
Company Number
10537953
Next Accounts
Sep 2025
Directors
Shareholders
martyn james ling
elissa mae ling
Group Structure
View All
Industry
Business and domestic software development
Registered Address
evolution house iceni court, delft way, norwich, norfolk, NR6 6BB
Website
str8-4ward.comPomanda estimates the enterprise value of STRAIGHTFORWARD INNOVATIVE SOFTWARE SOLUTIONS LTD at £33.5k based on a Turnover of £43.3k and 0.77x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of STRAIGHTFORWARD INNOVATIVE SOFTWARE SOLUTIONS LTD at £103.6k based on an EBITDA of £22.4k and a 4.62x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of STRAIGHTFORWARD INNOVATIVE SOFTWARE SOLUTIONS LTD at £58.6k based on Net Assets of £24.8k and 2.36x industry multiple (adjusted for liquidity).
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Straightforward Innovative Software Solutions Ltd is a live company located in norwich, NR6 6BB with a Companies House number of 10537953. It operates in the business and domestic software development sector, SIC Code 62012. Founded in December 2016, it's largest shareholder is martyn james ling with a 50% stake. Straightforward Innovative Software Solutions Ltd is a young, micro sized company, Pomanda has estimated its turnover at £43.3k with rapid growth in recent years.
Pomanda's financial health check has awarded Straightforward Innovative Software Solutions Ltd a 4.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs
4 Strong
3 Regular
4 Weak
Size
annual sales of £43.3k, make it smaller than the average company (£4.6m)
- Straightforward Innovative Software Solutions Ltd
£4.6m - Industry AVG
Growth
3 year (CAGR) sales growth of 912%, show it is growing at a faster rate (10.3%)
- Straightforward Innovative Software Solutions Ltd
10.3% - Industry AVG
Production
with a gross margin of 71.7%, this company has a comparable cost of product (71.7%)
- Straightforward Innovative Software Solutions Ltd
71.7% - Industry AVG
Profitability
an operating margin of 50.7% make it more profitable than the average company (3.4%)
- Straightforward Innovative Software Solutions Ltd
3.4% - Industry AVG
Employees
with 1 employees, this is below the industry average (42)
- Straightforward Innovative Software Solutions Ltd
42 - Industry AVG
Pay Structure
on an average salary of £71.8k, the company has an equivalent pay structure (£71.8k)
- Straightforward Innovative Software Solutions Ltd
£71.8k - Industry AVG
Efficiency
resulting in sales per employee of £43.3k, this is less efficient (£122.9k)
- Straightforward Innovative Software Solutions Ltd
£122.9k - Industry AVG
Debtor Days
it gets paid by customers after 67 days, this is near the average (58 days)
- Straightforward Innovative Software Solutions Ltd
58 days - Industry AVG
Creditor Days
its suppliers are paid after 5 days, this is quicker than average (41 days)
- Straightforward Innovative Software Solutions Ltd
41 days - Industry AVG
Stock Days
There is insufficient data available for this Key Performance Indicator!
- Straightforward Innovative Software Solutions Ltd
- - Industry AVG
Cash Balance
has cash to cover current liabilities for 86 weeks, this is more cash available to meet short term requirements (17 weeks)
86 weeks - Straightforward Innovative Software Solutions Ltd
17 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 46.9%, this is a lower level of debt than the average (63.2%)
46.9% - Straightforward Innovative Software Solutions Ltd
63.2% - Industry AVG
Straightforward Innovative Software Solutions Ltd's latest turnover from December 2023 is estimated at £43.3 thousand and the company has net assets of £24.8 thousand. According to their latest financial statements, we estimate that Straightforward Innovative Software Solutions Ltd has 1 employee and maintains cash reserves of £35.8 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Turnover | |||||||
Other Income Or Grants | |||||||
Cost Of Sales | |||||||
Gross Profit | |||||||
Admin Expenses | |||||||
Operating Profit | |||||||
Interest Payable | |||||||
Interest Receivable | |||||||
Pre-Tax Profit | |||||||
Tax | |||||||
Profit After Tax | |||||||
Dividends Paid | |||||||
Retained Profit | |||||||
Employee Costs | |||||||
Number Of Employees | |||||||
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Tangible Assets | 2,178 | 281 | 1,024 | 1,796 | 1,151 | 1,242 | 1,946 |
Intangible Assets | |||||||
Investments & Other | |||||||
Debtors (Due After 1 year) | |||||||
Total Fixed Assets | 2,178 | 281 | 1,024 | 1,796 | 1,151 | 1,242 | 1,946 |
Stock & work in progress | |||||||
Trade Debtors | 8,052 | 115 | 5,783 | 12,320 | |||
Group Debtors | |||||||
Misc Debtors | 798 | 357 | 598 | 342 | 115 | 234 | 593 |
Cash | 35,765 | 22,326 | 14,802 | 17,650 | 23,956 | 29,689 | 9,255 |
misc current assets | |||||||
total current assets | 44,615 | 22,683 | 15,515 | 17,992 | 29,854 | 42,243 | 9,848 |
total assets | 46,793 | 22,964 | 16,539 | 19,788 | 31,005 | 43,485 | 11,794 |
Bank overdraft | |||||||
Bank loan | |||||||
Trade Creditors | 201 | 192 | 18 | 22 | 67 | ||
Group/Directors Accounts | 5 | 5 | 5 | 7 | 154 | 362 | 364 |
other short term finances | |||||||
hp & lease commitments | |||||||
other current liabilities | 21,313 | 15,498 | 14,078 | 15,015 | 17,467 | 15,136 | 7,391 |
total current liabilities | 21,519 | 15,695 | 14,083 | 15,040 | 17,643 | 15,565 | 7,755 |
loans | |||||||
hp & lease commitments | |||||||
Accruals and Deferred Income | |||||||
other liabilities | |||||||
provisions | 442 | 53 | 195 | 341 | 196 | 236 | 370 |
total long term liabilities | 442 | 53 | 195 | 341 | 196 | 236 | 370 |
total liabilities | 21,961 | 15,748 | 14,278 | 15,381 | 17,839 | 15,801 | 8,125 |
net assets | 24,832 | 7,216 | 2,261 | 4,407 | 13,166 | 27,684 | 3,669 |
total shareholders funds | 24,832 | 7,216 | 2,261 | 4,407 | 13,166 | 27,684 | 3,669 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | Dec 2017 | |
---|---|---|---|---|---|---|---|
Operating Activities | |||||||
Operating Profit | |||||||
Depreciation | 481 | 743 | 772 | 1,046 | 740 | 704 | 188 |
Amortisation | |||||||
Tax | |||||||
Stock | |||||||
Debtors | 8,493 | -356 | 371 | -5,556 | -6,656 | 11,961 | 593 |
Creditors | 9 | 192 | -18 | -4 | -45 | 67 | |
Accruals and Deferred Income | 5,815 | 1,420 | -937 | -2,452 | 2,331 | 7,745 | 7,391 |
Deferred Taxes & Provisions | 389 | -142 | -146 | 145 | -40 | -134 | 370 |
Cash flow from operations | |||||||
Investing Activities | |||||||
capital expenditure | |||||||
Change in Investments | |||||||
cash flow from investments | |||||||
Financing Activities | |||||||
Bank loans | |||||||
Group/Directors Accounts | -2 | -147 | -208 | -2 | 364 | ||
Other Short Term Loans | |||||||
Long term loans | |||||||
Hire Purchase and Lease Commitments | |||||||
other long term liabilities | |||||||
share issue | |||||||
interest | |||||||
cash flow from financing | |||||||
cash and cash equivalents | |||||||
cash | 13,439 | 7,524 | -2,848 | -6,306 | -5,733 | 20,434 | 9,255 |
overdraft | |||||||
change in cash | 13,439 | 7,524 | -2,848 | -6,306 | -5,733 | 20,434 | 9,255 |
Perform a competitor analysis for straightforward innovative software solutions ltd by selecting its closest rivals, whether from the INFORMATION AND COMMUNICATION sector, other micro companies, companies in NR6 area or any other competitors across 12 key performance metrics.
STRAIGHTFORWARD INNOVATIVE SOFTWARE SOLUTIONS LTD group structure
Straightforward Innovative Software Solutions Ltd has no subsidiary companies.
Ultimate parent company
STRAIGHTFORWARD INNOVATIVE SOFTWARE SOLUTIONS LTD
10537953
Straightforward Innovative Software Solutions Ltd currently has 1 director, Mr Martyn Ling serving since Dec 2016.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Martyn Ling | England | 52 years | Dec 2016 | - | Director |
P&L
December 2023turnover
43.3k
+10150%
operating profit
22k
0%
gross margin
71.8%
+0.67%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
24.8k
+2.44%
total assets
46.8k
+1.04%
cash
35.8k
+0.6%
net assets
Total assets minus all liabilities
company number
10537953
Type
Private limited with Share Capital
industry
62012 - Business and domestic software development
incorporation date
December 2016
age
9
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
December 2023
previous names
N/A
accountant
FARNELL CLARKE LIMITED
auditor
-
address
evolution house iceni court, delft way, norwich, norfolk, NR6 6BB
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to straightforward innovative software solutions ltd.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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