paula rooney limited Company Information
Group Structure
View All
Industry
Retail sale of flowers, plants, seeds, fertilisers, pet animals and pet food in specialised stores
Registered Address
the stables manor farm yard, upton grey, basingstoke, hants, RG25 2RQ
Website
paularooney.co.ukpaula rooney limited Estimated Valuation
Pomanda estimates the enterprise value of PAULA ROONEY LIMITED at £138.5k based on a Turnover of £448k and 0.31x industry multiple (adjusted for size and gross margin).
paula rooney limited Estimated Valuation
Pomanda estimates the enterprise value of PAULA ROONEY LIMITED at £131.5k based on an EBITDA of £34.5k and a 3.81x industry multiple (adjusted for size and gross margin).
paula rooney limited Estimated Valuation
Pomanda estimates the enterprise value of PAULA ROONEY LIMITED at £21.1k based on Net Assets of £11.6k and 1.82x industry multiple (adjusted for liquidity).
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Paula Rooney Limited Overview
Paula Rooney Limited is a live company located in basingstoke, RG25 2RQ with a Companies House number of 10576079. It operates in the retail sale of flowers, plants, seeds, fertilizers, pet animals and pet food in specialised stores sector, SIC Code 47760. Founded in January 2017, it's largest shareholder is paula rooney-yuen with a 100% stake. Paula Rooney Limited is a young, micro sized company, Pomanda has estimated its turnover at £448k with declining growth in recent years.
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Paula Rooney Limited Health Check
Pomanda's financial health check has awarded Paula Rooney Limited a 3 rating. We use a traffic light system to show it exceeds the industry average on 2 measures and has 7 areas for improvement. Company Health Check FAQs


2 Strong

2 Regular

7 Weak

Size
annual sales of £448k, make it smaller than the average company (£1.4m)
- Paula Rooney Limited
£1.4m - Industry AVG

Growth
3 year (CAGR) sales growth of -42%, show it is growing at a slower rate (9.6%)
- Paula Rooney Limited
9.6% - Industry AVG

Production
with a gross margin of 40.8%, this company has a comparable cost of product (40.8%)
- Paula Rooney Limited
40.8% - Industry AVG

Profitability
an operating margin of 7.1% make it more profitable than the average company (3.3%)
- Paula Rooney Limited
3.3% - Industry AVG

Employees
with 1 employees, this is below the industry average (58)
1 - Paula Rooney Limited
58 - Industry AVG

Pay Structure
on an average salary of £17.8k, the company has an equivalent pay structure (£17.8k)
- Paula Rooney Limited
£17.8k - Industry AVG

Efficiency
resulting in sales per employee of £448k, this is more efficient (£67.7k)
- Paula Rooney Limited
£67.7k - Industry AVG

Debtor Days
it gets paid by customers after 17 days, this is later than average (5 days)
- Paula Rooney Limited
5 days - Industry AVG

Creditor Days
its suppliers are paid after 23 days, this is quicker than average (46 days)
- Paula Rooney Limited
46 days - Industry AVG

Stock Days
There is insufficient data available for this Key Performance Indicator!
- Paula Rooney Limited
- - Industry AVG

Cash Balance
has cash to cover current liabilities for 9 weeks, this is less cash available to meet short term requirements (23 weeks)
9 weeks - Paula Rooney Limited
23 weeks - Industry AVG

Debt Level
it has a ratio of liabilities to total assets of 90.4%, this is a higher level of debt than the average (58.1%)
90.4% - Paula Rooney Limited
58.1% - Industry AVG
PAULA ROONEY LIMITED financials

Paula Rooney Limited's latest turnover from January 2024 is estimated at £448 thousand and the company has net assets of £11.6 thousand. According to their latest financial statements, Paula Rooney Limited has 1 employee and maintains cash reserves of £14.6 thousand as reported in the balance sheet.
Data source: Companies House, Pomanda Estimates
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | |
---|---|---|---|---|---|---|---|
Turnover | |||||||
Other Income Or Grants | |||||||
Cost Of Sales | |||||||
Gross Profit | |||||||
Admin Expenses | |||||||
Operating Profit | |||||||
Interest Payable | |||||||
Interest Receivable | |||||||
Pre-Tax Profit | |||||||
Tax | |||||||
Profit After Tax | |||||||
Dividends Paid | |||||||
Retained Profit | |||||||
Employee Costs | |||||||
Number Of Employees | 1 | 2 | 4 | 4 | 3 | 4 | 2 |
EBITDA* |
* Earnings Before Interest, Tax, Depreciation and Amortisation
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | |
---|---|---|---|---|---|---|---|
Tangible Assets | 5,576 | 6,754 | 9,751 | 4,480 | 5,334 | 7,501 | 2,486 |
Intangible Assets | |||||||
Investments & Other | 62,091 | ||||||
Debtors (Due After 1 year) | |||||||
Total Fixed Assets | 5,576 | 68,845 | 9,751 | 4,480 | 5,334 | 7,501 | 2,486 |
Stock & work in progress | |||||||
Trade Debtors | 21,107 | 29,950 | 64,669 | 86,587 | 57,196 | 74,166 | 23,904 |
Group Debtors | |||||||
Misc Debtors | 11,737 | 9,885 | 10,629 | ||||
Cash | 14,647 | 1,134 | 793 | 8,097 | 30,047 | ||
misc current assets | 79,124 | 10,114 | |||||
total current assets | 114,878 | 41,198 | 77,199 | 86,587 | 57,196 | 92,148 | 64,580 |
total assets | 120,454 | 110,043 | 86,950 | 91,067 | 62,530 | 99,649 | 67,066 |
Bank overdraft | 7,500 | 7,500 | 7,500 | 10,000 | 141 | ||
Bank loan | |||||||
Trade Creditors | 17,019 | 20,208 | 44,457 | 117,948 | 90,802 | 94,060 | 34,670 |
Group/Directors Accounts | 4,814 | ||||||
other short term finances | |||||||
hp & lease commitments | 283 | ||||||
other current liabilities | 58,098 | 15,623 | 59,971 | 33,124 | 31,662 | ||
total current liabilities | 82,900 | 43,331 | 111,928 | 117,948 | 90,802 | 141,998 | 66,473 |
loans | 25,672 | 31,843 | 38,013 | ||||
hp & lease commitments | 283 | ||||||
Accruals and Deferred Income | |||||||
other liabilities | 44,452 | 42,500 | |||||
provisions | 922 | ||||||
total long term liabilities | 25,955 | 76,295 | 38,013 | 42,500 | 922 | ||
total liabilities | 108,855 | 119,626 | 149,941 | 160,448 | 90,802 | 142,920 | 66,473 |
net assets | 11,599 | -9,583 | -62,991 | -69,381 | -28,272 | -43,271 | 593 |
total shareholders funds | 11,599 | -9,583 | -62,991 | -69,381 | -28,272 | -43,271 | 593 |
Jan 2024 | Jan 2023 | Jan 2022 | Jan 2021 | Jan 2020 | Jan 2019 | Jan 2018 | |
---|---|---|---|---|---|---|---|
Operating Activities | |||||||
Operating Profit | |||||||
Depreciation | 2,594 | 2,997 | 1,935 | 829 | |||
Amortisation | |||||||
Tax | |||||||
Stock | |||||||
Debtors | -8,843 | -46,456 | -10,181 | 29,391 | -26,855 | 49,518 | 34,533 |
Creditors | -3,189 | -24,249 | -73,491 | 27,146 | -3,258 | 59,390 | 34,670 |
Accruals and Deferred Income | 42,475 | -44,348 | 59,971 | -33,124 | 1,462 | 31,662 | |
Deferred Taxes & Provisions | -922 | 922 | |||||
Cash flow from operations | |||||||
Investing Activities | |||||||
capital expenditure | |||||||
Change in Investments | -62,091 | 62,091 | |||||
cash flow from investments | |||||||
Financing Activities | |||||||
Bank loans | |||||||
Group/Directors Accounts | -4,814 | 4,814 | |||||
Other Short Term Loans | |||||||
Long term loans | -6,171 | -6,170 | 38,013 | ||||
Hire Purchase and Lease Commitments | 566 | ||||||
other long term liabilities | -44,452 | 44,452 | -42,500 | 42,500 | |||
share issue | |||||||
interest | |||||||
cash flow from financing | |||||||
cash and cash equivalents | |||||||
cash | 13,513 | 341 | 793 | -8,097 | -21,950 | 30,047 | |
overdraft | 7,500 | -10,000 | 9,859 | 141 | |||
change in cash | 13,513 | 341 | -6,707 | 1,903 | -31,809 | 29,906 |
paula rooney limited Credit Report and Business Information
Paula Rooney Limited Competitor Analysis

Perform a competitor analysis for paula rooney limited by selecting its closest rivals, whether from the WHOLESALE AND RETAIL TRADE; REPAIR OF MOTOR VEHICLES AND MOTORCYCLES sector, other micro companies, companies in RG25 area or any other competitors across 12 key performance metrics.
paula rooney limited Ownership
PAULA ROONEY LIMITED group structure
Paula Rooney Limited has no subsidiary companies.
Ultimate parent company
PAULA ROONEY LIMITED
10576079
paula rooney limited directors
Paula Rooney Limited currently has 1 director, Mrs Paula Rooney-Yuen serving since Jan 2017.
officer | country | age | start | end | role |
---|---|---|---|---|---|
Mrs Paula Rooney-Yuen | United Kingdom | 50 years | Jan 2017 | - | Director |
P&L
January 2024turnover
448k
-18%
operating profit
31.9k
0%
gross margin
40.9%
-1.54%
turnover
Turnover, or revenue, is the amount of sales generated by a company within the financial year.
Balance Sheet
January 2024net assets
11.6k
-2.21%
total assets
120.5k
+0.09%
cash
14.6k
+11.92%
net assets
Total assets minus all liabilities
paula rooney limited company details
company number
10576079
Type
Private limited with Share Capital
industry
47760 - Retail sale of flowers, plants, seeds, fertilisers, pet animals and pet food in specialised stores
incorporation date
January 2017
age
8
incorporated
UK
ultimate parent company
accounts
Total Exemption Full
last accounts submitted
January 2024
previous names
N/A
accountant
-
auditor
-
address
the stables manor farm yard, upton grey, basingstoke, hants, RG25 2RQ
Bank
-
Legal Advisor
-
paula rooney limited Charges & Mortgages
A charge, or mortgage, refers to the rights a company gives to a lender in return for a loan, often in the form of security given over business assets.
We did not find charges/mortgages relating to paula rooney limited.
paula rooney limited Capital Raised & Share Issues BETA
When a company issues new shares, e.g. to new investors following a funding round, it is required to notify Companies House within one month of making an allotment of shares.
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paula rooney limited Companies House Filings - See Documents
date | description | view/download |
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