rookley hold limited Company Information
Company Number
07921974
Next Accounts
Sep 2025
Shareholders
ag holiday parks uk limited
Group Structure
View All
Industry
Other reservation service and related activities (not including activities of tourist guides)
Registered Address
the maylands building, 200 maylands avenue, hemel hempstead, HP2 7TG
Website
-rookley hold limited Estimated Valuation
Pomanda estimates the enterprise value of ROOKLEY HOLD LIMITED at £6.5m based on a Turnover of £4.8m and 1.36x industry multiple (adjusted for size and gross margin).
rookley hold limited Estimated Valuation
Pomanda estimates the enterprise value of ROOKLEY HOLD LIMITED at £10.4m based on an EBITDA of £1.1m and a 9.81x industry multiple (adjusted for size and gross margin).
rookley hold limited Estimated Valuation
Pomanda estimates the enterprise value of ROOKLEY HOLD LIMITED at £33m based on Net Assets of £13.6m and 2.43x industry multiple (adjusted for liquidity).
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Rookley Hold Limited Overview
Rookley Hold Limited is a live company located in hemel hempstead, HP2 7TG with a Companies House number of 07921974. It operates in the other reservation service activities n.e.c. sector, SIC Code 79909. Founded in January 2012, it's largest shareholder is ag holiday parks uk limited with a 100% stake. Rookley Hold Limited is a established, small sized company, Pomanda has estimated its turnover at £4.8m with high growth in recent years.
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Rookley Hold Limited Health Check
Pomanda's financial health check has awarded Rookley Hold Limited a 5 rating. We use a traffic light system to show it exceeds the industry average on 7 measures and has 4 areas for improvement. Company Health Check FAQs


7 Strong

1 Regular

4 Weak

Size
annual sales of £4.8m, make it larger than the average company (£3.3m)
£4.8m - Rookley Hold Limited
£3.3m - Industry AVG

Growth
3 year (CAGR) sales growth of 16%, show it is growing at a faster rate (9.3%)
16% - Rookley Hold Limited
9.3% - Industry AVG

Production
with a gross margin of 71.4%, this company has a lower cost of product (40.1%)
71.4% - Rookley Hold Limited
40.1% - Industry AVG

Profitability
an operating margin of 4.7% make it less profitable than the average company (6.5%)
4.7% - Rookley Hold Limited
6.5% - Industry AVG

Employees
with 2 employees, this is below the industry average (15)
2 - Rookley Hold Limited
15 - Industry AVG

Pay Structure
on an average salary of £41.3k, the company has an equivalent pay structure (£41.3k)
- Rookley Hold Limited
£41.3k - Industry AVG

Efficiency
resulting in sales per employee of £2.4m, this is more efficient (£190.6k)
£2.4m - Rookley Hold Limited
£190.6k - Industry AVG

Debtor Days
it gets paid by customers after 20 days, this is earlier than average (31 days)
20 days - Rookley Hold Limited
31 days - Industry AVG

Creditor Days
its suppliers are paid after 145 days, this is slower than average (39 days)
145 days - Rookley Hold Limited
39 days - Industry AVG

Stock Days
it holds stock equivalent to 33 days, this is more than average (5 days)
33 days - Rookley Hold Limited
5 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (27 weeks)
1 weeks - Rookley Hold Limited
27 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 14.8%, this is a lower level of debt than the average (61.7%)
14.8% - Rookley Hold Limited
61.7% - Industry AVG
ROOKLEY HOLD LIMITED financials

Rookley Hold Limited's latest turnover from December 2023 is £4.8 million and the company has net assets of £13.6 million. According to their latest financial statements, Rookley Hold Limited has 2 employees and maintains cash reserves of £80.2 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | 4,801,552 | 6,684,836 | 6,757,002 | 3,108,666 | 3,497,162 | 1,951,181 | 2,322,494 | 2,043,442 | ||||
Other Income Or Grants | ||||||||||||
Cost Of Sales | 1,373,518 | 1,855,602 | 1,960,842 | 1,020,491 | 998,833 | 729,402 | 1,223,701 | 669,550 | ||||
Gross Profit | 3,428,034 | 4,829,234 | 4,796,160 | 2,088,175 | 2,498,329 | 1,221,779 | 1,098,793 | 1,373,892 | ||||
Admin Expenses | 3,201,904 | 3,364,693 | 2,875,448 | 2,524,619 | 2,785,656 | 1,563,906 | 1,479,185 | 1,218,888 | ||||
Operating Profit | 226,130 | 1,464,541 | 1,920,712 | -436,444 | -287,327 | -342,127 | -380,392 | 155,004 | ||||
Interest Payable | 100,012 | 106,120 | 31,013 | 344,847 | 299,593 | 14,022 | 442,166 | 346,861 | ||||
Interest Receivable | 202,974 | 605 | ||||||||||
Pre-Tax Profit | 126,118 | 1,358,421 | 1,889,699 | -781,291 | -586,920 | -153,175 | -821,953 | -191,857 | ||||
Tax | -113,028 | 16,443 | -204,913 | 1 | 111,142 | 29,089 | ||||||
Profit After Tax | 13,090 | 1,374,864 | 1,684,786 | -781,290 | -586,920 | -153,175 | -710,811 | -162,768 | ||||
Dividends Paid | ||||||||||||
Retained Profit | 13,090 | 1,374,864 | 1,684,786 | -781,290 | -586,920 | -153,175 | -710,811 | -162,768 | ||||
Employee Costs | ||||||||||||
Number Of Employees | 2 | 3 | 71 | 55 | 50 | |||||||
EBITDA* | 1,064,509 | 2,258,097 | 2,767,860 | 647,809 | 759,040 | 171,763 | -60,602 | 460,619 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 8,826,468 | 9,578,498 | 10,067,643 | 11,081,679 | 12,424,414 | 9,198,143 | 2,582,357 | 1,330,635 | 1,519,641 | 1,425,135 | 1,482,210 | 1,248,255 |
Intangible Assets | 80,127 | 159,608 | 239,089 | 315,341 | ||||||||
Investments & Other | 4 | 4 | 4 | 4 | 3 | 3 | 3 | 4 | 4 | 4 | 4 | 4 |
Debtors (Due After 1 year) | ||||||||||||
Total Fixed Assets | 8,826,472 | 9,578,502 | 10,067,647 | 11,081,683 | 12,424,417 | 9,198,146 | 2,582,360 | 1,330,639 | 1,599,772 | 1,584,747 | 1,721,303 | 1,563,600 |
Stock & work in progress | 126,049 | 73,154 | 255,947 | 16,518 | 323,021 | 1,963 | 6,194 | 7,258 | 8,643 | 6,532 | 8,811 | 10,718 |
Trade Debtors | 275,718 | 424,519 | 1,231,623 | 741,334 | 542,836 | 9,441 | 26,187 | 27,821 | 54,925 | 37,938 | 3,101,533 | 3,307,266 |
Group Debtors | 6,592,931 | 4,038,535 | 15,613,431 | 9,563,786 | 1,835,877 | 1,311,062 | 2,834,997 | 3,048,139 | 3,030,630 | 3,041,169 | ||
Misc Debtors | 57,807 | 629,717 | 95,435 | 50,929 | 36,724 | 56,305 | 37,971 | 4,206 | 6,111 | 4,068 | ||
Cash | 80,237 | 241,445 | 34,924 | 208,925 | 345,458 | 22,831 | 27,638 | 17,765 | 8,475 | 407,408 | 429,426 | 420,549 |
misc current assets | ||||||||||||
total current assets | 7,132,742 | 5,407,370 | 17,231,360 | 10,581,492 | 3,083,916 | 1,401,602 | 2,932,987 | 3,105,189 | 3,108,784 | 3,497,115 | 3,539,770 | 3,738,533 |
total assets | 15,959,214 | 14,985,872 | 27,299,007 | 21,663,175 | 15,508,333 | 10,599,748 | 5,515,347 | 4,435,828 | 4,708,556 | 5,081,862 | 5,261,073 | 5,302,133 |
Bank overdraft | 441,666 | 106,816 | 77,919 | |||||||||
Bank loan | ||||||||||||
Trade Creditors | 548,103 | 548,103 | 412,441 | 294,393 | 1,392,296 | 294,303 | 206,177 | 12,794 | 38,055 | 58,862 | 375,282 | 230,182 |
Group/Directors Accounts | 8,841,799 | 5,653,496 | 6,333,893 | 8,631,272 | 4,747,483 | 352,355 | 321,020 | 33,985 | ||||
other short term finances | ||||||||||||
hp & lease commitments | 11,876 | 17,063 | 21,571 | |||||||||
other current liabilities | 1,743,874 | 828,297 | 2,337,425 | 1,954,530 | 965,354 | 643,649 | 132,067 | 265,719 | 216,224 | 285,260 | ||
total current liabilities | 2,303,853 | 1,393,463 | 11,613,236 | 7,902,419 | 8,691,543 | 9,569,224 | 5,085,727 | 1,072,534 | 682,115 | 456,026 | 375,282 | 230,182 |
loans | 3,241,078 | 3,241,078 | 9,320,864 | 2,947,678 | 2,193,599 | 4,303,520 | 4,775,277 | 5,187,705 | ||||
hp & lease commitments | 13,081 | 35,316 | ||||||||||
Accruals and Deferred Income | ||||||||||||
other liabilities | 204,913 | 1,800 | 1,333 | 1,250 | 5,335,142 | 5,441,810 | ||||||
provisions | 62,943 | 111,142 | 140,231 | 25,101 | 16,704 | |||||||
total long term liabilities | 62,943 | 13,081 | 3,481,307 | 3,241,078 | 9,320,864 | 2,947,678 | 2,193,599 | 4,416,462 | 4,916,841 | 5,188,955 | 5,360,243 | 5,458,514 |
total liabilities | 2,366,796 | 1,406,544 | 15,094,543 | 11,143,497 | 18,012,407 | 12,516,902 | 7,279,326 | 5,488,996 | 5,598,956 | 5,644,981 | 5,735,525 | 5,688,696 |
net assets | 13,592,418 | 13,579,328 | 12,204,464 | 10,519,678 | -2,504,074 | -1,917,154 | -1,763,979 | -1,053,168 | -890,400 | -563,119 | -474,452 | -386,563 |
total shareholders funds | 13,592,418 | 13,579,328 | 12,204,464 | 10,519,678 | -2,504,074 | -1,917,154 | -1,763,979 | -1,053,168 | -890,400 | -563,119 | -474,452 | -386,563 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Dec 2016 | Dec 2015 | Dec 2014 | Dec 2013 | Dec 2012 | |
---|---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | ||||||||||||
Operating Profit | 226,130 | 1,464,541 | 1,920,712 | -436,444 | -287,327 | -342,127 | -380,392 | 155,004 | ||||
Depreciation | 838,379 | 793,556 | 847,148 | 1,084,253 | 1,046,367 | 513,890 | 319,790 | 225,488 | 225,022 | 233,402 | 158,924 | 155,901 |
Amortisation | 80,127 | 79,481 | 79,481 | 79,481 | 78,835 | |||||||
Tax | -113,028 | 16,443 | -204,913 | 1 | 111,142 | 29,089 | ||||||
Stock | 52,895 | -182,793 | 239,429 | -306,503 | 321,058 | -4,231 | -1,064 | -1,385 | 2,111 | -2,279 | -1,907 | 10,718 |
Debtors | 1,833,685 | -11,847,718 | 6,584,440 | 7,940,612 | 1,038,629 | -1,522,347 | -181,011 | -11,500 | 8,491 | -18,358 | -205,733 | 3,307,266 |
Creditors | 135,662 | 118,048 | -1,097,903 | 1,097,993 | 88,126 | 193,383 | -25,261 | -20,807 | -316,420 | 145,100 | 230,182 | |
Accruals and Deferred Income | 915,577 | -1,509,128 | 382,895 | 989,176 | 321,705 | 511,582 | -133,652 | 49,495 | -69,036 | 285,260 | ||
Deferred Taxes & Provisions | 62,943 | -111,142 | -29,089 | 140,231 | -25,101 | 8,397 | 16,704 | |||||
Cash flow from operations | 43,421 | 12,931,585 | -3,759,979 | -7,095,026 | 819,051 | 2,298,049 | 181,204 | 497,738 | ||||
Investing Activities | ||||||||||||
capital expenditure | ||||||||||||
Change in Investments | 1 | -1 | 4 | |||||||||
cash flow from investments | ||||||||||||
Financing Activities | ||||||||||||
Bank loans | ||||||||||||
Group/Directors Accounts | -8,841,799 | 3,188,303 | -680,397 | -2,297,379 | 3,883,789 | 4,395,128 | 31,335 | 287,035 | 33,985 | |||
Other Short Term Loans | ||||||||||||
Long term loans | -3,241,078 | -6,079,786 | 6,373,186 | 754,079 | -2,109,921 | -471,757 | -412,428 | 5,187,705 | ||||
Hire Purchase and Lease Commitments | -18,268 | -26,743 | 56,887 | |||||||||
other long term liabilities | -204,913 | 204,913 | -1,800 | 467 | 83 | -5,333,892 | -106,668 | 5,441,810 | ||||
share issue | ||||||||||||
interest | -100,012 | -106,120 | -31,013 | -344,847 | -299,593 | 188,952 | -441,561 | -346,861 | ||||
cash flow from financing | -118,280 | -12,420,653 | 3,419,090 | 6,700,012 | 3,776,214 | 4,826,820 | 1,841,846 | -786,816 | ||||
cash and cash equivalents | ||||||||||||
cash | -161,208 | 206,521 | -174,001 | -136,533 | 322,627 | -4,807 | 9,873 | 9,290 | -398,933 | -22,018 | 8,877 | 420,549 |
overdraft | -441,666 | 334,850 | 28,897 | 77,919 | ||||||||
change in cash | -161,208 | 206,521 | -174,001 | -136,533 | 322,627 | -4,807 | 451,539 | -325,560 | -427,830 | -99,937 | 8,877 | 420,549 |
rookley hold limited Credit Report and Business Information
Rookley Hold Limited Competitor Analysis

Perform a competitor analysis for rookley hold limited by selecting its closest rivals, whether from the ADMINISTRATIVE AND SUPPORT SERVICE ACTIVITIES sector, other small companies, companies in HP2 area or any other competitors across 12 key performance metrics.
rookley hold limited Ownership
ROOKLEY HOLD LIMITED group structure
Rookley Hold Limited has 3 subsidiary companies.
Ultimate parent company
2 parents
ROOKLEY HOLD LIMITED
07921974
3 subsidiaries
rookley hold limited directors
Rookley Hold Limited currently has 3 directors. The longest serving directors include Mr Carl Castledine (Nov 2021) and Mr Greg Lashley (Nov 2021).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Carl Castledine | England | 55 years | Nov 2021 | - | Director |
Mr Greg Lashley | England | 60 years | Nov 2021 | - | Director |
Mr Simon Jones | United Kingdom | 49 years | Jan 2025 | - | Director |
P&L
December 2023turnover
4.8m
-28%
operating profit
226.1k
-85%
gross margin
71.4%
-1.17%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
13.6m
0%
total assets
16m
+0.06%
cash
80.2k
-0.67%
net assets
Total assets minus all liabilities
rookley hold limited company details
company number
07921974
Type
Private limited with Share Capital
industry
79909 - Other reservation service and related activities (not including activities of tourist guides)
incorporation date
January 2012
age
13
incorporated
UK
ultimate parent company
accounts
Audit Exemption Subsidiary
last accounts submitted
December 2023
previous names
N/A
accountant
-
auditor
-
address
the maylands building, 200 maylands avenue, hemel hempstead, HP2 7TG
Bank
-
Legal Advisor
-
rookley hold limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 8 charges/mortgages relating to rookley hold limited. Currently there are 2 open charges and 6 have been satisfied in the past.
rookley hold limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
Click to start generating capital raising & share issue transactions for ROOKLEY HOLD LIMITED. This can take several minutes, an email will notify you when this has completed.
rookley hold limited Companies House Filings - See Documents
date | description | view/download |
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