what's possible marketing group limited Company Information
Company Number
11450828
Next Accounts
Dec 2025
Shareholders
martin woolley
parry jones
View AllGroup Structure
View All
Industry
Advertising agencies
Registered Address
94 white lion street, london, N1 9PF
Website
thespecialistworks.comwhat's possible marketing group limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT'S POSSIBLE MARKETING GROUP LIMITED at £50.5m based on a Turnover of £72.8m and 0.69x industry multiple (adjusted for size and gross margin).
what's possible marketing group limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT'S POSSIBLE MARKETING GROUP LIMITED at £0 based on an EBITDA of £-648.3k and a 4.51x industry multiple (adjusted for size and gross margin).
what's possible marketing group limited Estimated Valuation
Pomanda estimates the enterprise value of WHAT'S POSSIBLE MARKETING GROUP LIMITED at £0 based on Net Assets of £-10m and 1.76x industry multiple (adjusted for liquidity).
Edit your figures and get a professional valuation report.
What's Possible Marketing Group Limited Overview
What's Possible Marketing Group Limited is a live company located in london, N1 9PF with a Companies House number of 11450828. It operates in the advertising agencies sector, SIC Code 73110. Founded in July 2018, it's largest shareholder is martin woolley with a 47.1% stake. What's Possible Marketing Group Limited is a young, large sized company, Pomanda has estimated its turnover at £72.8m with declining growth in recent years.
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What's Possible Marketing Group Limited Health Check
Pomanda's financial health check has awarded What'S Possible Marketing Group Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 6 measures and has 5 areas for improvement. Company Health Check FAQs


6 Strong

1 Regular

5 Weak

Size
annual sales of £72.8m, make it larger than the average company (£7.2m)
£72.8m - What's Possible Marketing Group Limited
£7.2m - Industry AVG

Growth
3 year (CAGR) sales growth of -18%, show it is growing at a slower rate (9.1%)
-18% - What's Possible Marketing Group Limited
9.1% - Industry AVG

Production
with a gross margin of 17.4%, this company has a higher cost of product (42.4%)
17.4% - What's Possible Marketing Group Limited
42.4% - Industry AVG

Profitability
an operating margin of -5% make it less profitable than the average company (4.7%)
-5% - What's Possible Marketing Group Limited
4.7% - Industry AVG

Employees
with 126 employees, this is above the industry average (34)
126 - What's Possible Marketing Group Limited
34 - Industry AVG

Pay Structure
on an average salary of £71.2k, the company has an equivalent pay structure (£63.4k)
£71.2k - What's Possible Marketing Group Limited
£63.4k - Industry AVG

Efficiency
resulting in sales per employee of £577.7k, this is more efficient (£179k)
£577.7k - What's Possible Marketing Group Limited
£179k - Industry AVG

Debtor Days
it gets paid by customers after 28 days, this is earlier than average (53 days)
28 days - What's Possible Marketing Group Limited
53 days - Industry AVG

Creditor Days
its suppliers are paid after 70 days, this is slower than average (43 days)
70 days - What's Possible Marketing Group Limited
43 days - Industry AVG

Stock Days
it holds stock equivalent to 0 days, this is less than average (18 days)
0 days - What's Possible Marketing Group Limited
18 days - Industry AVG

Cash Balance
has cash to cover current liabilities for 7 weeks, this is less cash available to meet short term requirements (16 weeks)
7 weeks - What's Possible Marketing Group Limited
16 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 145%, this is a higher level of debt than the average (65.5%)
145% - What's Possible Marketing Group Limited
65.5% - Industry AVG
WHAT'S POSSIBLE MARKETING GROUP LIMITED financials

What'S Possible Marketing Group Limited's latest turnover from March 2024 is £72.8 million and the company has net assets of -£10 million. According to their latest financial statements, What'S Possible Marketing Group Limited has 126 employees and maintains cash reserves of £2.6 million as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Mar 2024 | Mar 2023 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | |
---|---|---|---|---|---|---|
Turnover | 72,788,511 | 135,632,552 | 131,776,041 | 95,715,423 | 104,755,696 | 37,906,181 |
Other Income Or Grants | ||||||
Cost Of Sales | 60,103,485 | 112,349,794 | 112,948,987 | 83,384,981 | 88,510,166 | 30,652,467 |
Gross Profit | 12,685,026 | 23,282,758 | 18,827,054 | 12,330,442 | 16,245,530 | 7,253,714 |
Admin Expenses | 16,337,055 | 22,683,293 | 16,730,212 | 13,358,867 | 16,979,029 | 7,316,089 |
Operating Profit | -3,652,029 | 599,465 | 2,096,842 | -1,028,425 | -733,499 | -62,375 |
Interest Payable | 1,041,073 | 964,528 | 762,862 | 851,730 | 635,860 | 229,206 |
Interest Receivable | 5,939 | 3,299 | 10,772 | |||
Pre-Tax Profit | -4,687,163 | -365,063 | 1,333,980 | -1,880,155 | -1,366,060 | -280,946 |
Tax | 373,422 | -528,495 | -923,796 | -358,926 | -678,331 | -376,599 |
Profit After Tax | -4,313,741 | -893,558 | 410,184 | -2,239,081 | -2,044,391 | -657,545 |
Dividends Paid | ||||||
Retained Profit | -4,315,592 | -920,030 | 303,056 | -2,206,778 | -1,809,736 | -725,391 |
Employee Costs | 8,977,373 | 14,486,769 | 9,913,091 | 7,763,461 | 9,409,019 | 3,653,632 |
Number Of Employees | 126 | 178 | 148 | 137 | 160 | 172 |
EBITDA* | -648,325 | 3,651,287 | 5,104,457 | 2,045,618 | 3,011,101 | 2,054,693 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Mar 2024 | Mar 2023 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | |
---|---|---|---|---|---|---|
Tangible Assets | 533,483 | 664,160 | 644,774 | 358,801 | 532,609 | 734,474 |
Intangible Assets | 11,565,593 | 14,446,627 | 17,092,742 | 19,907,594 | 22,652,290 | 26,112,453 |
Investments & Other | 59,865 | 60,613 | 119,662 | 231,865 | 199,562 | 59,865 |
Debtors (Due After 1 year) | ||||||
Total Fixed Assets | 12,158,941 | 15,171,400 | 17,857,178 | 20,498,260 | 23,384,461 | 26,906,792 |
Stock & work in progress | 49,431 | 120,288 | 185,219 | |||
Trade Debtors | 5,631,890 | 8,400,541 | 11,985,231 | 10,236,703 | 12,286,849 | 19,114,816 |
Group Debtors | ||||||
Misc Debtors | 1,869,337 | 3,905,345 | 3,587,954 | 4,265,257 | 4,800,767 | 3,288,994 |
Cash | 2,558,125 | 6,640,266 | 20,834,773 | 11,419,678 | 9,546,337 | 7,819,798 |
misc current assets | ||||||
total current assets | 10,108,783 | 19,066,440 | 36,593,177 | 25,921,638 | 26,633,953 | 30,223,608 |
total assets | 22,267,724 | 34,237,840 | 54,450,355 | 46,419,898 | 50,018,414 | 57,130,400 |
Bank overdraft | 2,000,000 | 500,000 | ||||
Bank loan | 1,250,000 | 500,000 | 1,250,000 | |||
Trade Creditors | 11,637,615 | 17,734,581 | 25,567,569 | 20,976,093 | 20,517,290 | 24,416,863 |
Group/Directors Accounts | ||||||
other short term finances | ||||||
hp & lease commitments | ||||||
other current liabilities | 3,982,812 | 5,041,435 | 16,787,426 | 9,904,906 | 11,662,940 | 9,104,812 |
total current liabilities | 17,620,427 | 23,276,016 | 43,604,995 | 31,380,999 | 32,180,230 | 34,771,675 |
loans | 8,750,000 | 10,750,000 | 10,000,000 | 11,250,000 | 11,750,000 | 13,750,000 |
hp & lease commitments | ||||||
Accruals and Deferred Income | ||||||
other liabilities | 5,907,172 | 5,907,172 | 5,524,255 | 8,715,327 | 8,807,634 | 9,206,385 |
provisions | 10,916 | 11,154 | 19,408 | |||
total long term liabilities | 14,668,088 | 16,668,326 | 15,524,255 | 19,965,327 | 20,557,634 | 22,975,793 |
total liabilities | 32,288,515 | 39,944,342 | 59,129,250 | 51,346,326 | 52,737,864 | 57,747,468 |
net assets | -10,021,894 | -5,706,502 | -4,678,895 | -4,926,428 | -2,719,450 | -709,912 |
total shareholders funds | -10,021,894 | -5,706,502 | -4,678,895 | -4,926,428 | -2,719,450 | -709,912 |
Mar 2024 | Mar 2023 | Dec 2021 | Dec 2020 | Dec 2019 | Dec 2018 | |
---|---|---|---|---|---|---|
Operating Activities | ||||||
Operating Profit | -3,652,029 | 599,465 | 2,096,842 | -1,028,425 | -733,499 | -62,375 |
Depreciation | 189,560 | 234,192 | 192,763 | 220,336 | 282,323 | 79,373 |
Amortisation | 2,814,144 | 2,817,630 | 2,814,852 | 2,853,707 | 3,462,277 | 2,037,695 |
Tax | 373,422 | -528,495 | -923,796 | -358,926 | -678,331 | -376,599 |
Stock | -70,857 | 120,288 | 185,219 | |||
Debtors | -4,804,659 | 12,305,886 | 1,071,225 | -2,585,656 | -5,316,194 | 22,403,810 |
Creditors | -6,096,966 | 17,734,581 | 4,591,476 | 458,803 | -3,899,573 | 24,416,863 |
Accruals and Deferred Income | -1,058,623 | 5,041,435 | 6,882,520 | -1,758,034 | 2,558,128 | 9,104,812 |
Deferred Taxes & Provisions | -238 | 11,154 | -19,408 | 19,408 | ||
Cash flow from operations | -2,555,214 | 13,483,788 | 14,398,213 | 2,973,117 | 6,288,111 | 12,815,367 |
Investing Activities | ||||||
capital expenditure | -22,664,933 | |||||
Change in Investments | -748 | 60,613 | -112,203 | 32,303 | 139,697 | 59,865 |
cash flow from investments | 748 | -60,613 | 112,203 | -32,303 | -139,697 | -22,724,798 |
Financing Activities | ||||||
Bank loans | 750,000 | 500,000 | -1,250,000 | 1,250,000 | ||
Group/Directors Accounts | ||||||
Other Short Term Loans | ||||||
Long term loans | -2,000,000 | 10,750,000 | -1,250,000 | -500,000 | -2,000,000 | 13,750,000 |
Hire Purchase and Lease Commitments | ||||||
other long term liabilities | 5,907,172 | -3,191,072 | -92,307 | -398,751 | 9,206,385 | |
share issue | ||||||
interest | -1,035,134 | -964,528 | -762,862 | -851,730 | -632,561 | -218,434 |
cash flow from financing | -3,034,934 | 10,906,172 | -4,509,457 | -944,237 | -4,481,114 | 24,003,430 |
cash and cash equivalents | ||||||
cash | -4,082,141 | 6,640,266 | 9,415,095 | 1,873,341 | 1,726,539 | 7,819,798 |
overdraft | 1,500,000 | 500,000 | ||||
change in cash | -5,582,141 | 6,140,266 | 9,415,095 | 1,873,341 | 1,726,539 | 7,819,798 |
what's possible marketing group limited Credit Report and Business Information
What's Possible Marketing Group Limited Competitor Analysis

Perform a competitor analysis for what's possible marketing group limited by selecting its closest rivals, whether from the PROFESSIONAL, SCIENTIFIC AND TECHNICAL ACTIVITIES sector, other large companies, companies in N 1 area or any other competitors across 12 key performance metrics.
what's possible marketing group limited Ownership
WHAT'S POSSIBLE MARKETING GROUP LIMITED group structure
What'S Possible Marketing Group Limited has 3 subsidiary companies.
Ultimate parent company
WHAT'S POSSIBLE MARKETING GROUP LIMITED
11450828
3 subsidiaries
what's possible marketing group limited directors
What'S Possible Marketing Group Limited currently has 2 directors. The longest serving directors include Mr Martin Woolley (Jul 2018) and Mr Parry Jones (Jul 2018).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Martin Woolley | United Kingdom | 57 years | Jul 2018 | - | Director |
Mr Parry Jones | United Kingdom | 41 years | Jul 2018 | - | Director |
P&L
March 2024turnover
72.8m
-46%
operating profit
-3.7m
-709%
gross margin
17.5%
+1.52%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
March 2024net assets
-10m
+0.76%
total assets
22.3m
-0.35%
cash
2.6m
-0.61%
net assets
Total assets minus all liabilities
what's possible marketing group limited company details
company number
11450828
Type
Private limited with Share Capital
industry
73110 - Advertising agencies
incorporation date
July 2018
age
7
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
March 2024
previous names
tswg limited (June 2021)
accountant
-
auditor
TC GROUP
address
94 white lion street, london, N1 9PF
Bank
-
Legal Advisor
-
what's possible marketing group limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to what's possible marketing group limited.
what's possible marketing group limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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what's possible marketing group limited Companies House Filings - See Documents
date | description | view/download |
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