6,732	8,310	4,208		2,717	3,395	3,730	4,595	4,786	4,666	2,918
Amortisation
Tax	-52,783	-50,212	-16,424	-20,703	-22,523	-7,148	-5,068		-5,089	-5,340					-63,618
Stock				-21,486	18,986	2,500					-1,168	1,168
Debtors	16,666	57,792	21,804	15,768	-74,373	156,715	-20,578	-58,370	25,355	81,047	-15,927	63,994	22,325	-86,560	178,250
Creditors	-17,799	43,914	-41,286	31,583	-84,414	28,775	30,787	-121,132	80,458	60,981	-23,509	21,361	8,758	-308,067	379,701
Accruals and Deferred Income	42,413	38,067	23,011	41,712	-12,349	-3,887	13,489	34,089
Deferred Taxes & Provisions	-243	301	170	-719	-1,044	1,328	2,065	-16	38	-453	-251	-573	461	-55	2,603
Cash flow from operations	166,366	241,076	33,032	171,904	60,262	-94,916	92,178	-46,240	77,801	2,743	-5,769	-43,328	-20,446	-226,960	369,831
Investing Activities
capital expenditure	-4,899	-6,866	-5,934	-1,753	-1,235	-15,301	-14,101	-170	-2,644	-755	-2,071	-1,237	-7,014	-3,553	-19,570
Change in Investments
cash flow from investments	-4,899	-6,866	-5,934	-1,753	-1,235	-15,301	-14,101	-170	-2,644	-755	-2,071	-1,237	-7,014	-3,553	-19,570
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities													-43,983	-20,300	64,283
share issue	-127,433	-114,432													1
interest	-299	-3,308	2,119	183	68	700	556	244	414	219	233	362	541	1,033	729
cash flow from financing	-127,732	-117,740	2,119	183	68	700	556	244	414	219	233	362	-43,442	-19,267	65,013
cash and cash equivalents
cash	33,735	116,470	29,217	170,334	59,095	-109,517	73,633	-46,166	75,571	2,208	-7,607	-44,203	-27,209	-169,697	291,498
overdraft
change in cash	33,735	116,470	29,217	170,334	59,095	-109,517	73,633	-46,166	75,571	2,208	-7,607	-44,203	-27,209	-169,697	291,498

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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THE AD PLAIN LIMITED group structure

The Ad Plain Limited has no subsidiary companies.

Ultimate parent company

THE AD PLAIN LIMITED

04490515

THE AD PLAIN LIMITED Shareholders

the ad plain holdings limited

100%

The Ad Plain Limited currently has 3 directors. The longest serving directors include Mr Duncan Murray Clarke (Jul 2002) and Mrs Emma Murray-Clarke (Jul 2002).

officer	country	age	start	end	role
Mr Duncan Murray Clarke		55 years	Jul 2002	-	Director
Mrs Emma Murray-Clarke		54 years	Jul 2002	-	Director
Mrs Elizabeth Tomkinson	England	51 years	Feb 2022	-	Director

P&L

March 2024

turnover

1.5m

-3%

operating profit

205.3k

-22%

gross margin

54.4%

+5.95%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

585k

+0.04%

total assets

855.3k

+0.06%

cash

447.4k

+0.08%

net assets

Total assets minus all liabilities

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company number

04490515

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

July 2002

ultimate parent company

None

previous names

N/A

address

dooneen, queens way, north moreton, oxfordshire, OX11 9AY

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We found 1 charges/mortgages relating to the ad plain limited. Currently there are 1 open charges and 0 have been satisfied in the past.

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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the ad plain limited Company Information

the ad plain limited Estimated Valuation

the ad plain limited Estimated Valuation

the ad plain limited Estimated Valuation

The Ad Plain Limited Overview

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THE AD PLAIN LIMITED financials

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