
Company Number
11546874
Next Accounts
Sep 2025
Shareholders
strawberry star (g) pte ltd
Group Structure
View All
Industry
Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
Registered Address
unit 701 153 wandsworth road, london, SW8 2GB
Website
strawberrystar.co.ukPomanda estimates the enterprise value of STRAWBERRY STAR GROUP LTD at £17.6m based on a Turnover of £7.7m and 2.28x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of STRAWBERRY STAR GROUP LTD at £36.6m based on an EBITDA of £3.8m and a 9.62x industry multiple (adjusted for size and gross margin).
Pomanda estimates the enterprise value of STRAWBERRY STAR GROUP LTD at £0 based on Net Assets of £-50k and 1.27x industry multiple (adjusted for liquidity).
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Strawberry Star Group Ltd is a live company located in london, SW8 2GB with a Companies House number of 11546874. It operates in the activities of other holding companies n.e.c. sector, SIC Code 64209. Founded in September 2018, it's largest shareholder is strawberry star (g) pte ltd with a 100% stake. Strawberry Star Group Ltd is a young, mid sized company, Pomanda has estimated its turnover at £7.7m with healthy growth in recent years.
Pomanda's financial health check has awarded Strawberry Star Group Ltd a 3.5 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 7 areas for improvement. Company Health Check FAQs
4 Strong
1 Regular
7 Weak
Size
annual sales of £7.7m, make it smaller than the average company (£18.9m)
£7.7m - Strawberry Star Group Ltd
£18.9m - Industry AVG
Growth
3 year (CAGR) sales growth of 4%, show it is growing at a slower rate (10.5%)
4% - Strawberry Star Group Ltd
10.5% - Industry AVG
Production
with a gross margin of 99.7%, this company has a lower cost of product (36.4%)
99.7% - Strawberry Star Group Ltd
36.4% - Industry AVG
Profitability
an operating margin of 45.7% make it more profitable than the average company (4.5%)
45.7% - Strawberry Star Group Ltd
4.5% - Industry AVG
Employees
with 22 employees, this is below the industry average (104)
22 - Strawberry Star Group Ltd
104 - Industry AVG
Pay Structure
on an average salary of £44.7k, the company has an equivalent pay structure (£44.7k)
- Strawberry Star Group Ltd
£44.7k - Industry AVG
Efficiency
resulting in sales per employee of £350.1k, this is more efficient (£190.6k)
£350.1k - Strawberry Star Group Ltd
£190.6k - Industry AVG
Debtor Days
it gets paid by customers after 94 days, this is later than average (45 days)
94 days - Strawberry Star Group Ltd
45 days - Industry AVG
Creditor Days
its suppliers are paid after 20802 days, this is slower than average (44 days)
20802 days - Strawberry Star Group Ltd
44 days - Industry AVG
Stock Days
it holds stock equivalent to 116038 days, this is more than average (40 days)
116038 days - Strawberry Star Group Ltd
40 days - Industry AVG
Cash Balance
has cash to cover current liabilities for 1 weeks, this is less cash available to meet short term requirements (14 weeks)
1 weeks - Strawberry Star Group Ltd
14 weeks - Industry AVG
Debt Level
it has a ratio of liabilities to total assets of 100.2%, this is a higher level of debt than the average (69.7%)
100.2% - Strawberry Star Group Ltd
69.7% - Industry AVG
Strawberry Star Group Ltd's latest turnover from December 2023 is £7.7 million and the company has net assets of -£50 thousand. According to their latest financial statements, Strawberry Star Group Ltd has 22 employees and maintains cash reserves of £196.1 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | |
---|---|---|---|---|---|
Turnover | 7,702,361 | 6,542,789 | 6,827,422 | 5,945,952 | |
Other Income Or Grants | |||||
Cost Of Sales | 24,285 | 1,025,063 | 1,065,057 | 774,722 | |
Gross Profit | 7,678,076 | 5,517,726 | 5,762,365 | 5,171,230 | |
Admin Expenses | 4,158,208 | 6,327,904 | 6,166,986 | 8,090,604 | |
Operating Profit | 3,519,868 | -810,178 | -404,621 | -2,919,374 | |
Interest Payable | 534,429 | 747,455 | 772,866 | 519,267 | |
Interest Receivable | 110,510 | 39,203 | |||
Pre-Tax Profit | 2,985,439 | -1,447,123 | -1,138,284 | -3,181,254 | |
Tax | -90,613 | -48,904 | |||
Profit After Tax | 2,985,439 | -1,537,736 | -1,138,284 | -3,230,158 | |
Dividends Paid | |||||
Retained Profit | 2,985,439 | -1,537,736 | -1,138,284 | -3,230,158 | |
Employee Costs | 3,646,469 | 3,639,270 | 4,391,421 | ||
Number Of Employees | 22 | 38 | 50 | 65 | |
EBITDA* | 3,802,176 | -496,429 | -73,905 | -2,600,093 |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | |
---|---|---|---|---|---|
Tangible Assets | 1,066,683 | 374,888 | 1,635,213 | 1,922,929 | 2,121,230 |
Intangible Assets | |||||
Investments & Other | 9,980,000 | 9,980,000 | 9,980,000 | 9,980,000 | |
Debtors (Due After 1 year) | |||||
Total Fixed Assets | 11,046,683 | 374,888 | 11,615,213 | 11,902,929 | 12,101,230 |
Stock & work in progress | 7,720,513 | ||||
Trade Debtors | 1,991,275 | 9,281,729 | 1,338,042 | 2,476,900 | 1,380,328 |
Group Debtors | 5,003 | 7,437 | |||
Misc Debtors | 1,931,450 | 248,629 | 1,639,805 | 4,282,441 | |
Cash | 196,070 | 132,248 | 221,957 | 561,929 | |
misc current assets | |||||
total current assets | 11,839,308 | 9,281,729 | 1,718,919 | 4,343,665 | 6,232,135 |
total assets | 22,885,991 | 9,656,617 | 13,334,132 | 16,246,594 | 18,333,365 |
Bank overdraft | 125,000 | 52,083 | 6,447 | ||
Bank loan | |||||
Trade Creditors | 1,384,098 | 9,660,011 | 638,382 | 551,815 | 985,419 |
Group/Directors Accounts | 640,928 | 3,697,370 | 3,980,029 | 6,415,198 | |
other short term finances | |||||
hp & lease commitments | 94,541 | 23,697 | 44,396 | ||
other current liabilities | 4,618,230 | 8,602,651 | 9,898,098 | 8,140,528 | |
total current liabilities | 6,643,256 | 9,660,011 | 13,157,944 | 14,505,722 | 15,591,988 |
loans | 5,864,822 | 5,023,571 | 5,170,488 | 4,973,091 | |
hp & lease commitments | 94,541 | 154,159 | |||
Accruals and Deferred Income | 950 | ||||
other liabilities | 9,532,623 | ||||
provisions | 895,244 | 895,244 | 680,734 | 680,734 | |
total long term liabilities | 16,292,689 | 950 | 5,918,815 | 5,945,763 | 5,807,984 |
total liabilities | 22,935,945 | 9,660,961 | 19,076,759 | 20,451,485 | 21,399,972 |
net assets | -49,954 | -4,344 | -5,742,627 | -4,204,891 | -3,066,607 |
total shareholders funds | -49,954 | -4,344 | -5,742,627 | -4,204,891 | -3,066,607 |
Dec 2023 | Dec 2022 | Dec 2021 | Dec 2020 | Dec 2019 | |
---|---|---|---|---|---|
Operating Activities | |||||
Operating Profit | 3,519,868 | -810,178 | -404,621 | -2,919,374 | |
Depreciation | 282,308 | 313,749 | 330,716 | 319,281 | |
Amortisation | |||||
Tax | -90,613 | -48,904 | |||
Stock | 7,720,513 | ||||
Debtors | -5,359,004 | 7,695,058 | -2,535,037 | -1,548,498 | 5,670,206 |
Creditors | -8,275,913 | 9,021,629 | 86,567 | -433,604 | 985,419 |
Accruals and Deferred Income | 4,617,280 | -8,601,701 | -1,295,447 | 1,757,570 | 8,140,528 |
Deferred Taxes & Provisions | 895,244 | -895,244 | 214,510 | 680,734 | |
Cash flow from operations | -1,322,722 | 953,625 | 2,798,559 | 1,487,478 | |
Investing Activities | |||||
capital expenditure | |||||
Change in Investments | 9,980,000 | -9,980,000 | 9,980,000 | ||
cash flow from investments | -9,980,000 | ||||
Financing Activities | |||||
Bank loans | |||||
Group/Directors Accounts | 640,928 | -3,697,370 | -282,659 | -2,435,169 | 6,415,198 |
Other Short Term Loans | |||||
Long term loans | 5,864,822 | -5,023,571 | -146,917 | 197,397 | 4,973,091 |
Hire Purchase and Lease Commitments | -94,541 | -23,697 | -80,317 | 198,555 | |
other long term liabilities | 9,532,623 | ||||
share issue | |||||
interest | -534,429 | -636,945 | -733,663 | -519,267 | |
cash flow from financing | 12,472,895 | -1,090,218 | -3,051,752 | 11,231,128 | |
cash and cash equivalents | |||||
cash | 196,070 | -132,248 | -89,709 | -339,972 | 561,929 |
overdraft | -125,000 | 72,917 | 45,636 | 6,447 | |
change in cash | 196,070 | -7,248 | -162,626 | -385,608 | 555,482 |
Perform a competitor analysis for strawberry star group ltd by selecting its closest rivals, whether from the FINANCIAL AND INSURANCE ACTIVITIES sector, other mid companies, companies in SW8 area or any other competitors across 12 key performance metrics.
STRAWBERRY STAR GROUP LTD group structure
Strawberry Star Group Ltd has 13 subsidiary companies.
Ultimate parent company
KSD HOLDINGS PTE LTD
#0074305
STRAWBERRY STAR (G) PTE LTD
#0093854
2 parents
STRAWBERRY STAR GROUP LTD
11546874
13 subsidiaries
Strawberry Star Group Ltd currently has 2 directors. The longest serving directors include Mr Santhosh Gowda (Sep 2018) and Mr Sathvik Sathish (Sep 2018).
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mr Santhosh Gowda | England | 53 years | Sep 2018 | - | Director |
Mr Sathvik Sathish | England | 43 years | Sep 2018 | - | Director |
P&L
December 2023turnover
7.7m
0%
operating profit
3.5m
0%
gross margin
99.7%
0%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
December 2023net assets
-50k
+10.5%
total assets
22.9m
+1.37%
cash
196.1k
0%
net assets
Total assets minus all liabilities
company number
11546874
Type
Private limited with Share Capital
industry
64209 - Activities of other holding companies (not including agricultural, production, construction, distribution and financial services holding companies) n.e.c.
incorporation date
September 2018
age
7
incorporated
UK
ultimate parent company
accounts
Group
last accounts submitted
December 2023
previous names
N/A
accountant
VCS ACCOUNTANCY LTD
auditor
-
address
unit 701 153 wandsworth road, london, SW8 2GB
Bank
-
Legal Advisor
-
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We found 1 charges/mortgages relating to strawberry star group ltd. Currently there are 1 open charges and 0 have been satisfied in the past.
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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