whimsy & wit limited Company Information
Company Number
07690235
Next Accounts
Mar 2025
Shareholders
anna marie cecelia burles
christopher richard trotman
Group Structure
View All
Industry
Artistic creation
Registered Address
prospect house rouen road, norwich, NR1 1RE
Website
whimsyandwit.comwhimsy & wit limited Estimated Valuation
Pomanda estimates the enterprise value of WHIMSY & WIT LIMITED at £111k based on a Turnover of £239.1k and 0.46x industry multiple (adjusted for size and gross margin).
whimsy & wit limited Estimated Valuation
Pomanda estimates the enterprise value of WHIMSY & WIT LIMITED at £0 based on an EBITDA of £-83.6k and a 6.56x industry multiple (adjusted for size and gross margin).
whimsy & wit limited Estimated Valuation
Pomanda estimates the enterprise value of WHIMSY & WIT LIMITED at £151.4k based on Net Assets of £165k and 0.92x industry multiple (adjusted for liquidity).
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Whimsy & Wit Limited Overview
Whimsy & Wit Limited is a dissolved company that was located in norwich, NR1 1RE with a Companies House number of 07690235. It operated in the artistic creation sector, SIC Code 90030. Founded in July 2011, it's largest shareholder was anna marie cecelia burles with a 55% stake. The last turnover for Whimsy & Wit Limited was estimated at £239.1k.
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Whimsy & Wit Limited Health Check
Pomanda's financial health check has awarded Whimsy & Wit Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 4 areas for improvement. Company Health Check FAQs


2 Strong

4 Regular

4 Weak

Size
annual sales of £239.1k, make it in line with the average company (£286.9k)
- Whimsy & Wit Limited
£286.9k - Industry AVG

Growth
3 year (CAGR) sales growth of -33%, show it is growing at a slower rate (-1.5%)
- Whimsy & Wit Limited
-1.5% - Industry AVG

Production
with a gross margin of 65.5%, this company has a comparable cost of product (65.5%)
- Whimsy & Wit Limited
65.5% - Industry AVG

Profitability
an operating margin of -37.6% make it less profitable than the average company (7.9%)
- Whimsy & Wit Limited
7.9% - Industry AVG

Employees
with 5 employees, this is similar to the industry average (6)
5 - Whimsy & Wit Limited
6 - Industry AVG

Pay Structure
on an average salary of £27.1k, the company has an equivalent pay structure (£27.1k)
- Whimsy & Wit Limited
£27.1k - Industry AVG

Efficiency
resulting in sales per employee of £47.8k, this is less efficient (£67.3k)
- Whimsy & Wit Limited
£67.3k - Industry AVG

Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Whimsy & Wit Limited
- - Industry AVG

Creditor Days
its suppliers are paid after 10 days, this is quicker than average (46 days)
- Whimsy & Wit Limited
46 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Whimsy & Wit Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 194 weeks, this is more cash available to meet short term requirements (110 weeks)
194 weeks - Whimsy & Wit Limited
110 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 18.8%, this is a lower level of debt than the average (32.9%)
18.8% - Whimsy & Wit Limited
32.9% - Industry AVG
WHIMSY & WIT LIMITED financials

Whimsy & Wit Limited's latest turnover from July 2021 is estimated at £239.1 thousand and the company has net assets of £165 thousand. According to their latest financial statements, Whimsy & Wit Limited has 5 employees and maintains cash reserves of £142.6 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | |
---|---|---|---|---|---|---|---|---|---|---|
Turnover | ||||||||||
Other Income Or Grants | ||||||||||
Cost Of Sales | ||||||||||
Gross Profit | ||||||||||
Admin Expenses | ||||||||||
Operating Profit | ||||||||||
Interest Payable | ||||||||||
Interest Receivable | ||||||||||
Pre-Tax Profit | ||||||||||
Tax | ||||||||||
Profit After Tax | ||||||||||
Dividends Paid | ||||||||||
Retained Profit | ||||||||||
Employee Costs | ||||||||||
Number Of Employees | 5 | 10 | 10 | 9 | 9 | 5 | ||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | |
---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 12,236 | 11,918 | 17,695 | 15,523 | 9,600 | 5,356 | 1,790 | 2,109 | 1,012 | |
Intangible Assets | 647 | 1,295 | 1,944 | 2,593 | 3,242 | 3,891 | 4,540 | 5,189 | 5,838 | |
Investments & Other | ||||||||||
Debtors (Due After 1 year) | ||||||||||
Total Fixed Assets | 12,883 | 13,213 | 19,639 | 18,116 | 12,842 | 9,247 | 6,330 | 7,298 | 6,850 | |
Stock & work in progress | ||||||||||
Trade Debtors | 12,905 | 100,276 | 62,943 | 22,707 | 51,830 | 4,697 | 4,990 | 6,000 | ||
Group Debtors | 3,009 | |||||||||
Misc Debtors | 57,516 | 94,169 | 7,550 | 7,714 | 9,376 | 6,625 | ||||
Cash | 142,632 | 335,653 | 302,822 | 264,915 | 94,903 | 62,732 | 95,696 | 68,201 | 55,146 | 32,302 |
misc current assets | ||||||||||
total current assets | 203,157 | 442,727 | 410,648 | 335,572 | 126,986 | 121,187 | 100,393 | 73,191 | 55,146 | 38,302 |
total assets | 203,157 | 455,610 | 423,861 | 355,211 | 145,102 | 134,029 | 109,640 | 79,521 | 62,444 | 45,152 |
Bank overdraft | 833 | |||||||||
Bank loan | ||||||||||
Trade Creditors | 2,477 | 29,084 | 18,967 | 52,953 | 3,945 | 14,394 | 58,318 | 37,151 | 27,234 | 39,224 |
Group/Directors Accounts | 29,516 | 23,223 | 15,000 | |||||||
other short term finances | ||||||||||
hp & lease commitments | ||||||||||
other current liabilities | 35,722 | 88,416 | 158,118 | 202,634 | 94,344 | 57,674 | ||||
total current liabilities | 38,199 | 147,849 | 200,308 | 255,587 | 98,289 | 87,068 | 58,318 | 37,151 | 27,234 | 39,224 |
loans | 49,167 | 3,681 | ||||||||
hp & lease commitments | ||||||||||
Accruals and Deferred Income | ||||||||||
other liabilities | 1,923 | 15,061 | 32,090 | |||||||
provisions | 2,362 | 2,362 | 3,362 | 3,053 | 1,920 | |||||
total long term liabilities | 51,529 | 2,362 | 3,362 | 3,053 | 5,601 | 1,923 | 15,061 | 32,090 | ||
total liabilities | 38,199 | 199,378 | 202,670 | 258,949 | 101,342 | 92,669 | 60,241 | 52,212 | 59,324 | 39,224 |
net assets | 164,958 | 256,232 | 221,191 | 96,262 | 43,760 | 41,360 | 49,399 | 27,309 | 3,120 | 5,928 |
total shareholders funds | 164,958 | 256,232 | 221,191 | 96,262 | 43,760 | 41,360 | 49,399 | 27,309 | 3,120 | 5,928 |
Jul 2021 | Jul 2020 | Jul 2019 | Jul 2018 | Jul 2017 | Jul 2016 | Jul 2015 | Jul 2014 | Jul 2013 | Jul 2012 | |
---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||
Operating Profit | ||||||||||
Depreciation | 5,775 | 6,247 | 6,051 | 5,176 | 4,274 | 3,089 | 1,622 | 585 | 531 | 17 |
Amortisation | 647 | 648 | 649 | 649 | 649 | 649 | 649 | 649 | 649 | 649 |
Tax | ||||||||||
Stock | ||||||||||
Debtors | -46,549 | -752 | 37,169 | 38,574 | -26,372 | 53,758 | -293 | 4,990 | -6,000 | 6,000 |
Creditors | -26,607 | 10,117 | -33,986 | 49,008 | -10,449 | -43,924 | 21,167 | 9,917 | -11,990 | 39,224 |
Accruals and Deferred Income | -52,694 | -69,702 | -44,516 | 108,290 | 36,670 | 57,674 | ||||
Deferred Taxes & Provisions | -2,362 | -1,000 | 309 | 1,133 | 1,920 | |||||
Cash flow from operations | ||||||||||
Investing Activities | ||||||||||
capital expenditure | ||||||||||
Change in Investments | ||||||||||
cash flow from investments | ||||||||||
Financing Activities | ||||||||||
Bank loans | ||||||||||
Group/Directors Accounts | -29,516 | 6,293 | 23,223 | -15,000 | 15,000 | |||||
Other Short Term Loans | ||||||||||
Long term loans | -49,167 | 49,167 | -3,681 | 3,681 | ||||||
Hire Purchase and Lease Commitments | ||||||||||
other long term liabilities | -1,923 | -13,138 | -17,029 | 32,090 | ||||||
share issue | ||||||||||
interest | ||||||||||
cash flow from financing | ||||||||||
cash and cash equivalents | ||||||||||
cash | -193,021 | 32,831 | 37,907 | 170,012 | 32,171 | -32,964 | 27,495 | 13,055 | 22,844 | 32,302 |
overdraft | -833 | 833 | ||||||||
change in cash | -192,188 | 31,998 | 37,907 | 170,012 | 32,171 | -32,964 | 27,495 | 13,055 | 22,844 | 32,302 |
whimsy & wit limited Credit Report and Business Information
Whimsy & Wit Limited Competitor Analysis

Perform a competitor analysis for whimsy & wit limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other undefined companies, companies in NR1 area or any other competitors across 12 key performance metrics.
whimsy & wit limited Ownership
WHIMSY & WIT LIMITED group structure
Whimsy & Wit Limited has no subsidiary companies.
Ultimate parent company
WHIMSY & WIT LIMITED
07690235
whimsy & wit limited directors
Whimsy & Wit Limited currently has 2 directors. The longest serving directors include Mrs Anna Burles (Jul 2011) and Mr Christopher Trotman (Jul 2014).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Anna Burles | England | 54 years | Jul 2011 | - | Director |
Mr Christopher Trotman | England | 51 years | Jul 2014 | - | Director |
P&L
July 2021turnover
239.1k
-43%
operating profit
-90k
0%
gross margin
65.5%
+8.69%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
July 2021net assets
165k
-0.36%
total assets
203.2k
-0.55%
cash
142.6k
-0.58%
net assets
Total assets minus all liabilities
whimsy & wit limited company details
company number
07690235
Type
Private limited with Share Capital
industry
90030 - Artistic creation
incorporation date
July 2011
age
14
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
July 2021
previous names
N/A
accountant
-
auditor
-
address
prospect house rouen road, norwich, NR1 1RE
Bank
-
Legal Advisor
-
whimsy & wit limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to whimsy & wit limited.
whimsy & wit limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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whimsy & wit limited Companies House Filings - See Documents
date | description | view/download |
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