INSIGHTS - OCTOBER 2024

UK Advertising & Marketing Industry

UK Advertising & Marketing Industry Information

The advertising industry involves the creation and realisation of advertising campaigns and their placement in newspapers, radio and television, or other media. The sector also includes market research and polling activities.

Active Businesses

34,071

Annual Sales

£40bn +

Employees

217,664

Economic Contribution 

£15bn

Tags

Location of Advertising & Marketing Companies

Advertising & Marketing Companies by Size

85% Micro

13% Small

2% Mid

1% Large

0% Mega

Largest Advertising & Marketing Companies
Turnover
Advertising & Marketing Companies by Age

33% Startup

30% Young

23% Established

10% Mature

4% New

Fastest Growing Advertising & Marketing Companies

36% Declining

20% Healthy

20% Rapid

14% High

10% Low

Advertising & Marketing Industry Competitive Environment - New Entrants vs Leavers

Advertising & Marketing Industry Valuation

EBITDA Multiple

Data only available to Pomanda Pro subscribers.

Advertising & Marketing Industry Valuation

Turnover Multiple

Data only available to Pomanda Pro subscribers.

Advertising & Marketing Industry Valuation

Net Asset Multiple

Data only available to Pomanda Pro subscribers.

Note - from March 2020 multiples are calculated monthly, prior to this they were calculated on an annual basis.
UK Advertising and market research Industry Insights

There are 34,071 active Businesses in the UK with combined annual sales of £40 billion .

The Industry employs around 217,664 people and contributes £15 billion to the economy.

The most popular location for Advertising & Marketing companies is London with 13,426 and the fewest are located in Northern Ireland with 297.

The largest Advertising & Marketing company is Pulse Creative London Limited with a turnover of £7bn. 85% of the industry is comprised of Micro companies with only 2% Mid companies.

10% of the Advertising & Marketing Industry is made up of 10% Mature but the majority are Startup businesses (33%) the oldest company is Aberdeen And Grampian Chamber Of Commerce founded in 1877.

Advertising & Marketing industry has a number of high growth companies (14%), the fastest growing company is Pulse Creative London Limited with a 3 year growth rate of 887%. Other fast growing companies include Ocean Bidco Limited (244%), Ascential Events (Europe) Limited (120%) and Spark Marketing Services Limited (100%).

The UK Advertising & Marketing Industry’s valuation has been improving over the past 3 years with a current EBITDA multiple of 7.40x, Turnover multiple of 1.18x and a Net Asset multiple of 2.32x.