Winning Moves International Limited

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winning moves international limited Company Information

Company Number

04207931

Next Accounts

Dec 2025

Directors

Thomas Liddell

Louis Frenkel

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Shareholders

thomas watmough liddell

owlsia limited

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Group Structure

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Industry

Activities of head offices

Registered Address

lyntonia house, 7-9 praed street, paddington, london, W2 1NJ

Website

www.winningmoves.co.uk

winning moves international limited Estimated Valuation

£52.8m

Pomanda estimates the enterprise value of WINNING MOVES INTERNATIONAL LIMITED at £52.8m based on a Turnover of £44.4m and 1.19x industry multiple (adjusted for size and gross margin).

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Winning Moves International Limited is a live company located in paddington, W2 1NJ with a Companies House number of 04207931. It operates in the activities of head offices sector, SIC Code 70100. Founded in April 2001, it's largest shareholder is thomas watmough liddell with a 68.7% stake. Winning Moves International Limited is a mature, large sized company, Pomanda has estimated its turnover at £44.4m with declining growth in recent years.

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Pomanda's financial health check has awarded Winning Moves International Limited a 4 rating. We use a traffic light system to show it exceeds the industry average on 5 measures and has 6 areas for improvement. Company Health Check FAQs

Health Rating4out of 5

5 Strong

1 Regular

6 Weak

Size

annual sales of £44.4m, make it larger than the average company (£20.3m)

Growth

3 year (CAGR) sales growth of -5%, show it is growing at a slower rate (8.9%)

EXPORT

Winning Moves International Limited's latest turnover from March 2024 is £44.4 million and the company has net assets of £15.3 million. According to their latest financial statements, Winning Moves International Limited has 198 employees and maintains cash reserves of £4.2 million as reported in the balance sheet.

Data source: Companies House, Pomanda Estimates

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Turnover	44,380,209	48,560,668	54,247,905	51,480,737	46,376,102	44,464,886	37,766,055	35,267,183	27,908,903	21,524,032	19,730,271	16,006,766	15,655,704	16,129,813	16,926,011
Other Income Or Grants
Cost Of Sales	25,581,016	29,124,155	28,993,164	27,454,684	26,245,721	24,981,210	21,754,196	19,835,044	15,210,782	12,323,853	11,564,128	10,092,361	10,524,575	9,997,782	10,605,013
Gross Profit	18,799,193	19,436,513	25,254,741	24,026,053	20,130,381	19,483,676	16,011,859	15,432,139	12,698,121	9,200,179	8,166,143	5,914,405	5,131,129	6,132,031	6,320,998
Admin Expenses	18,374,936	19,082,949	19,541,236	16,168,526	15,522,311	16,278,198	13,904,675	12,814,348	9,986,311	7,639,887	7,888,410	5,609,916	5,677,824	5,682,465	5,007,960
Operating Profit	424,257	353,564	5,713,505	7,857,527	4,608,070	3,205,478	2,107,184	2,617,791	2,711,810	1,560,292	277,733	304,489	-546,695	449,566	1,313,038
Interest Payable	162,516	35,568	17,445	21,416	23,681	51,835	21,702	35,295	12,499	12,826	20,777	12,984	109,934	95,691	95,253
Interest Receivable	46,908	10,137	1,713	5,253	5,699	7,380	7,720	4,274	2,908	134,334	4,714	17,868	213,985	272,482	106,158
Pre-Tax Profit	308,649	328,133	5,697,773	7,841,364	4,590,088	3,161,023	2,093,202	2,484,293	2,702,219	1,608,881	261,670	309,373	-671,309	733,979	1,323,943
Tax	-71,282	-296,173	-1,619,349	-2,129,877	-1,369,483	-1,021,910	-546,228	-382,579	-434,149	-317,966	-221,710	-230,210	-268,561	-348,105	-527,993
Profit After Tax	237,367	31,960	4,078,424	5,711,487	3,220,605	2,139,113	1,546,974	2,101,714	2,268,070	1,290,915	39,960	79,163	-939,870	385,874	795,950
Dividends Paid			1,000,000	7,517,000	1,400,000	450,000			880,000			10,000	235,000	325,000	400,000
Retained Profit	237,367	31,960	3,078,424	-1,805,513	1,820,605	1,689,113	1,546,974	2,101,714	1,424,724	1,290,915	56,074	256,999	-1,143,700	4,039	344,602
Employee Costs	11,620,966	12,377,265	12,432,386	11,719,848	10,338,971	9,944,701	8,165,581	7,264,300	5,658,666	4,225,039	3,838,672	2,727,042	2,812,908	2,762,341	2,692,173
Number Of Employees	198	206	200	172	150	127	127	142	117	83	62	56	45	46	45
EBITDA*	809,681	790,866	6,079,533	8,137,825	4,968,914	3,640,594	2,107,184	2,617,791	3,186,182	1,748,139	345,856	359,425	-487,465	595,194	1,458,263

* Earnings Before Interest, Tax, Depreciation and Amortisation

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Tangible Assets	484,599	568,600	725,384	289,169	246,322	281,609	450,842	497,157	356,362	221,766	142,594	91,036	99,697	164,941	192,225
Intangible Assets	608,295	665,770	766,006	868,760	984,420	1,097,537	1,208,475	1,410,334	910,324	1,052,548	1,194,866	290,828	63,703	464,126	695,556
Investments & Other							759	759	37,413	75,759	779,520	922,724	3,979,872	4,692,857	109,872
Debtors (Due After 1 year)
Total Fixed Assets	1,092,894	1,234,370	1,491,390	1,157,929	1,230,742	1,379,146	1,659,317	1,907,491	1,304,099	1,350,073	2,116,980	1,304,588	4,143,272	5,321,924	997,653
Stock & work in progress	9,794,519	12,299,540	14,514,848	7,698,005	9,231,436	7,739,515	6,422,649	6,055,461	4,645,300	2,672,940	3,016,119	2,524,815	3,555,067	3,414,943	2,758,486
Trade Debtors	6,682,238	6,074,862	8,470,350	5,077,073	5,255,178	6,777,762	5,115,940	5,009,305	4,472,336	3,477,035	2,293,882	5,222,747	4,038,756	4,554,440	3,797,552
Group Debtors
Misc Debtors	2,105,692	2,356,673	2,058,585	1,307,875	1,014,594	1,208,925	1,613,420	915,766	840,522	672,824	616,549	539,521	640,113	905,364	968,145
Cash	4,226,684	4,846,033	3,723,690	8,161,813	6,265,449	5,458,843	4,929,226	4,350,211	2,734,392	2,533,498	1,528,951	2,099,553	1,290,993	1,700,125	4,158,070
misc current assets															2,488,394
total current assets	22,809,133	25,577,108	28,767,473	22,441,189	21,766,657	21,185,045	18,081,235	16,330,743	12,692,550	9,356,297	7,455,501	10,386,636	9,524,929	10,574,872	14,170,647
total assets	23,902,027	26,811,478	30,258,863	23,599,118	22,997,399	22,564,191	19,740,552	18,238,234	13,996,649	10,706,370	9,572,481	11,691,224	13,668,201	15,896,796	15,168,300
Bank overdraft	417,852	592,387	725,088			1,133,751	266,595	466,173		686,628	561				45,330
Bank loan						72,313	167,065	167,065			424,528	30,964	43,850	56,143
Trade Creditors	2,332,168	2,574,498	5,609,728	2,235,627	2,056,970	2,314,632	2,188,555	2,158,199	1,508,774	1,312,340	1,286,842	1,702,239	2,418,273	2,668,633	1,049,863
Group/Directors Accounts
other short term finances									1,015,363
hp & lease commitments
other current liabilities	5,867,749	8,424,837	7,892,893	8,405,835	5,979,578	5,890,022	5,204,278	5,068,649	4,226,913	3,209,527	2,177,910	3,577,152	2,666,123	2,264,309	3,121,154
total current liabilities	8,617,769	11,591,722	14,227,709	10,641,462	8,036,548	9,410,718	7,826,493	7,860,086	6,751,050	5,208,495	3,889,841	5,310,355	5,128,246	4,989,085	4,216,347
loans							148,148	477,232			799,660	2,031,195	2,065,003	3,099,780	3,001,678
hp & lease commitments
Accruals and Deferred Income
other liabilities
provisions			109,176	83,180	111,798	88,634	123,518	96,012	15,593	1,241	20,370	14,707	106	4,785	9,559
total long term liabilities			109,176	41,590	55,899	44,317	135,833	286,622	15,593	1,241	820,030	2,045,902	2,065,109	3,104,565	3,011,237
total liabilities	8,617,769	11,591,722	14,336,885	10,683,052	8,092,447	9,455,035	7,962,326	8,146,708	6,766,643	5,209,736	4,709,871	7,356,257	7,193,355	8,093,650	7,227,584
net assets	15,284,258	15,219,756	15,921,978	12,916,066	14,904,952	13,109,156	11,778,226	10,091,526	7,230,006	5,496,634	4,862,610	3,674,081	5,626,124	6,923,254	7,271,206
total shareholders funds	15,284,258	15,219,756	15,921,978	12,916,066	14,904,952	13,109,156	11,778,226	10,091,526	7,230,006	5,496,634	4,862,610	3,674,081	5,626,124	6,923,254	7,271,206

	Mar 2024	Mar 2023	Mar 2022	Mar 2021	Mar 2020	Mar 2019	Mar 2018	Mar 2017	Mar 2016	Mar 2015	Mar 2014	Dec 2012	Dec 2011	Dec 2010	Dec 2009
Operating Activities
Operating Profit	424,257	353,564	5,713,505	7,857,527	4,608,070	3,205,478	2,107,184	2,617,791	2,711,810	1,560,292	277,733	304,489	-546,695	449,566	1,313,038
Depreciation	285,674	335,928	262,351	163,446	237,649	315,271			119,974	56,168	57,125	53,574	56,363	53,979	54,866
Amortisation	99,750	101,374	103,677	116,852	123,195	119,845			354,398	131,679	10,998	1,362	2,867	91,649	90,359
Tax	-71,282	-296,173	-1,619,349	-2,129,877	-1,369,483	-1,021,910	-546,228	-382,579	-434,149	-317,966	-221,710	-230,210	-268,561	-348,105	-527,993
Stock	-2,505,021	-2,215,308	6,816,843	-1,533,431	1,491,921	1,316,866	367,188	1,410,161	1,972,360	-343,179	3,016,119	-1,030,252	140,124	656,457	2,758,486
Debtors	356,395	-2,097,400	4,143,987	115,176	-1,716,915	1,257,327	804,289	612,213	1,162,999	1,239,428	2,910,431	1,083,399	-780,935	694,107	4,765,697
Creditors	-242,330	-3,035,230	3,374,101	178,657	-257,662	126,077	30,356	649,425	196,434	25,498	1,286,842	-716,034	-250,360	1,618,770	1,049,863
Accruals and Deferred Income	-2,557,088	531,944	-512,942	2,426,257	89,556	685,744	135,629	841,736	1,017,386	1,031,617	2,177,910	911,029	401,814	-856,845	3,121,154
Deferred Taxes & Provisions		-109,176	25,996	-28,618	23,164	-34,884	27,506	80,419	14,352	-19,129	20,370	14,601	-4,679	-4,774	9,559
Cash flow from operations	87,607	2,194,939	-3,613,491	10,002,499	3,679,483	821,428	582,970	1,784,418	844,846	1,571,910	-2,317,282	285,664	31,560	-346,324	-2,413,337
Investing Activities
capital expenditure				-207,485	-212,440	-154,945	248,174	-640,805	-261,924	488,315	-510,030	2,905,800	238,162	-2,354,489	-2,969,909
Change in Investments						-759		-36,654	-38,346	-703,761	779,520	-3,057,148	-712,985	4,582,985	109,872
cash flow from investments				-207,485	-212,440	-154,186	248,174	-604,151	-223,578	1,192,076	-1,289,550	5,962,948	951,147	-6,937,474	-3,079,781
Financing Activities
Bank loans					-72,313	-94,752		167,065		-424,528	424,528	-12,886	-12,293	56,143
Group/Directors Accounts
Other Short Term Loans								-1,015,363	1,015,363
Long term loans						-148,148	-329,084	477,232		-799,660	799,660	-33,808	-1,034,777	98,102	3,001,678
Hire Purchase and Lease Commitments
other long term liabilities
share issue	-172,865	-734,182	-72,512	-183,373	-24,809	-358,183	139,726	759,806	308,648	-656,891	4,806,536	-2,209,042	-153,430	-351,991	6,926,604
interest	-115,608	-25,431	-15,732	-16,163	-17,982	-44,455	-13,982	-31,021	-9,591	121,508	-16,063	4,884	104,051	176,791	10,905
cash flow from financing	-288,473	-759,613	-88,244	-199,536	-115,104	-645,538	-203,340	357,719	1,314,420	-1,759,571	6,014,661	-2,250,852	-1,096,449	-20,955	9,939,187
cash and cash equivalents
cash	-619,349	1,122,343	-4,438,123	1,896,364	806,606	529,617	579,015	1,615,819	200,894	1,004,547	1,528,951	808,560	-409,132	-2,457,945	4,158,070
overdraft	-174,535	-132,701	725,088		-1,133,751	867,156	-199,578	466,173	-686,628	686,067	561			-45,330	45,330
change in cash	-444,814	1,255,044	-5,163,211	1,896,364	1,940,357	-337,539	778,593	1,149,646	887,522	318,480	1,528,390	808,560	-409,132	-2,412,615	4,112,740

Very Low Risk70 - 100

Low Risk50 - 70

Moderate Risk30 - 50

High Risk20 - 30

Very High Risk0 - 20

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WINNING MOVES INTERNATIONAL LIMITED group structure

Winning Moves International Limited has 1 subsidiary company.

Ultimate parent company

WINNING MOVES INTERNATIONAL LIMITED

04207931

1 subsidiary

WINNING MOVES UK LIMITED

03527331

WINNING MOVES INTERNATIONAL LIMITED Shareholders

thomas watmough liddell	68.66%
owlsia limited	29.58%
alexandre swain	0.96%
nicholas paul battersby	0.79%

Winning Moves International Limited currently has 6 directors. The longest serving directors include Mr Thomas Liddell (Jan 2009) and Mr Louis Frenkel (Sep 2012).

officer	age	start	end	role
Mr Thomas Liddell	52 years	Jan 2009	-	Director
Mr Louis Frenkel	90 years	Sep 2012	-	Director
Mr Kevin Levine	75 years	Oct 2021	-	Director
Mr Paul Boughtwood	47 years	Oct 2022	-	Director
Mr Alexandre Swain	45 years	Oct 2022	-	Director
Mr Gavin Saunders	55 years	Jan 2025	-	Director

P&L

March 2024

turnover

44.4m

-9%

operating profit

424.3k

+20%

gross margin

42.4%

+5.83%

turnover

Turnover, or revenue, is the amount of sales generated by a company within the financial year.

Balance Sheet

March 2024

net assets

15.3m

total assets

23.9m

-0.11%

cash

4.2m

-0.13%

net assets

Total assets minus all liabilities

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0.5

company number

04207931

Type

Private limited with Share Capital

industry

70100 - Activities of head offices

incorporation date

April 2001

ultimate parent company

None

previous names

winning moves uk limited (October 2001)

address

lyntonia house, 7-9 praed street, paddington, london, W2 1NJ

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winning moves international limited Company Information

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winning moves international limited Estimated Valuation

winning moves international limited Estimated Valuation

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