
Company Number
06797461
Next Accounts
Sep 2025
Shareholders
brand partnership group limited
Group Structure
View All
Industry
Advertising agencies
Registered Address
tate house watermark way, hertford, hertfordshire, SG13 7TZ
Website
www.bluesquareuk.comPomanda estimates the enterprise value of BLUE SQUARE MARKETING LIMITED at £13.9m based on a Turnover of £28.7m and 0.48x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of BLUE SQUARE MARKETING LIMITED at £5.6m based on an EBITDA of £1.7m and a 3.31x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of BLUE SQUARE MARKETING LIMITED at £15.2m based on Net Assets of £9.1m and 1.67x industry multiple (adjusted for liquidity).
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Blue Square Marketing Limited is a live company located in hertfordshire, SG13 7TZ with a Companies House number of 06797461. It operates in the advertising agencies sector, SIC Code 73110. Founded in January 2009, it's largest shareholder is brand partnership group limited with a 100% stake. Blue Square Marketing Limited is a established, large sized company, Pomanda has estimated its turnover at £28.7m with low growth in recent years.
Pomanda's financial health check has awarded Blue Square Marketing Limited a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 4 areas for improvement. Company Health Check FAQs
6 Strong
2 Regular
4 Weak
Size
annual sales of £28.7m, make it larger than the average company (£10.2m)
£28.7m - Blue Square Marketing Limited
£10.2m - Industry AVG
Growth
3 year (CAGR) sales growth of 3%, show it is growing at a slower rate (6.6%)
3% - Blue Square Marketing Limited
6.6% - Industry AVG
Production
with a gross margin of 19.1%, this company has a higher cost of product (43.2%)
19.1% - Blue Square Marketing Limited
43.2% - Industry AVG
Profitability
an operating margin of 5.7% make it as profitable than the average company (5.2%)
5.7% - Blue Square Marketing Limited
5.2% - Industry AVG
Employees
with 357 employees, this is above the industry average (45)
357 - Blue Square Marketing Limited
45 - Industry AVG
Pay Structure
on an average salary of £49.7k, the company has a lower pay structure (£66.4k)
£49.7k - Blue Square Marketing Limited
£66.4k - Industry AVG
Efficiency
resulting in sales per employee of £80.4k, this is less efficient (£186k)
£80.4k - Blue Square Marketing Limited
£186k - Industry AVG
Debtor Days
it gets paid by customers after 17 days, this is earlier than average (60 days)
17 days - Blue Square Marketing Limited
60 days - Industry AVG
Creditor Days
its suppliers are paid after 6 days, this is quicker than average (43 days)
6 days - Blue Square Marketing Limited
43 days - Industry AVG
Stock Days
it holds stock equivalent to 2 days, this is less than average (18 days)
2 days - Blue Square Marketing Limited
18 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 13 weeks, this is average cash available to meet short term requirements (14 weeks)
13 weeks - Blue Square Marketing Limited
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 47.8%, this is a lower level of debt than the average (68.5%)
47.8% - Blue Square Marketing Limited
68.5% - Industry AVG
Blue Square Marketing Limited's latest turnover from December 2023 is £28.7 million and the company has net assets of £9.1 million. According to their latest financial statements, Blue Square Marketing Limited has 357 employees and maintains cash reserves of £2.2 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 28,700,562 | 29,356,561 | 25,416,890 | 26,578,732 | 36,201,284 | 35,513,955 | 32,073,695 | 29,112,975 | 21,164,603 | 16,731,639 | 20,810,598 | 9,448,008 | |||
Other Income Or Grants | |||||||||||||||
Cost Of Sales | 23,228,092 | 23,796,704 | 20,350,790 | 21,401,326 | 29,624,698 | 29,392,033 | 25,304,879 | 20,940,867 | 14,554,563 | 11,708,241 | 14,900,527 | 5,128,525 | |||
Gross Profit | 5,472,470 | 5,559,857 | 5,066,100 | 5,177,406 | 6,576,586 | 6,121,922 | 6,768,816 | 8,172,108 | 6,610,040 | 5,023,398 | 5,910,071 | 4,319,483 | |||
Admin Expenses | 3,841,861 | 3,671,476 | 2,924,516 | 3,345,010 | 4,543,849 | 4,129,835 | 4,597,908 | 4,483,555 | 2,655,483 | 1,945,551 | 2,130,924 | 2,231,732 | |||
Operating Profit | 1,630,609 | 1,888,381 | 2,141,584 | 1,832,396 | 2,032,737 | 1,992,087 | 2,170,908 | 3,688,553 | 3,954,557 | 3,077,847 | 3,779,147 | 2,087,751 | |||
Interest Payable | 385,649 | 250,359 | 163,680 | 170,884 | 10,307 | 486,826 | |||||||||
Interest Receivable | 7,396 | 30 | 57 | 12,494 | 82,450 | 115,137 | 66,850 | 293,711 | 66,684 | 25,419 | 14,289 | 2,194 | |||
Pre-Tax Profit | 1,252,356 | 1,638,052 | 1,977,961 | 1,674,006 | 2,104,880 | 2,107,224 | 2,137,758 | 3,982,264 | 4,021,241 | 3,103,266 | 3,793,436 | 1,603,119 | |||
Tax | -308,206 | -343,827 | -393,188 | -336,128 | -396,105 | -400,714 | -434,050 | -690,034 | -930,468 | -671,545 | -880,898 | -515,917 | |||
Profit After Tax | 944,150 | 1,294,225 | 1,584,773 | 1,337,878 | 1,708,775 | 1,706,510 | 1,703,708 | 3,292,230 | 3,090,773 | 2,431,721 | 2,912,538 | 1,087,202 | |||
Dividends Paid | 286,066 | 156,930 | 7,066,000 | 300,000 | 900,144 | 207,772 | 161,258 | ||||||||
Retained Profit | 944,150 | 1,294,225 | 1,298,707 | 1,180,948 | -5,357,225 | 1,706,510 | 1,403,708 | 3,292,230 | 3,090,773 | 1,531,577 | 2,704,766 | 925,944 | |||
Employee Costs | 17,740,644 | 18,246,954 | 17,323,273 | 18,853,847 | 24,995,535 | 24,276,916 | 21,841,190 | 18,792,900 | 1,726,649 | 1,248,532 | 1,367,603 | 212,998 | |||
Number Of Employees | 357 | 469 | 462 | 642 | 983 | 971 | 917 | 857 | 543 | 401 | 680 | 258 | |||
EBITDA* | 1,691,773 | 1,952,245 | 2,158,722 | 1,848,982 | 2,058,862 | 2,012,279 | 2,188,410 | 3,697,626 | 3,962,083 | 3,084,686 | 3,784,824 | 2,102,014 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 234,136 | 214,762 | 21,796 | 29,103 | 10,894 | 26,293 | 37,135 | 22,228 | 16,789 | 22,257 | 22,894 | 42,013 | 32,843 | 491 | 732 |
Intangible Assets | 3,200 | 4,050 | 10,650 | 17,250 | |||||||||||
Investments & Other | 4,466,080 | 3,136,190 | 2,391,709 | ||||||||||||
Debtors (Due After 1 year) | |||||||||||||||
Total Fixed Assets | 4,700,216 | 3,350,952 | 2,416,705 | 33,153 | 21,544 | 43,543 | 37,135 | 22,228 | 16,789 | 22,257 | 22,894 | 42,013 | 32,843 | 491 | 732 |
Stock & work in progress | 139,923 | 64,492 | 54,311 | ||||||||||||
Trade Debtors | 1,342,186 | 2,097,409 | 2,408,818 | 476,815 | 1,205,720 | 2,095,824 | 243,622 | 6,706,170 | 6,019,475 | 2,454,256 | 1,460,329 | 2,008,498 | 897,156 | 612,143 | 601,270 |
Group Debtors | 6,908,707 | 6,585,218 | 6,644,782 | 6,334,149 | 6,337,729 | 17,342 | |||||||||
Misc Debtors | 2,222,995 | 2,157,040 | 1,922,006 | 1,480,794 | 2,148,888 | 1,223,016 | 4,198,014 | 1,374,354 | 852,625 | 701,367 | 610,988 | 55,342 | |||
Cash | 2,201,877 | 3,372,802 | 3,011,488 | 5,846,045 | 6,693,554 | 16,536,880 | 16,941,569 | 9,286,660 | 7,871,635 | 5,502,127 | 5,560,130 | 2,563,430 | 1,105,202 | 855,055 | 540,557 |
misc current assets | |||||||||||||||
total current assets | 12,815,688 | 14,276,961 | 14,041,405 | 14,137,803 | 16,385,891 | 19,873,062 | 21,383,205 | 17,367,184 | 14,743,735 | 8,657,750 | 7,631,447 | 4,627,270 | 2,002,358 | 1,467,198 | 1,141,827 |
total assets | 17,515,904 | 17,627,913 | 16,458,110 | 14,170,956 | 16,407,435 | 19,916,605 | 21,420,340 | 17,389,412 | 14,760,524 | 8,680,007 | 7,654,341 | 4,669,283 | 2,035,201 | 1,467,689 | 1,142,559 |
Bank overdraft | 16 | 16 | 16 | ||||||||||||
Bank loan | |||||||||||||||
Trade Creditors | 385,317 | 359,236 | 784,922 | 377,076 | 723,427 | 538,795 | 723,796 | 711,108 | 723,389 | 300,546 | 369,458 | 11,853 | 968,263 | 995,756 | 1,024,367 |
Group/Directors Accounts | 433,877 | 296,326 | 194,198 | 176,031 | |||||||||||
other short term finances | 5,280,000 | ||||||||||||||
hp & lease commitments | |||||||||||||||
other current liabilities | 2,188,814 | 3,493,750 | 3,195,499 | 2,732,196 | 5,059,303 | 3,657,059 | 6,682,443 | 4,072,613 | 4,724,762 | 2,156,858 | 2,591,342 | 2,665,469 | |||
total current liabilities | 8,288,024 | 4,149,328 | 4,174,635 | 3,285,303 | 5,782,730 | 4,195,854 | 7,406,239 | 4,783,721 | 5,448,151 | 2,457,404 | 2,960,800 | 2,677,322 | 968,263 | 995,756 | 1,024,367 |
loans | 5,280,000 | 5,280,000 | 5,280,000 | 6,200,000 | |||||||||||
hp & lease commitments | |||||||||||||||
Accruals and Deferred Income | |||||||||||||||
other liabilities | |||||||||||||||
provisions | 85,145 | 8,631 | 7,021 | 6,881 | 2,179 | 1,091 | 2,094 | 4,609 | 7,795 | 8,716 | 137 | 154 | |||
total long term liabilities | 85,145 | 5,280,000 | 5,288,631 | 5,280,000 | 6,200,000 | 7,021 | 6,881 | 2,179 | 1,091 | 2,094 | 4,609 | 7,795 | 8,716 | 137 | 154 |
total liabilities | 8,373,169 | 9,429,328 | 9,463,266 | 8,565,303 | 11,982,730 | 4,202,875 | 7,413,120 | 4,785,900 | 5,449,242 | 2,459,498 | 2,965,409 | 2,685,117 | 976,979 | 995,893 | 1,024,521 |
net assets | 9,142,735 | 8,198,585 | 6,994,844 | 5,605,653 | 4,424,705 | 15,713,730 | 14,007,220 | 12,603,512 | 9,311,282 | 6,220,509 | 4,688,932 | 1,984,166 | 1,058,222 | 471,796 | 118,038 |
total shareholders funds | 9,142,735 | 8,198,585 | 6,994,844 | 5,605,653 | 4,424,705 | 15,713,730 | 14,007,220 | 12,603,512 | 9,311,282 | 6,220,509 | 4,688,932 | 1,984,166 | 1,058,222 | 471,796 | 118,038 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | Dec 2011 | Dec 2010 | Dec 2009 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||||||
Operating Profit | 1,630,609 | 1,888,381 | 2,141,584 | 1,832,396 | 2,032,737 | 1,992,087 | 2,170,908 | 3,688,553 | 3,954,557 | 3,077,847 | 3,779,147 | 2,087,751 | |||
Depreciation | 61,164 | 38,818 | 13,088 | 9,986 | 19,525 | 17,442 | 17,502 | 9,073 | 7,526 | 6,839 | 5,677 | 14,263 | 14,406 | 241 | 360 |
Amortisation | 25,046 | 4,050 | 6,600 | 6,600 | 2,750 | ||||||||||
Tax | -308,206 | -343,827 | -393,188 | -336,128 | -396,105 | -400,714 | -434,050 | -690,034 | -930,468 | -671,545 | -880,898 | -515,917 | |||
Stock | 75,431 | 10,181 | 54,311 | ||||||||||||
Debtors | -365,779 | -135,939 | 2,683,848 | -1,400,579 | 6,356,155 | -1,105,454 | -3,638,888 | 1,208,424 | 3,716,477 | 1,084,306 | 7,477 | 1,166,684 | 285,013 | 10,873 | 601,270 |
Creditors | 26,081 | -425,686 | 407,846 | -346,351 | 184,632 | -185,001 | 12,688 | -12,281 | 422,843 | -68,912 | 357,605 | -956,410 | -27,493 | -28,611 | 1,024,367 |
Accruals and Deferred Income | -1,304,936 | 298,251 | 463,303 | -2,327,107 | 1,402,244 | -3,025,384 | 2,609,830 | -652,149 | 2,567,904 | -434,484 | -74,127 | 2,665,469 | |||
Deferred Taxes & Provisions | 85,145 | -8,631 | 8,631 | -7,021 | 140 | 4,702 | 1,088 | -1,003 | -2,515 | -3,186 | -921 | 8,579 | -17 | 154 | |
Cash flow from operations | 480,205 | 1,598,110 | -92,845 | 239,975 | -3,113,543 | -493,226 | 8,020,468 | 1,135,826 | 2,304,882 | 822,924 | 3,176,741 | 2,127,551 | |||
Investing Activities | |||||||||||||||
capital expenditure | -26,599 | -32,409 | -14,512 | -2,058 | -6,202 | 13,442 | -23,433 | ||||||||
Change in Investments | 1,329,890 | 744,481 | 2,391,709 | ||||||||||||
cash flow from investments | -1,329,890 | -744,481 | -2,391,709 | -26,599 | -32,409 | -14,512 | -2,058 | -6,202 | 13,442 | -23,433 | |||||
Financing Activities | |||||||||||||||
Bank loans | |||||||||||||||
Group/Directors Accounts | 137,551 | 102,128 | 18,167 | 176,031 | |||||||||||
Other Short Term Loans | 5,280,000 | ||||||||||||||
Long term loans | -5,280,000 | -920,000 | 6,200,000 | ||||||||||||
Hire Purchase and Lease Commitments | |||||||||||||||
other long term liabilities | |||||||||||||||
share issue | |||||||||||||||
interest | -378,253 | -250,329 | -163,623 | -158,390 | 72,143 | 115,137 | 66,850 | 293,711 | 66,684 | 25,419 | 14,289 | -484,632 | |||
cash flow from financing | -240,702 | -238,685 | -54,972 | -902,359 | 340,343 | 115,137 | 66,850 | 293,711 | 66,684 | 25,419 | 14,289 | -484,632 | |||
cash and cash equivalents | |||||||||||||||
cash | -1,170,925 | 361,314 | -2,834,557 | -847,509 | -9,843,326 | -404,689 | 7,654,909 | 1,415,025 | 2,369,508 | -58,003 | 2,996,700 | 1,458,228 | 250,147 | 314,498 | 540,557 |
overdraft | 16 | ||||||||||||||
change in cash | -1,170,925 | 361,314 | -2,834,573 | -847,509 | -9,843,326 | -404,689 | 7,654,909 | 1,415,025 | 2,369,508 | -58,003 | 2,996,700 | 1,458,228 | 250,147 | 314,498 | 540,557 |
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BLUE SQUARE MARKETING LIMITED group structure
Blue Square Marketing Limited has no subsidiary companies.
Ultimate parent company
1 parent
BLUE SQUARE MARKETING LIMITED
06797461
Blue Square Marketing Limited currently has 3 directors. The longest serving directors include Mr Neil Avery (Jan 2011) and Mr Andrew Leaver (Apr 2019).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Neil Avery | United Kingdom | 60 years | Jan 2011 | - | Director |
Mr Andrew Leaver | England | 46 years | Apr 2019 | - | Director |
Mr Neil Grimson | England | 65 years | Jan 2020 | - | Director |
P&L
December 2023turnover
28.7m
-2%
operating profit
1.6m
-14%
gross margin
19.1%
+0.68%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
9.1m
+0.12%
total assets
17.5m
-0.01%
cash
2.2m
-0.35%
net assets
Total assets minus all liabilities
company number
06797461
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
January 2009
age
16
incorporated
UK
ultimate parent company
accounts
Full Accounts
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
ROY PINNOCK & CO LLP
address
tate house watermark way, hertford, hertfordshire, SG13 7TZ
Bank
-
Legal Advisor
-
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