blue square marketing limited

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blue square marketing limited Company Information

Share BLUE SQUARE MARKETING LIMITED

Company Number

06797461

Directors

Neil Avery

Andrew Leaver

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Shareholders

brand partnership group limited

Group Structure

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Industry

Advertising agencies

 

Registered Address

tate house watermark way, hertford, hertfordshire, SG13 7TZ

blue square marketing limited Estimated Valuation

£13.9m

Pomanda estimates the enterprise value of BLUE SQUARE MARKETING LIMITED at £13.9m based on a Turnover of £28.7m and 0.48x industry multiple (adjusted for size and gross margin).

blue square marketing limited Estimated Valuation

£5.6m

Pomanda estimates the enterprise value of BLUE SQUARE MARKETING LIMITED at £5.6m based on an EBITDA of £1.7m and a 3.31x industry multiple (adjusted for size and gross margin).

blue square marketing limited Estimated Valuation

£15.2m

Pomanda estimates the enterprise value of BLUE SQUARE MARKETING LIMITED at £15.2m based on Net Assets of £9.1m and 1.67x industry multiple (adjusted for liquidity).

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Blue Square Marketing Limited Overview

Blue Square Marketing Limited is a live company located in hertfordshire, SG13 7TZ with a Companies House number of 06797461. It operates in the advertising agencies sector, SIC Code 73110. Founded in January 2009, it's largest shareholder is brand partnership group limited with a 100% stake. Blue Square Marketing Limited is a established, large sized company, Pomanda has estimated its turnover at £28.7m with low growth in recent years.

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Blue Square Marketing Limited Health Check

Pomanda's financial health check has awarded Blue Square Marketing Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 4 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4.5out of 5
positive_score

6 Strong

positive_score

2 Regular

positive_score

4 Weak

size

Size

annual sales of £28.7m, make it larger than the average company (£10.2m)

£28.7m - Blue Square Marketing Limited

£10.2m - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 3%, show it is growing at a slower rate (6.6%)

3% - Blue Square Marketing Limited

6.6% - Industry AVG

production

Production

with a gross margin of 19.1%, this company has a higher cost of product (43.2%)

19.1% - Blue Square Marketing Limited

43.2% - Industry AVG

profitability

Profitability

an operating margin of 5.7% make it as profitable than the average company (5.2%)

5.7% - Blue Square Marketing Limited

5.2% - Industry AVG

employees

Employees

with 357 employees, this is above the industry average (45)

357 - Blue Square Marketing Limited

45 - Industry AVG

paystructure

Pay Structure

on an average salary of £49.7k, the company has a lower pay structure (£66.4k)

£49.7k - Blue Square Marketing Limited

£66.4k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £80.4k, this is less efficient (£186k)

£80.4k - Blue Square Marketing Limited

£186k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 17 days, this is earlier than average (60 days)

17 days - Blue Square Marketing Limited

60 days - Industry AVG

creditordays

Creditor Days

its suppliers are paid after 6 days, this is quicker than average (43 days)

6 days - Blue Square Marketing Limited

43 days - Industry AVG

stockdays

Stock Days

it holds stock equivalent to 2 days, this is less than average (18 days)

2 days - Blue Square Marketing Limited

18 days - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 13 weeks, this is average cash available to meet short term requirements (14 weeks)

13 weeks - Blue Square Marketing Limited

14 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 47.8%, this is a lower level of debt than the average (68.5%)

47.8% - Blue Square Marketing Limited

68.5% - Industry AVG

BLUE SQUARE MARKETING LIMITED financials

EXPORTms excel logo

Blue Square Marketing Limited's latest turnover from December 2023 is £28.7 million and the company has net assets of £9.1 million. According to their latest financial statements, Blue Square Marketing Limited has 357 employees and maintains cash reserves of £2.2 million as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Turnover28,700,56229,356,56125,416,89026,578,73236,201,28435,513,95532,073,69529,112,97521,164,60316,731,63920,810,5989,448,0085,086,9893,921,102
Other Income Or Grants
Cost Of Sales23,228,09223,796,70420,350,79021,401,32629,624,69829,392,03325,304,87920,940,86714,554,56311,708,24114,900,5275,128,5252,828,2932,146,285
Gross Profit5,472,4705,559,8575,066,1005,177,4066,576,5866,121,9226,768,8168,172,1086,610,0405,023,3985,910,0714,319,4832,258,6961,774,817
Admin Expenses3,841,8613,671,4762,924,5163,345,0104,543,8494,129,8354,597,9084,483,5552,655,4831,945,5512,130,9242,231,7321,471,1291,286,975-162,451
Operating Profit1,630,6091,888,3812,141,5841,832,3962,032,7371,992,0872,170,9083,688,5533,954,5573,077,8473,779,1472,087,751787,567487,842162,451
Interest Payable385,649250,359163,680170,88410,307486,826
Interest Receivable7,396305712,49482,450115,13766,850293,71166,68425,41914,2892,1944,9013,4891,351
Pre-Tax Profit1,252,3561,638,0521,977,9611,674,0062,104,8802,107,2242,137,7583,982,2644,021,2413,103,2663,793,4361,603,119792,468491,331163,803
Tax-308,206-343,827-393,188-336,128-396,105-400,714-434,050-690,034-930,468-671,545-880,898-515,917-206,042-137,573-45,865
Profit After Tax944,1501,294,2251,584,7731,337,8781,708,7751,706,5101,703,7083,292,2303,090,7732,431,7212,912,5381,087,202586,426353,758117,938
Dividends Paid286,066156,9307,066,000300,000900,144207,772161,258
Retained Profit944,1501,294,2251,298,7071,180,948-5,357,2251,706,5101,403,7083,292,2303,090,7731,531,5772,704,766925,944586,426353,758117,938
Employee Costs17,740,64418,246,95417,323,27318,853,84724,995,53524,276,91621,841,19018,792,9001,726,6491,248,5321,367,603212,9981,412,2181,077,104
Number Of Employees3574694626429839719178575434016802582721
EBITDA*1,691,7731,952,2452,158,7221,848,9822,058,8622,012,2792,188,4103,697,6263,962,0833,084,6863,784,8242,102,014801,973488,083162,811

* Earnings Before Interest, Tax, Depreciation and Amortisation

Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Tangible Assets234,136214,76221,79629,10310,89426,29337,13522,22816,78922,25722,89442,01332,843491732
Intangible Assets3,2004,05010,65017,250
Investments & Other4,466,0803,136,1902,391,709
Debtors (Due After 1 year)
Total Fixed Assets4,700,2163,350,9522,416,70533,15321,54443,54337,13522,22816,78922,25722,89442,01332,843491732
Stock & work in progress139,92364,49254,311
Trade Debtors1,342,1862,097,4092,408,818476,8151,205,7202,095,824243,6226,706,1706,019,4752,454,2561,460,3292,008,498897,156612,143601,270
Group Debtors6,908,7076,585,2186,644,7826,334,1496,337,72917,342
Misc Debtors2,222,9952,157,0401,922,0061,480,7942,148,8881,223,0164,198,0141,374,354852,625701,367610,98855,342
Cash2,201,8773,372,8023,011,4885,846,0456,693,55416,536,88016,941,5699,286,6607,871,6355,502,1275,560,1302,563,4301,105,202855,055540,557
misc current assets
total current assets12,815,68814,276,96114,041,40514,137,80316,385,89119,873,06221,383,20517,367,18414,743,7358,657,7507,631,4474,627,2702,002,3581,467,1981,141,827
total assets17,515,90417,627,91316,458,11014,170,95616,407,43519,916,60521,420,34017,389,41214,760,5248,680,0077,654,3414,669,2832,035,2011,467,6891,142,559
Bank overdraft161616
Bank loan
Trade Creditors 385,317359,236784,922377,076723,427538,795723,796711,108723,389300,546369,45811,853968,263995,7561,024,367
Group/Directors Accounts433,877296,326194,198176,031
other short term finances5,280,000
hp & lease commitments
other current liabilities2,188,8143,493,7503,195,4992,732,1965,059,3033,657,0596,682,4434,072,6134,724,7622,156,8582,591,3422,665,469
total current liabilities8,288,0244,149,3284,174,6353,285,3035,782,7304,195,8547,406,2394,783,7215,448,1512,457,4042,960,8002,677,322968,263995,7561,024,367
loans5,280,0005,280,0005,280,0006,200,000
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions85,1458,6317,0216,8812,1791,0912,0944,6097,7958,716137154
total long term liabilities85,1455,280,0005,288,6315,280,0006,200,0007,0216,8812,1791,0912,0944,6097,7958,716137154
total liabilities8,373,1699,429,3289,463,2668,565,30311,982,7304,202,8757,413,1204,785,9005,449,2422,459,4982,965,4092,685,117976,979995,8931,024,521
net assets9,142,7358,198,5856,994,8445,605,6534,424,70515,713,73014,007,22012,603,5129,311,2826,220,5094,688,9321,984,1661,058,222471,796118,038
total shareholders funds9,142,7358,198,5856,994,8445,605,6534,424,70515,713,73014,007,22012,603,5129,311,2826,220,5094,688,9321,984,1661,058,222471,796118,038
Dec 2023Dec 2022Dec 2021Dec 2020Dec 2019Dec 2018Dec 2017Dec 2016Dec 2015Dec 2014Dec 2013Dec 2012Dec 2011Dec 2010Dec 2009
Operating Activities
Operating Profit1,630,6091,888,3812,141,5841,832,3962,032,7371,992,0872,170,9083,688,5533,954,5573,077,8473,779,1472,087,751787,567487,842162,451
Depreciation61,16438,81813,0889,98619,52517,44217,5029,0737,5266,8395,67714,26314,406241360
Amortisation25,0464,0506,6006,6002,750
Tax-308,206-343,827-393,188-336,128-396,105-400,714-434,050-690,034-930,468-671,545-880,898-515,917-206,042-137,573-45,865
Stock75,43110,18154,311
Debtors-365,779-135,9392,683,848-1,400,5796,356,155-1,105,454-3,638,8881,208,4243,716,4771,084,3067,4771,166,684285,01310,873601,270
Creditors26,081-425,686407,846-346,351184,632-185,00112,688-12,281422,843-68,912357,605-956,410-27,493-28,6111,024,367
Accruals and Deferred Income-1,304,936298,251463,303-2,327,1071,402,244-3,025,3842,609,830-652,1492,567,904-434,484-74,1272,665,469
Deferred Taxes & Provisions85,145-8,6318,631-7,0211404,7021,088-1,003-2,515-3,186-9218,579-17154
Cash flow from operations480,2051,598,110-92,845239,975-3,113,543-493,2268,020,4681,135,8262,304,882822,9243,176,7412,127,551292,004311,009540,197
Investing Activities
capital expenditure-26,599-32,409-14,512-2,058-6,20213,442-23,433-46,758-1,092
Change in Investments1,329,890744,4812,391,709
cash flow from investments-1,329,890-744,481-2,391,709-26,599-32,409-14,512-2,058-6,20213,442-23,433-46,758-1,092
Financing Activities
Bank loans
Group/Directors Accounts137,551102,12818,167176,031
Other Short Term Loans 5,280,000
Long term loans-5,280,000-920,0006,200,000
Hire Purchase and Lease Commitments
other long term liabilities
share issue-90,48490,484-5,931,800100
interest-378,253-250,329-163,623-158,39072,143115,13766,850293,71166,68425,41914,289-484,6324,9013,4891,351
cash flow from financing-240,702-238,685-54,972-902,359340,343115,13766,850293,71166,68425,41914,289-484,6324,9013,4891,451
cash and cash equivalents
cash-1,170,925361,314-2,834,557-847,509-9,843,326-404,6897,654,9091,415,0252,369,508-58,0032,996,7001,458,228250,147314,498540,557
overdraft16
change in cash-1,170,925361,314-2,834,573-847,509-9,843,326-404,6897,654,9091,415,0252,369,508-58,0032,996,7001,458,228250,147314,498540,557

blue square marketing limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Blue Square Marketing Limited Competitor Analysis

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Perform a competitor analysis for blue square marketing limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in SG13 area or any other competitors across 12 key performance metrics.

blue square marketing limited Ownership

BLUE SQUARE MARKETING LIMITED group structure

Blue Square Marketing Limited has no subsidiary companies.

Ultimate parent company

1 parent

BLUE SQUARE MARKETING LIMITED

06797461

BLUE SQUARE MARKETING LIMITED Shareholders

brand partnership group limited 100%

blue square marketing limited directors

Blue Square Marketing Limited currently has 3 directors. The longest serving directors include Mr Neil Avery (Jan 2011) and Mr Andrew Leaver (Apr 2019).

officercountryagestartendrole
Mr Neil AveryUnited Kingdom60 years Jan 2011- Director
Mr Andrew LeaverEngland46 years Apr 2019- Director
Mr Neil GrimsonEngland65 years Jan 2020- Director

P&L

December 2023

turnover

28.7m

-2%

operating profit

1.6m

-14%

gross margin

19.1%

+0.68%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

December 2023

net assets

9.1m

+0.12%

total assets

17.5m

-0.01%

cash

2.2m

-0.35%

net assets

Total assets minus all liabilities

blue square marketing limited company details

company number

06797461

Type

Private limited with Share Capital

industry

73110 - Advertising agencies

incorporation date

January 2009

age

16

incorporated

UK

ultimate parent company

accounts

Full Accounts

last accounts submitted

December 2023

previous names

N/A

accountant

-

auditor

ROY PINNOCK & CO LLP

address

tate house watermark way, hertford, hertfordshire, SG13 7TZ

Bank

-

Legal Advisor

-

blue square marketing limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to blue square marketing limited.

blue square marketing limited Capital Raised & Share Issues BETA

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blue square marketing limited Companies House Filings - See Documents

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