inside ideas group ltd
inside ideas group ltd Company Information
Company Number
09323085
Next Accounts
Sep 2025
Shareholders
the brandtech group limited
simon hedley martin
View AllGroup Structure
View All
Industry
Advertising agencies
Registered Address
151 rosebery avenue, london, EC1R 4AB
Website
www.insideideas.agencyinside ideas group ltd Estimated Valuation
Pomanda estimates the enterprise value of INSIDE IDEAS GROUP LTD at £563.2m based on a Turnover of £358.5m and 1.57x industry multiple (adjusted for size and gross margin).
inside ideas group ltd Estimated Valuation
Pomanda estimates the enterprise value of INSIDE IDEAS GROUP LTD at £497.2m based on an EBITDA of £48.6m and a 10.23x industry multiple (adjusted for size and gross margin).
inside ideas group ltd Estimated Valuation
Pomanda estimates the enterprise value of INSIDE IDEAS GROUP LTD at £142.8m based on Net Assets of £81m and 1.76x industry multiple (adjusted for liquidity).
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Inside Ideas Group Ltd Overview
Inside Ideas Group Ltd is a live company located in london, EC1R 4AB with a Companies House number of 09323085. It operates in the advertising agencies sector, SIC Code 73110. Founded in November 2014, it's largest shareholder is the brandtech group limited with a 75.1% stake. Inside Ideas Group Ltd is a established, mega sized company, Pomanda has estimated its turnover at £358.5m with high growth in recent years.
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Inside Ideas Group Ltd Health Check
Pomanda's financial health check has awarded Inside Ideas Group Ltd a 5 rating. We use a traffic light system to show it exceeds the industry average on 9 measures and has 2 areas for improvement. Company Health Check FAQs
9 Strong
0 Regular
2 Weak
Size
annual sales of £358.5m, make it larger than the average company (£9.9m)
£358.5m - Inside Ideas Group Ltd
£9.9m - Industry AVG
Growth
3 year (CAGR) sales growth of 23%, show it is growing at a faster rate (6.5%)
23% - Inside Ideas Group Ltd
6.5% - Industry AVG
Production
with a gross margin of 90.4%, this company has a lower cost of product (43.5%)
90.4% - Inside Ideas Group Ltd
43.5% - Industry AVG
Profitability
an operating margin of 12.6% make it more profitable than the average company (5.1%)
12.6% - Inside Ideas Group Ltd
5.1% - Industry AVG
Employees
with 4124 employees, this is above the industry average (44)
4124 - Inside Ideas Group Ltd
44 - Industry AVG
Pay Structure
on an average salary of £52.5k, the company has a lower pay structure (£65.8k)
£52.5k - Inside Ideas Group Ltd
£65.8k - Industry AVG
Efficiency
resulting in sales per employee of £86.9k, this is less efficient (£186.3k)
£86.9k - Inside Ideas Group Ltd
£186.3k - Industry AVG
Debtor Days
it gets paid by customers after 81 days, this is later than average (59 days)
81 days - Inside Ideas Group Ltd
59 days - Industry AVG
Creditor Days
its suppliers are paid after 88 days, this is slower than average (43 days)
88 days - Inside Ideas Group Ltd
43 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- - Inside Ideas Group Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 30 weeks, this is more cash available to meet short term requirements (14 weeks)
30 weeks - Inside Ideas Group Ltd
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 48.9%, this is a lower level of debt than the average (68.2%)
48.9% - Inside Ideas Group Ltd
68.2% - Industry AVG
INSIDE IDEAS GROUP LTD financials
Inside Ideas Group Ltd's latest turnover from December 2023 is £358.5 million and the company has net assets of £81 million. According to their latest financial statements, Inside Ideas Group Ltd has 4,124 employees and maintains cash reserves of £45.2 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Jun 2016 | Jun 2015 | Jun 2014 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Turnover | 358,457,000 | 343,562,000 | 260,926,000 | 190,343,000 | 146,532,000 | 122,465,000 | 155,343,377 | 68,620,566 | 42,484,737 | 27,520,032 |
| Other Income Or Grants | ||||||||||
| Cost Of Sales | 34,426,000 | 30,487,000 | 27,610,000 | 21,342,000 | 23,806,000 | 26,257,000 | 44,979,873 | 21,831,956 | 18,318,550 | 21,236,467 |
| Gross Profit | 324,031,000 | 313,075,000 | 233,316,000 | 169,001,000 | 122,726,000 | 96,208,000 | 110,363,504 | 46,788,610 | 24,166,187 | 6,283,565 |
| Admin Expenses | 278,970,000 | 265,001,000 | 201,362,000 | 153,690,000 | 121,089,000 | 95,106,000 | 111,552,403 | 46,770,884 | 22,549,395 | 4,527,112 |
| Operating Profit | 45,061,000 | 48,074,000 | 31,954,000 | 15,311,000 | 1,637,000 | 1,102,000 | -1,188,899 | 17,726 | 1,616,792 | 1,756,453 |
| Interest Payable | 1,486,000 | 666,000 | 408,000 | 253,000 | 809,000 | 630,000 | 654,357 | 237,148 | 16,255 | 51,945 |
| Interest Receivable | 1,311,000 | 257,000 | 126,000 | 47,000 | 64,000 | 59,000 | 647 | 958 | ||
| Pre-Tax Profit | 44,886,000 | 47,665,000 | 31,672,000 | 15,105,000 | 892,000 | 531,000 | -1,842,609 | -218,464 | 1,600,537 | 1,704,508 |
| Tax | -13,145,000 | -10,458,000 | -7,751,000 | -3,354,000 | 97,000 | -465,000 | 373,001 | -28,549 | -660,009 | -365,150 |
| Profit After Tax | 31,741,000 | 37,207,000 | 23,921,000 | 11,751,000 | 989,000 | 66,000 | -1,469,608 | -247,013 | 940,528 | 1,339,358 |
| Dividends Paid | 29,868,000 | 610,000 | 63,000 | 71,000 | 1,175,702 | 268,560 | 568,560 | 645,502 | ||
| Retained Profit | -230,000 | 34,959,000 | 22,270,000 | 10,939,000 | 526,000 | -334,000 | -2,872,706 | -582,976 | 264,329 | 678,656 |
| Employee Costs | 216,305,000 | 203,032,000 | 171,268,000 | 111,772,000 | 73,045,000 | 63,133,000 | 73,362,236 | 30,492,630 | 13,547,712 | 7,313,065 |
| Number Of Employees | 4,124 | 4,271 | 3,486 | 2,580 | 1,713 | 904 | 438 | 282 | 164 | |
| EBITDA* | 48,614,000 | 51,353,000 | 34,774,000 | 18,167,000 | 4,566,000 | 1,102,000 | 2,273,286 | 1,345,516 | 2,016,930 | 1,931,791 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Jun 2016 | Jun 2015 | Jun 2014 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Tangible Assets | 3,569,000 | 4,992,000 | 3,973,000 | 2,695,000 | 2,068,000 | 2,372,000 | 2,036,941 | 2,203,499 | 1,140,953 | 381,085 |
| Intangible Assets | 3,417,000 | 2,604,000 | 2,079,000 | 2,470,000 | 3,120,000 | 3,775,000 | 4,123,030 | 4,100,851 | 1,401,045 | 64,514 |
| Investments & Other | 1,944,000 | 2,402,000 | 2,129,000 | 3,534,000 | 157,920 | 357,484 | 857 | 15,705 | ||
| Debtors (Due After 1 year) | ||||||||||
| Total Fixed Assets | 8,930,000 | 9,998,000 | 8,181,000 | 8,699,000 | 5,188,000 | 6,147,000 | 6,317,891 | 6,661,834 | 2,542,855 | 461,304 |
| Stock & work in progress | 58,777 | |||||||||
| Trade Debtors | 79,860,000 | 69,984,000 | 58,335,000 | 43,204,000 | 22,033,000 | 17,082,000 | 15,354,405 | 16,326,846 | 9,171,492 | 8,099,671 |
| Group Debtors | 17,000 | 6,000 | 57,087 | |||||||
| Misc Debtors | 28,510,000 | 22,692,000 | 21,772,000 | 17,484,000 | 18,985,000 | 11,573,000 | 10,622,559 | 4,525,551 | 2,839,334 | 495,054 |
| Cash | 45,158,000 | 83,133,000 | 35,752,000 | 24,408,000 | 12,960,000 | 4,878,000 | 3,623,044 | 717,916 | 1,821,947 | 1,004,703 |
| misc current assets | ||||||||||
| total current assets | 153,528,000 | 175,809,000 | 115,876,000 | 85,096,000 | 53,984,000 | 33,533,000 | 29,600,008 | 21,570,313 | 13,832,773 | 9,715,292 |
| total assets | 162,458,000 | 185,807,000 | 124,057,000 | 93,795,000 | 59,172,000 | 39,680,000 | 35,917,899 | 28,232,147 | 16,375,628 | 10,176,596 |
| Bank overdraft | 2,111,072 | 812,819 | ||||||||
| Bank loan | 210,000 | 5,030,496 | 5,102,309 | |||||||
| Trade Creditors | 8,341,000 | 9,556,000 | 7,792,000 | 8,558,000 | 6,955,000 | 7,016,000 | 6,963,066 | 9,386,250 | 5,499,078 | 3,565,660 |
| Group/Directors Accounts | 2,894,000 | 372,000 | 382,000 | 1,431,000 | 1,042,000 | 457 | 23,986 | |||
| other short term finances | 2,746,000 | 19,992,000 | 3,549,000 | 4,208,000 | 2,064,000 | 4,247,000 | ||||
| hp & lease commitments | 487,000 | 525,000 | 957,000 | 232,000 | 326,000 | 539,000 | 400,652 | 99,579 | 76,080 | 36,789 |
| other current liabilities | 63,321,000 | 67,127,000 | 62,038,000 | 53,222,000 | 34,031,000 | 24,505,000 | 22,053,575 | 9,920,612 | 6,193,405 | 4,472,572 |
| total current liabilities | 77,789,000 | 97,572,000 | 74,718,000 | 67,651,000 | 44,628,000 | 36,307,000 | 34,447,789 | 24,508,750 | 13,880,092 | 8,911,826 |
| loans | 29,000 | 138,000 | 967,649 | 2,540,752 | ||||||
| hp & lease commitments | 469,000 | 740,000 | 749,000 | 286,000 | 133,000 | 334,000 | 426,904 | 344,404 | 213,147 | 33,307 |
| Accruals and Deferred Income | 628,000 | |||||||||
| other liabilities | 952,000 | 711,000 | 869,000 | 951,000 | 792,000 | 685,000 | 632,280 | |||
| provisions | 251,000 | 535,000 | 257,000 | 100,908 | 111,440 | |||||
| total long term liabilities | 1,672,000 | 1,986,000 | 1,618,000 | 1,237,000 | 954,000 | 1,414,000 | 2,026,833 | 2,986,064 | 952,587 | 33,307 |
| total liabilities | 79,461,000 | 99,558,000 | 76,336,000 | 68,888,000 | 45,582,000 | 37,721,000 | 36,474,622 | 27,494,814 | 14,832,679 | 8,945,133 |
| net assets | 80,967,000 | 84,457,000 | 46,310,000 | 23,420,000 | 13,194,000 | 1,959,000 | -556,723 | 737,333 | 1,400,838 | 1,186,393 |
| total shareholders funds | 80,967,000 | 84,457,000 | 46,310,000 | 23,420,000 | 13,194,000 | 1,959,000 | -556,723 | 737,333 | 1,400,838 | 1,186,393 |
| Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | Jun 2016 | Jun 2015 | Jun 2014 | |
|---|---|---|---|---|---|---|---|---|---|---|
| Operating Activities | ||||||||||
| Operating Profit | 45,061,000 | 48,074,000 | 31,954,000 | 15,311,000 | 1,637,000 | 1,102,000 | -1,188,899 | 17,726 | 1,616,792 | 1,756,453 |
| Depreciation | 2,569,000 | 2,447,000 | 1,846,000 | 1,606,000 | 1,446,000 | 1,696,734 | 722,774 | 280,884 | 164,701 | |
| Amortisation | 984,000 | 832,000 | 974,000 | 1,250,000 | 1,483,000 | 1,765,451 | 605,016 | 119,254 | 10,637 | |
| Tax | -13,145,000 | -10,458,000 | -7,751,000 | -3,354,000 | 97,000 | -465,000 | 373,001 | -28,549 | -660,009 | -365,150 |
| Stock | -58,777 | 58,777 | ||||||||
| Debtors | 15,694,000 | 12,552,000 | 19,436,000 | 19,664,000 | 12,369,000 | 2,678,036 | 5,124,567 | 8,841,571 | 3,359,014 | 8,651,812 |
| Creditors | -1,215,000 | 1,764,000 | -766,000 | 1,603,000 | -61,000 | 52,934 | -2,423,184 | 3,887,172 | 1,933,418 | 3,565,660 |
| Accruals and Deferred Income | -3,806,000 | 5,089,000 | 8,816,000 | 19,191,000 | 9,526,000 | 2,451,425 | 12,132,963 | 3,099,207 | 2,348,833 | 4,472,572 |
| Deferred Taxes & Provisions | -284,000 | 535,000 | -257,000 | 257,000 | -100,908 | -10,532 | 111,440 | |||
| Cash flow from operations | 14,470,000 | 35,731,000 | 15,637,000 | 15,943,000 | 1,502,000 | 7,130,591 | -548,757 | 2,450,375 | 894,284 | |
| Investing Activities | ||||||||||
| capital expenditure | -3,609,000 | -2,816,838 | -1,700,606 | -2,481,050 | -290,223 | |||||
| Change in Investments | -458,000 | 273,000 | -1,405,000 | 3,534,000 | -157,920 | -199,564 | 356,627 | -14,848 | 15,705 | |
| cash flow from investments | 458,000 | -273,000 | 1,405,000 | -3,534,000 | -3,451,080 | -2,617,274 | -2,057,233 | -2,466,202 | -305,928 | |
| Financing Activities | ||||||||||
| Bank loans | -210,000 | 210,000 | -5,030,496 | -71,813 | 5,102,309 | |||||
| Group/Directors Accounts | 2,522,000 | -10,000 | -1,049,000 | 389,000 | 1,042,000 | -457 | -23,529 | 23,986 | ||
| Other Short Term Loans | -17,246,000 | 16,443,000 | -659,000 | 2,144,000 | -2,183,000 | 4,247,000 | ||||
| Long term loans | -29,000 | -109,000 | -829,649 | -1,573,103 | 2,540,752 | |||||
| Hire Purchase and Lease Commitments | -309,000 | -441,000 | 1,188,000 | 59,000 | -414,000 | 45,444 | 383,573 | 154,756 | 219,131 | 70,096 |
| other long term liabilities | 241,000 | -158,000 | -82,000 | 159,000 | 107,000 | 52,720 | 632,280 | |||
| share issue | ||||||||||
| interest | -175,000 | -409,000 | -282,000 | -206,000 | -745,000 | -571,000 | -653,710 | -236,190 | -16,255 | -51,945 |
| cash flow from financing | -18,227,000 | 18,613,000 | -264,000 | 1,593,000 | 8,617,000 | 763,742 | 295,877 | 7,480,641 | 129,463 | 549,874 |
| cash and cash equivalents | ||||||||||
| cash | -37,975,000 | 47,381,000 | 11,344,000 | 11,448,000 | 8,082,000 | 1,254,956 | 2,905,128 | -1,104,031 | 817,244 | 1,004,703 |
| overdraft | -2,111,072 | 1,298,253 | 812,819 | |||||||
| change in cash | -37,975,000 | 47,381,000 | 11,344,000 | 11,448,000 | 8,082,000 | 1,254,956 | 2,905,128 | 1,007,041 | -481,009 | 191,884 |
inside ideas group ltd Credit Report and Business Information
Inside Ideas Group Ltd Competitor Analysis
Perform a competitor analysis for inside ideas group ltd by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other mega companies, companies in EC1R area or any other competitors across 12 key performance metrics.
inside ideas group ltd Ownership
INSIDE IDEAS GROUP LTD group structure
Inside Ideas Group Ltd has 7 subsidiary companies.
Ultimate parent company
YOU & MR JONES LLC
#0100292
2 parents
INSIDE IDEAS GROUP LTD
09323085
7 subsidiaries
inside ideas group ltd directors
Inside Ideas Group Ltd currently has 6 directors. The longest serving directors include Mr Simon Martin (Nov 2014) and Mr David Jones (Jan 2019).
| officer | country | age | start | end | role |
|---|---|---|---|---|---|
| Mr Simon Martin | England | 58 years | Nov 2014 | - | Director |
| Mr David Jones | England | 58 years | Jan 2019 | - | Director |
| Ms Emma Cookson | England | 58 years | Jan 2019 | - | Director |
| Ms Elizabeth Aikman | England | 59 years | Sep 2020 | - | Director |
| Ms Elizabeth Aikman | England | 59 years | Sep 2020 | - | Director |
| Mr Matthieu Bucaille | England | 65 years | Jun 2024 | - | Director |
P&L
December 2023turnover
358.5m
+4%
operating profit
45.1m
-6%
gross margin
90.4%
-0.8%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
81m
-0.04%
total assets
162.5m
-0.13%
cash
45.2m
-0.46%
net assets
Total assets minus all liabilities
inside ideas group ltd company details
company number
09323085
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
November 2014
age
11
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2023
previous names
oliver marketing (group) limited (January 2017)
accountant
-
auditor
ERNST & YOUNG LLP
address
151 rosebery avenue, london, EC1R 4AB
Bank
-
Legal Advisor
-
inside ideas group ltd Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 10 charges/mortgages relating to inside ideas group ltd. Currently there are 1 open charges and 9 have been satisfied in the past.
inside ideas group ltd Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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inside ideas group ltd Companies House Filings - See Documents
| date | description | view/download |
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