85% Micro
13% Small
2% Mid
1% Large
0% Mega
UK Advertising & Marketing Industry Information
The advertising industry involves the creation and realisation of advertising campaigns and their placement in newspapers, radio and television, or other media. The sector also includes market research and polling activities.
Active Businesses
32,939
Annual Sales
£32bn +
Employees
174,031
Economic Contribution
£15bn
Tags
85% Micro
13% Small
2% Mid
1% Large
0% Mega
33% Young
32% Startup
24% Established
11% Mature
1% New
38% Declining
19% Healthy
19% Rapid
13% High
10% Low
Advertising & Marketing Industry Competitive Environment - New Entrants vs Leavers
Advertising & Marketing Industry Valuation
EBITDA Multiple
Advertising & Marketing Industry Valuation
Turnover Multiple
Advertising & Marketing Industry Valuation
Net Asset Multiple
There are 32,939 active Businesses in the UK with combined annual sales of £32 billion .
The Industry employs around 174,031 people and contributes £15 billion to the economy.
The most popular location for Advertising & Marketing companies is London with 12,840 and the fewest are located in Northern Ireland with 277.
The largest Advertising & Marketing company is Facebook Uk Ltd with a turnover of £3bn. 85% of the industry is comprised of Micro companies with only 2% Mid companies.
11% of the Advertising & Marketing Industry is made up of 11% Mature but the majority are Young businesses (33%) the oldest company is Aberdeen And Grampian Chamber Of Commerce founded in 1877.
Advertising & Marketing industry has a number of high growth companies (13%), the fastest growing company is Ocean Bidco Limited with a 3 year growth rate of 238%. Other fast growing companies include Brand Partnership Group Limited (146%), Once Upon A Time Global Ltd (97%) and Nielsen Media Research Limited (95%).
The UK Advertising & Marketing Industry’s valuation has been improving over the past 3 years with a current EBITDA multiple of 8.82x, Turnover multiple of 1.29x and a Net Asset multiple of 2.53x.