w j fire ltd Company Information
Company Number
05043011
Next Accounts
Nov 2025
Shareholders
james fraser ancill
larry kinsella
View AllGroup Structure
View All
Industry
Fire service activities
Registered Address
16 highview business centre, high street, bordon, hants, GU35 0AX
Website
www.wjfire.co.ukw j fire ltd Estimated Valuation
Pomanda estimates the enterprise value of W J FIRE LTD at £432.3k based on a Turnover of £600.8k and 0.72x industry multiple (adjusted for size and gross margin).
w j fire ltd Estimated Valuation
Pomanda estimates the enterprise value of W J FIRE LTD at £101k based on an EBITDA of £21.7k and a 4.65x industry multiple (adjusted for size and gross margin).
w j fire ltd Estimated Valuation
Pomanda estimates the enterprise value of W J FIRE LTD at £178.1k based on Net Assets of £83.8k and 2.12x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
W J Fire Ltd Overview
W J Fire Ltd is a live company located in bordon, GU35 0AX with a Companies House number of 05043011. It operates in the fire service activities sector, SIC Code 84250. Founded in February 2004, it's largest shareholder is james fraser ancill with a 44.7% stake. W J Fire Ltd is a mature, small sized company, Pomanda has estimated its turnover at £600.8k with low growth in recent years.
Upgrade for unlimited company reports & a free credit check
W J Fire Ltd Health Check
Pomanda's financial health check has awarded W J Fire Ltd a 3 rating. We use a traffic light system to show it exceeds the industry average on 3 measures and has 5 areas for improvement. Company Health Check FAQs


3 Strong

4 Regular

5 Weak

Size
annual sales of £600.8k, make it in line with the average company (£540.1k)
- W J Fire Ltd
£540.1k - Industry AVG

Growth
3 year (CAGR) sales growth of 2%, show it is growing at a slower rate (14.2%)
- W J Fire Ltd
14.2% - Industry AVG

Production
with a gross margin of 48.9%, this company has a comparable cost of product (48.9%)
- W J Fire Ltd
48.9% - Industry AVG

Profitability
an operating margin of -1.3% make it less profitable than the average company (8.3%)
- W J Fire Ltd
8.3% - Industry AVG

Employees
with 11 employees, this is above the industry average (4)
11 - W J Fire Ltd
4 - Industry AVG

Pay Structure
on an average salary of £43.3k, the company has an equivalent pay structure (£43.3k)
- W J Fire Ltd
£43.3k - Industry AVG

Efficiency
resulting in sales per employee of £54.6k, this is less efficient (£125.5k)
- W J Fire Ltd
£125.5k - Industry AVG

Debtor Days
it gets paid by customers after 50 days, this is earlier than average (80 days)
- W J Fire Ltd
80 days - Industry AVG

Creditor Days
its suppliers are paid after 39 days, this is quicker than average (52 days)
- W J Fire Ltd
52 days - Industry AVG

Stock Days
it holds stock equivalent to 20 days, this is in line with average (19 days)
- W J Fire Ltd
19 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 30 weeks, this is more cash available to meet short term requirements (25 weeks)
30 weeks - W J Fire Ltd
25 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 69.7%, this is a higher level of debt than the average (62.4%)
69.7% - W J Fire Ltd
62.4% - Industry AVG
W J FIRE LTD financials

W J Fire Ltd's latest turnover from February 2024 is estimated at £600.8 thousand and the company has net assets of £83.8 thousand. According to their latest financial statements, W J Fire Ltd has 11 employees and maintains cash reserves of £83.2 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 | Feb 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||||||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | |||||||||||||||
Gross Profit | |||||||||||||||
Admin Expenses | |||||||||||||||
Operating Profit | |||||||||||||||
Interest Payable | |||||||||||||||
Interest Receivable | |||||||||||||||
Pre-Tax Profit | |||||||||||||||
Tax | |||||||||||||||
Profit After Tax | |||||||||||||||
Dividends Paid | |||||||||||||||
Retained Profit | |||||||||||||||
Employee Costs | |||||||||||||||
Number Of Employees | 11 | 13 | 11 | 11 | 11 | 11 | |||||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 | Feb 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 80,362 | 62,862 | 44,061 | 72,683 | 97,858 | 61,705 | 51,807 | 79,613 | 60,959 | 40,932 | 16,716 | 35,399 | 43,947 | 28,578 | 19,096 |
Intangible Assets | |||||||||||||||
Investments & Other | |||||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 80,362 | 62,862 | 44,061 | 72,683 | 97,858 | 61,705 | 51,807 | 79,613 | 60,959 | 40,932 | 16,716 | 35,399 | 43,947 | 28,578 | 19,096 |
Stock & work in progress | 17,276 | 14,046 | 7,035 | 9,855 | 6,066 | 3,729 | 5,674 | 940 | 2,050 | 1,275 | 1,453 | 8,500 | |||
Trade Debtors | 82,457 | 151,726 | 154,693 | 100,221 | 142,879 | 89,502 | 171,676 | 78,826 | 74,752 | 49,409 | 39,268 | 37,995 | 34,769 | 25,532 | 63,321 |
Group Debtors | |||||||||||||||
Misc Debtors | 13,644 | 19,633 | 16,255 | 8,486 | 5,249 | 4,888 | |||||||||
Cash | 83,162 | 47,668 | 186,303 | 122,646 | 55,503 | 39,619 | 35,308 | 9,234 | 14,531 | 13,145 | 8,151 | 18 | |||
misc current assets | 9,522 | ||||||||||||||
total current assets | 196,539 | 233,073 | 364,286 | 241,208 | 148,128 | 94,390 | 181,198 | 140,395 | 118,100 | 90,391 | 49,442 | 54,576 | 49,189 | 35,136 | 71,839 |
total assets | 276,901 | 295,935 | 408,347 | 313,891 | 245,986 | 156,095 | 233,005 | 220,008 | 179,059 | 131,323 | 66,158 | 89,975 | 93,136 | 63,714 | 90,935 |
Bank overdraft | 10,648 | 10,648 | 10,648 | 7,986 | |||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 32,906 | 65,526 | 33,876 | 44,919 | 112,396 | 85,350 | 116,909 | 104,119 | 101,369 | 87,212 | 60,956 | 70,779 | 48,088 | 31,171 | 81,193 |
Group/Directors Accounts | |||||||||||||||
other short term finances | |||||||||||||||
hp & lease commitments | 23,640 | 13,631 | 23,290 | 29,595 | |||||||||||
other current liabilities | 73,839 | 70,376 | 100,899 | 67,814 | |||||||||||
total current liabilities | 141,033 | 160,181 | 168,713 | 150,314 | 112,396 | 85,350 | 116,909 | 104,119 | 101,369 | 87,212 | 60,956 | 70,779 | 48,088 | 31,171 | 81,193 |
loans | 12,632 | 22,557 | 32,244 | 42,014 | |||||||||||
hp & lease commitments | 23,988 | 10,702 | 9,000 | 31,308 | |||||||||||
Accruals and Deferred Income | 1,660 | 1,320 | 1,320 | ||||||||||||
other liabilities | 50,780 | 32,317 | 19,423 | 42,080 | 41,553 | 27,258 | 2,932 | 16,779 | 33,859 | 25,332 | 7,804 | ||||
provisions | 15,399 | 11,263 | 5,854 | ||||||||||||
total long term liabilities | 52,019 | 44,522 | 47,098 | 73,322 | 52,440 | 33,637 | 20,743 | 42,080 | 41,553 | 27,258 | 2,932 | 16,779 | 33,859 | 25,332 | 7,804 |
total liabilities | 193,052 | 204,703 | 215,811 | 223,636 | 164,836 | 118,987 | 137,652 | 146,199 | 142,922 | 114,470 | 63,888 | 87,558 | 81,947 | 56,503 | 88,997 |
net assets | 83,849 | 91,232 | 192,536 | 90,255 | 81,150 | 37,108 | 95,353 | 73,809 | 36,137 | 16,853 | 2,270 | 2,417 | 11,189 | 7,211 | 1,938 |
total shareholders funds | 83,849 | 91,232 | 192,536 | 90,255 | 81,150 | 37,108 | 95,353 | 73,809 | 36,137 | 16,853 | 2,270 | 2,417 | 11,189 | 7,211 | 1,938 |
Feb 2024 | Feb 2023 | Feb 2022 | Feb 2021 | Feb 2020 | Feb 2019 | Mar 2018 | Mar 2017 | Mar 2016 | Mar 2015 | Mar 2014 | Mar 2013 | Mar 2012 | Mar 2011 | Mar 2010 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | |||||||||||||||
Depreciation | 29,343 | 21,982 | 32,729 | 19,854 | 20,307 | 12,128 | 19,266 | 19,295 | 12,727 | 9,704 | 17,686 | ||||
Amortisation | |||||||||||||||
Tax | |||||||||||||||
Stock | 3,230 | 7,011 | -2,820 | 9,855 | -6,066 | 2,337 | -1,945 | 4,734 | -1,110 | 775 | -178 | -7,047 | 8,500 | ||
Debtors | -75,258 | 411 | 62,241 | -39,421 | 53,738 | -77,286 | 92,850 | 4,074 | 25,343 | 10,141 | 1,273 | 3,226 | 9,237 | -37,789 | 63,321 |
Creditors | -32,620 | 31,650 | -11,043 | -67,477 | 27,046 | -31,559 | 12,790 | 2,750 | 14,157 | 26,256 | -9,823 | 22,691 | 16,917 | -50,022 | 81,193 |
Accruals and Deferred Income | 3,463 | -30,523 | 33,085 | 66,154 | 340 | 1,320 | |||||||||
Deferred Taxes & Provisions | 4,136 | 5,409 | 5,854 | ||||||||||||
Cash flow from operations | |||||||||||||||
Investing Activities | |||||||||||||||
capital expenditure | |||||||||||||||
Change in Investments | |||||||||||||||
cash flow from investments | |||||||||||||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | |||||||||||||||
Other Short Term Loans | |||||||||||||||
Long term loans | -9,925 | -9,687 | -9,770 | 42,014 | |||||||||||
Hire Purchase and Lease Commitments | 23,295 | -7,957 | -28,613 | 60,903 | |||||||||||
other long term liabilities | -50,780 | 18,463 | 12,894 | -22,657 | 527 | 14,295 | 24,326 | -13,847 | -17,080 | 8,527 | 17,528 | 7,804 | |||
share issue | |||||||||||||||
interest | |||||||||||||||
cash flow from financing | |||||||||||||||
cash and cash equivalents | |||||||||||||||
cash | 35,494 | -138,635 | 63,657 | 122,646 | -55,503 | 15,884 | 4,311 | 26,074 | -5,297 | 1,386 | 4,994 | 8,133 | 18 | ||
overdraft | 2,662 | 7,986 | |||||||||||||
change in cash | 35,494 | -138,635 | 60,995 | 114,660 | -55,503 | 15,884 | 4,311 | 26,074 | -5,297 | 1,386 | 4,994 | 8,133 | 18 |
w j fire ltd Credit Report and Business Information
W J Fire Ltd Competitor Analysis

Perform a competitor analysis for w j fire ltd by selecting its closest rivals, whether from the PUBLIC ADMINISTRATION AND DEFENCE; COMPULSORY SOCIAL SECURITY sector, other small companies, companies in GU35 area or any other competitors across 12 key performance metrics.
w j fire ltd Ownership
W J FIRE LTD group structure
W J Fire Ltd has no subsidiary companies.
Ultimate parent company
W J FIRE LTD
05043011
w j fire ltd directors
W J Fire Ltd currently has 2 directors. The longest serving directors include Mr Larry Kinsella (Jun 2010) and Mr James Ancill (Apr 2012).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Larry Kinsella | United Kingdom | 61 years | Jun 2010 | - | Director |
Mr James Ancill | England | 50 years | Apr 2012 | - | Director |
P&L
February 2024turnover
600.8k
-27%
operating profit
-7.6k
0%
gross margin
48.9%
-3.43%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
February 2024net assets
83.8k
-0.08%
total assets
276.9k
-0.06%
cash
83.2k
+0.74%
net assets
Total assets minus all liabilities
w j fire ltd company details
company number
05043011
Type
Private limited with Share Capital
industry
84250 - Fire service activities
incorporation date
February 2004
age
21
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
February 2024
previous names
w j fire protection services limited (July 2015)
accountant
JUPP CASTLE LIMITED
auditor
-
address
16 highview business centre, high street, bordon, hants, GU35 0AX
Bank
-
Legal Advisor
-
w j fire ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to w j fire ltd. Currently there are 1 open charges and 0 have been satisfied in the past.
w j fire ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for W J FIRE LTD. This can take several minutes, an email will notify you when this has completed.
w j fire ltd Companies House Filings - See Documents
date | description | view/download |
---|