what counts marketing limited
what counts marketing limited Company Information
Company Number
05770311
Next Accounts
Apr 2026
Industry
Other personal service activities n.e.c.
Directors
Shareholders
mr andrew patrick ground
Group Structure
View All
Contact
Registered Address
63 queensmill road, london, SW6 6JP
Website
tutorfair.comwhat counts marketing limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT COUNTS MARKETING LIMITED at £98.1k based on a Turnover of £191.5k and 0.51x industry multiple (adjusted for size and gross margin).
what counts marketing limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT COUNTS MARKETING LIMITED at £0 based on an EBITDA of £-3.2k and a 3.05x industry multiple (adjusted for size and gross margin).
what counts marketing limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT COUNTS MARKETING LIMITED at £148.2k based on Net Assets of £75.2k and 1.97x industry multiple (adjusted for liquidity).
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What Counts Marketing Limited Overview
What Counts Marketing Limited is a live company located in london, SW6 6JP with a Companies House number of 05770311. It operates in the other service activities n.e.c. sector, SIC Code 96090. Founded in April 2006, it's largest shareholder is mr andrew patrick ground with a 100% stake. What Counts Marketing Limited is a established, micro sized company, Pomanda has estimated its turnover at £191.5k with declining growth in recent years.
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What Counts Marketing Limited Health Check
Pomanda's financial health check has awarded What Counts Marketing Limited a 2.5 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs
2 Strong
1 Regular
7 Weak
Size
annual sales of £191.5k, make it smaller than the average company (£1m)
- What Counts Marketing Limited
£1m - Industry AVG
Growth
3 year (CAGR) sales growth of -1%, show it is growing at a slower rate (10.3%)
- What Counts Marketing Limited
10.3% - Industry AVG
Production
with a gross margin of 19.9%, this company has a higher cost of product (40.6%)
- What Counts Marketing Limited
40.6% - Industry AVG
Profitability
an operating margin of -1.7% make it less profitable than the average company (6.2%)
- What Counts Marketing Limited
6.2% - Industry AVG
Employees
with 1 employees, this is below the industry average (14)
1 - What Counts Marketing Limited
14 - Industry AVG
Pay Structure
on an average salary of £34.4k, the company has an equivalent pay structure (£34.4k)
- What Counts Marketing Limited
£34.4k - Industry AVG
Efficiency
resulting in sales per employee of £191.5k, this is more efficient (£101.9k)
- What Counts Marketing Limited
£101.9k - Industry AVG
Debtor Days
it gets paid by customers after 143 days, this is later than average (29 days)
- What Counts Marketing Limited
29 days - Industry AVG
Creditor Days
its suppliers are paid after 0 days, this is quicker than average (39 days)
- What Counts Marketing Limited
39 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- What Counts Marketing Limited
- - Industry AVG
Cash Balance
There is insufficient data available for this Key Performance Indicator!
- - What Counts Marketing Limited
- - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 1.4%, this is a lower level of debt than the average (44.5%)
1.4% - What Counts Marketing Limited
44.5% - Industry AVG
WHAT COUNTS MARKETING LIMITED financials
What Counts Marketing Limited's latest turnover from July 2024 is estimated at £191.5 thousand and the company has net assets of £75.2 thousand. According to their latest financial statements, What Counts Marketing Limited has 1 employee and maintains cash reserves of 0 as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jan 2011 | Apr 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | |||||||||||||||
| Other Income Or Grants | |||||||||||||||
| Cost Of Sales | |||||||||||||||
| Gross Profit | |||||||||||||||
| Admin Expenses | |||||||||||||||
| Operating Profit | |||||||||||||||
| Interest Payable | |||||||||||||||
| Interest Receivable | |||||||||||||||
| Pre-Tax Profit | |||||||||||||||
| Tax | |||||||||||||||
| Profit After Tax | |||||||||||||||
| Dividends Paid | |||||||||||||||
| Retained Profit | |||||||||||||||
| Employee Costs | |||||||||||||||
| Number Of Employees | 1 | 1 | 1 | 1 | 1 | 1 | 1 | ||||||||
| EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jan 2011 | Apr 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 661 | 881 | 1,322 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 411 | 1,234 | 2,057 | 0 | 0 |
| Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 43,001 | 43,001 |
| Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Total Fixed Assets | 661 | 881 | 1,322 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 411 | 1,234 | 2,057 | 43,001 | 43,001 |
| Stock & work in progress | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Debtors | 75,552 | 78,517 | 89,148 | 93,265 | 99,113 | 81,509 | 84,818 | 75,901 | 65,390 | 49,423 | 49,423 | 42,261 | 9,228 | 0 | 0 |
| Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Misc Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2,612 | 99 | 3,533 | 8,485 | 38,960 | 58 | 58 |
| misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current assets | 75,552 | 78,517 | 89,148 | 93,265 | 99,113 | 81,509 | 84,818 | 75,901 | 68,002 | 49,522 | 52,956 | 50,746 | 48,188 | 58 | 58 |
| total assets | 76,213 | 79,398 | 90,470 | 93,265 | 99,113 | 81,509 | 84,818 | 75,901 | 68,002 | 49,522 | 53,367 | 51,980 | 50,245 | 43,059 | 43,059 |
| Bank overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1,370 |
| Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Trade Creditors | 140 | 140 | 140 | 1,676 | 13,070 | 7,034 | 28,463 | 38,128 | 50,207 | 42,808 | 33,873 | 20,513 | 19,443 | 1,370 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other current liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| total current liabilities | 140 | 140 | 140 | 1,676 | 13,070 | 7,034 | 28,463 | 38,128 | 50,207 | 42,808 | 33,873 | 20,513 | 19,443 | 1,370 | 1,370 |
| loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Accruals and Deferred Income | 900 | 900 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 245 | 666 | 0 | 0 |
| total long term liabilities | 900 | 900 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 245 | 666 | 0 | 0 |
| total liabilities | 1,040 | 1,040 | 140 | 1,676 | 13,070 | 7,034 | 28,463 | 38,128 | 50,207 | 42,808 | 33,873 | 20,758 | 20,109 | 1,370 | 1,370 |
| net assets | 75,173 | 78,358 | 90,330 | 91,589 | 86,043 | 74,475 | 56,355 | 37,773 | 17,795 | 6,714 | 19,494 | 31,222 | 30,136 | 41,689 | 41,689 |
| total shareholders funds | 75,173 | 78,358 | 90,330 | 91,589 | 86,043 | 74,475 | 56,355 | 37,773 | 17,795 | 6,714 | 19,494 | 31,222 | 30,136 | 41,689 | 41,689 |
| Jul 2024 | Jul 2023 | Jul 2022 | Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | Jan 2011 | Apr 2010 | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | |||||||||||||||
| Operating Profit | |||||||||||||||
| Depreciation | 0 | 0 | 0 | 0 | 0 | 0 | 411 | 823 | 823 | 1,234 | 0 | 0 | |||
| Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |||
| Tax | |||||||||||||||
| Stock | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Debtors | -2,965 | -10,631 | -4,117 | -5,848 | 17,604 | -3,309 | 8,917 | 10,511 | 15,967 | 0 | 7,162 | 33,033 | 9,228 | 0 | 0 |
| Creditors | 0 | 0 | -1,536 | -11,394 | 6,036 | -21,429 | -9,665 | -12,079 | 7,399 | 8,935 | 13,360 | 1,070 | 18,073 | 1,370 | 0 |
| Accruals and Deferred Income | 0 | 900 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Deferred Taxes & Provisions | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -245 | -421 | 666 | 0 | 0 |
| Cash flow from operations | |||||||||||||||
| Investing Activities | |||||||||||||||
| capital expenditure | |||||||||||||||
| Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -43,001 | 0 | 43,001 |
| cash flow from investments | |||||||||||||||
| Financing Activities | |||||||||||||||
| Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Long term loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| share issue | |||||||||||||||
| interest | |||||||||||||||
| cash flow from financing | |||||||||||||||
| cash and cash equivalents | |||||||||||||||
| cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -2,612 | 2,513 | -3,434 | -4,952 | -30,475 | 38,902 | 0 | 58 |
| overdraft | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -1,370 | 1,370 |
| change in cash | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -2,612 | 2,513 | -3,434 | -4,952 | -30,475 | 38,902 | 1,370 | -1,312 |
what counts marketing limited Credit Report and Business Information
What Counts Marketing Limited Competitor Analysis
Perform a competitor analysis for what counts marketing limited by selecting its closest rivals, whether from the OTHER SERVICE ACTIVITIES sector, other micro companies, companies in SW6 area or any other competitors across 12 key performance metrics.
what counts marketing limited Ownership
WHAT COUNTS MARKETING LIMITED group structure
What Counts Marketing Limited has no subsidiary companies.
Ultimate parent company
WHAT COUNTS MARKETING LIMITED
05770311
what counts marketing limited directors
What Counts Marketing Limited currently has 1 director, Mr Andrew Ground serving since Apr 2006.
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Andrew Ground | 57 years | Apr 2006 | - | Director |
P&L
July 2024turnover
191.5k
+6%
operating profit
-3.2k
0%
gross margin
19.9%
-1.2%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2024net assets
75.2k
-0.04%
total assets
76.2k
-0.04%
cash
0
0%
net assets
Total assets minus all liabilities
what counts marketing limited company details
company number
05770311
Type
Private limited with Share Capital
industry
96090 - Other personal service activities n.e.c.
incorporation date
April 2006
age
18
incorporated
UK
ultimate parent company
accounts
Micro-Entity Accounts
last accounts submitted
July 2024
previous names
N/A
accountant
-
auditor
-
address
63 queensmill road, london, SW6 6JP
Bank
-
Legal Advisor
-
what counts marketing limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to what counts marketing limited.
what counts marketing limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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what counts marketing limited Companies House Filings - See Documents
| date | description | view/download |
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