reel fruits limited Company Information
Group Structure
View All
Industry
Gambling and betting activities
Registered Address
the old court house, new road avenue, chatham, kent, ME4 6BE
Website
www.reelfruits.co.ukreel fruits limited Estimated Valuation
Pomanda estimates the enterprise value of REEL FRUITS LIMITED at £598.9k based on a Turnover of £531.3k and 1.13x industry multiple (adjusted for size and gross margin).
reel fruits limited Estimated Valuation
Pomanda estimates the enterprise value of REEL FRUITS LIMITED at £33.2k based on an EBITDA of £8.3k and a 4.03x industry multiple (adjusted for size and gross margin).
reel fruits limited Estimated Valuation
Pomanda estimates the enterprise value of REEL FRUITS LIMITED at £44.6k based on Net Assets of £12.9k and 3.46x industry multiple (adjusted for liquidity).
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Reel Fruits Limited Overview
Reel Fruits Limited is a live company located in chatham, ME4 6BE with a Companies House number of 08181082. It operates in the gambling and betting activities sector, SIC Code 92000. Founded in August 2012, it's largest shareholder is amelia douglas with a 100% stake. Reel Fruits Limited is a established, small sized company, Pomanda has estimated its turnover at £531.3k with low growth in recent years.
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Reel Fruits Limited Health Check
Pomanda's financial health check has awarded Reel Fruits Limited a 1 rating. We use a traffic light system to show it exceeds the industry average on 1 measures and has 8 areas for improvement. Company Health Check FAQs
![Health Check Image](/assets/images/big_heart.png)
![positive_score](/assets/images/scoreRate2.png)
1 Strong
![positive_score](/assets/images/scoreRate1.png)
2 Regular
![positive_score](/assets/images/scoreRate0.png)
8 Weak
![size](/assets/images/scoreRate0.png)
Size
annual sales of £531.3k, make it smaller than the average company (£8.5m)
- Reel Fruits Limited
£8.5m - Industry AVG
![growth](/assets/images/scoreRate2.png)
Growth
3 year (CAGR) sales growth of 2%, show it is growing at a faster rate (-0.9%)
- Reel Fruits Limited
-0.9% - Industry AVG
![production](/assets/images/scoreRate1.png)
Production
with a gross margin of 72.2%, this company has a comparable cost of product (72.2%)
- Reel Fruits Limited
72.2% - Industry AVG
![profitability](/assets/images/scoreRate0.png)
Profitability
an operating margin of 0.4% make it less profitable than the average company (13.4%)
- Reel Fruits Limited
13.4% - Industry AVG
![employees](/assets/images/scoreRate0.png)
Employees
with 6 employees, this is below the industry average (96)
6 - Reel Fruits Limited
96 - Industry AVG
![paystructure](/assets/images/scoreRate1.png)
Pay Structure
on an average salary of £27.7k, the company has an equivalent pay structure (£27.7k)
- Reel Fruits Limited
£27.7k - Industry AVG
![efficiency](/assets/images/scoreRate0.png)
Efficiency
resulting in sales per employee of £88.6k, this is less efficient (£112.7k)
- Reel Fruits Limited
£112.7k - Industry AVG
![debtordays](/assets/images/scoreRate-1.png)
Debtor Days
There is insufficient data available for this Key Performance Indicator!
- Reel Fruits Limited
- - Industry AVG
![creditordays](/assets/images/scoreRate0.png)
Creditor Days
its suppliers are paid after 4 days, this is quicker than average (29 days)
- Reel Fruits Limited
29 days - Industry AVG
![stockdays](/assets/images/scoreRate0.png)
Stock Days
it holds stock equivalent to 39 days, this is more than average (3 days)
- Reel Fruits Limited
3 days - Industry AVG
![cashbalance](/assets/images/scoreRate0.png)
Cash Balance
has cash to cover current liabilities for 2 weeks, this is less cash available to meet short term requirements (37 weeks)
2 weeks - Reel Fruits Limited
37 weeks - Industry AVG
![debtlevel](/assets/images/scoreRate0.png)
Debt Level
it has a ratio of liabilities to total assets of 93.9%, this is a higher level of debt than the average (58.3%)
93.9% - Reel Fruits Limited
58.3% - Industry AVG
REEL FRUITS LIMITED financials
![ms excel logo](/assets/images/ms_excel_logo.png)
Reel Fruits Limited's latest turnover from August 2023 is estimated at £531.3 thousand and the company has net assets of £12.9 thousand. According to their latest financial statements, Reel Fruits Limited has 6 employees and maintains cash reserves of £7.9 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Aug 2023 | Aug 2022 | Aug 2021 | Aug 2020 | Aug 2019 | Aug 2018 | Aug 2017 | Aug 2016 | Aug 2015 | Aug 2014 | Aug 2013 | |
---|---|---|---|---|---|---|---|---|---|---|---|
Turnover | |||||||||||
Other Income Or Grants | |||||||||||
Cost Of Sales | |||||||||||
Gross Profit | |||||||||||
Admin Expenses | |||||||||||
Operating Profit | |||||||||||
Interest Payable | |||||||||||
Interest Receivable | |||||||||||
Pre-Tax Profit | |||||||||||
Tax | |||||||||||
Profit After Tax | |||||||||||
Dividends Paid | |||||||||||
Retained Profit | |||||||||||
Employee Costs | |||||||||||
Number Of Employees | 6 | 5 | 5 | 5 | 5 | 5 | 4 | ||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Aug 2023 | Aug 2022 | Aug 2021 | Aug 2020 | Aug 2019 | Aug 2018 | Aug 2017 | Aug 2016 | Aug 2015 | Aug 2014 | Aug 2013 | |
---|---|---|---|---|---|---|---|---|---|---|---|
Tangible Assets | 9,264 | 15,387 | 25,302 | 35,908 | 24,391 | 3,428 | 2,567 | 1,006 | 1,501 | 2,240 | 0 |
Intangible Assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Investments & Other | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Debtors (Due After 1 year) | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Total Fixed Assets | 9,264 | 15,387 | 25,302 | 35,908 | 24,391 | 3,428 | 2,567 | 1,006 | 1,501 | 2,240 | 0 |
Stock & work in progress | 16,196 | 21,372 | 26,052 | 18,406 | 31,006 | 23,661 | 26,490 | 28,525 | 6,092 | 3,311 | 0 |
Trade Debtors | 0 | 0 | 0 | 0 | 0 | 12,453 | 0 | 0 | 0 | 0 | 2,191 |
Group Debtors | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Misc Debtors | 179,221 | 178,786 | 160,862 | 136,543 | 108,186 | 79,217 | 34,536 | 11,564 | 0 | 0 | 0 |
Cash | 7,898 | 0 | 0 | 6,473 | 9,496 | 7,353 | 7,846 | 7,530 | 11,200 | 1,321 | 1,292 |
misc current assets | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
total current assets | 203,315 | 200,158 | 186,914 | 161,422 | 148,688 | 122,684 | 68,872 | 47,619 | 17,292 | 4,632 | 3,483 |
total assets | 212,579 | 215,545 | 212,216 | 197,330 | 173,079 | 126,112 | 71,439 | 48,625 | 18,793 | 6,872 | 3,483 |
Bank overdraft | 11,797 | 11,711 | 11,987 | 0 | 1,887 | 1,901 | 2,154 | 769 | 2,311 | 0 | 0 |
Bank loan | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Trade Creditors | 1,960 | 1,528 | 0 | 0 | 23,525 | 23,525 | 23,525 | 23,525 | 0 | 12,268 | 2,751 |
Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other short term finances | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other current liabilities | 167,643 | 159,727 | 137,904 | 110,795 | 124,696 | 80,177 | 43,385 | 23,289 | 14,122 | 0 | 0 |
total current liabilities | 181,400 | 172,966 | 149,891 | 110,795 | 150,108 | 105,603 | 69,064 | 47,583 | 16,433 | 12,268 | 2,751 |
loans | 18,274 | 28,082 | 37,500 | 50,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
hp & lease commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Accruals and Deferred Income | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
provisions | 0 | 0 | 0 | 0 | 2,537 | 461 | 0 | 0 | 0 | 0 | 0 |
total long term liabilities | 18,274 | 28,082 | 37,500 | 50,000 | 2,537 | 461 | 0 | 0 | 0 | 0 | 0 |
total liabilities | 199,674 | 201,048 | 187,391 | 160,795 | 152,645 | 106,064 | 69,064 | 47,583 | 16,433 | 12,268 | 2,751 |
net assets | 12,905 | 14,497 | 24,825 | 36,535 | 20,434 | 20,048 | 2,375 | 1,042 | 2,360 | -5,396 | 732 |
total shareholders funds | 12,905 | 14,497 | 24,825 | 36,535 | 20,434 | 20,048 | 2,375 | 1,042 | 2,360 | -5,396 | 732 |
Aug 2023 | Aug 2022 | Aug 2021 | Aug 2020 | Aug 2019 | Aug 2018 | Aug 2017 | Aug 2016 | Aug 2015 | Aug 2014 | Aug 2013 | |
---|---|---|---|---|---|---|---|---|---|---|---|
Operating Activities | |||||||||||
Operating Profit | |||||||||||
Depreciation | 6,123 | 9,915 | 12,532 | 15,487 | 7,592 | 1,689 | 1,265 | 739 | 1,120 | 0 | |
Amortisation | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | |
Tax | |||||||||||
Stock | -5,176 | -4,680 | 7,646 | -12,600 | 7,345 | -2,829 | -2,035 | 22,433 | 2,781 | 3,311 | 0 |
Debtors | 435 | 17,924 | 24,319 | 28,357 | 16,516 | 57,134 | 22,972 | 11,564 | 0 | -2,191 | 2,191 |
Creditors | 432 | 1,528 | 0 | -23,525 | 0 | 0 | 0 | 23,525 | -12,268 | 9,517 | 2,751 |
Accruals and Deferred Income | 7,916 | 21,823 | 27,109 | -13,901 | 44,519 | 36,792 | 20,096 | 9,167 | 14,122 | 0 | 0 |
Deferred Taxes & Provisions | 0 | 0 | 0 | -2,537 | 2,076 | 461 | 0 | 0 | 0 | 0 | 0 |
Cash flow from operations | |||||||||||
Investing Activities | |||||||||||
capital expenditure | |||||||||||
Change in Investments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
cash flow from investments | |||||||||||
Financing Activities | |||||||||||
Bank loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Group/Directors Accounts | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Other Short Term Loans | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Long term loans | -9,808 | -9,418 | -12,500 | 50,000 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Hire Purchase and Lease Commitments | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
other long term liabilities | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
share issue | |||||||||||
interest | |||||||||||
cash flow from financing | |||||||||||
cash and cash equivalents | |||||||||||
cash | 7,898 | 0 | -6,473 | -3,023 | 2,143 | -493 | 316 | -3,670 | 9,879 | 29 | 1,292 |
overdraft | 86 | -276 | 11,987 | -1,887 | -14 | -253 | 1,385 | -1,542 | 2,311 | 0 | 0 |
change in cash | 7,812 | 276 | -18,460 | -1,136 | 2,157 | -240 | -1,069 | -2,128 | 7,568 | 29 | 1,292 |
reel fruits limited Credit Report and Business Information
Reel Fruits Limited Competitor Analysis
![competitor_analysis_table_img](/assets/images/competitor_analysis_table.png)
Perform a competitor analysis for reel fruits limited by selecting its closest rivals, whether from the ARTS, ENTERTAINMENT AND RECREATION sector, other small companies, companies in ME4 area or any other competitors across 12 key performance metrics.
reel fruits limited Ownership
REEL FRUITS LIMITED group structure
Reel Fruits Limited has no subsidiary companies.
Ultimate parent company
REEL FRUITS LIMITED
08181082
reel fruits limited directors
Reel Fruits Limited currently has 1 director, Miss Amelia Douglas serving since Aug 2012.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Miss Amelia Douglas | England | 34 years | Aug 2012 | - | Director |
P&L
August 2023turnover
531.3k
+46%
operating profit
2.1k
0%
gross margin
72.2%
+1.3%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
August 2023net assets
12.9k
-0.11%
total assets
212.6k
-0.01%
cash
7.9k
0%
net assets
Total assets minus all liabilities
reel fruits limited company details
company number
08181082
Type
Private limited with Share Capital
industry
92000 - Gambling and betting activities
incorporation date
August 2012
age
13
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
August 2023
previous names
N/A
accountant
-
auditor
-
address
the old court house, new road avenue, chatham, kent, ME4 6BE
Bank
-
Legal Advisor
-
reel fruits limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to reel fruits limited.
reel fruits limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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reel fruits limited Companies House Filings - See Documents
date | description | view/download |
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