story of home limited

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story of home limited Company Information

Share STORY OF HOME LIMITED

Company Number

12389791

Shareholders

mathew walters

stuart aikman

Group Structure

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Industry

Real estate agencies

 +1

Registered Address

8 independent place, london, E8 2HE

story of home limited Estimated Valuation

£219.9k

Pomanda estimates the enterprise value of STORY OF HOME LIMITED at £219.9k based on a Turnover of £101k and 2.18x industry multiple (adjusted for size and gross margin).

story of home limited Estimated Valuation

£0

Pomanda estimates the enterprise value of STORY OF HOME LIMITED at £0 based on an EBITDA of £-39.3k and a 6.26x industry multiple (adjusted for size and gross margin).

story of home limited Estimated Valuation

£99.7k

Pomanda estimates the enterprise value of STORY OF HOME LIMITED at £99.7k based on Net Assets of £52k and 1.92x industry multiple (adjusted for liquidity).

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Story Of Home Limited Overview

Story Of Home Limited is a live company located in london, E8 2HE with a Companies House number of 12389791. It operates in the real estate agencies sector, SIC Code 68310. Founded in January 2020, it's largest shareholder is mathew walters with a 50% stake. Story Of Home Limited is a young, micro sized company, Pomanda has estimated its turnover at £101k with high growth in recent years.

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Story Of Home Limited Health Check

Pomanda's financial health check has awarded Story Of Home Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 4 measures and has 4 areas for improvement. Company Health Check FAQs

Health Check Image
Health Rating4out of 5
positive_score

4 Strong

positive_score

2 Regular

positive_score

4 Weak

size

Size

annual sales of £101k, make it smaller than the average company (£450.7k)

£101k - Story Of Home Limited

£450.7k - Industry AVG

growth

Growth

3 year (CAGR) sales growth of 23%, show it is growing at a faster rate (6.3%)

23% - Story Of Home Limited

6.3% - Industry AVG

production

Production

with a gross margin of 72%, this company has a comparable cost of product (72%)

72% - Story Of Home Limited

72% - Industry AVG

profitability

Profitability

an operating margin of -38.9% make it less profitable than the average company (6.5%)

-38.9% - Story Of Home Limited

6.5% - Industry AVG

employees

Employees

with 2 employees, this is below the industry average (9)

2 - Story Of Home Limited

9 - Industry AVG

paystructure

Pay Structure

on an average salary of £39.9k, the company has an equivalent pay structure (£39.9k)

£39.9k - Story Of Home Limited

£39.9k - Industry AVG

efficiency

Efficiency

resulting in sales per employee of £50.5k, this is less efficient (£91.4k)

£50.5k - Story Of Home Limited

£91.4k - Industry AVG

debtordays

Debtor Days

it gets paid by customers after 8 days, this is earlier than average (44 days)

8 days - Story Of Home Limited

44 days - Industry AVG

creditordays

Creditor Days

There is insufficient data available for this Key Performance Indicator!

- - Story Of Home Limited

- - Industry AVG

stockdays

Stock Days

There is insufficient data available for this Key Performance Indicator!

- - Story Of Home Limited

- - Industry AVG

cashbalance

Cash Balance

has cash to cover current liabilities for 99 weeks, this is more cash available to meet short term requirements (39 weeks)

99 weeks - Story Of Home Limited

39 weeks - Industry AVG

debtlevel

Debt Level

it has a ratio of liabilities to total assets of 50.2%, this is a lower level of debt than the average (57.3%)

50.2% - Story Of Home Limited

57.3% - Industry AVG

STORY OF HOME LIMITED financials

EXPORTms excel logo

Story Of Home Limited's latest turnover from March 2024 is estimated at £101 thousand and the company has net assets of £52 thousand. According to their latest financial statements, Story Of Home Limited has 2 employees and maintains cash reserves of £99.9 thousand as reported in the balance sheet.

Data source: Companies HousePomanda Estimates

Mar 2024Mar 2023Mar 2022Mar 2021
Turnover101,012185,04121,90254,357
Other Income Or Grants
Cost Of Sales28,33442,1434,66811,043
Gross Profit72,678142,89917,23343,314
Admin Expenses111,950109,732-93,43176,585
Operating Profit-39,27233,167110,664-33,271
Interest Payable
Interest Receivable4,9993,3732763
Pre-Tax Profit-34,27336,541110,940-33,268
Tax-6,943-21,079
Profit After Tax-34,27329,59889,861-33,268
Dividends Paid
Retained Profit-34,27329,59889,861-33,268
Employee Costs79,866118,25838,65836,366
Number Of Employees2311
EBITDA*-39,27233,167110,664-33,271

* Earnings Before Interest, Tax, Depreciation and Amortisation

Mar 2024Mar 2023Mar 2022Mar 2021
Tangible Assets
Intangible Assets
Investments & Other
Debtors (Due After 1 year)
Total Fixed Assets
Stock & work in progress
Trade Debtors2,37421,5432,5206,720
Group Debtors
Misc Debtors2,1046,42364
Cash99,90190,55068,1985,404
misc current assets
total current assets104,379118,51670,78212,124
total assets104,379118,51670,78212,124
Bank overdraft
Bank loan
Trade Creditors
Group/Directors Accounts
other short term finances
hp & lease commitments
other current liabilities52,36132,22514,08945,292
total current liabilities52,36132,22514,08945,292
loans
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions
total long term liabilities
total liabilities52,36132,22514,08945,292
net assets52,01886,29156,693-33,168
total shareholders funds52,01886,29156,693-33,168
Mar 2024Mar 2023Mar 2022Mar 2021
Operating Activities
Operating Profit-39,27233,167110,664-33,271
Depreciation
Amortisation
Tax-6,943-21,079
Stock
Debtors-23,48825,382-4,1366,720
Creditors
Accruals and Deferred Income20,13618,136-31,20345,292
Deferred Taxes & Provisions
Cash flow from operations4,35218,97862,5185,301
Investing Activities
capital expenditure
Change in Investments
cash flow from investments
Financing Activities
Bank loans
Group/Directors Accounts
Other Short Term Loans
Long term loans
Hire Purchase and Lease Commitments
other long term liabilities
share issue100
interest4,9993,3732763
cash flow from financing4,9993,373276103
cash and cash equivalents
cash9,35122,35262,7945,404
overdraft
change in cash9,35122,35262,7945,404

story of home limited Credit Report and Business Information

Very Low Risk70 - 100
Low Risk50 - 70
Moderate Risk30 - 50
High Risk20 - 30
Very High Risk0 - 20
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Story Of Home Limited Competitor Analysis

competitor_analysis_table_img

Perform a competitor analysis for story of home limited by selecting its closest rivals, whether from the REAL ESTATE ACTIVITIES sector, other micro companies, companies in E 8 area or any other competitors across 12 key performance metrics.

story of home limited Ownership

STORY OF HOME LIMITED group structure

Story Of Home Limited has no subsidiary companies.

Ultimate parent company

STORY OF HOME LIMITED

12389791

STORY OF HOME LIMITED Shareholders

mathew walters 50%
stuart aikman 50%

story of home limited directors

Story Of Home Limited currently has 2 directors. The longest serving directors include Mr Mathew Walters (May 2020) and Mr Stuart Aikman (May 2020).

officercountryagestartendrole
Mr Mathew WaltersEngland39 years May 2020- Director
Mr Stuart AikmanEngland46 years May 2020- Director

P&L

March 2024

turnover

101k

-45%

operating profit

-39.3k

0%

gross margin

72%

-6.83%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

52k

-0.4%

total assets

104.4k

-0.12%

cash

99.9k

+0.1%

net assets

Total assets minus all liabilities

story of home limited company details

company number

12389791

Type

Private limited with Share Capital

industry

68310 - Real estate agencies

68320 - Management of real estate on a fee or contract basis

incorporation date

January 2020

age

5

incorporated

UK

ultimate parent company

None

accounts

Total Exemption Full

last accounts submitted

March 2024

previous names

N/A

accountant

-

auditor

-

address

8 independent place, london, E8 2HE

Bank

-

Legal Advisor

-

story of home limited Charges & Mortgages

A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.

We did not find charges/mortgages relating to story of home limited.

story of home limited Capital Raised & Share Issues BETA

When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.

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story of home limited Companies House Filings - See Documents

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